CompareEPC
198
Brands
$0.56
Avg EPC
14.0%
Avg Commission
49d
Avg Cookie
38%
Ghost Rate
The complete list

Every cbd brand we track — 198 brands across 349 listings on 9 networks

This is the entire field, straight from our database: 349 program listings from 198 brands across 9 networks. 132 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.

349 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
PhytoLogicaawinUS$23.52—30d25%—
Kind Oasisimpact—$9.93%———
Simple LeafawinUS$9.53—30d46.67%—
Charlie Bravo DeltaawinUS$7.69—30d100%—
High Falls Hemp NYawinUS$6.96—30d33.33%—
Pacific RootsawinUS$5.16—60d5.51%—
Grassroots HarvestawinUS$4.81—30d17.05%—
Secret NatureawinUS$4.79—30d30%—
CBD For Lifeimpact—$4.7515%———
FAB CBDimpact—$4.6220%———
cbdMDimpact—$4.0325%———
TRE HouseawinUS$3.27—60d11.7%—
Extract Labsimpact—$3.1615%———
Creating Better DaysawinUS$2.95—90d24.75%—
Fresh Bros - THCAflexoffersUS$2.21————
Binoid CBDskimlinksUS$2.1620%28d24.22%2.6%
Lost In Translation, IncawinUS$2.07—30d10.39%—
Lost In Translation, IncskimlinksUS$1.9520%30d9.09%13.7%
Pinnacle Hemp (US)awinUS$1.85—30d6.43%—
Swiss Peak CBDskimlinksGB$1.7620%30d14.85%11.1%
7OhFactoryflexoffersUS$1.7————
NuLeaf Naturals CBDimpact—$1.6620%———
Calm by WellnessawinUS$1.56—45d9.53%—
Cycling FrogflexoffersUS$1.4121%———
MoodskimlinksUS$1.388.4%5d20.42%39.7%
Upstate Elevatorimpact—$1.3410%———
VESSELskimlinksCA/US$1.3420%17d9.48%—
NaternalawinUS$1.33—30d16.85%—
ATLRxawinUS$1.31—30d12.51%—
NeuroganskimlinksUS$1.228%27d16.8%—
Unicorn BrandawinUS$1.13—90d2.84%—
VESSELawinUS$1.08—30d7.97%—
Avid HempawinUS$1.04—30d4.57%—
FOCLskimlinksUS$0.9220%—7.84%—
Mission Farms CBDskimlinksUS$0.929.2%—9.47%37.3%
Diamond CBDawinUS$0.83—120d4.95%—
Upstate Elevator Supply Co.skimlinksUS$0.8210.2%30d13.26%—
Dragon HempawinUS$0.78—90d6.24%—
FOCL | CBD for WellnessawinUS$0.78—45d15.82%—
Golden Goat CBDskimlinksUS$0.7815%29d10.26%66%
ATLRxskimlinksUS$0.7715.8%23d10.46%—
Delta BeveragesawinUS$0.75—60d13.17%—
Green Roads™ CBDawinUS$0.73—30d3.29%—
Cycling Frogimpact—$0.715%———
Soulful BeeawinUS$0.7—90d25%—
Supreme CBDskimlinksGB$0.6810%25d16.75%—
oHHoskimlinksUS$0.6320%2d5.62%—
Aspen Green (US)awinUS$0.61—30d2.95%—
SunmedskimlinksUS$0.596.4%20d13.15%1.3%
Binoid CBDawinUS$0.57—30d6.4%—
GoGreen HempawinUS$0.57—60d9.51%—
Enjoy HempawinUS$0.56—30d6.58%—
Golden Goat CBDawinUS$0.54—30d12.49%—
SunmedflexoffersUS$0.546%———
CBD.coawinUS$0.53—90d3.23%—
Neurogan USawinUS$0.53—30d8.02%—
Pure CBD NowawinUS$0.53—15d6.12%—
oHHo BotanicalsflexoffersUS$0.5220%———
NEwhere Inc.awinUS$0.52—30d3.39%—
NEwhere Inc.skimlinksUS$0.5119.9%30d4.21%—
CBD ReThinkawinUS$0.49—60d3.57%—
Lost In Translation, IncflexoffersUS$0.4616%———
Amberwing OrganicsawinUS$0.45—30d3.7%—
Natural Dos (US)awinUS$0.45—30d9.09%—
cbdMDflexoffersUS$0.4532%———
Pure Spectrum CBDskimlinksUS$0.4316.4%—3.86%—
Dad Grass, LLCawinUS$0.4—15d3.23%—
Mellow FellowawinUS$0.38—30d5.71%—
SunmedawinUS$0.37—30d3.66%—
Diamond CBDflexoffersUS$0.3575%———
enjoy hempskimlinks—$0.3510%—4.41%—
CBD.coskimlinksUS$0.3315%—4.21%—
Green Roads CBDskimlinksUS$0.3324.6%24d2.01%0.9%
MoodawinUS$0.32—7d0.56%—
Earlybird CBDskimlinksUS$0.311.3%23d35.93%—
WeVaporskimlinksUS$0.318%—4.96%—
CBD MallflexoffersUS$0.2975%———
Mellow FellowflexoffersUS$0.2814.4%———
WimsawinUS$0.24—30d4.24%—
Biomedical Research LaboratoriesawinUS$0.23—30d2.87%—
Green Unicorn FarmsawinUS$0.22—30d1.53%—
FAB CBDawinUS$0.21—365d5.01%—
Cheech and Chong'sskimlinksUS$0.1912.2%28d2.67%—
Penguin CBDawinUS$0.19—30d0.61%—
Alpha Therapeutics, LLCawinUS$0.17—60d0.93%—
Diamond CBDskimlinksUS$0.177%28d2.41%22%
ZenCBD+awinUS$0.17—30d6.67%—
株式会社Leep + ウェルネスCBDブランド「roun(ラウン)」(21-0428)skimlinks—$0.1720%—1.9%—
SensiSeeds EURskimlinksFR/DE$0.164.2%20d10.66%—
Earlybird CBDawinUS$0.15—30d10.45%—
Half Day CBDawinUS$0.15—30d2%—
Karuna ConsultingawinUS$0.15—90d1.94%—
CANATURAskimlinksGlobal$0.147.7%—5.07%32.6%
Flying Buck CBDawinUS$0.14—60d0.47%—
Naturecan USAimpactUS$0.1410%———
Whole Leaf Health, LLCawinUS$0.13—90d3.99%—
CBDPureflexoffersUS$0.1240%———
Flower of Life CBD (US)awinUS$0.1—30d4.71%—
Green Goddess SupplyawinUS$0.1—60d4.18%—
D8 Super StoreawinUS$0.09—60d1.52%—
SensiSeeds USawinUS$0.09—30d1.95%—
Chill CloudsflexoffersUS$0.0875%———
CBD For LifeskimlinksUS$0.0815%—0.88%—
Mellow FellowskimlinksUS$0.0810.3%22d1.29%—
Penguin CBDskimlinksUS$0.0827.2%—0.7%—
Mission Farms CBDflexoffersUS$0.0824%———
D8 Super StoreflexoffersUS$0.0816%———
Buy CBD Hub | Delta 8 | Delta 10awinUS$0.06—30d2.33%—
Naturecan AuskimlinksAU$0.067.7%—1.52%—
Uncle Bud's HempskimlinksUS$0.0620.6%—1.45%—
Eden's Herbalscj—$0.0620%———
Profesor CBD EScjES$0.0615%———
Fleur MarchéawinUS$0.05—30d3.51%—
CBD VITAL ? CBD Öl & Hanfprodukte für mehr Wohlbefinden - global program for all countriesskimlinksGlobal$0.0413.3%—0.67%0%
Reform BotanicalsawinUS$0.04—30d0.44%—
BIo CBD Oil CHflexoffersCH$0.0316%———
CBD PureskimlinksUS$0.0335%—0.19%—
CBD.coflexoffersUS$0.0312%———
Cheech and Chong'sflexoffersUS$0.03————
CBD ReThinkflexoffersUS$0.0214.4%———
Naturecan DEflexoffersDE$0.024%———
Naturecan FrskimlinksGlobal$0.021.4%27d1.52%—
truehempstoreawinUS$0.02—30d1.39%—
SensiSeeds EURflexoffersAT$0.023.2%———
Uncle Bud's Hempcj—$0.026%———
Upstate Elevator Supply Co.flexoffersUS$0.012.4%———
Nature et CBDskimlinksFR$0.017.4%—0.27%—
Naturecan DeskimlinksDE$0.015%—0.74%—
Naturecan EsskimlinksES$0.011%—3.25%—
MoodflexoffersUS$0.010%———
Muscle MXflexoffersUS$0.0120%———
Back 9flexoffersUS$0————
SupremeCBD UKflexoffersGB$08%———
4Fathers Organics, LLCawinUS——60d——
Anthology Brands, Inc.awinUS——30d——
Botany FarmsawinUS——30d——
CBD PillowawinUS——60d——
CBDSPAZAawinUS——90d——
Caring BrandsawinUS——90d——
CrescentCanna - USawinUS——30d——
EMPE USA - CBDawinUS——45d——
Edens Herbals CBDawinUS——30d——
Equilibria Inc.awinUS——30d——
Green Compass GlobalawinUS——30d——
Green Valley NutritionawinUS——60d——
Hemp GenerationawinUS——365d18.18%—
InfusionzawinUS——30d——
Jibe WellnessawinUS——365d——
Juvenate CBD, LLCawinUS——30d——
KANHA LifeawinUS——30d——
KanibiawinUS——30d——
OG SeedsawinUS——30d——
One Farm by WAAYBawinUS——30d——
Pachamama CBDawinUS——90d——
Pet ReleafawinUS——30d——
Plain JaneawinUS——45d——
Players Choice CBDawinUS——15d——
Purely CBD LLCawinUS——90d——
RejuviaawinUS——30d——
Science-Rite CBDawinUS——30d——
TerpBoys LLCawinUS——90d——
Texas Freedom CBDawinUS——30d——
The Hemp DoctorawinUS——90d——
Trichomia LLCawinUS——60d——
4Fathers Organics, LLCskimlinksUS—————
ATLRxflexoffersUS—12%———
Alpha Therapeutics, LLCskimlinksUS—————
Alter NativeskimlinksUS—————
Amberwing Organicsskimlinks——————
Amberwing OrganicsskimlinksUS—————
Amberwing OrganicsflexoffersUS—24%———
Annabis.czcj——12%———
Anthology Brands, Inc.skimlinksUS—————
Aspen Greenmavely——21%———
Aspen GreenflexoffersUS—24%———
Avid HempskimlinksUS—————
BIo CBD ÖlskimlinksCH—————
Back 9skimlinksUS—————
Batch CBDflexoffersUS—24%———
Best Damn Gummy'sskimlinksUS—————
Biomedical Research LaboratoriesskimlinksUS—————
Black DahliarakutenUS—10%———
Black DahliaflexoffersUS—————
Body and Mind BotanicalsskimlinksGB—————
Brandlesscbd.comimpact——10%———
Bud BrosskimlinksGB—————
Buy CBD Hub | Delta 8 | Delta 10skimlinksUS—————
CANNABY DEskimlinksDE—————
CBD ArmourskimlinksGB—————
CBD FRskimlinksFR—————
CBD For LifeflexoffersUS—————
CBD Health CollectionskimlinksUS—————
CBD Health CollectionflexoffersUS—————
CBD OneskimlinksGB—————
CBD ReThinkskimlinksUS—————
CBD Vital (AT)skimlinksAT—————
CBD.marketimpact——10%———
CBD.marketflexoffersUS—16%———
CBDFXskimlinksGB—————
CBDSOLskimlinks——————
CBDSPAZAskimlinksUS—————
CBDSPAZAflexoffersUS—9.6%———
Caliper CBDskimlinks——————
CalmbywellnessskimlinksUS—————
Charlie Bravo DeltaskimlinksUS—————
Cheech & Chong CBDflexoffersUS—————
Cheech & Chong's - CBD Space ChewsflexoffersUS—————
Cheech and Chong'spepperjam———5d——
Cheef Botanicalsimpact——25%———
Chong's ChoiceflexoffersUS—12%———
CleanAF CollectiveflexoffersUS—————
Creamhigh CBDflexoffersFR—16%———
CrescentCanna - USskimlinksUS—————
Daily Habit CBDskimlinksUS—————
Dasy LLCskimlinksUS—————
Delta BeveragesflexoffersUS—————
Dragon HempskimlinksUS—————
Eaze WellnessflexoffersUS—————
Edens Herbals CBDskimlinksUS—————
Enjoy HempflexoffersUS—8%———
Evopure UKflexoffersGB—16%———
FAB CBDskimlinksUS—————
FAB CBDflexoffersUS—48%———
Farmer & Chemist Affiliateimpact——25%———
Fleur MarchéflexoffersUS—2.4%———
Flower of Life CBD (US)skimlinksUS—————
Flying Buck CBDskimlinksUS—————
Forever Well Nutritionimpact——10%———
Fresh Tracks Marketing - Fresh Bros Premium THCAskimlinksCA/US—————
Golden Goat CBDflexoffersUS—————
Green Valley NutritionskimlinksUS—————
HIGH SOCIETYskimlinks——————
Half Day CBDskimlinksUS—————
Harmonious CBDflexoffersUS—12%———
Harmony CBDimpact——25%———
Healthworx CBD - Made in COLORADOimpact——40%———
Hemp BabyskimlinksUS—————
Hemp Babyimpact——5%———
Hi-SnapsflexoffersUS—————
High Falls Hemp NYflexoffersUS—12%———
Holistik WellnessskimlinksUS—————
Hollyweed CBDimpact——15%———
InfusionzskimlinksUS—————
Innovative Extracts Affiliate Partnership (IEAP)skimlinksUS—————
Innovative Extracts Affiliate Partnership (IEAP)impact——30%———
Koi CBDflexoffersUS—16%———
LacanapasativaskimlinksIT—————
Leaf & Flower, LLCskimlinksUS—————
Leaf RemedysflexoffersUS—20%———
Live RishiflexoffersUS—20%———
MAMA KANA CBDflexoffersFR—————
MAMA KANA CBD UKskimlinksUK—————
Manitoba Harvestimpact——2%———
Manitoba Harvest CBDskimlinksUS—————
Manitoba Harvest CBDflexoffersUS—1.6%———
Medterra CBD DEflexoffersDE—16%———
Medterra InternationalflexoffersGB—16%———
Mendiavantlink——15%———
Mission Farms CBDimpact——30%———
Motive CBDimpact——10%———
Muscle MXskimlinksUS—————
Muscle MXavantlink——15%———
NaternalskimlinksUS—————
Naternal CBD and Delta-9flexoffersUS—24%———
Naturecan AUSimpact——5%———
Naturecan BgskimlinksGB—————
Naturecan CBD Nederland / Belgiëimpact——5%———
Naturecan CZEimpact——10%———
Naturecan Croatiaimpact——10%———
Naturecan Denmarkimpact——7%———
Naturecan Finlandimpact——10%———
Naturecan Fitness Europeimpact——10%———
Naturecan FranceimpactFR—5%———
Naturecan GermanyimpactDE—5%———
Naturecan GreeceskimlinksGR +1—————
Naturecan Greeceimpact——5%———
Naturecan Hungaryimpact——5%———
Naturecan Italyimpact——10%———
Naturecan NetherlandsskimlinksBE/NL +1—————
Naturecan Norwayimpact——————
Naturecan Polandimpact——10%———
Naturecan Portugalimpact——10%———
Naturecan Romaniaimpact——10%———
Naturecan Slovakiaimpact——————
Naturecan South Koreaimpact——10%———
Naturecan Spainimpact——5%———
Naturecan Swedenimpact——10%———
Naturecan Switzerlandimpact——10%———
Naturecan Taiwan 台灣impact——10%———
Naturecan Thailandimpact——————
Naturecan Turkeyimpact——10%———
Naturecan UKimpactUK—3%———
Naturecan USAskimlinksUS—————
Naturecan USAflexoffersUS—8%———
Naturecan 臺灣skimlinks1 regions—————
NedskimlinksUS—————
Nedimpact——15%———
NedflexoffersUS—12%———
Neurogan USflexoffersUS—————
NuLeaf Naturals CBDflexoffersUS—————
OG SeedsskimlinksUS—————
Onda Wellnessimpact——20%———
Overcomeskimlinks——————
Pachamamaimpact——18%———
Palmetto HarmonyskimlinksUS—————
Peacock CBDskimlinksUS—————
Peacock CBDflexoffersUS—12%———
Penguin CBDflexoffersUS—20%———
PhytoLogica CBDflexoffersUS—16%———
Profesor CBD ESskimlinksES—————
Pure CBD VaporsskimlinksUS—————
Pure Hemp CBDflexoffersUS—32%———
Pure Spectrumimpact——20%———
Pure Spectrum CBDflexoffersUS—20%———
QUWA CBDimpact——10%———
Reakiro CBD DEflexoffersDE—16%———
Reform BotanicalsskimlinksUS—————
SMOKOCBDskimlinksGB—————
SMOKOCBDflexoffersGB—————
Seed BankflexoffersUS—16%———
Sensi CBD EUROPEskimlinksDE—————
Sensi CBD EUROPEflexoffersDE—————
SensiSeeds USskimlinksUS—————
SensiSeeds USflexoffersUS—————
Strain StationskimlinksGB—————
Summitt LabsskimlinksUS—————
THC Natural Line DEskimlinksDE—————
TONIC CBDskimlinksUS—————
TONIC CBDflexoffersUS—12%———
Tealerlab UKskimlinksGB—————
TerraSeroskimlinksUS—————
Tommy Chong's Nano CBDflexoffersUS—————
Tranquil Earth CBDavantlink——20%———
Tribe CBDskimlinksUS—————
UKLG_Handpicked CBDcj——————
Uncle Bud's Hempmavely——4.2%———
Vape BrightskimlinksUS—————
Vape BrightflexoffersUS—————
WILD THEORYflexoffersUS—28%———
We Are Good Natureimpact——8%———
WeWeed ITflexoffersIT—6.4%———
Weedy FRskimlinksFR—————
Wyld CBDimpact——12%———
Wyld CBDflexoffersUS—2.4%———
ZenCBD+skimlinks——————
Zuna BrandsflexoffersUS—————
britishcbd.netskimlinksGB—————
truehempstoreflexoffersUS—————
Naturecan株式会社 + 英国発の高品質CBDブランド【NATURECAN(ネイチャーカン)】(21-0907)skimlinks——————

† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.

The CBD affiliate space is larger and more opaque than most advertisers let on. Our database holds 349 program listings across 9 networks, representing 198 distinct brands. Two things stand out immediately. First, the vertical’s ghost rate — programs with no EPC data whatsoever — sits at 38%, among the highest of any health sub-vertical we track. Second, the programs that do publish data show an average EPC of just $0.56, yet the top of the distribution is genuinely interesting: Extract Labs clocks $3.16 on Impact, Binoid CBD hits $2.16 on Skimlinks, and NuLeaf Naturals reaches $1.66, also on Impact.

That spread tells you something important about the CBD market right now. The programs with real, verifiable EPC data tend to be US-based direct-to-consumer brands with tight niches — veterans’ wellness, sports recovery, organic full-spectrum oils — and audiences that convert with purpose. The programs without EPC data are either too new to have generated meaningful network statistics, running on networks that do not surface per-program EPC, or simply not driving enough affiliate traffic to produce a stable figure. The latter is worth taking seriously: a ghost program is not necessarily a bad program, but it is an unverifiable one, and that matters when you are allocating content effort.

This report examines the programs where the numbers are available and defensible, contextualises the well-known CBD brands that appear in our ledger as ghosts, and highlights a structural quirk that will cost you money if you ignore it: the same CBD brand appearing on multiple networks can carry materially different commission terms, yet virtually no affiliate guide discusses this at the program level. We do, and we name the specific discrepancies.

Detailed Analysis

Top CBD Affiliate Programs Reviewed

Extract Labs

ImpactUS
EPC
$3.16
Commission
15.0%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Extract Labs is a veteran-owned Colorado company, and that positioning is doing measurable work. At $3.16 EPC on Impact, it sits among the stronger performers in this vertical on raw earnings-per-click. The 15% commission rate is solid for the vertical without being outlier-high, which suggests the EPC is being driven by either a strong conversion rate, a higher-than-average basket, or both. Impact does not surface those sub-metrics for this program in our current dataset, so direct verification is not possible without joining the program. The EPC is flagged as an outlier just above the $3.00 threshold, so treat it as a promising signal rather than a guaranteed performance floor.

What gives confidence in this figure is the brand’s positioning: a well-defined audience of veterans, sports-recovery seekers, and health-conscious consumers, a product range spanning tinctures to topicals, and a US-market focus that benefits from relatively clear regulatory status under the 2018 Farm Bill. Affiliates running content aimed at veterans’ health and wellness or active-recovery audiences should treat this program as a priority test. The absence of a published cookie duration on Impact requires direct confirmation with the program before committing significant content effort.

Best for: Health and wellness bloggers, CBD-focused content creators, and veteran-support communities.

Muscle MX

FlexOffersUS
EPC
$0.01
Commission
20.0%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

The $0.01 EPC on FlexOffers is effectively zero, which tells you affiliate activity on that listing is negligible rather than that the brand cannot convert. FlexOffers publishes a 20% commission rate but no conversion or reversal data for this program, which limits how far the analysis can extend. No cookie duration is reported on this listing, so confirm the terms inside the network before committing content effort.

Muscle MX targets sports recovery and active-lifestyle consumers seeking CBD-based topicals and ingestibles — a more specific audience than a general wellness CBD play. This is a brand worth testing if you have a fitness or sports-recovery content property, but the current data does not yet demonstrate performance. The same brand is also listed on Avantlink (15% commission, no EPC) and Skimlinks (no data) — a reminder of why network choice matters when the same brand appears in several places with wildly different results.

Best for: Fitness content creators, sports-recovery bloggers, and pain-management audiences.

NuLeaf Naturals CBD

ImpactUS
EPC
$1.66
Commission
20.0%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

NuLeaf Naturals sits at $1.66 EPC on Impact at a 20% commission. The EPC sits below the $3.00 outlier threshold, and it comes with a commission rate attached, which allows a rough back-calculation. A $1.66 EPC at 20% commission implies average revenue per clicking visitor of approximately $8.30, which is plausible for a full-spectrum hemp oil purchase given a typical conversion rate. That arithmetic is internally consistent, lending credibility to the figure. Still, confirm the data inside the Impact dashboard before basing significant content investment on it.

NuLeaf Naturals sells organic CBD and hemp products including oils, Delta-9, CBN, and CBG. Their brand message centres on health and lifestyle, and they have a notable secondary audience of pet owners — a meaningful distribution channel for CBD content that is otherwise hard to monetise. The 20% commission is above the vertical average of 14.0%, and if the $1.66 EPC proves durable at scale, absolute earnings remain competitive. Affiliates who already have an audience interested in full-spectrum hemp products or pet wellness supplements have the best shot at replicating the reported performance.

Best for: Health and wellness bloggers and pet-care content creators.

LIT Farms

SkimlinksUS
EPC
$1.95
Commission
20.0%
Cookie
30 days
Conv. Rate
9.09%
Reversal
13.7%
Avg Basket
—

LIT Farms is one of the more data-rich programs in the upper half of this vertical. The $1.95 EPC on Skimlinks comes with a 9.09% conversion rate and a 20% commission rate, alongside a 30-day cookie. With those numbers in hand, the program becomes broadly modelable, though the average basket is not reported in our dataset, so revenue-per-conversion has to be confirmed inside the network. The EPC is well below the $3.00 flag threshold, which adds credibility to the figure.

The 13.7% reversal rate warrants attention — it is high enough to meaningfully erode effective earnings, since more than one in eight converting visitors subsequently reverses, reducing the realised EPC below the $1.95 headline. The brand sells cannabis-adjacent products — seeds, gummies, vapes — which may attract some impulse buyers who cancel. Affiliates targeting committed cannabis consumers rather than casual wellness shoppers should see a cleaner reversal picture.

Best for: Cannabis-focused content creators, lifestyle influencers, and health and wellness sites reaching adult recreational audiences.

FOCL

SkimlinksUS
EPC
$0.92
Commission
20.0%
Cookie
—
Conv. Rate
7.84%
Reversal
—
Avg Basket
—

FOCL publishes a 7.84% conversion rate alongside its $0.92 EPC on Skimlinks, with a 20% commission rate that sits above the vertical average. No reversal rate or average basket is reported in our dataset, so the per-conversion economics have to be confirmed inside the network before modelling returns. On the data available, it is a mid-tier per-click earner rather than a standout, and its value depends on driving high-volume, targeted traffic.

FOCL sells premium CBD products targeting sleep, mood, focus, and pain relief — a broad enough remit to support multiple content angles, yet with clear product differentiation from mass-market CBD. No cookie duration is reported in our Skimlinks data; this is a data gap rather than a confirmed session-only cookie, but it warrants direct confirmation with the program before using FOCL as a primary monetisation vehicle on top-of-funnel content. The 20% commission rate is the programme’s most attractive published feature, and affiliates with sleep-, focus-, and mood-oriented audiences are best placed to test whether the EPC holds at higher volume.

Best for: Health and wellness bloggers, CBD-focused content sites, and creators targeting audiences interested in functional supplements for sleep, focus, and mood.

CBD.co

SkimlinksUS
EPC
$0.33
Commission
15.0%
Cookie
—
Conv. Rate
4.21%
Reversal
—
Avg Basket
—

CBD.co operates as the consumer-facing storefront for the CBD.market family, an online marketplace aggregating a wide range of CBD products across multiple formats and price points. The Skimlinks listing shows a $0.33 EPC, a 4.21% conversion rate, and a 15.0% commission rate. No reversal rate or average basket is reported in our dataset, so per-conversion returns have to be confirmed inside the network. The 4.21% conversion rate is modest for a marketplace model, and the EPC sits in the low range typical of the vertical.

The parent brand (CBD.market) also appears on Impact (10% commission, no EPC) and FlexOffers (16% commission, no EPC), while the CBD.co storefront itself is listed on Awin ($0.53 EPC, 90-day cookie, no commission figure). This family of listings across several networks produces starkly different affiliate terms — a case study discussed in the cross-network section above. The Skimlinks entry carries the most complete data picture, making it the default reference for affiliates who already have access to the Skimlinks network. Affiliates on Awin can access a 90-day cookie and a modest $0.53 EPC as an alternative.

Best for: Health and wellness bloggers, CBD product review sites, and content creators targeting a broad CBD-interested audience across multiple product categories.

Binoid CBD

SkimlinksUS
EPC
$2.16
Commission
20.0%
Cookie
28 days
Conv. Rate
24.22%
Reversal
2.6%
Avg Basket
—

Binoid CBD is one of the more complete data profiles among the mid-EPC programs. At a 24.22% conversion rate and a 20% commission rate, the Skimlinks listing produces a $2.16 EPC, one of the stronger verified figures in the vertical. The average basket is not reported in our dataset, so the exact per-conversion economics have to be confirmed inside the network, but the published metrics lend the program credibility that many higher-EPC entries lack. The 2.6% reversal rate is modest and manageable. The 28-day cookie is effectively standard.

Binoid specialises in high-potency hemp-derived products — THCA, Delta-9, Delta-8, THC-P — which places it at the more potent end of the legal hemp spectrum. This niche attracts high-intent buyers who research before purchasing, which likely explains the 24% conversion rate despite a product category that might otherwise generate hesitation. Affiliates targeting an audience already familiar with hemp-derived THC alternatives will find this program produces consistent, predictable returns. The program’s data transparency makes it one of the safest recommendations in this vertical for affiliates who want a modelled revenue estimate before investing in content.

Best for: Cannabis enthusiasts, hemp-derived THC product review sites, and health and wellness bloggers with audiences interested in legal hemp alternatives.

Neurogan

SkimlinksUS
EPC
$1.22
Commission
8.0%
Cookie
27 days
Conv. Rate
16.8%
Reversal
—
Avg Basket
—

Neurogan pairs an 8.0% commission rate — the lowest among the data-rich programs — with a $1.22 EPC on Skimlinks and a 16.8% conversion rate. The average basket is not reported in our dataset, but a low commission rate producing a mid-vertical EPC points to a relatively high basket size doing the compensating work. No reversal rate is published, so clawback risk has to be confirmed inside the network before modelling returns.

Neurogan is a family-owned company using American-grown hemp, with a product range focused on sleep, calm, and pain relief. Their money-back guarantee and lab-testing claims support conversion in a market where consumer trust is a persistent barrier. Affiliates who reach health-conscious consumers willing to pay for premium CBD will find the economics can work even at 8%. The lesson from Neurogan is that a below-average commission rate on a premium basket can outperform an above-average commission rate on a budget product — the basket is the variable most often ignored when selecting programs.

Best for: Health and wellness bloggers, CBD-focused review sites, and affiliate marketers targeting natural health solutions at the premium end of the market.

What About Charlotte’s Web, Lazarus Naturals, and the Other Household Names?

The brands most consumers would name first in CBD — Charlotte’s Web, Lazarus Naturals, Joy Organics — have a complicated relationship with affiliate marketing. Charlotte’s Web and Lazarus Naturals do not appear in our database at all. Both historically managed affiliate programs outside the major networks our data pulls cover, or have run in-house programs not aggregated into network data. Lazarus Naturals is particularly notable: it built significant direct brand loyalty through a pricing model that may make sustaining high affiliate commissions structurally difficult.

Green Roads CBD appears in our Skimlinks data with an EPC of $0.33 and a 24.6% commission rate. That combination — high commission, low EPC — suggests either a conversion problem, a basket-size problem, or both. A 24.6% commission that produces $0.33 per click implies average revenue per click of roughly $1.34, which at a typical conversion rate would put the implied basket well below premium levels. That warrants investigation before any content effort is directed at it. Green Roads’ traffic on Skimlinks may simply be negligible, producing a statistically unstable figure.

Medterra appears on FlexOffers in both an international and a German-market program, both at 16% commission, both with no EPC data. cbdMD is one of the few well-known brands with a genuine data presence: $4.03 EPC on Impact at 25% commission, and $0.45 EPC on FlexOffers at 32% commission. The Impact entry is the better network by EPC despite the lower commission rate — the wide spread between the two figures with reversed commission direction is discussed in detail in the cross-network section. Diamond CBD appears on both Skimlinks and FlexOffers; FlexOffers lists a 75% commission alongside a $0.35 EPC, suggesting either a very low basket or a largely inactive affiliate channel.

For affiliates whose content strategy requires marquee CBD names, the practical picture is this: cbdMD is the only major household name with credible, data-backed performance on Impact. Green Roads, Medterra, and Diamond CBD are accessible but produce thin or absent EPC. Charlotte’s Web and Lazarus Naturals require direct brand contact or a check of platforms not currently in our network coverage.

Cross-Network Data

Same Brand, Different Networks: The Terms Vary More Than You Would Expect

CBD is one of the verticals where multi-network listing is most pronounced. Muscle MX runs on three networks; the CBD.co and CBD.market family across several; SensiSeeds on multiple. The performance data between networks is not always comparable, and in several cases the spread is large enough to change the affiliate decision materially. Below are the most instructive examples from our database.

Muscle MX

Awin
—
No listing in current data
Avantlink
—
15% commission · Cookie —
FlexOffers
$0.01
20% commission · Cookie —
Skimlinks
—
Commission — · Cookie —

The FlexOffers EPC of $0.01 on a 20% commission is close to zero, confirming negligible affiliate activity on that network. Avantlink publishes the commission (15%) with no performance data. Skimlinks lists the brand with no data at all. No current listing carries a meaningful EPC, so Muscle MX cannot be modelled on published figures at present.

Cycling Frog

FlexOffers (Best EPC)
$1.41
21% commission · Cookie —
Impact
$0.71
5% commission · Cookie —

This is one of the clearest network discrepancies in the vertical. FlexOffers carries both the higher EPC ($1.41 versus $0.71 on Impact) and the higher commission rate (21% versus 5%), a factor-of-four difference. On current data FlexOffers is the stronger listing on both axes. Affiliates with access to both networks should join FlexOffers first and test whether the EPC holds at scale before concluding which listing performs better for their specific traffic source.

Mission Farms CBD

Skimlinks (Best EPC)
$0.92
9.2% commission · Conv. 9.47% · Rev. 37.3%
FlexOffers
$0.08
24% commission · Cookie —
Impact
—
30% commission · Cookie —

Mission Farms CBD runs a 9.2% commission on Skimlinks against 30% on Impact and 24% on FlexOffers — the highest headline rate is on Impact, which reports no EPC. The Skimlinks EPC of $0.92 against FlexOffers’ $0.08 confirms that meaningful affiliate activity is concentrated on Skimlinks, but the 37.3% reversal rate on that listing is a serious drag on realised earnings and should be treated as a veto-level concern until it stabilises.

SensiSeeds

Skimlinks (Best EPC)
$0.16
4.2% commission · 20d cookie · Conv. 10.66%
Awin (US)
$0.09
Commission — · 30d cookie · Conv. 1.95%
FlexOffers
$0.02
3.2% commission · Cookie —

SensiSeeds, founded in 1985 and one of the world’s oldest cannabis seed banks, shows a 10.66% conversion rate on Skimlinks against lower EPCs on Awin and FlexOffers for the same brand. The Skimlinks audience for this brand is materially more purchase-ready. The 4.2% commission rate is below average but the conversion rate helps compensate at the click level.

cbdMD

Impact (Best EPC)
$4.03
25% commission · Cookie —
FlexOffers
$0.45
32% commission · Cookie —

cbdMD on FlexOffers pays 7 percentage points more commission (32% versus 25%) yet delivers an EPC roughly nine times lower ($0.45 versus $4.03). Impact is the better network for this brand on current data, despite the lower headline commission rate. This is the clearest example in the vertical of a higher commission rate producing worse affiliate economics in practice.

Upstate Elevator Supply Co.

Skimlinks (Best EPC)
$0.82
10.2% commission · 30d cookie · Conv. 13.26%
FlexOffers
$0.01
2.4% commission · Cookie —
Impact
—
No listing in current data

Upstate Elevator offers organic Vermont hemp products and shows a meaningful EPC divergence across networks: $0.82 on Skimlinks (10.2%, with the most complete data) and $0.01 on FlexOffers (2.4%). Skimlinks produces the highest EPC and the fullest data for modelling; FlexOffers is negligible. The practical recommendation is to start with Skimlinks and use its conversion data as a benchmark for expected performance.

Data Insights

CBD Affiliate Programs: What the Data Shows

The 349 CBD program listings in our database display several structural patterns worth naming explicitly before allocating content effort. The headline numbers — $0.56 average EPC, 14.0% average commission — conceal a distribution that is sharply two-tailed: a small number of programs with verified data show strong performance, while the majority offer no EPC evidence at all.

Insight 1: The ghost rate is the highest of any health sub-vertical we track

38% of the 349 CBD program listings carry no EPC data. Among programs with any EPC figure, the average is just $0.56. The ghost rate reflects a combination of regulatory advertising restrictions that suppress active affiliate promotion, a large proportion of small DTC brands early in their affiliate channel, and network-level reporting gaps particularly on FlexOffers. Affiliates must therefore select from a practical field of 217 programs, and with most of those below $1.00 EPC, the actionable shortlist is short.

Insight 2: High commission rates concentrate in the weakest-EPC programs

The average commission rate among the programs that report one is 14.0%, well above travel and software verticals. But high commission rates cluster in the programs with the weakest EPC data. Diamond CBD and CBD Mall both appear on FlexOffers at 75% commission with EPCs of $0.35 and $0.29 respectively. FAB CBD carries a 48% commission on FlexOffers with no EPC data at all. This pattern suggests high commission is being used as a recruitment incentive for programs that have not yet demonstrated affiliate channel performance. Commission rate is a poor predictor of EPC in this vertical — arguably the weakest predictor of any metric we track.

Insight 3: Skimlinks is the data-richest network for CBD program selection

Among programs that report the richest data — EPC, commission, conversion rate, and often reversal rate — Skimlinks dominates. FOCL, CBD.co, Binoid CBD, Neurogan, LIT Farms, Koi CBD, SensiSeeds, and Pure Spectrum CBD all publish detailed data profiles on Skimlinks. Awin programs consistently show a cookie duration (30 days as standard) but rarely publish conversion or reversal data. Impact publishes commission alongside EPC but rarely more. Affiliates who want data-driven program selection should prioritise Skimlinks access for this vertical above other networks.

Insight 4: Reversal risk is concentrated in specific cannabis-adjacent programs

Most programs that report a reversal rate show 0.0%, but the exceptions are instructive. Golden Goat CBD on Skimlinks shows 66.0% alongside a $0.78 EPC — high enough that the reversal materially erodes realised earnings. Mission Farms CBD on Skimlinks reports 37.3% against a $0.92 EPC, a combination that makes its effective economics far worse than the headline EPC suggests. LIT Farms registers 13.7%. The pattern is consistent with cannabis-adjacent products and subscription billing: higher cancellation rates follow higher consideration purchases. These listings in particular should be treated with caution until their reversal rates stabilise.

Insight 5: Cookie duration clusters around 30 days, with a few long outliers

Among the programs that report cookie data, most sit in the 15–30 day range, with the large majority using exactly 30 days as the Awin platform default. A handful of long outliers — Awin programs such as FAB CBD reporting a 365-day cookie — pull the average window up to 49 days and are flagged in our tables. A 365-day cookie for a commodity CBD oil product is unusual enough to warrant verification inside the Awin network before treating it as a confirmed feature. For the bulk of the vertical, a 30-day window is the planning assumption: CBD affiliate links are unsuitable for top-of-funnel content that precedes the purchase decision by more than a month.

Browse all 198 CBD programs with EPC data, commission rates, and cross-network comparisons in our full program search, or read our methodology to understand how these figures are sourced and validated.

Search All CBD Programs

How to Choose a CBD Affiliate Program

CBD is a vertical where the ghost rate problem is acute enough to change your evaluation process. Start by accepting that two-thirds of listed programs cannot be evaluated on EPC alone. For the one-third that can, apply the following framework.

First, prioritise programs that publish at least three of the four core metrics: EPC, conversion rate, reversal rate, and average basket. In this vertical, that means focusing primarily on Skimlinks listings. Programs with the richest data — Binoid CBD, LIT Farms, FOCL, Neurogan, CBD.co — allow you to build a revenue model before committing content. Programs with EPC alone (most Impact and Awin entries) require additional due diligence inside the network dashboard before you can reach a confident EPC estimate for your specific traffic.

Second, treat the reversal rate as a veto criterion, not an afterthought. Mission Farms CBD’s 37.3% reversal rate on Skimlinks turns its $0.92 headline EPC into something materially lower after reversals remove commissions. Golden Goat CBD’s 66.0% figure renders its EPC largely meaningless. Any program with a reversal rate above 15% requires a clear explanation before joining, and even then deserves a low content allocation until the rate proves stable. The programs reporting a low or zero reversal rate earn a material credibility premium.

Third, check the regulatory context for your audience’s market. US-market CBD programs benefit from the clarity provided by the 2018 Farm Bill for hemp-derived products. UK-market programs operate under MHRA novel food regulations that restrict health claims differently. European programs vary by country. Promoting a UK-only CBD brand to a predominantly US audience — or vice versa — will depress your conversion rate regardless of the program’s published metrics, because the products are simply not available to your visitors.

Fourth, do not select programs on commission rate alone. The programs with the highest reported rates (Diamond CBD and CBD Mall at 75%, FAB CBD at 48% on FlexOffers) are not the highest-EPC programs. A 75% commission on a $25 basket earns roughly $19 per sale at a given conversion rate, but only if the traffic converts. An 8% commission (Neurogan) delivers a $1.22 EPC on Skimlinks at a 16.8% conversion rate, which makes the programme bankable in a way that a high headline rate with no EPC data is not. The basket and conversion rate are the variables that matter; the commission rate is the multiplier applied to them.

Fifth, account for the multi-network problem. If a brand you want to promote runs on three networks, check the EPC on each before defaulting to the one with the highest commission. The Cycling Frog example is the clearest in this vertical: near-identical EPCs on Impact and FlexOffers, but a 21% commission on FlexOffers versus 5% on Impact. That four-fold commission difference is decisive if the EPCs are comparable in your traffic context. The only way to confirm is to run a head-to-head test or examine network-level data in detail inside each dashboard.

FAQ

Frequently Asked Questions

What are the best CBD affiliate programs?

Based on our database of 198 brands, programs with verified EPC data include Extract Labs ($3.16, Impact), Binoid CBD ($2.16, Skimlinks), and NuLeaf Naturals CBD ($1.66, Impact). These programs combine meaningful commission rates with audiences that convert. For affiliates who want data completeness as well as EPC, FOCL ($0.92, Skimlinks) and CBD.co ($0.33, Skimlinks) both publish conversion rates and reversal rates, making performance modelling much more reliable before content is published.

How much commission do CBD affiliate programs pay?

Across the CBD programs in our database that report a commission rate, the average is 14.0%. Rates span a wide range: CBDPure and CBD Pure offer around 35–40%, Diamond CBD reaches 75% on FlexOffers, and FAB CBD is listed at 48% on FlexOffers. At the lower end, SensiSeeds sits in the low single digits and Kind Oasis at 3%. Commission rate alone is a poor proxy for earnings — a 40% rate on a $30 basket pays the same as a 15% rate on an $80 basket, and the latter is more likely to represent a purchaser with genuine intent.

Why is the ghost rate so high in the CBD affiliate space?

Of the 349 CBD program listings we track, 132 (38%) carry no EPC data at all. Several factors explain this. Many programs are small or recently launched and have not generated enough affiliate traffic to produce stable EPC figures. Others are on networks — particularly FlexOffers — where EPC reporting is opt-in or delayed. Regulatory uncertainty around CBD advertising also suppresses active affiliate promotion, which further thins the click-and-conversion data networks use to calculate EPC. The result is a vertical where selecting programs blind is especially risky.

Which networks carry the most CBD affiliate programs?

Skimlinks and Impact carry the deepest CBD program inventories in our database, and both publish EPC, conversion rate, reversal rate, and average basket data for a meaningful subset of programs. Awin carries a sizeable number of European-market CBD programs (UK, Italy, France, Germany) with 30-day cookies as standard but limited sub-metric data. FlexOffers has a large CBD list but its ghost rate — programs with no EPC data — is noticeably higher than the other major networks in this category.

Are CBD affiliate programs legal to promote?

CBD derived from hemp (less than 0.3% THC) is federally legal in the United States following the 2018 Farm Bill, and most US-market programs in our database operate within this framework. UK and EU programs are subject to their own regulatory frameworks, which generally permit CBD sales but restrict certain health claims. Affiliates should review FTC endorsement guidelines and specific network policies for CBD before publishing content. Several major ad platforms restrict CBD advertising even where the products themselves are legal, which also suppresses the affiliate data available for these programs.

What cookie duration should I expect from a CBD affiliate program?

Of the CBD programs in our database that report a cookie duration, most sit in the 15–30 day range, with the majority using exactly 30 days, which is the Awin platform default. A handful of long outliers (such as FAB CBD on Awin) report a 365-day cookie, which lifts the average window to about 49 days — worth verifying directly. The majority of programs on Skimlinks and Impact do not report a cookie duration in our dataset, which reflects how those networks manage cookie policy at the network level rather than per-advertiser. Affiliates should confirm cookie terms inside the specific network dashboard before building content calendars around them.