Best Baby & Kids Affiliate Programs 2026: Data-Driven Rankings
The baby and kids affiliate space is one of the largest and most fragmented categories in our database: 1,446 program listings across 10 networks, spanning subscription cooking kits, Montessori toy boxes, pram accessories, childrenswear, organic formula, and nursery furniture. Despite the breadth, the performance distribution is sharply tiered. The vertical-wide average EPC among programs reporting positive figures is $0.50, but a handful of well-targeted programs — particularly subscription services and direct-to-consumer (DTC) brands with documented basket sizes — sit well above that figure.
We analyzed all 1,446 listings to identify where the data is solid enough to act on. The category-wide ghost rate is 34.1%, meaning just over one-in-three programs provide no EPC, commission, or conversion data whatsoever. These are not necessarily bad programs; the data gap is largely a function of network reporting, not program quality. But it does mean that choosing programs by brand name alone is a gamble. The programs reviewed below are those where the numbers — imperfect as they sometimes are — actually say something. Big names such as LEGO and Chicco are addressed separately: they exist in the data, but their performance figures require context before they become actionable.
Best Baby & Kids Affiliate Programs by EPC
This table ranks the top baby and kids programs from our database based on a composite of reported EPC, data completeness, and commission structure. Programs with only a headline EPC and no supporting metrics are ranked lower despite their headline figures. Several entries carry a flag flag — plausible, but the sample sizes behind them are likely small.
| # | Program | Network | Market | EPC | Commission | Cookie | Conv. Rate | Reversal |
|---|---|---|---|---|---|---|---|---|
| 1 | Lovevery EU | Skimlinks | Multi | $1.96 | 21.9% | 30d | 5.95% | 0.0% |
| 2 | Snuz | Awin | US | $2.53 | — | 30d | 7.57% | — |
| 3 | Banwood | Impact | — | $2.97 | 2.7% | — | — | — |
| 4 | Little Passports | Impact | — | $2.68 | 10.0% | — | — | — |
Every baby & kids program we track — all 1,000 of them
| Program | Network | Market | EPC | Commission | Cookie | Conv. | Reversal |
|---|---|---|---|---|---|---|---|
| Raddish Kids - Monthly Delivery | impact | — | $36.1 | 1% | — | — | — |
| Lekmer SE | awin | SE | $10.79 | — | 14d | 21.67% | — |
| Tiny Land | impact | — | $8.8 | 5% | — | — | — |
| swing2sleep DE | awin | DE | $8.12 | — | 30d | 58.62% | — |
| Woven Woven (US) | awin | US | $4.82 | — | 30d | 35% | — |
| Babeside | flexoffers | CN | $4.79 | 16% | — | — | — |
| Maxi-Cosi | impact | — | $4.07 | 5% | — | — | — |
| Babyshop SE | awin | SE | $4.01 | — | 14d | 6.02% | — |
| Townhouse Blankets | awin | GB | $3.93 | — | 30d | 33.34% | — |
| MIKI HOUSE UK | awin | GB | $3.77 | — | 30d | 10.99% | — |
| No Reception Club Inc. | impact | — | $3.74 | 6% | — | — | — |
| Forever French Baby | skimlinks | US | $3.71 | 15% | 13d | 29.92% | — |
| Momcozy | impact | — | $3.38 | 10% | — | — | — |
| Banwood SL | impact | — | $2.97 | 2.7% | — | — | — |
| Moonkie | impact | — | $2.91 | 10% | — | — | — |
| Najell | impact | — | $2.89 | 6% | — | — | — |
| Munchkin | impact | — | $2.72 | 8% | — | — | — |
| Little Passports | impact | — | $2.68 | 10% | — | — | — |
| The Uptown Baby (US) | skimlinks | US | $2.58 | 13% | 18d | 30.79% | 2.6% |
| Snuz (US) | awin | US | $2.53 | — | 30d | 7.57% | — |
| Nara Organics | impact | — | $2.52 | 3% | — | — | — |
| Babyark convertible car seat | awin | US | $2.47 | — | 30d | 5.46% | — |
| Lottili Federwiegen Affiliate Programm DE | awin | DE | $2.44 | — | 30d | 6.5% | — |
| Moonlight Slumber (US) | awin | US | $2.36 | — | 30d | 7.64% | — |
| Ryder Toys | flexoffers | US | $2.24 | 6.4% | — | — | — |
| Bums & Roses | impact | — | $2.13 | 15% | — | — | — |
| Lego BR | awin | BR | $2.03 | — | 30d | 4.65% | — |
| baddeldaddel DE | awin | DE | $2 | — | 30d | 100% | — |
| Lovevery EU | skimlinks | NL/CH +10 | $1.96 | 21.9% | 30d | 5.95% | — |
| InchBug | impact | — | $1.93 | 2% | — | — | — |
| Carifit | awin | GB | $1.87 | — | 30d | 17.39% | — |
| Apta Shop 2023 IT | awin | IT | $1.81 | — | 30d | 20.58% | — |
| Kudos Inc | impact | — | $1.79 | 10% | — | — | — |
| Happiest Baby | impact | — | $1.76 | 4% | — | — | — |
| BookiBox - Programme 1 | awin | FR | $1.73 | — | 30d | 10.41% | — |
| Safety 1st | impact | — | $1.67 | 5% | — | — | — |
| Babyshop DK | awin | DK | $1.64 | — | 14d | 3.73% | — |
| PatPat | impact | — | $1.64 | 5% | — | — | — |
| HoneyBug | impact | — | $1.52 | 10% | — | — | — |
| Maxi Cosi FR | skimlinks | FR | $1.45 | 7% | 20d | 11.7% | — |
| BabyQuip | skimlinks | US | $1.42 | 4.2% | 24d | 16.57% | — |
| Maisonette | impact | — | $1.4 | 6% | — | — | — |
| The Birth Bear NL - Familyblend | awin | NL | $1.39 | — | 30d | 5.87% | — |
| WAYB (US) | awin | US | $1.33 | — | 30d | 2.82% | — |
| Byram Baby | impact | — | $1.3 | 10% | — | — | — |
| REBEL | flexoffers | US | $1.27 | 1.6% | — | — | — |
| CrunchLabs | impact | — | $1.22 | 10% | — | — | — |
| Evenflo Company, Inc. | impact | — | $1.22 | 1% | — | — | — |
| Sarah's Silks | skimlinks | US/AU +5 | $1.2 | 10% | 26d | 22.2% | 0.2% |
| Doona | cj | — | $1.18 | 3% | — | — | — |
| Elvie | impact | — | $1.18 | 2% | — | — | — |
| Presidents For Kids | impact | — | $1.18 | 20% | — | — | — |
| Little Big Playroom (US) | awin | US | $1.17 | — | 30d | 6.29% | — |
| Serenity Kids | impact | — | $1.15 | 4% | — | — | — |
| Kinderkraft DE | skimlinks | DE | $1.14 | 7.9% | 6d | 15.3% | 7.2% |
| Tubby Todd Bath Co | skimlinks | US/CA | $1.14 | 20% | 28d | 12.92% | 8.7% |
| Babyshop NO | awin | NO | $1.12 | — | 14d | 1.59% | — |
| Guava Family | impact | — | $1.12 | 5% | — | — | — |
| Brendon.sk | cj | — | $1.11 | 6% | — | — | — |
| cuddle+kind | impact | — | $1.1 | 5% | — | — | — |
| Coco Moon Hawaii | impact | — | $1.09 | 8% | — | — | — |
| Lekmer FI | awin | FI | $1.09 | — | 30d | 11.67% | — |
| Mr Tales US | awin | US | $1.09 | — | 30d | 28.57% | — |
| Little Thingz NL- FamilyBlend | awin | NL | $1.08 | — | 30d | 25% | — |
| iCandy | awin | GB | $1.08 | — | 30d | 4.62% | — |
| The Uptown Baby (US) | awin | US | $1.05 | — | 30d | 10% | — |
| Moonlite | flexoffers | US | $1.03 | 8% | — | — | — |
| Zizzz.de | awin | DE | $1.03 | 10% | 60d | 3.45% | — |
| Bellini | skimlinks | US | $1.01 | 10% | — | 0.84% | — |
| Pure Earth Collection Ltd | awin | GB | $1 | — | 30d | 4.29% | — |
| Stokke CH | awin | CH | $1 | — | 30d | 8.33% | — |
| BabyBjorn ES | awin | ES | $0.99 | 15% | 30d | 4.85% | — |
| Leslis DE | awin | DE | $0.98 | — | 30d | 9.34% | — |
| Lovevery Australia | skimlinks | GB/US +2 | $0.95 | 14.8% | 30d | 4.71% | — |
| Mamas and Papas-UAE-KSA | skimlinks | AE +4 | $0.95 | 6.6% | 1d | 11.39% | — |
| Stokke ES | awin | ES | $0.93 | — | 30d | 6.08% | — |
| healthybaby | flexoffers | US | $0.91 | 12% | — | — | — |
| Momcozy | cj | — | $0.91 | 8% | — | — | — |
| Danrie | skimlinks | US | $0.91 | 10% | 27d | 12.74% | — |
| My Mellin Shop 2023 IT | awin | IT | $0.91 | — | 30d | 8.9% | — |
| HealthyBaby | impact | — | $0.9 | 3.5% | — | — | — |
| REBEL | impact | — | $0.89 | 5% | — | — | — |
| WildBird | impact | — | $0.89 | 10% | — | — | — |
| Kidspace Adventures | cj | — | $0.88 | 5% | — | — | — |
| Else Nutrition (CA) | awin | CA | $0.88 | — | 30d | 12.14% | — |
| CuddleCo | skimlinks | GB | $0.87 | 5% | 29d | 6.59% | — |
| 3Doodler | skimlinks | US/CA | $0.86 | 8.2% | 12d | 17.91% | 0.2% |
| Care.com (US) | impact | US | $0.86 | $15 | — | — | — |
| Lekmer NO | awin | NO | $0.86 | — | 14d | 2.32% | — |
| ergoPouch | skimlinks | AU | $0.86 | 6.9% | 23d | 26.35% | 1.1% |
| Albee Baby | cj | — | $0.85 | 2% | — | — | — |
| Brendon.hu | cj | — | $0.84 | 6% | — | — | — |
| CARE DE | awin | DE | $0.84 | 8% | 30d | 10.56% | — |
| Tiny Land | skimlinks | US | $0.84 | 10% | 15d | 9.82% | 10.2% |
| Kids2Shop | impact | — | $0.82 | 7% | — | — | — |
| Ickle Bubba UK | flexoffers | GB | $0.81 | 2.4% | — | — | — |
| Loft 25 LTD | awin | GB | $0.8 | — | 30d | 10.21% | — |
| Name Bubbles | impact | — | $0.79 | 12% | — | — | — |
| BabyBjorn UK | cj | UK | $0.77 | 12% | — | — | — |
| Hape International Inc. | skimlinks | US | $0.75 | 19.1% | 19d | 7.51% | — |
| Peachies | awin | GB | $0.74 | — | 30d | 14.95% | — |
| babeside.com | skimlinks | US | $0.74 | 15% | 11d | 5.18% | 13.4% |
| Totter and Tumble | cj | — | $0.74 | 5% | — | — | — |
| Gigil | skimlinks | GB/IE/DK | $0.73 | 5% | 23d | 15.93% | — |
| Just Shoes for Kids | skimlinks | US | $0.73 | 10% | 11d | 12.01% | — |
| Le Toy Van | awin | GB | $0.72 | — | 30d | 16.74% | — |
| Nanit | skimlinks | US/BR +1 | $0.72 | 7.2% | 25d | 6.83% | 2.6% |
| KiwiCo | cj | — | $0.69 | 10% | — | — | — |
| Joolz US | awin | US | $0.69 | — | 30d | 4.58% | — |
| kidzsupplies.nl NL - FamilyBlend | awin | NL | $0.69 | 7% | 100d | 13.21% | — |
| The Entertainer | flexoffers | GB | $0.68 | 1.6% | — | — | — |
| BabyBjorn UK | awin | GB | $0.68 | 12% | 30d | 5.53% | — |
| Lekmer DK | awin | DK | $0.68 | — | 14d | 1.96% | — |
| BabyBjorn | cj | — | $0.67 | 3% | — | — | — |
| Tiny Land | cj | — | $0.66 | 10% | — | — | — |
| Babyshop.De | skimlinks | DE +1 | $0.66 | 5% | 26d | 5.5% | 25.2% |
| BellaMoon | skimlinks | GB/IE | $0.66 | 10% | 21d | 11.42% | 26.6% |
| Itzy Ritzy | impact | — | $0.66 | 7% | — | — | — |
| gunamuna | flexoffers | US | $0.65 | 6.4% | — | — | — |
| Ryder Toys | skimlinks | US | $0.64 | 4% | 24d | 2.55% | — |
| Carter's Inc | cj | — | $0.64 | 2% | — | — | — |
| Gage Beasley | skimlinks | GB/US | $0.63 | 15% | 7d | 9.26% | — |
| Babybjorn DE | awin | DE | $0.62 | 12% | 30d | 7.25% | — |
| Stokke | cj | — | $0.61 | 5% | — | — | — |
| Bobbie | impact | — | $0.61 | 5% | — | — | — |
| Caden Lane | skimlinks | US/BR +3 | $0.61 | 8% | 23d | 13.14% | 3% |
| Lil Helper | skimlinks | US/CA | $0.61 | 7% | — | 11.61% | — |
| BAMBULE.cz | skimlinks | CZ | $0.6 | 7.6% | 6d | 25.17% | 3.1% |
| MyFirst Tech Asia US Program | awin | US | $0.59 | — | 30d | 4.82% | — |
| Bugaboo AU | awin | AU | $0.58 | — | 30d | 4.14% | — |
| Coterie | impact | — | $0.57 | 10% | — | — | — |
| Diono | impact | — | $0.57 | 5% | — | — | — |
| Lovevery UK | skimlinks | GB | $0.57 | 18.4% | 18d | 1.75% | — |
| Wonderbly | impact | — | $0.57 | 5% | — | — | — |
| BabyBjorn FR | awin | FR | $0.56 | 12% | 30d | 4.99% | — |
| Bumprider | cj | — | $0.56 | 5% | — | — | — |
| Bike Club | awin | GB | $0.55 | — | 30d | 5.94% | — |
| Bugaboo UK | awin | GB | $0.55 | 6% | 30d | 4.1% | — |
| Barnshenn Affiliate | awin | GB | $0.54 | — | 30d | 10.21% | — |
| Butterr | impact | — | $0.54 | 5% | — | — | — |
| Owlet Baby Care Inc. | skimlinks | US | $0.54 | 10.4% | 15d | 3.42% | — |
| Tinyme | impact | — | $0.54 | 5% | — | — | — |
| Dentro da Historia BR | awin | BR | $0.53 | — | 30d | 5.28% | — |
| Dress Up America (US) | awin | US | $0.53 | — | 30d | 24.46% | — |
| Schmatzepuffer DE | awin | DE | $0.53 | — | 30d | 9.12% | — |
| ergoPouch US | impact | US | $0.53 | 10% | — | — | — |
| HOBEA-Germany DE | awin | DE | $0.52 | 7% | 60d | 15.33% | — |
| Magnetic Me | skimlinks | US/CA | $0.52 | 10.1% | 17d | 6.65% | 5.3% |
| TuffSpot Play Trays | awin | GB | $0.52 | — | 30d | 11.32% | — |
| BabyBjorn EMEA | cj | — | $0.52 | 12% | — | — | — |
| Hibbett Kids | cj | — | $0.5 | 5% | — | — | — |
| Monkeymum.com | skimlinks | NL/GR +18 | $0.5 | 6.1% | — | 6.61% | — |
| Totter and Tumble | skimlinks | NL/GR +25 | $0.5 | 5% | 7d | 6.28% | — |
| Babylist | impact | — | $0.49 | 1% | — | — | — |
| Primary Kids | impact | — | $0.48 | 10% | — | — | — |
| bbhugme INC | skimlinks | US | $0.48 | 10% | — | 3.32% | — |
| Doona | skimlinks | GB | $0.47 | 5% | 2d | 4.41% | — |
| Babylist | flexoffers | US | $0.46 | 0.8% | — | — | — |
| Givehugz Inc | impact | — | $0.46 | 10% | — | — | — |
| MIRA & das fliegende Haus DE | awin | DE | $0.46 | — | 30d | 6.08% | — |
| Makemake Organics | skimlinks | US | $0.46 | 5% | 7d | 12.9% | — |
| Moodytiger (US) | awin | US | $0.46 | — | 30d | 4.11% | — |
| SlumberPod | cj | — | $0.46 | 5% | — | — | — |
| Lovevery | impact | — | $0.45 | 8% | — | — | — |
| Willow Pump | flexoffers | US | $0.45 | 10% | — | — | — |
| LEGO EU | flexoffers | FR | $0.44 | 2.4% | — | — | — |
| Emile et Rose | awin | GB | $0.44 | — | 30d | 18.88% | — |
| Tonies | impact | — | $0.44 | 2% | — | — | — |
| gus and beau playmats | awin | GB | $0.44 | — | 30d | 5.65% | — |
| Kinderkraft | skimlinks | US/FR | $0.43 | 5.2% | 7d | 6.9% | 35.9% |
| Ten Little | impact | — | $0.43 | 2% | — | — | — |
| Lego UK | flexoffers | GB | $0.43 | 5.6% | — | — | — |
| Heavysaurus DE | awin | DE | $0.42 | — | 30d | 9.34% | — |
| Kinderkraft BE | skimlinks | BE | $0.42 | 8% | — | 3.09% | 4.8% |
| LEGO SYSTEM AU & NZ | flexoffers | AU | $0.42 | 2.4% | — | — | — |
| Newell Brands - Baby | cj | — | $0.41 | 2% | — | — | — |
| Moonkie | skimlinks | PL/NL +20 | $0.41 | 10% | 22d | 8.88% | 1.5% |
| Gerber Childrenswear | cj | — | $0.4 | 2% | — | — | — |
| GiveHugz Inc. | skimlinks | NL/US +4 | $0.4 | 14.4% | 25d | 4.87% | 0.9% |
| Thyseed(USA) | skimlinks | US/AU +2 | $0.4 | 12% | 24d | 6.85% | 0.4% |
| Little Big Change AT | awin | AT | $0.39 | — | 30d | 7.14% | — |
| Momcozy | skimlinks | NL/GR +11 | $0.39 | 7% | 26d | 5.97% | — |
| Particula-Tech (US) | awin | US | $0.39 | — | 30d | 2.46% | — |
| Shnuggle | skimlinks | GB/FR | $0.39 | 5% | 13d | 14.34% | — |
| Chicco USA | cj | US | $0.38 | 4% | — | — | — |
| Banjo Robinson | awin | GB | $0.38 | — | 30d | 3.34% | — |
| Bugaboo FR | awin | FR | $0.38 | — | 30d | 2.65% | — |
| Momcozy UK | awin | GB | $0.38 | — | 30d | 8% | — |
| RiiRoo | awin | GB | $0.38 | — | 30d | 5.69% | — |
| Stride Rite | flexoffers | US | $0.37 | 2.4% | — | — | — |
| Hanna Andersson | impact | — | $0.37 | 1% | — | — | — |
| ROBOTIME C&C (JIANGSU) CO.,LTD. | flexoffers | US | $0.36 | 8% | — | — | — |
| Avery Row | skimlinks | GB | $0.36 | 10% | 29d | 5.12% | — |
| Bellabu Bear | skimlinks | US | $0.36 | 5% | 20d | 11.95% | — |
| Freestyle World, Inc. | skimlinks | US | $0.36 | 15% | 1d | 3.62% | 8.4% |
| Mabel's Labels | skimlinks | US/CA | $0.36 | 10% | 9d | 12.51% | 0.1% |
| Noukies FR | awin | FR | $0.36 | 6% | 30d | 6.67% | — |
| Toby Tiger | awin | GB | $0.36 | 8% | 60d | 7.02% | — |
| Lime Tree Kids | flexoffers | AU | $0.35 | 8% | — | — | — |
| Allied Materials Corp. | skimlinks | US | $0.35 | 6% | 27d | 13.76% | — |
| Baby Tula | impact | — | $0.35 | 4% | — | — | — |
| Double Eagle Group. | skimlinks | US/DE | $0.35 | 5% | — | 4.15% | — |
| Momcozy DE | skimlinks | CH/DE/BE | $0.35 | 8.3% | 27d | 4.78% | 3.2% |
| Pram World | awin | GB | $0.35 | — | 30d | 5.52% | — |
| Soren's House Affiliates | skimlinks | GB | $0.35 | 3% | 17d | 6.11% | 3.3% |
| The Nursery Store (previously Online4baby) | awin | GB | $0.35 | — | 30d | 13.08% | — |
| Tonies | flexoffers | US | $0.35 | 0.8% | — | — | — |
| Juguettos ES | skimlinks | ES | $0.34 | 7.7% | 29d | 3.52% | 3.8% |
| Momcozy FR | skimlinks | CH/BE +8 | $0.34 | 8.5% | 20d | 5.47% | 3.1% |
| Schleich DE | awin | DE | $0.34 | 5% | 30d | 10.61% | — |
| Tonies UK | impact | UK | $0.34 | 1% | — | — | — |
| MiaMily | cj | — | $0.33 | 10% | — | — | — |
| Bugaboo NL | awin | NL | $0.33 | 6% | 30d | 2.69% | — |
| Chicco | awin | GB | $0.33 | — | 30d | 6.77% | — |
| DEPLAY NL - Familyblend | awin | NL | $0.33 | — | 30d | 5.05% | — |
| Eddie Bauer Kids (US) | awin | US | $0.33 | — | 30d | 7.37% | — |
| GoodBuy Gear | impact | — | $0.33 | 2% | — | — | — |
| Huckleberry Labs | impact | — | $0.33 | 10% | — | — | — |
| Kindersein DE | awin | DE | $0.33 | — | 30d | 8.89% | — |
| Nautilus Puzzles | skimlinks | US | $0.33 | 10% | 24d | 2.97% | 5.9% |
| Retrospective Goods LLC. | skimlinks | US/CA | $0.33 | 15% | 17d | 5.52% | — |
| School And Camp Labels (US) | awin | US | $0.33 | — | 30d | 8.33% | — |
| Thyseed(USA) | impact | US | $0.33 | 12% | — | — | — |
| Coco Moon Hawai'i | cj | — | $0.33 | 3% | — | — | — |
| Cybex DE | awin | DE | $0.32 | — | 30d | 2.86% | — |
| Joolz NL | awin | NL | $0.32 | — | 30d | 5.03% | — |
| Kinderkraft UK | skimlinks | GB | $0.32 | 7.5% | 1d | 6.54% | 10% |
| Little Spoon | impact | — | $0.32 | 5% | — | — | — |
| Womple Studios LLC | skimlinks | US | $0.32 | 10% | 1d | 9.83% | 40% |
| Little Yoga Socks (US) | awin | US | $0.31 | — | 30d | 4.25% | — |
| LÄSSIG DE | awin | DE | $0.31 | — | 30d | 7.2% | — |
| Momcozy UK | skimlinks | GB | $0.31 | 8% | 24d | 5.69% | 14.2% |
| Avery Row | awin | GB | $0.3 | — | 30d | 5.49% | — |
| Kite Clothing | awin | GB | $0.3 | 5% | 30d | 13.81% | — |
| Vertbaudet | awin | GB | $0.3 | 6% | 21d | 7.44% | — |
| Yellowtipi PL | awin | PL | $0.3 | — | 7d | 7.07% | — |
| Young Days (US) | awin | US | $0.3 | — | 30d | 5.39% | — |
| Smocked Auctions | cj | — | $0.29 | 7% | — | — | — |
| Babywalz CH | awin | CH | $0.29 | 6% | 28d | 3.45% | — |
| My Magic Story Espana ES | awin | ES | $0.29 | 20% | 30d | 3.65% | — |
| Owlet | skimlinks | GB/US | $0.29 | 3.7% | — | 3.14% | — |
| Serenity Kids | skimlinks | US | $0.29 | 3% | 25d | 11.09% | 0.4% |
| Stokke NL | awin | NL | $0.29 | — | 30d | 7.31% | — |
| Mora.hu | cj | — | $0.28 | 5% | — | — | — |
| Gymboree | impact | — | $0.28 | 2% | — | — | — |
| Infants Store IT | awin | IT | $0.28 | — | 30d | 6.7% | — |
| Tommee Tippee | awin | GB | $0.28 | — | 30d | 8.41% | — |
| babymarkt | skimlinks | AT/CH/DE | $0.28 | 4.1% | 2d | 9.47% | 9.8% |
| mideer | impact | — | $0.28 | 12% | — | — | — |
| AU Baby | skimlinks | US | $0.27 | 10% | — | 2.16% | — |
| MeinKinderwagen DE | awin | DE | $0.27 | 1.5% | 30d | 3.73% | — |
| Particula-Tech (US) | skimlinks | US | $0.27 | 15% | — | 1.05% | — |
| Propre Baby | impact | — | $0.27 | 5% | — | — | — |
| Yummy Mummy | cj | — | $0.26 | — | — | — | — |
| Baker Ross IE | awin | IE | $0.26 | 10% | 30d | 10.77% | — |
| GiiKER | skimlinks | US | $0.26 | 10% | — | 7.86% | — |
| Le Toy Van | skimlinks | GB | $0.26 | 10% | 29d | 5.29% | 5.8% |
| Marie-Chantal | awin | GB | $0.26 | — | 30d | 4.01% | — |
| Milk Bar Babystore | awin | BE | $0.26 | — | 30d | 2.59% | — |
| OOLY LLC | skimlinks | US | $0.26 | 12% | 15d | 5.26% | — |
| Pepa London US | awin | US | $0.26 | — | 30d | 8.6% | — |
| Schleich FR | awin | FR | $0.26 | 5% | 30d | 10.67% | — |
| Evenflo Company Inc | flexoffers | US | $0.25 | 2.4% | — | — | — |
| Blade and Rose | skimlinks | IE/LU +7 | $0.25 | 5% | 23d | 12.93% | 2.2% |
| Bosstony | awin | NL | $0.25 | — | 30d | 6.67% | — |
| Bugaboo DE | awin | DE | $0.25 | 6% | 30d | 3.65% | — |
| CuddleCo | awin | GB | $0.25 | — | 30d | 2.86% | — |
| Geuther DE | awin | DE | $0.25 | — | 30d | 8.84% | — |
| MyFirst Tech Asia US Program | skimlinks | US | $0.25 | 10% | — | 4.44% | — |
| Osann GmbH DE | awin | DE | $0.25 | — | 30d | 2.77% | — |
| Wowow Toys | skimlinks | GB | $0.25 | 8.6% | 24d | 5.87% | — |
| Bike Club | skimlinks | GB | $0.24 | 29.2% | — | 2.49% | — |
| Cherub Baby Affiliate | awin | GB | $0.24 | — | 30d | 7.22% | — |
| Geuther FR | awin | FR | $0.24 | — | 30d | 4.91% | — |
| Step2 (US) | skimlinks | US | $0.24 | 7% | 25d | 3.43% | 0.8% |
| Step2 (US) | awin | US | $0.24 | — | 30d | 4.13% | — |
| Carter's Canada | cj | CA | $0.24 | 2% | — | — | — |
| American Girl | cj | — | $0.24 | 1% | — | — | — |
| Baby_Planet | skimlinks | US/IN +4 | $0.23 | 2% | 9d | 5.92% | 4.4% |
| Hello Bello | impact | — | $0.23 | 3% | — | — | — |
| Stokke IT | awin | IT | $0.23 | — | 30d | 2.78% | — |
| Stonz Wear Inc. | skimlinks | US/CA | $0.23 | 14.3% | 17d | 3.59% | 3.3% |
| Fat Brain Toys | cj | — | $0.23 | 6% | — | — | — |
| Bababing | skimlinks | GB | $0.22 | 5% | 23d | 3.63% | — |
| Eddie Bauer Kids (US) | skimlinks | US | $0.22 | 5% | 16d | 10.83% | 3.2% |
| Else Nutrition (US) | skimlinks | US | $0.22 | 22% | — | 2.36% | — |
| Mamazing | impact | — | $0.22 | 1% | — | — | — |
| Milk Teeth | skimlinks | US | $0.22 | 15% | 26d | 1.65% | — |
| Organic Zoo | awin | GB | $0.22 | — | 30d | 2.92% | — |
| Psikhouvanjou.nl NL - FamilyBlend | awin | NL | $0.22 | 7% | 45d | 3.48% | — |
| dadada Baby | skimlinks | US | $0.22 | 6% | — | 1.52% | 9.9% |
| ezpz | skimlinks | US | $0.22 | 19.2% | 30d | 3.21% | — |
| Babyark convertible car seat | skimlinks | US | $0.21 | 12% | — | 0.33% | 52.1% |
| Babybjorn SEAP | skimlinks | HK/AU +1 | $0.21 | 7% | — | 1.97% | — |
| Ergobaby DE | awin | DE | $0.21 | — | 30d | 3.15% | — |
| Etta Loves UK | awin | GB | $0.21 | — | 30d | 7.04% | — |
| Fat Brain Toys | skimlinks | Global | $0.21 | 6% | 6d | 6.15% | 0.3% |
| I'm The Chef Too! | skimlinks | US | $0.21 | 3% | — | 9.3% | — |
| Magformers & Stick-O Toys | awin | GB | $0.21 | — | 30d | 6.6% | — |
| My Mini Maker | skimlinks | GB | $0.21 | 20% | — | 1.36% | — |
| My Mini Maker | awin | GB | $0.21 | — | 30d | 5.39% | — |
| Online4Baby | skimlinks | GB | $0.21 | 3.3% | 5d | 5.57% | — |
| Pai Technology Inc. | skimlinks | US | $0.21 | 6% | 24d | 8.59% | — |
| The Baby's Brew (US) | skimlinks | US | $0.21 | 10% | 9d | 3.92% | — |
| Tutti Bambini | awin | GB | $0.21 | — | 30d | 3.37% | — |
| Babybjorn SEAP | cj | — | $0.21 | 5% | — | — | — |
| Binatone Global | skimlinks | US | $0.2 | 20% | — | 0.84% | — |
| Frugi | awin | GB | $0.2 | 8% | 30d | 9.3% | — |
| Les petites billes | skimlinks | FR | $0.2 | 4.6% | — | 6.97% | — |
| Posh Peanut | impact | — | $0.2 | 5% | — | — | — |
| Samuel Johnston | awin | GB | $0.2 | 4% | 30d | 2.88% | — |
| Shnuggle | awin | GB | $0.2 | — | 30d | 8.45% | — |
| Tinyme | skimlinks | IE/GB +8 | $0.2 | 5% | 29d | 15.05% | — |
| Vertbaudet.be | skimlinks | BE | $0.2 | 4.9% | — | 7.58% | 15.8% |
| Zippy PT | awin | PT | $0.2 | — | 30d | 6.46% | — |
| babelio | skimlinks | US | $0.2 | 10% | — | 3.88% | — |
| Loulou Lollipop | flexoffers | US | $0.19 | 8.8% | — | — | — |
| Cosatto UK | skimlinks | ES/IE +3 | $0.19 | 3% | 23d | 3.31% | 4% |
| Geuther FR | skimlinks | FR | $0.19 | 5% | 24d | 4.53% | — |
| HABA USA | skimlinks | US | $0.19 | 7% | 20d | 6.29% | — |
| Happyology UK | awin | GB | $0.19 | — | 30d | 6.65% | — |
| Joolz DE | awin | DE | $0.19 | — | 30d | 4.34% | — |
| MojoFun | awin | GB | $0.19 | — | 30d | 13.85% | — |
| Noukies BE | awin | BE | $0.19 | — | 30d | 6.18% | — |
| ROBOTIME C&C (JIANGSU) CO.,LTD. | skimlinks | US/AU +4 | $0.19 | 10% | 7d | 4.55% | — |
| Stokke UK | awin | GB | $0.19 | — | 30d | 2.55% | — |
| TP Toys | skimlinks | GB | $0.19 | 5% | 22d | 4.17% | — |
| Ullenboom-Baby DE | awin | DE | $0.19 | 15% | 30d | 2.89% | — |
| WildRide (US) | awin | US | $0.19 | — | 30d | 2.61% | — |
| iCandy | skimlinks | GB | $0.19 | 5% | 26d | 1.12% | 6.9% |
| Babydrogist NL - FamilyBlend | awin | NL | $0.18 | 7% | 30d | 4.28% | — |
| Boori | skimlinks | GB | $0.18 | 5.2% | — | 1.33% | — |
| Mudpuppy | impact | — | $0.18 | 2% | — | — | — |
| My 1st Years | awin | GB | $0.18 | 6% | 30d | 12.34% | — |
| Piecework | skimlinks | US/CA | $0.18 | 11% | 12d | 3.57% | 57.8% |
| Spilled Milk (US) | awin | US | $0.18 | — | 30d | 2.7% | — |
| Stride Rite | skimlinks | US | $0.18 | 6% | 26d | 7.42% | 4% |
| Labels4school UK | awin | GB | $0.17 | — | 30d | 36.36% | — |
| Looping Baby | awin | FR | $0.17 | — | 30d | 1.88% | — |
| Mamas & Papas Ireland | skimlinks | US/IE +4 | $0.17 | 2% | 19d | 15.18% | 15.2% |
| My Nametags UK | awin | GB | $0.17 | 10% | 30d | 7.76% | — |
| Schulranzen DE | awin | DE | $0.17 | 10% | 60d | 3.28% | — |
| Tushbaby | skimlinks | Global | $0.17 | 7% | 5d | 4.49% | 1.1% |
| petite maison kids | skimlinks | US | $0.17 | 10% | — | 2.14% | — |
| rini | skimlinks | US | $0.17 | 10% | 20d | 6.82% | — |
| Baagl CZ/DE | cj | — | $0.16 | 10% | — | — | — |
| Baker Ross | awin | GB | $0.16 | 1.6% | 30d | 27.14% | — |
| Itzy Ritzy | skimlinks | US | $0.16 | 7.2% | 17d | 3.69% | 1.7% |
| Mama Shack | awin | GB | $0.16 | — | 30d | 3.05% | — |
| MomMed | skimlinks | US | $0.16 | 15% | — | 2.17% | 9.1% |
| Smithy DE | awin | DE | $0.16 | — | 30d | 5.09% | — |
| Vertbaudet DE | awin | DE | $0.16 | 14% | 30d | 5.15% | — |
| Yoto | awin | GB | $0.16 | — | 30d | 1.77% | — |
| Little Giraffe | flexoffers | US | $0.16 | 8% | — | — | — |
| Stonz Wear Inc. | flexoffers | US | $0.16 | 6.4% | — | — | — |
| Chillax | skimlinks | US | $0.15 | 12% | — | 1.41% | — |
| Duncan Toys Company | skimlinks | US | $0.15 | 5% | 1d | 12.41% | 9.9% |
| GrowGrows | awin | GB | $0.15 | — | 30d | 2.31% | — |
| InnovaToys & Gifts | skimlinks | US | $0.15 | 8% | 2d | 5.87% | — |
| Miki house Americas | skimlinks | US | $0.15 | 7% | — | 2.63% | — |
| Natural Baby Shower Ltd | awin | GB | $0.15 | — | 30d | 3.61% | — |
| Safety 1st | skimlinks | US/CA | $0.15 | 5% | 19d | 1.92% | 6.5% |
| Schleich | skimlinks | DE/FR | $0.15 | 5% | 20d | 5.92% | — |
| Smoko Inc | skimlinks | US/CA +1 | $0.15 | 10% | 21d | 6.17% | 0.1% |
| Vertbaudet PT | skimlinks | PT/FR | $0.15 | 4% | 26d | 7.24% | 0.3% |
| Vertbaudet_ES | awin | ES | $0.15 | — | 30d | 6.21% | — |
| Bruderland Europe | cj | — | $0.14 | 10% | — | — | — |
| Babyprofi-online DE | awin | DE | $0.14 | 4% | 60d | 2.17% | — |
| Babywalz DE | awin | DE | $0.14 | 6% | 10d | 2.23% | — |
| L'ovedbaby | skimlinks | Global | $0.14 | 10% | 6d | 1.47% | 14.6% |
| Mamas & Papas | awin | GB | $0.14 | 4% | 30d | 3.46% | — |
| Moms on Call | skimlinks | US | $0.14 | 9.6% | 2d | 4.99% | — |
| Petit Lem | skimlinks | US/CA | $0.14 | 17.6% | 29d | 1.13% | — |
| Stapelstein DE | awin | DE | $0.14 | — | 7d | 3.05% | — |
| The Children's Place | impact | — | $0.14 | 2% | — | — | — |
| Rajhraciek Europe | cj | — | $0.14 | 6% | — | — | — |
| Monica + Andy | cj | — | $0.14 | 2% | — | — | — |
| Cherub Baby Australia | flexoffers | AU | $0.14 | 4% | — | — | — |
| Jatekshop.eu | cj | — | $0.13 | 5% | — | — | — |
| Little Me | flexoffers | US | $0.13 | 1.6% | — | — | — |
| Artkive | skimlinks | US | $0.13 | 20.6% | — | 1.6% | — |
| Doona UK | awin | GB | $0.13 | — | 30d | 1.82% | — |
| Eurotoys (DK) | skimlinks | DK | $0.13 | 7% | — | 4.45% | — |
| HANS NATUR DE | skimlinks | DE | $0.13 | 1.9% | 15d | 13.98% | 27.6% |
| InchBug | skimlinks | US | $0.13 | 7.8% | 23d | 6.95% | — |
| Kiddies Kingdom | awin | GB | $0.13 | 5% | 30d | 3.16% | — |
| Kit & Kin | awin | GB | $0.13 | — | 30d | 5.95% | — |
| Kokoso Baby | awin | GB | $0.13 | — | 30d | 10.12% | — |
| Marie-Chantal | skimlinks | GB/US | $0.13 | 5% | 6d | 2.17% | — |
| OliversBabyCare.co.uk | skimlinks | GB | $0.13 | 4% | 1d | 1.91% | 54.5% |
| Peau Douce FR | awin | FR | $0.13 | — | 30d | 4.57% | — |
| Prénatal 2022 IT | awin | IT | $0.13 | — | 30d | 4.79% | — |
| Spruit Kids Conceptstore NL | awin | NL | $0.13 | — | 30d | 3.52% | — |
| The Early Learning Centre | awin | GB | $0.13 | 3% | 30d | 8.87% | — |
| Woven Woven (US) | skimlinks | US | $0.13 | 7% | — | 1.15% | — |
| Young Days (US) | skimlinks | US | $0.13 | 8% | 1d | 3.02% | — |
| Colugo | cj | — | $0.13 | 8% | — | — | — |
| Kids2, LLC | flexoffers | US | $0.13 | 12% | — | — | — |
| LEGO | flexoffers | US | $0.13 | 2.4% | — | — | — |
| Burts Bees Baby | cj | — | $0.12 | 4% | — | — | — |
| LEGO Canada | flexoffers | CA | $0.12 | 6.4% | — | — | — |
| All Together Enterprises | skimlinks | US | $0.12 | 10% | — | 4.25% | — |
| Bruder Speelgoed NL & BE | skimlinks | LU/NL/BE | $0.12 | 5% | 17d | 4.85% | 5.2% |
| Kadolis NL - FamilyBlend | awin | NL | $0.12 | — | 30d | 2.55% | — |
| Lime Tree Kids | skimlinks | AU | $0.12 | 10% | — | 2.65% | — |
| Löwenzahn Organics DE | awin | DE | $0.12 | — | 30d | 3.41% | — |
| Mama Bamboo | awin | GB | $0.12 | — | 30d | 9.99% | — |
| Toymate | skimlinks | AU | $0.12 | 7% | 21d | 1.53% | — |
| Little Tikes | flexoffers | US | $0.12 | 2.8% | — | — | — |
| LoneCone | flexoffers | US | $0.12 | 25% | — | — | — |
| Itzy Ritzy | flexoffers | US | $0.12 | 2.4% | — | — | — |
| GoodBuy Gear | flexoffers | US | $0.11 | 0.8% | — | — | — |
| WonderFold Wagon | flexoffers | US | $0.11 | 3.2% | — | — | — |
| DreamLand BE | awin | BE | $0.11 | 5.8% | 7d | 2.91% | — |
| HABA-Play DE | awin | DE | $0.11 | — | 30d | 3.45% | — |
| Jool Baby | skimlinks | US | $0.11 | 10% | 23d | 3.03% | — |
| Momcozy DE | awin | DE | $0.11 | — | 30d | 1.76% | — |
| Natürlich Familie DE | awin | DE | $0.11 | — | 30d | 2.14% | — |
| Nuby (US) | awin | US | $0.11 | — | 30d | 5.86% | — |
| Pokkadots & ModernNursery | skimlinks | US | $0.11 | 5% | — | 0.69% | — |
| Simple Wishes | skimlinks | US | $0.11 | 8% | — | 2.2% | — |
| The Entertainer | skimlinks | ES/AU +3 | $0.11 | 3% | 11d | 8.36% | 5.3% |
| Windeltestbox DE | awin | DE | $0.11 | — | 30d | 10.78% | — |
| ergoPouch | skimlinks | GB | $0.11 | 7% | 20d | 3.11% | 2.8% |
| ergoPouch | impact | — | $0.11 | 7% | — | — | — |
| mideer | skimlinks | GB/IT +7 | $0.11 | 12% | — | 4.21% | — |
| Step2 Discovery | flexoffers | US | $0.11 | 4.4% | — | — | — |
| Care.com | flexoffers | US | $0.11 | — | — | — | — |
| Babydrogist NL | flexoffers | NL | $0.11 | 6% | — | — | — |
| Eddie Bauer Kids (US) | flexoffers | US | $0.11 | 8% | — | — | — |
| Ergobaby AU | flexoffers | AU | $0.1 | 4% | — | — | — |
| Hanna Andersson | flexoffers | US | $0.1 | 0.8% | — | — | — |
| American Girl | skimlinks | US/MX/CA | $0.1 | 1.3% | 6d | 7.22% | 0.4% |
| BIOLANE FR | skimlinks | FR/BE | $0.1 | 6% | 27d | 3.24% | 66.1% |
| Baaap NL | awin | NL | $0.1 | — | 30d | 0.14% | — |
| Babyshop FI | awin | FI | $0.1 | — | 14d | 2.71% | — |
| Blije Doos NL - FamilyBlend | awin | NL | $0.1 | $1 | 100d | 10.42% | — |
| CYBEX USA | skimlinks | GB/DE | $0.1 | 4.9% | 19d | 0.56% | 40.6% |
| Chicco | skimlinks | GB | $0.1 | 5% | — | 2.67% | — |
| Holzfarm DE | awin | DE | $0.1 | 5% | 30d | 1.85% | — |
| Kinder Wonderland NL | awin | NL | $0.1 | — | 15d | 3.62% | — |
| Maqio ltd | awin | GB | $0.1 | — | 30d | 4.74% | — |
| Maxi Cosi UK | skimlinks | GB | $0.1 | 7% | 14d | 0.89% | 1.7% |
| Muñecas Llorens (ES) | awin | ES | $0.1 | — | 30d | 2.56% | — |
| NAMEE (US) | awin | US | $0.1 | — | 30d | 1.98% | — |
| Nerdbugs LLC | skimlinks | US | $0.1 | 8% | — | 3.18% | — |
| Schlummersack DE | awin | DE | $0.1 | — | 30d | 2.52% | — |
| Spilled Milk (US) | skimlinks | US | $0.1 | 6% | — | 2% | — |
| Stokke | skimlinks | NL/CH +12 | $0.1 | 7.5% | 30d | 0.63% | 0.6% |
| Teddy & Beer | awin | NL | $0.1 | — | 30d | 8.94% | — |
| Tinney's Toys | skimlinks | GB/IE | $0.1 | 3% | 7d | 4.62% | 13.6% |
| ToysRus PT | skimlinks | PT | $0.1 | 5% | 1d | 3.9% | 45.9% |
| Vertbaudet PT | awin | PT | $0.1 | 3.8% | 30d | 1.53% | — |
| bakerross DE | awin | DE | $0.1 | 3% | 30d | 9.07% | — |
| bygge.store DE | awin | DE | $0.1 | — | 30d | 0.44% | — |
| LEGO MX | flexoffers | MX | $0.1 | 6.4% | — | — | — |
| JátékNet.hu | cj | — | $0.09 | 5% | — | — | — |
| LOL Surprise | flexoffers | US | $0.09 | 4% | — | — | — |
| Carifit | skimlinks | GB | $0.09 | 7% | — | 0.82% | — |
| Connetix | skimlinks | JP/US +5 | $0.09 | 5% | 17d | 1.93% | — |
| Inglesina | skimlinks | US | $0.09 | 6.2% | — | 1.16% | — |
| Lego | skimlinks | Global | $0.09 | 3.8% | 27d | 2.45% | 2.8% |
| MVN Entertainment, LP | skimlinks | US | $0.09 | 2.3% | 8d | 1.2% | — |
| Momcozy FR | awin | FR | $0.09 | — | 30d | 2.31% | — |
| Noukies FR | skimlinks | FR/BE | $0.09 | 8% | — | 2.55% | — |
| TodoJuguete | skimlinks | ES | $0.09 | 4% | 7d | 9.27% | — |
| Toys Center IT | awin | IT | $0.09 | — | 30d | 2.18% | — |
| Toys R us ES | skimlinks | ES | $0.09 | 5% | — | 3.38% | 28.6% |
| ergoPouch | skimlinks | US | $0.09 | 10% | 27d | 1.97% | — |
| sigikid DE | awin | DE | $0.09 | 5% | 30d | 3.1% | — |
| PatPat | cj | — | $0.09 | 5% | — | — | — |
| organicbabyfood24 | cj | — | $0.08 | 9% | — | — | — |
| Angel and Rocket | skimlinks | GB | $0.08 | 7.6% | — | 1.59% | — |
| Baby Central | skimlinks | HK/SG | $0.08 | 4% | — | 3.47% | — |
| Baby Tula NL | awin | NL | $0.08 | — | 30d | 3.37% | — |
| Baby’s Only NL - FamilyBlend | awin | NL | $0.08 | — | 30d | 1.63% | — |
| De Gele Flamingo Benelux - FamilyBlend | awin | BE | $0.08 | 7% | 30d | 2.33% | — |
| GOOD BUY GEAR | skimlinks | US | $0.08 | 1% | 30d | 3.89% | 3% |
| Gezinnig NL - FamilyBlend | awin | NL | $0.08 | 7% | 60d | 3.48% | — |
| Little Bot Inc. | skimlinks | US | $0.08 | 8% | — | 0.86% | 21% |
| Maqio ltd | skimlinks | GB | $0.08 | 4.2% | 25d | 3.42% | 37.7% |
| Moses-verlag DE | awin | DE | $0.08 | 8% | 60d | 4.66% | — |
| Nanobebe (US) | awin | US | $0.08 | — | 30d | 3.59% | — |
| Natural Baby Shower Ltd | skimlinks | NL/US +4 | $0.08 | 2.1% | 27d | 2.71% | 12.5% |
| PatPat | skimlinks | Global | $0.08 | 11.4% | 18d | 1.65% | — |
| Sebio BE | awin | BE | $0.08 | — | 30d | 5.8% | — |
| Toychamp NL - Familyblend | awin | NL | $0.08 | — | 15d | 3.5% | — |
| Winnie's Picks | skimlinks | US | $0.08 | 9.5% | — | 2.67% | 21.2% |
| Hamleys | flexoffers | GB | $0.08 | 3.2% | — | — | — |
| BARGAINMAX LIMITED | skimlinks | GB | $0.07 | 2.9% | 28d | 4.04% | 33.1% |
| Infantdeco | skimlinks | ES | $0.07 | 5.5% | 3d | 2.81% | — |
| Jouets en bois & Jeux enfants | Peluches & doudou écologique bébé bio | skimlinks | FR | $0.07 | 8% | — | 4.15% | 41% |
| Kids Department NL | awin | NL | $0.07 | — | 30d | 0.9% | — |
| Koeka NL - FamilyBlend | awin | NL | $0.07 | 8% | 15d | 4.07% | — |
| LOL Surprise | skimlinks | US | $0.07 | 5% | 19d | 5.14% | — |
| Milk-bar.be | skimlinks | BE | $0.07 | 5.6% | — | 1.78% | — |
| Prénatal 2022 IT | skimlinks | IT | $0.07 | 6% | 22d | 1.95% | 15.6% |
| Rockahula Kids | skimlinks | GB | $0.07 | 7% | 21d | 9.99% | — |
| The Entertainer | awin | GB | $0.07 | 3% | 30d | 6.49% | — |
| The Kid Collective | awin | GB | $0.07 | — | 30d | 3.04% | — |
| Vertbaudet | skimlinks | GB/FR | $0.07 | 6% | 15d | 2.58% | 0.5% |
| Japitex.sk | cj | — | $0.07 | 10% | — | — | — |
| Particula-Tech (US) | flexoffers | US | $0.07 | 12% | — | — | — |
| InchBug | flexoffers | US | $0.06 | 4% | — | — | — |
| Anisha Karkhanis Boutique (US) | awin | US | $0.06 | — | 30d | 1.28% | — |
| Baby Mori (US) | awin | US | $0.06 | — | 30d | 0.47% | — |
| BimboStore IT | awin | IT | $0.06 | — | 30d | 4.66% | — |
| Cool-dreams.com | skimlinks | ES | $0.06 | 3.8% | — | 3.38% | — |
| Eurotoys (NO) | skimlinks | NO | $0.06 | 7% | — | 2.13% | — |
| Framily DE | awin | DE | $0.06 | $4 | 30d | 2.8% | — |
| Gerber Childrenswear | skimlinks | US | $0.06 | 5% | — | 4.2% | — |
| Klein & Stoer NL - FamilyBlend | awin | NL | $0.06 | — | 30d | 1.31% | — |
| La Boite Rose FR | awin | FR | $0.06 | — | 30d | 9.83% | — |
| Lingo Kids (US) | awin | US | $0.06 | — | 30d | 6.6% | — |
| Mamas & Papas | skimlinks | US/IE +2 | $0.06 | 2.4% | 28d | 2.71% | 33.7% |
| Maxi-Cosi | skimlinks | US | $0.06 | 5% | — | 0.81% | — |
| Mission MightyMe | skimlinks | US | $0.06 | 5% | — | 4.21% | — |
| Out n About UK | awin | GB | $0.06 | — | 30d | 1.08% | — |
| POWERUP Toys | skimlinks | US | $0.06 | 10% | 26d | 1.16% | — |
| We Craft Box | skimlinks | US | $0.06 | 10% | — | 0.71% | — |
| Whirli | awin | GB | $0.06 | — | 30d | 2.02% | — |
| babymarkt DE | awin | DE | $0.06 | 8% | 30d | 1.45% | — |
| the bonniemob | awin | GB | $0.06 | — | 30d | 9.17% | — |
| JoJo Mommy | cj | — | $0.06 | 5% | — | — | — |
| Vertbaudet | flexoffers | GB | $0.06 | 5% | — | — | — |
| BB Malin | skimlinks | FR | $0.05 | 2.8% | 1d | 6.29% | 9.4% |
| Baby Tula | skimlinks | US/AU +5 | $0.05 | 4% | 17d | 1.19% | — |
| Babymarkt ES | awin | ES | $0.05 | 7% | 30d | 1.48% | — |
| Babymarkt IT | awin | IT | $0.05 | — | 30d | 1.72% | — |
| Bugaboo | skimlinks | ES/NL +4 | $0.05 | 6.4% | 26d | 0.24% | 0.3% |
| Else Nutrition (US) | awin | US | $0.05 | — | 30d | 1.06% | — |
| Etta Loves UK | skimlinks | GB | $0.05 | 2.2% | 12d | 7.51% | 3% |
| Gigil | awin | GB | $0.05 | — | 30d | 0.9% | — |
| HalloFamilie DE | awin | DE | $0.05 | 30% | 60d | 3.38% | — |
| Hamleys | awin | GB | $0.05 | 8% | 30d | 2.85% | — |
| Kidsdeco NL - FamilyBlend (On Hold 08.01.2025) | awin | NL | $0.05 | — | 30d | 2.76% | — |
| Luli Bebé | skimlinks | US | $0.05 | 15% | — | 0.4% | — |
| MAMOI.ME - CPS up to 8% - Modern ECO Baby Toys Made in EU | skimlinks | DE | $0.05 | 6% | — | 2.25% | 1.5% |
| Mabyen.com DE | awin | DE | $0.05 | 10% | 30d | 3.03% | — |
| Make It Cute | skimlinks | US | $0.05 | 10% | — | 1.2% | — |
| Monica + Andy | skimlinks | US | $0.05 | 2.7% | 10d | 3.15% | — |
| Najell Germany | skimlinks | NL/US +4 | $0.05 | 4% | 29d | 1.03% | 6.7% |
| Outree | skimlinks | US | $0.05 | 10% | — | 1.76% | 42.5% |
| PlayPress Toys UK | awin | GB | $0.05 | — | 30d | 7.05% | — |
| Purflo | skimlinks | GB | $0.05 | 7% | — | 1.46% | — |
| Scandiborn | awin | GB | $0.05 | — | 30d | 4.35% | — |
| Spielgeschenke.de - Spielwaren-Shop | skimlinks | DE | $0.05 | 6% | — | 0.41% | — |
| Stokke DE/AT | awin | DE | $0.05 | — | 30d | 4.47% | — |
| The Early Learning Centre | skimlinks | GB | $0.05 | 3% | 20d | 6.37% | 2.4% |
| Tommee Tippee | skimlinks | GB | $0.05 | 4% | 21d | 1.76% | 1.1% |
| Warmies UK | skimlinks | GB | $0.05 | 3.8% | 19d | 4.69% | — |
| Wowow Toys | awin | GB | $0.05 | — | 30d | 6.87% | — |
| babymarkt AT | awin | AT | $0.05 | 8% | 30d | 1% | — |
| idee+spiel DE | awin | DE | $0.05 | — | 30d | 3.4% | — |
| Artkive | flexoffers | US | $0.05 | — | — | — | — |
| Kids-World | cj | — | $0.04 | 10% | — | — | — |
| Warmies | flexoffers | US | $0.04 | 16% | — | — | — |
| Feedo.sk | cj | — | $0.04 | 2.5% | — | — | — |
| Spinkids Europe | cj | — | $0.04 | 4% | — | — | — |
| Baby Mori | awin | GB | $0.04 | — | 30d | 2.42% | — |
| Baker Ross | skimlinks | GB | $0.04 | 1% | 27d | 10.92% | — |
| Costzon | skimlinks | US | $0.04 | 5% | — | 1.36% | — |
| Creative Crayons Workshop | skimlinks | US | $0.04 | 15% | — | 1.28% | — |
| Cybex UK | awin | GB | $0.04 | — | 30d | 0.3% | — |
| Ignite Brands LLC | skimlinks | US | $0.04 | 20% | — | 0.41% | — |
| Kaliedy Baby & Nursery Store | awin | IE | $0.04 | — | 30d | 3.1% | — |
| MoYuStore | skimlinks | US | $0.04 | 6% | — | 0.94% | — |
| PoundFun AWIN | awin | GB | $0.04 | — | 30d | 6.21% | — |
| Prenatal NL - FamilyBlend | awin | NL | $0.04 | 7.5% | 7d | 0.56% | — |
| Ravensburger (US) | skimlinks | NL/CH +9 | $0.04 | 4% | 15d | 3.45% | 0.4% |
| Smallable UK | skimlinks | BE/GB +7 | $0.04 | 5.3% | 22d | 0.73% | 3% |
| The Children's Place | flexoffers | US | $0.04 | 6.4% | — | — | — |
| Top1toys NL - FamilyBlend | awin | NL | $0.04 | 6% | 30d | 2.04% | — |
| Toy Galaxy | skimlinks | AU | $0.04 | 5.5% | — | 1.23% | — |
| Your Baby Club (US) | awin | US | $0.04 | — | 7d | 2.9% | — |
| babymarkt CH | awin | CH | $0.04 | 8% | 30d | 1.28% | — |
| Monkeymum.com | cj | — | $0.04 | 8% | — | — | — |
| MAMOI.me DE | flexoffers | DE | $0.04 | 5% | — | — | — |
| BAMBULE.cz | cj | — | $0.03 | 10% | — | — | — |
| Build-A-Bear Workshop | flexoffers | US | $0.03 | 4% | — | — | — |
| Bc Babycare | cj | — | $0.03 | 10% | — | — | — |
| 4kidsonly | awin | NL | $0.03 | — | 30d | 1.88% | — |
| Agatinsvet Europe | skimlinks | CZ/DE +3 | $0.03 | 11.5% | — | 1.06% | — |
| BARGAINMAX LIMITED | awin | GB | $0.03 | 3% | 30d | 1.62% | — |
| BIOLANE FR | awin | FR | $0.03 | — | 30d | 0.74% | — |
| Babybuddhaproducts.com | skimlinks | US | $0.03 | 2.1% | — | 1.24% | 63.4% |
| Cherub Baby Australia | skimlinks | AU | $0.03 | 5% | — | 1.2% | — |
| Disbaby | skimlinks | ES | $0.03 | 4% | — | 0.77% | — |
| Edx Education UK Limited | awin | GB | $0.03 | — | 30d | 1.53% | — |
| Event-Kids DE | awin | DE | $0.03 | — | 30d | 2.34% | — |
| HANS NATUR DE | awin | DE | $0.03 | — | 30d | 3.51% | — |
| Halo Sleep | skimlinks | US/CA | $0.03 | 2% | — | 1.88% | 3.1% |
| Moses-verlag DE | skimlinks | DE | $0.03 | 8% | — | 1.86% | — |
| NUK DE | awin | DE | $0.03 | — | 30d | 2% | — |
| Pepa London UK | awin | GB | $0.03 | — | 30d | 1.05% | — |
| PicassoTiles | skimlinks | US | $0.03 | 6% | 5d | 0.96% | 0.4% |
| Pink or Blue NL - FamilyBlend | awin | NL | $0.03 | 8% | 60d | 1.03% | — |
| Sneakids - DE | awin | DE | $0.03 | — | 30d | 2.03% | — |
| SnoozeShade | skimlinks | — | $0.03 | 10% | — | 0.7% | — |
| StoffyWelt DE | awin | DE | $0.03 | — | 30d | 1.84% | — |
| Toychamp BE - Familyblend | awin | BE | $0.03 | — | 15d | 1.4% | — |
| idee+spiel DE | skimlinks | DE | $0.03 | 3% | 7d | 2.34% | 16.4% |
| myNameGenius | awin | US | $0.03 | — | 30d | 10% | — |
| PicassoTiles | cj | — | $0.03 | 8% | — | — | — |
| ERGO Baby | flexoffers | US | $0.03 | 3.2% | — | — | — |
| Melissa and Doug | flexoffers | US | $0.02 | 2.4% | — | — | — |
| Agatinsvet Europe | cj | — | $0.02 | 8.5% | — | — | — |
| Halo Sleep | flexoffers | US | $0.02 | 3.2% | — | — | — |
| Angel and Rocket | awin | GB | $0.02 | — | 30d | 0.29% | — |
| Baker Ross IE | skimlinks | IE | $0.02 | 2.5% | — | 3.21% | — |
| Dotty Fish | skimlinks | GB | $0.02 | 7% | — | 1.55% | — |
| Elbbricks DE | awin | DE | $0.02 | — | 30d | 0.92% | — |
| Green Kid Crafts | skimlinks | US | $0.02 | 10% | — | 0.92% | — |
| Hubble Connected | awin | GB | $0.02 | — | 30d | 0.25% | — |
| JOONE PARIS DE | awin | DE | $0.02 | — | 30d | 0.93% | — |
| Kiddus(ES, FR, IT, DE) | skimlinks | PL/ES +4 | $0.02 | 4% | — | 2.12% | — |
| Little Dreamers NL | awin | NL | $0.02 | — | 30d | 0.66% | — |
| Lodger NL - FamilyBlend | awin | NL | $0.02 | 7% | 7d | 0.87% | — |
| NUK | skimlinks | DE | $0.02 | 3% | 7d | 4.25% | — |
| PatPat UK | awin | GB | $0.02 | 13% | 45d | 0.74% | — |
| TP Toys | awin | GB | $0.02 | 1% | 30d | 0.25% | — |
| ploylab | skimlinks | US | $0.02 | 5% | — | 0.53% | 51.5% |
| www.foryourlittleone.com | skimlinks | GB | $0.02 | 5% | — | 1.61% | 69.3% |
| Mindware.com | cj | — | $0.02 | 2% | — | — | — |
| Gymboree | flexoffers | US | $0.01 | 1.6% | — | — | — |
| Newborn Baby Items | flexoffers | CA | $0.01 | — | — | — | — |
| Agatinsvet.cz | cj | — | $0.01 | 1% | — | — | — |
| 4kidspoint FR | skimlinks | FR | $0.01 | 3.5% | — | 1.34% | 36.2% |
| Baboodle Ltd | awin | GB | $0.01 | — | 30d | 0.75% | — |
| Boba Inc | skimlinks | US | $0.01 | 3% | — | 0.58% | — |
| Cheeky Rascals | skimlinks | GB | $0.01 | 5% | — | 0.36% | — |
| Cobi | skimlinks | PL | $0.01 | 2.5% | — | 0.72% | — |
| Edx Education UK Limited | skimlinks | GB | $0.01 | 5% | — | 0.42% | — |
| Elodie Details UK GBP | skimlinks | GB | $0.01 | 6% | — | 0.17% | — |
| Elodie Details UK GBP | awin | GB | $0.01 | — | 30d | 0.34% | — |
| Firstcry [CPS] IN | skimlinks | IN | $0.01 | 2% | 17d | 2.4% | 7.2% |
| Hamleys | skimlinks | GB | $0.01 | 4% | 24d | 0.47% | 66.7% |
| Johnston Prams | awin | GB | $0.01 | — | 30d | 0.57% | — |
| JuJuBe Intl LLC | skimlinks | US | $0.01 | 1% | — | 1.62% | — |
| Kidsy Inc | skimlinks | US | $0.01 | 1% | 1d | 1.08% | 0.5% |
| Noomie | skimlinks | US | $0.01 | 2% | — | 1.4% | — |
| Pink or Blue BE - FamilyBlend | awin | BE | $0.01 | 6% | 60d | 0.26% | — |
| PoundFun AWIN | skimlinks | GB | $0.01 | 2.7% | — | 1.38% | — |
| PoundToys | awin | GB | $0.01 | — | 30d | 2.27% | — |
| Rainbow Dust UK | awin | GB | $0.01 | — | 30d | 0.22% | — |
| duo-Shop | skimlinks | AT/DE | $0.01 | 3% | — | 1.56% | 12.2% |
| Feedo.cz | cj | — | $0.01 | 2.5% | — | — | — |
| PatPat | flexoffers | US | $0.01 | 4% | — | — | — |
| Little Spoon, Inc | flexoffers | US | $0.01 | 13% | — | — | — |
| MomMed | flexoffers | US | $0.01 | 14.4% | — | — | — |
| Green Kid Crafts | flexoffers | US | $0.01 | 8% | — | — | — |
| babyshop.de | flexoffers | DE | $0.01 | 4% | — | — | — |
| 4kids.sk | cj | — | $0 | 3.5% | — | — | — |
| The Little Green Sheep | flexoffers | GB | $0 | 2.4% | — | — | — |
| TP Toys | flexoffers | GB | $0 | 4% | — | — | — |
| 4kids.cz | cj | — | $0 | 3.5% | — | — | — |
| Baby Tula | flexoffers | US | $0 | 3.2% | — | — | — |
| JuJuBe | flexoffers | US | $0 | 2.4% | — | — | — |
| Milk x Whiskey | flexoffers | US | $0 | 8% | — | — | — |
| Hello Bello | flexoffers | US | $0 | 2.4% | — | — | — |
| Big Discoveries | flexoffers | US | $0 | 9.6% | — | — | — |
| Tinybeans | cj | — | $0 | 20% | — | — | — |
| LittleLife | flexoffers | GB | $0 | 6% | — | — | — |
| ANB Baby NY, LLC | awin | US | — | — | 30d | — | — |
| AROMABABY | skimlinks | AU | — | 4% | — | 0.46% | — |
| AXKID | cj | — | — | 5% | — | — | — |
| All Things Dylan | awin | GB | — | — | 30d | — | — |
| Alphabet Trains & Toys | awin | US | — | — | 30d | — | — |
| Baby Steps and Mish Kids (US) | awin | US | — | — | 30d | — | — |
| Babywelt Sulingen | awin | DE | — | — | 30d | — | — |
| Bang on Books | awin | GB | — | — | 30d | — | — |
| Bebe Boutik FR | awin | FR | — | $1 | 30d | 0.21% | — |
| Beckmann Norway | awin | US | — | — | 30d | — | — |
| Change Up Kids | awin | US | — | — | 30d | — | — |
| Clover Baby and Kids, LLC | skimlinks | US | — | 5% | — | 0.15% | — |
| Clover Living | awin | NL | — | — | 30d | — | — |
| Conguitos ES | awin | ES | — | — | 30d | — | — |
| Cybex FR | awin | FR | — | — | 30d | — | — |
| Flow Amsterdam | awin | NL | — | — | 30d | — | — |
| Frolic & Fun | awin | US | — | — | 30d | — | — |
| Gianna Shop | awin | US | — | — | 30d | — | — |
| GiiKER | awin | US | — | — | 30d | — | — |
| Hape International Inc. | awin | US | — | — | 90d | — | — |
| Happyology US | awin | US | — | — | 30d | — | — |
| Junior Jones | awin | GB | — | — | 30d | — | — |
| Just Shoes for Kids | awin | US | — | — | 45d | — | — |
| KIDLY | awin | GB | — | — | 30d | 0.2% | — |
| KeaWorld LLC | awin | US | — | — | 15d | — | — |
| KiDSiE | awin | GB | — | — | 30d | — | — |
| Kid’s Concept SE | awin | SE | — | 5% | 30d | — | — |
| Les Petits Citrons | awin | FR | — | — | 30d | — | — |
| Let's Explore | awin | GB | — | — | 30d | — | — |
| Little Canadian (CA) | awin | US | — | — | 30d | — | — |
| Little Hometown | awin | US | — | — | 30d | — | — |
| Little Me | awin | US | — | — | 30d | — | — |
| Lublu Hugbah (US) | awin | US | — | — | 30d | — | — |
| Lullaby Earth | awin | US | — | — | 90d | — | — |
| MIMMTI | awin | NL | — | — | 30d | — | — |
| Mam Baby UK | awin | GB | — | — | 30d | — | — |
| Milk & Water (US) | awin | US | — | — | 30d | — | — |
| Milk Teeth | awin | US | — | — | 60d | — | — |
| Milkify (US) | awin | US | — | — | 30d | — | — |
| Mimos Kussens NL | awin | NL | — | — | 30d | — | — |
| Mindful & Co Kids | awin | US | — | — | 90d | — | — |
| Move2Play LTK | awin | US | — | — | 30d | — | — |
| Nanetes | awin | ES | — | — | 30d | — | — |
| Ouders van Nu Zwanger Magazine NL - Familyblend | awin | NL | — | $1 | 30d | 0.67% | — |
| PIGEON AMERICA INC. | awin | US | — | — | 90d | — | — |
| Petit Lem | awin | US | — | — | 30d | — | — |
| Petit Zebre FR | awin | FR | — | — | 30d | 0.24% | — |
| RAAN (US) | awin | US | — | — | 30d | — | — |
| Samuel Johnston | skimlinks | GB | — | 3% | — | 0.09% | — |
| Sky Rockets | awin | GB | — | — | 30d | — | — |
| Sleeping Stars | awin | GB | — | — | 30d | — | — |
| Sleepytroll | awin | US | — | — | 30d | — | — |
| Snoozebaby.com | awin | NL | — | — | 30d | — | — |
| Spotty Otter | awin | GB | — | — | 30d | — | — |
| Stonz Wear Inc. | awin | US | — | — | 30d | — | — |
| Teddys Trove | awin | GB | — | — | 30d | — | — |
| The Birth Ball | awin | US | — | — | 90d | — | — |
| Tinytography US | awin | US | — | — | 30d | — | — |
| ToeZone | awin | GB | — | — | 30d | — | — |
| Toki Mats | awin | US | — | — | 30d | — | — |
| Tonies UK | awin | GB | — | — | 30d | 0.2% | — |
| Yummy Mummy (US) | awin | US | — | — | 30d | — | — |
| Zello Sleep UK | awin | GB | — | — | 30d | — | — |
| Zoethout.com NL - Familyblend | awin | NL | — | — | 30d | — | — |
| bbox for kids | skimlinks | — | — | 2% | — | 0.09% | — |
| citymouse | awin | US | — | — | 60d | — | — |
| dadada Baby | awin | US | — | — | 30d | — | — |
| Babycozy | impact | — | — | 10% | — | — | — |
| 1212 | skimlinks | US | — | — | — | — | — |
| 24print | skimlinks | US | — | — | — | — | — |
| 42shops | skimlinks | US | — | — | — | — | — |
| 4M Educational STEM Toys | impact | — | — | 5% | — | — | — |
| 4kids.sk | skimlinks | 1 regions | — | — | — | — | — |
| 4kidspoint | skimlinks | CZ | — | — | — | — | — |
| 4kidspoint.hu | skimlinks | 1 regions | — | — | — | — | — |
| 4kidspoint.pl | skimlinks | PL | — | — | — | — | — |
| 4toys.pl | skimlinks | PL | — | — | — | — | — |
| 5 Little Monkeys Bedding, Inc. | skimlinks | US | — | — | — | — | — |
| ALL THE THINGS ENTERPRISES LLC /ALL THE THINGS BABY | impact | — | — | 10% | — | — | — |
| ANB Baby NY, LLC | skimlinks | US | — | — | — | — | — |
| AOSEED | impact | — | — | 6% | — | — | — |
| AXKID | skimlinks | Global | — | — | — | — | — |
| Ace + Ike | flexoffers | US | — | 12% | — | — | — |
| Adventuretown Toy Emporium - US | skimlinks | US | — | — | — | — | — |
| Albee Baby | mavely | — | — | 1.4% | — | — | — |
| All Circles | skimlinks | US | — | — | — | — | — |
| All Things Dylan | skimlinks | GB | — | — | — | — | — |
| Alphabet Trains & Toys | skimlinks | US | — | — | — | — | — |
| Alppi Baby | impact | — | — | 10% | — | — | — |
| Amara Oragnics | impact | — | — | 10% | — | — | — |
| Angelbliss | skimlinks | US/FR +4 | — | — | — | — | — |
| Angelbliss | impact | — | — | 10% | — | — | — |
| Ann + Reeves Kids | impact | — | — | 10% | — | — | — |
| Annabella Technologies INC | impact | — | — | 10% | — | — | — |
| Apta Shop 2023 IT | skimlinks | IT | — | — | — | — | — |
| ArchiesToys | impact | — | — | 10% | — | — | — |
| Arquia | skimlinks | US | — | — | — | — | — |
| Arquia | impact | — | — | 10% | — | — | — |
| Aussie Bubs | impact | — | — | — | — | — | — |
| Avenlur | rakuten | US | — | — | — | — | — |
| Avenlur | mavely | — | — | 2.8% | — | — | — |
| Baagl CZ/DE | skimlinks | DE/CZ +1 | — | — | — | — | — |
| BabbleRoo - Amazon - US | impact | US | — | 15% | — | — | — |
| Baboodle Ltd | skimlinks | GB | — | — | — | — | — |
| Baby & Travel | skimlinks | PL | — | — | — | — | — |
| Baby Aspen | impact | — | — | 7% | — | — | — |
| Baby Aspen | flexoffers | US | — | 5.6% | — | — | — |
| Baby Birdy CH | flexoffers | CH | — | 9.6% | — | — | — |
| Baby Boutique | skimlinks | — | — | — | — | — | — |
| Baby Brezza | flexoffers | US | — | 4% | — | — | — |
| Baby Brezza Scandinavia | impact | — | — | 5% | — | — | — |
| Baby Bunting | flexoffers | AU | — | 4% | — | — | — |
| Baby Bunting | rakuten | AU | — | 5% | — | — | — |
| Baby Deep Sleep | skimlinks | NL/GR +33 | — | — | — | — | — |
| Baby Deep Sleep | impact | — | — | 10% | — | — | — |
| Baby K'tan | skimlinks | US | — | — | — | — | — |
| Baby Monitor Direct LLC | impact | — | — | 15% | — | — | — |
| Baby Shusher | skimlinks | US | — | — | — | — | — |
| Baby Sunnies | skimlinks | US/DE | — | — | — | — | — |
| Baby Sunnies | impact | — | — | 10% | — | — | — |
| Baby TOP | skimlinks | ES | — | — | — | — | — |
| Baby888 臺灣 | skimlinks | 1 regions | — | — | — | — | — |
| BabyBjorn | mavely | — | — | 2.1% | — | — | — |
| BabyBjörn ES | flexoffers | ES | — | 12% | — | — | — |
| BabyMonitorsDirect.co.uk | skimlinks | GB | — | — | — | — | — |
| BabyMonitorsDirect.co.uk | flexoffers | GB | — | 3.2% | — | — | — |
| BabyVip | skimlinks | IT | — | — | — | — | — |
| Babyark | mavely | — | — | 3.5% | — | — | — |
| Babyark convertible car seat | flexoffers | US | — | 8% | — | — | — |
| Babyation | skimlinks | US | — | — | — | — | — |
| Babybjorn Korea | skimlinks | 2 regions | — | — | — | — | — |
| Babybjorn Korea | cj | — | — | 5% | — | — | — |
| Babybrezza | skimlinks | NO | — | — | — | — | — |
| Babycentral Australia | flexoffers | AU | — | 4% | — | — | — |
| Babycozy | skimlinks | US | — | — | — | — | — |
| Babydrogist NL - FamilyBlend | skimlinks | NL | — | — | — | — | — |
| Babykadowinkel.nl | skimlinks | NL | — | — | — | — | — |
| Babymaan | skimlinks | NL | — | — | — | — | — |
| Babysjarm | skimlinks | NO | — | — | — | — | — |
| Babyslofje-online.nl | skimlinks | NL | — | — | — | — | — |
| Babysprouts & Company | avantlink | — | — | 15% | — | — | — |
| Baho Kids (USA), Inc. | skimlinks | US | — | — | — | — | — |
| Ball 2 - Play Together | impact | — | — | 20% | — | — | — |
| Baltic Essentials | flexoffers | US | — | 4.8% | — | — | — |
| Bamboo Little | skimlinks | US | — | — | — | — | — |
| Barnshenn Affiliate | skimlinks | GB | — | — | — | — | — |
| Bc Babycare | skimlinks | US | — | — | — | — | — |
| Bc Babycare | impact | — | — | 10% | — | — | — |
| Bebeboutik | skimlinks | FR | — | — | — | — | — |
| Bebedeparis.com | skimlinks | PT | — | — | — | — | — |
| Bebello Limited | skimlinks | GB/US | — | — | — | — | — |
| Beckmann Norway | mavely | — | — | 10.5% | — | — | — |
| Bedding And Beyond | skimlinks | — | — | — | — | — | — |
| Beech-Nut | avantlink | — | — | — | — | — | — |
| Beehive Toys | skimlinks | GB | — | — | — | — | — |
| Bellabambina.nl | skimlinks | NL | — | — | — | — | — |
| Best Parents Affiliation | skimlinks | US | — | — | — | — | — |
| Bibi Calçados | skimlinks | BR | — | — | — | — | — |
| Big Discoveries | skimlinks | US | — | — | — | — | — |
| Biggest Little | skimlinks | US | — | — | — | — | — |
| Billigleg (DK) | skimlinks | DK | — | — | — | — | — |
| Billiglek (SE) | skimlinks | SE | — | — | — | — | — |
| Bimbo Concept CPS | skimlinks | — | — | — | — | — | — |
| Bixbee | mavely | — | — | 7% | — | — | — |
| Bixbee | impact | — | — | 10% | — | — | — |
| Blade & Rose | rakuten | AU | — | 5% | — | — | — |
| Blade and Rose | flexoffers | GB | — | 4% | — | — | — |
| Blok Watches | skimlinks | — | — | — | — | — | — |
| Blok Watches | avantlink | — | — | 15% | — | — | — |
| Blokees | impact | — | — | 6% | — | — | — |
| Bloom and Rise, LLC | skimlinks | US | — | — | — | — | — |
| Blooming Baby | flexoffers | US | — | 8% | — | — | — |
| Boco | impact | — | — | 5% | — | — | — |
| Bomi Kindermöbel | skimlinks | AT/DE | — | — | — | — | — |
| Brave Kid | rakuten | CA | — | 5% | — | — | — |
| Brendon.hu | skimlinks | 1 regions | — | — | — | — | — |
| Brendon.sk | skimlinks | 1 regions | — | — | — | — | — |
| Bright & Bold Swim (US) | skimlinks | US | — | — | — | — | — |
| Bringing Home Baby | impact | — | — | 10% | — | — | — |
| Broemba | skimlinks | NL | — | — | — | — | — |
| Bruderland Europe | skimlinks | PL/CZ +5 | — | — | — | — | — |
| Buchstabenzug24.de | skimlinks | DE | — | — | — | — | — |
| Buddle Skincare | impact | — | — | 10% | — | — | — |
| Bugaboo | rakuten | US | — | 4% | — | — | — |
| Bugaboo NL | flexoffers | NL | — | 2% | — | — | — |
| Build-A-Bear Workshop | mavely | — | — | 7% | — | — | — |
| Build-A-Bear Workshop | partnerize | — | — | 8% | — | — | — |
| Build-A-Bear Workshop | pepperjam | CA | — | 3% | 30d | — | — |
| Bumprider | skimlinks | NL/GR +35 | — | — | — | — | — |
| Bundle Baby | skimlinks | GB | — | — | — | — | — |
| Burts Bees Baby | mavely | — | — | 0.7% | — | — | — |
| Butterr | skimlinks | US | — | — | — | — | — |
| Buump (DK) | skimlinks | DK | — | — | — | — | — |
| ByHeart | flexoffers | US | — | 12% | — | — | — |
| Byram Baby | mavely | — | — | 7% | — | — | — |
| CARESTREAM TECHNOLOGIES LIMITED | impact | — | — | 10% | — | — | — |
| CLIXO | flexoffers | US | — | 2.4% | — | — | — |
| Caden Lane | rakuten | US | — | 2% | — | — | — |
| Cakesmash.nl | skimlinks | NL | — | — | — | — | — |
| Calmado | skimlinks | AT/CH/DE | — | — | — | — | — |
| Carifit | flexoffers | GB | — | 6% | — | — | — |
| Carloine 卡蘿琳 臺灣 | skimlinks | 1 regions | — | — | — | — | — |
| Carter's | mavely | — | — | 10.5% | — | — | — |
| Charmspring | impact | — | — | 15% | — | — | — |
| Cherub Baby Affiliate | skimlinks | GB | — | — | — | — | — |
| Chicco | mavely | — | — | 2.8% | — | — | — |
| Chicco BR | rakuten | BR | — | 5.5% | — | — | — |
| Chicco UA | skimlinks | 1 regions | — | — | — | — | — |
| Classic World | skimlinks | 1 regions | — | — | — | — | — |
| Clover Living | skimlinks | NL | — | — | — | — | — |
| Club Creo BE | flexoffers | BE | — | — | — | — | — |
| Coco Moon Hawai'i | mavely | — | — | 5.6% | — | — | — |
| Colugo | mavely | — | — | 2.1% | — | — | — |
| Conguitos ES | skimlinks | ES | — | — | — | — | — |
| Connetix | rakuten | AU | — | 5% | — | — | — |
| Corner Stork Baby Gifts | impact | — | — | 7% | — | — | — |
| Corner Stork Baby Gifts | flexoffers | US | — | 5.6% | — | — | — |
| Coterie | mavely | — | — | 7% | — | — | — |
| Creative Spark LLC | skimlinks | US | — | — | — | — | — |
| Crescent Barnvagnar | skimlinks | NL/GR +35 | — | — | — | — | — |
| Crescent Barnvagnar | cj | — | — | 5% | — | — | — |
| Crimify | skimlinks | ES | — | — | — | — | — |
| CrunchLabs | mavely | — | — | 7% | — | — | — |
| Cubtale Mother and Baby - Amazon Seller | impact | — | — | $1 | — | — | — |
| Cupkin | flexoffers | US | — | 8% | — | — | — |
| Curiosity Box | skimlinks | US/CA | — | — | — | — | — |
| Cybex | impact | — | — | 6% | — | — | — |
| DTI Direct Inc. | skimlinks | US | — | — | — | — | — |
| Daisy Baby Shop | skimlinks | — | — | — | — | — | — |
| De Roze Doos (BE-NL) | skimlinks | NL/BE | — | — | — | — | — |
| De Schatten Van | skimlinks | NL | — | — | — | — | — |
| Dekinderkledingwinkel.nl | skimlinks | NL | — | — | — | — | — |
| Diamondartpaintin | skimlinks | US | — | — | — | — | — |
| Dinghy Soaps | skimlinks | US | — | — | — | — | — |
| Dollreborns | skimlinks | GB/US +2 | — | — | — | — | — |
| Dollreborns | impact | — | — | 20% | — | — | — |
| Domino & Juliette | impact | — | — | 15% | — | — | — |
| DreamLand BE | flexoffers | BE | — | 1% | — | — | — |
| Drehscheibe24 | skimlinks | PL/NL +27 | — | — | — | — | — |
| Dress Up America (US) | flexoffers | US | — | 1.6% | — | — | — |
| Drømmerom (NO) | skimlinks | NO | — | — | — | — | — |
| DubiDo Factory | impact | — | — | 10% | — | — | — |
| Dyper | mavely | — | — | 2.8% | — | — | — |
| EASWEET | skimlinks | US | — | — | — | — | — |
| EASWEET | impact | — | — | — | — | — | — |
| EZPZ | mavely | — | — | 10.5% | — | — | — |
| Easypisi | skimlinks | Global | — | — | — | — | — |
| EcoPeaCo. | impact | — | — | 10% | — | — | — |
| Ecoriginals | skimlinks | AU | — | — | — | — | — |
| Eddie Bauer Kids | mavely | — | — | 3.5% | — | — | — |
| Egg New York | mavely | — | — | 7% | — | — | — |
| Eimmie | impact | — | — | 8% | — | — | — |
| Ekibutiks FR | flexoffers | FR | — | 6.4% | — | — | — |
| Elfi | skimlinks | Global | — | — | — | — | — |
| Ellavate Wagon Inc. | impact | — | — | 10% | — | — | — |
| Else Nutrition (CA) | skimlinks | CA | — | — | — | — | — |
| Else Nutrition (US) | flexoffers | US | — | 24% | — | — | — |
| EmHeMa | skimlinks | DE | — | — | — | — | — |
| Emile et Rose | skimlinks | GB | — | — | — | — | — |
| Enfa (MY) - CPS | skimlinks | 1 regions | — | — | — | — | — |
| Enfa Shop TH | skimlinks | 1 regions | — | — | — | — | — |
| EnfaStore - SG,MY,ID, TH - Enfa Store ID | skimlinks | 1 regions | — | — | — | — | — |
| EnfaStore - SG,MY,ID, TH - Enfagrow Shop SG | skimlinks | SG | — | — | — | — | — |
| Enlightened Generation | skimlinks | US | — | — | — | — | — |
| Enlightened Generation | impact | — | — | 10% | — | — | — |
| Ergobaby | skimlinks | AU | — | — | — | — | — |
| Ergobaby | mavely | — | — | 2.8% | — | — | — |
| Eurotoys (FI) | skimlinks | FI | — | — | — | — | — |
| Evenflo | mavely | — | — | 5.6% | — | — | — |
| EveryLife, INC. - 10% Off First Order | skimlinks | — | — | — | — | — | — |
| Eveseed | skimlinks | Global | — | — | — | — | — |
| Eveseed | flexoffers | US | — | 8% | — | — | — |
| Evrloop | impact | — | — | 10% | — | — | — |
| Excavating Adventures | skimlinks | US | — | — | — | — | — |
| Ezyroller | skimlinks | AT/CH/DE | — | — | — | — | — |
| Familiebutikken (NO) | skimlinks | NO | — | — | — | — | — |
| Fat Brain Toys | mavely | — | — | 4.2% | — | — | — |
| Feedo.cz | skimlinks | CZ | — | — | — | — | — |
| Feedo.sk | skimlinks | 2 regions | — | — | — | — | — |
| Fig For Kids | skimlinks | US | — | — | — | — | — |
| FireHiking | skimlinks | US | — | — | — | — | — |
| Flumi.pl | skimlinks | PL | — | — | — | — | — |
| Flytoy.pl | skimlinks | PL | — | — | — | — | — |
| Follies Inc | skimlinks | US | — | — | — | — | — |
| Formula Depot US Affiliate Program | skimlinks | US | — | — | — | — | — |
| Freshly Picked | impact | — | — | 5% | — | — | — |
| Friendly Songs | skimlinks | US | — | — | — | — | — |
| Frii of Norway 臺灣 | skimlinks | 1 regions | — | — | — | — | — |
| Frolic & Fun | skimlinks | US | — | — | — | — | — |
| GAFLY | skimlinks | US | — | — | — | — | — |
| GAFLY | impact | — | — | 10% | — | — | — |
| GLTC | rakuten | GB | — | 2% | — | — | — |
| GOOGOOGAGA 咕咕嘎嘎 | skimlinks | 1 regions | — | — | — | — | — |
| GROWNSY | mavely | — | — | 11.6% | — | — | — |
| Game-and-Fun DE | skimlinks | DE | — | — | — | — | — |
| Ganas Kids | skimlinks | AU/CN +4 | — | — | — | — | — |
| Gender Reveal NL & BE | skimlinks | LU/NL/BE | — | — | — | — | — |
| Gennie's 奇妮孕哺 | skimlinks | 1 regions | — | — | — | — | — |
| Globber ES | skimlinks | ES | — | — | — | — | — |
| Glow Dreaming UK | impact | UK | — | 8% | — | — | — |
| Go North Group AB | impact | — | — | 10% | — | — | — |
| Goally | skimlinks | US | — | — | — | — | — |
| Goboken | skimlinks | NO | — | — | — | — | — |
| GolfKids | skimlinks | — | — | — | — | — | — |
| Good On You - Aster & Oak | skimlinks | — | — | — | — | — | — |
| Good On You - Pop My Way | skimlinks | — | — | — | — | — | — |
| GrowGo Kids | impact | — | — | 10% | — | — | — |
| Gryph & IvyRose | avantlink | — | — | 10% | — | — | — |
| Gubeiding 古北町 臺灣 | skimlinks | 1 regions | — | — | — | — | — |
| Gunamuna | mavely | — | — | 5.6% | — | — | — |
| Gymboree | mavely | — | — | 1.4% | — | — | — |
| HOSIM TRADING,INC. | skimlinks | US | — | — | — | — | — |
| HalloFamilie DE | skimlinks | DE | — | — | — | — | — |
| HalloFamilie DE | flexoffers | DE | — | 32% | — | — | — |
| Halo Sleep | rakuten | CA | — | 2% | — | — | — |
| Hanna Andersson | mavely | — | — | 11.2% | — | — | — |
| Hapinest | impact | — | — | 12.5% | — | — | — |
| Happy Baby | skimlinks | US | — | — | — | — | — |
| Happy Mami Lactancia (ES) | impact | ES | — | 4% | — | — | — |
| HappyBearWindeln.de | skimlinks | DE | — | — | — | — | — |
| Happybeardiapers.be | skimlinks | BE | — | — | — | — | — |
| Happybee.nl | skimlinks | NL | — | — | — | — | — |
| Happykido.nl | skimlinks | NL | — | — | — | — | — |
| Happymami Lactancia | skimlinks | ES | — | — | — | — | — |
| HearthSong | mavely | — | — | 3.5% | — | — | — |
| Heavysaurus DE | skimlinks | DE | — | — | — | — | — |
| Hello Bello | partnerize | — | — | 8% | — | — | — |
| Hello Charlie | impact | — | — | 10% | — | — | — |
| Hiccapop | impact | — | — | 12% | — | — | — |
| Hiccapop | mavely | — | — | 5.6% | — | — | — |
| Hieno Affiliate program | skimlinks | US | — | — | — | — | — |
| Hieno Affiliate program | impact | — | — | 10% | — | — | — |
| Hippepeer.nl | skimlinks | NL | — | — | — | — | — |
| Horigen | impact | — | — | 10% | — | — | — |
| Houtenspeelgoed-shop.nl | skimlinks | NL | — | — | — | — | — |
| Hracky-4kids.cz | skimlinks | CZ | — | — | — | — | — |
| Hubble Connected | skimlinks | GB | — | — | — | — | — |
Preview capped at the top 1,000 of 1,446 listings by EPC.
Detailed Analysis
Top Baby & Kids Affiliate Programs Reviewed
Raddish Kids
ImpactRaddish Kids delivers monthly cooking-kit subscriptions for children, bundling food science, maths concepts, and hands-on kitchen skills into a recurring product. On Impact, the reported EPC is $36.10 — a figure that sits far outside the vertical’s norm and almost certainly reflects a very small number of tracked clicks rather than steady-state traffic performance. The 1% percentage commission is also low enough that the headline EPC implies either a very large average subscription value or a flat-fee element in the commission structure: Impact’s notes indicate a tiered arrangement that can include flat fees per subscription start alongside the percentage rate.
Despite the small-sample caveat, the program is worth monitoring. Subscription services in children’s education convert well when content genuinely demonstrates what children do with the kit rather than describing it abstractly. Parenting blogs with a cooking or STEM angle are the natural fit. No cookie duration is disclosed on Impact, so the tracking model should be confirmed before running a campaign. Raddish Kids also appears on FlexOffers, where the structure differs, making cross-network testing worthwhile once volume is established.
Forever French Baby
SkimlinksUSForever French Baby sells elevated bamboo pajamas and loungewear for babies, toddlers, and families, alongside nursery items and an autism-awareness collection. On Skimlinks, the program shows a 15.0% commission, a $82.73 average basket, and a 0.0% reversal rate. The zero reversal is notable: sleepwear with a consistent sizing convention and a loyal repeat-purchase base tends to generate clean, final-sale transactions. The 29.9% conversion rate carries the outlier flag and is almost certainly a small-sample artefact, but 15% on an $82.73 basket still implies approximately $12.41 per confirmed sale regardless of the precise conversion figure.
The 13-day cookie is shorter than the 30-day window most Awin programs provide, which matters for gift-purchase journeys where decisions span multiple sessions. Given the niche — premium bamboo baby sleepwear shipping within the US — content should target parents and grandparents seeking non-toxic, sustainable gifting options rather than deal-seekers. The 0% reversal rate over the Skimlinks measurement window suggests buyers are satisfied with what they receive, reducing the risk of commission clawbacks undermining otherwise solid earnings.
Lovevery EU
SkimlinksMultiLovevery is a Montessori-inspired toy and subscription-box brand focused on babies and toddlers, emphasising sustainable materials and child-development research. The EU program on Skimlinks shows the most complete and coherent data set of any program in this vertical: 21.9% commission, $150.15 average basket, 5.95% conversion rate, 30-day cookie, and 0.0% reversal rate. Working through the arithmetic: 21.9% of $150.15 is approximately $32.88 per sale. At 5.95% conversion, each 100 clicks should generate roughly six sales and around $197 in commission. The $1.96 EPC from Skimlinks is consistent with that model. The multi-country shipping footprint covers the Netherlands, Switzerland, Denmark, Belgium, Portugal, Sweden, Spain, France, Austria, Germany, Croatia, and the United States — giving EU-focused content creators genuine scope to monetise across markets.
Impact also lists Lovevery, but at an 8% base commission — markedly lower than the Skimlinks rate. The Impact listing may include CPA and hybrid structures that complicate like-for-like comparison, but on the straight percentage Skimlinks is the better entry point for new affiliates. The 0% reversal rate across the Skimlinks window reinforces that customers completing purchases are keeping their toys, which matters for subscription boxes where return rates can otherwise erode payouts significantly.
The Uptown Baby
SkimlinksUSThe Uptown Baby positions itself as a premium sleep-essentials brand for children and new mothers, with a focus on material quality and craftsmanship. On Skimlinks, the program shows 13.0% commission, a $64.50 average basket, and a 2.6% reversal rate — all credible figures for a mid-to-premium baby sleep brand. The 30.8% conversion rate carries the outlier flag and should be treated with caution pending higher volume confirmation. Even applying a conservative conversion assumption, 13% on a $64.50 basket yields approximately $8.39 per sale before reversals, and at 2.6% reversal the effective net per sale is approximately $8.17.
The Uptown Baby also has a listing on Awin, where the same brand reports an EPC of $1.05 against a longer 30-day cookie. The Skimlinks EPC of $2.58 is materially higher, suggesting either that the Skimlinks traffic mix converts better or that the Awin data reflects a lower-volume period. Testing both networks simultaneously over 60–90 days and comparing actual payout statements is the rational approach before committing to one channel. The 18-day Skimlinks cookie is shorter than Awin’s 30-day window, which may disadvantage slow consideration journeys around nursery planning.
Maxi-Cosi
ImpactUSMaxi-Cosi is one of the more recognisable names in car seats, strollers, bassinets, and high chairs, combining brand trust with genuine affiliate reach. The Impact listing reports a $4.07 EPC and a consistent 5.0% commission — the same rate as the Skimlinks listing. The Impact EPC is flagged as an outlier, but Maxi-Cosi is a legitimate high-volume brand and the figure may reflect genuine conversion behaviour rather than a single-transaction distortion. Skimlinks provides supplementary data that Impact does not: a $138.91 average basket and a 0.81% conversion rate. Applying those Skimlinks figures against 5% commission yields approximately $6.95 per sale.
The discrepancy between the Impact EPC ($4.07) and the Skimlinks-implied yield ($6.95 per sale at 0.81% conversion) suggests Impact’s EPC captures either a different traffic mix or a shorter measurement window. Mavely also lists Maxi-Cosi at 3.5% — the lowest of the three networks. For affiliates with Skimlinks relationships, the combination of basket data and transparent commission makes Skimlinks the better choice for modelling and reporting purposes, even if Impact delivers higher raw EPC in practice.
Snuz
AwinUSSnuz makes stylish, award-winning baby bedding and sleep products aimed at parents who want functional design without clinical aesthetics. The Awin US listing shows a $2.53 EPC, a 7.57% conversion rate, and a standard 30-day cookie. The commission rate is not disclosed on Awin; Impact lists a separate Snuz program at 3%. Without knowing the commission rate, it is impossible to reverse-engineer the average basket from the EPC alone. At the 3% figure from Impact, a $2.53 EPC at 7.57% conversion implies an average basket of roughly $333 — plausible for nursery sleep products but an estimate rather than a confirmed number.
The 7.57% conversion rate is the strongest fully-supported conversion figure in the baby bedding and nursery segment among programs with a 30-day cookie. FlexOffers also carries a Snuz listing. Safe-sleep guides, cot-to-bed transition articles, and nursery-planning posts are the natural editorial context, and Snuz’s design-led positioning means it fits well in gift-guide content aimed at parents expecting their first child.
Little Passports
ImpactLittle Passports offers monthly educational subscription boxes for children, covering geography, world cultures, science, and the arts. Each box is age-banded and designed to inspire sustained curiosity. The Impact listing shows a $2.68 EPC and a 10.0% commission; no cookie duration, conversion rate, or basket size is disclosed. The 10% commission on a subscription product means even a modest recurring price generates meaningful per-sale payouts, and the educational positioning supports substantive conversion content rather than discount-driven promotion.
No cookie window is reported on Impact, which does not necessarily indicate session-only tracking — Impact uses cross-device and probabilistic attribution in ways that differ from the standard click-and-cookie model. Affiliates should confirm the specific attribution window directly with Impact before building a content calendar around it. Little Passports competes directly with Raddish Kids in the educational subscription segment; the 10% commission is significantly more attractive than Raddish’s 1% for affiliates whose audience skews more broadly educational rather than kitchen-specific.
Banwood
ImpactBanwood makes high-end ride-on toys — balance bikes, scooters, trikes, and accessories — with a design language that borrows from mid-century aesthetics. The 2.7% commission rate is low by category standards (the vertical average is 7.3%), but Banwood’s premium positioning and photogenic products give it an advantage in visual content channels where the product does the selling. At 2.7% commission, the $2.97 EPC implies an average basket in the region of $110, consistent with the brand’s retail price points for entry-level balance bikes. Instagram and Pinterest-led content, gift guides for design-conscious parents, and outdoor-play round-ups are natural contexts.
No conversion rate, cookie duration, or reversal data is disclosed on Impact. The $2.97 EPC sits just below the $3.00 outlier threshold and does not carry a flag flag, making it the cleanest top-end EPC in the comparison table without a small-sample caveat. Affiliates with design-forward audiences will find this a low-risk program to test, with the understanding that the low commission rate means a modest conversion shortfall would noticeably reduce effective earnings per click.
What About LEGO, Chicco, Bugaboo, and BabyBjorn?
These are the brands parents actively search for, and they all appear in our database — but the performance data tells a more complicated story than their name recognition suggests.
LEGO runs programs across Skimlinks, FlexOffers, Mavely, and Rakuten. The Skimlinks listing reports a $92.00 average basket and a 2.45% conversion rate, with a 2.79% reversal rate and a 3.8% commission. That implies roughly $3.50 per sale — respectable in isolation, but the Skimlinks EPC is only $0.09. The Brazilian market Awin listing shows a higher $2.03 EPC, which may reflect more targeted traffic to a less competitive market. FlexOffers has EPC and commission data for six market-specific LEGO programs ranging from 2.4% to 6.4%. Mavely and Rakuten list LEGO but report no performance data. The practical conclusion: LEGO converts, but the affiliate economics are constrained by low commission rates and a price-comparison audience that may arrive with the purchase already decided.
BabyBjorn operates one of the more coherent multi-market programs in the vertical: 12–15% commission on Awin across Germany, France, Spain, and the UK, with EPCs ranging from $0.56 to $0.99 and conversion rates between 4.9% and 7.3%. The CJ listing shows 12% for EMEA, broadly consistent with the Awin rate. Mavely lists the brand at 2.1% — a significant step down that likely reflects a different publisher tier. For affiliates targeting European parenting audiences, the Awin program is the more compelling entry point. The Spain-market Awin listing (15% commission, $0.99 EPC) is the highest EPC in the BabyBjorn family.
Bugaboo lists on Awin (multiple markets, 6% commission, 30-day cookie), Skimlinks (6.4% commission, $0.05 EPC, 26-day cookie), FlexOffers (2.0%), and Rakuten (4.0%). The low Skimlinks EPC is consistent with prams being a high-consideration, low-impulse purchase: strollers costing several hundred pounds are rarely clicked-and-bought in a single session, and the attribution window captures only a fraction of the decision journey. The 30-day Awin cookie is the right window for this product category. Chicco follows a similar pattern — Awin and Skimlinks listings at around 5% commission with modest EPCs, reflecting competitive pressure in the mainstream pram and travel-system segment. Neither Bugaboo nor Chicco are ghost programs; they are programs where the affiliate economics are governed by the purchase decision timeline more than by commission generosity.
Cross-Network Data
Same Brand, Different Networks: Where the Terms Differ
Several baby and kids brands maintain programs on two or more networks simultaneously, sometimes with material differences in commission rate, cookie duration, or reported EPC. Picking the right network for a given brand can alter effective earnings without changing a line of content. The six brands below show some of the largest spreads in this vertical.
Momcozy
Maxi-Cosi
BabyBjorn
PatPat
Stokke
Babyark
Data Insights
Baby & Kids Affiliate Programs: What the Data Shows
The vertical median EPC across programs with positive figures is $0.18. The outlier threshold — above which a flag flag is warranted — is $3.00. Of the 663 programs with a positive EPC, 28 exceed $3.00. That is 4.2% of reporting programs, and nearly all of those flagged entries have no supporting conversion or basket data to corroborate the headline number. The practical implication is that the baby and kids category generates reliable mid-range earnings rather than isolated jackpots: the majority of affiliates in this space will earn from consistent, moderate-EPC programs rather than from capturing a single outlier at peak performance.
Data Insight: Commission Distribution
Of the 757 baby and kids listings that report a commission rate, 231 sit below 5%, 383 fall in the 5–10% band, and 143 exceed 10%. High rates alone are insufficient: Forever French Baby pairs its 15% with an $82.73 documented basket; programs offering comparable rates but reporting no basket, conversion, or reversal data cannot be evaluated with the same confidence. Lovevery EU’s 21.9% on Skimlinks is the highest fully-supported rate in the vertical, and uniquely it is accompanied by basket size, conversion rate, and reversal rate — a rare combination in this category.
Cookie duration in this vertical is dominated by a 30-day standard: 276 programs use it, making it the most common single value by a wide margin. The second most common is 7 days (15 programs), then 60 days (12 programs). The 30-day standard fits the purchase cycle for baby gear and nursery products, where decisions involve online research over one to three weeks. Subscription products — Raddish Kids, Little Passports, Lovevery — have shorter decision timelines where even a 13-day cookie is adequate, because the content surrounding the subscription is typically the primary conversion driver rather than a multi-session browsing journey.
Reversal Rate Warning: Skimlinks Concentration
All 15 programs in this vertical reporting reversal rates above 20% are listed on Skimlinks. The highest are foryourlittleone.com (69.3%), Hamleys (66.7%), and BIOLANE FR (66.1%). Hamleys in particular has strong brand recognition but a reversal rate that renders the commission economics near-worthless. High reversals in children’s products typically trace to gifting scenarios (items returned post-occasion), sizing problems in childrenswear, or aggressive promotions that attract buyers who reconsider. Programs with 0% reversals — Forever French Baby and Lovevery EU — are notable exceptions. A further example: Babyark’s Skimlinks listing shows a 52.1% reversal rate, while its Awin listing reports a $2.47 EPC with no reversal data — the cross-network reversal discrepancy alone justifies choosing Awin for Babyark promotion.
Impact delivers the highest average EPC of any network in this vertical at $1.78 across programs with positive figures, more than three times the Awin average of $0.48 and more than six times the Skimlinks average of $0.27. This reflects both the types of programs Impact hosts — subscription services and well-funded DTC brands — and the fact that Impact tends to report EPCs only where there is genuine transaction volume behind them. Awin’s 309 baby and kids listings provide the most consistent cookie-duration data, making it valuable for modelling attribution windows even when commission rates are not disclosed. Using both networks in parallel — Impact for EPC benchmarking and Awin for cookie and market data — gives the most complete picture of any brand’s affiliate footprint in this category.
How to Choose a Baby & Kids Affiliate Program
Start with the reversal rate before committing to any program in this category. The mean reversal across baby and kids programs that report one is 6.1%, but the distribution has a long right tail: one Skimlinks program shows 69.3%. Reversal rates above 15% should prompt a specific question — is this a gifting-heavy category, a high-return product type, or a sign of customer dissatisfaction? A 10% commission on a program reversing 30% of sales is materially worse than a 6% commission on a program reversing 0%, once you run the numbers over a realistic traffic volume.
Second, weigh basket size against commission rate. The category average commission is 7.3%, but that figure spans products from a $20 baby wash to an $800 pram. A 5% commission on a Stokke order (Skimlinks reports a $214.11 average basket) generates approximately $10.71 per sale. A 15% commission on a Forever French Baby order ($82.73 basket) generates $12.41. The higher percentage rate wins on a per-sale basis here, but Stokke has far broader brand awareness and may attract more traffic with less editorial effort. Commission rate, basket size, reversal rate, and likely traffic volume must all enter the calculation; no single metric is sufficient.
Third, match the cookie window to the purchase decision cycle. Nursery furniture and prams are considered purchases: parents research across multiple sessions over one to three weeks. A 7-day cookie — held by 15 programs in this vertical — is almost certainly too short to capture decisions in that segment, and programs offering it should be deprioritised for content targeting first-time parents in the planning phase. Subscription boxes and consumables (formula, wipes, baby food) have shorter decision timelines; a 13-day cookie is adequate. The 30-day standard, held by 276 programs, is the safest default across all sub-categories and the minimum you should accept for high-consideration items.
Finally, compare network data completeness rather than headline figures alone. A program reporting EPC, conversion rate, average basket, and reversal rate simultaneously — as Lovevery EU and The Uptown Baby do on Skimlinks — gives you enough to model expected earnings with reasonable precision. A program reporting only a commission rate gives you almost nothing actionable. Where two networks list the same brand, the network providing richer data is worth prioritising even if its headline EPC appears lower: you are trading an uncertain high number for a more reliable lower one, which is almost always the correct trade for campaign planning purposes.
FAQ
Frequently Asked Questions
What are the best baby affiliate programs for 2026?
Based on verified network data across 1,446 listings, the programs with the strongest reported EPCs are Raddish Kids ($36.10 on Impact), Lekmer SE ($10.79 on Awin), and Tiny Land ($8.80 on Impact). All three carry small-sample caveats. Among programs with fuller data sets — commission, basket size, and reversal rate all disclosed — Forever French Baby (15% commission, $82.73 average basket, 0% reversal on Skimlinks) and Lovevery EU (21.9% commission, $150.15 average basket, 0% reversal, 30-day cookie on Skimlinks) offer the most transparent earnings picture.
What commission do baby affiliate programs pay?
Across programs reporting a commission rate, the average is 7.3%. Just over half fall in the 5–10% band; 143 listings exceed 10%. A 15% rate on an $82.73 basket (Forever French Baby) generates $12.41 per sale before reversals. A 21.9% rate on a $150.15 basket (Lovevery EU) generates $32.88. Basket size and reversal rate determine which program is more valuable in practice.
What is the typical cookie duration for baby affiliate programs?
The average cookie among programs that report one is 27 days. The most common single value is 30 days, held by 276 programs. Most Awin-listed programs use 30 days; Skimlinks-sourced listings vary between 11 and 30 days. Some Impact listings report no cookie duration, reflecting Impact’s use of device-graph and probabilistic attribution rather than a standard click-and-cookie window. Confirm the attribution model directly with Impact for any program where the cookie is not disclosed.
Why are reversal rates high on some baby product programs?
The vertical mean reversal rate is 6.1%, but individual programs reach 69.3%. All 15 programs reporting reversal rates above 20% are listed on Skimlinks. High reversals in children’s products typically trace to gifting purchases returned post-occasion, sizing problems in childrenswear, and post-purchase remorse on high-ticket items such as car seats. Forever French Baby and Lovevery EU both report 0% reversals on Skimlinks. When evaluating any program with a reversal rate above 15%, factor the expected clawback cost into your per-sale earnings calculation before committing to a content strategy.
Should I use Awin or Impact for baby affiliate programs?
Impact reports the highest average EPC in this vertical ($1.78 across listings with positive figures). Awin provides more complete data — particularly cookie duration — for its 309 baby and kids listings. The two networks are not mutually exclusive; brands including Maxi-Cosi, Babyark, and Snuz appear on both. Where a brand runs on multiple networks the EPC spread can be large: Momcozy shows $3.38 on Impact versus $0.38 on Awin. Use Impact for EPC benchmarking and Awin data for attribution-window planning. Running both simultaneously for 60–90 days and comparing payout statements is the most reliable way to determine which network performs better for your audience.
Are subscription-based baby programs worth promoting?
Subscription programs in the baby and kids category — Raddish Kids, Little Passports, Lovevery — have structural advantages over one-off product programs. A single referred subscriber generates recurring commission without further promotional effort, and the emotional investment parents make in educational subscription boxes tends to produce low churn and stable long-term payouts. The trade-off is that initial commissions may be lower than one-off product sales. Raddish Kids’ 1% rate on Impact is notably low; the high reported EPC suggests either a flat-fee component or a very small sample. Little Passports’ 10% rate is more competitive for a subscription model and gives affiliates a better structural return per referral.
Methodology
This analysis covers 1,446 baby & kids affiliate program listings tracked across 10 networks including Skimlinks, Awin, Impact, FlexOffers, CJ, Mavely, Rakuten, and others. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data (“ghost programs”) are excluded from averages but included in total counts. Last updated: August 28, 2026.