Best Bus Affiliate Programs 2026: Data-Driven Rankings
Every ground transport brand we track — 69 brands across 126 listings on 9 networks
This is the entire field, straight from our database: 126 program listings from 69 brands across 9 networks. 40 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.
| Program | Network | Market | EPC | Commission | Cookie | Conv. | Reversal |
|---|---|---|---|---|---|---|---|
| PeruRail ( LATAM & USA) | impact | US | $3.37 | 4% | — | — | — |
| 12Go Asia Pte., Ltd. | impact | — | $2.25 | 100% | — | — | — |
| Airport Taxis | skimlinks | ES/GB | $1.86 | 5% | 29d | 23.68% | — |
| gyroorboard | awin | US | $1.46 | — | 30d | 4.41% | — |
| Alps2Alps | skimlinks | GB | $1.2 | 1.5% | — | 13.47% | 42.9% |
| 12GO | skimlinks | Global | $0.79 | 49.5% | 11d | 14.86% | 41% |
| HopSkipDrive, Inc. | impact | — | $0.75 | $5 | — | — | — |
| Mytransfers (GLOBAL) | impact | Global | $0.66 | 4% | — | — | — |
| Heathrow Express Us | skimlinks | Global | $0.57 | 11% | 14d | 12.61% | — |
| Heathrow Express UK | flexoffers | GB | $0.46 | — | — | — | — |
| Quero Passagem BR | skimlinks | BR | $0.36 | 4.4% | — | 20.73% | 9.4% |
| OMIO Spain, Italy & Brazil | skimlinks | Global | $0.26 | 4.4% | 22d | 7.91% | — |
| Mytransfers | skimlinks | Global | $0.21 | 4% | — | 5.62% | 0.1% |
| TrainPal | cj | — | $0.14 | 2% | — | — | — |
| GuateGo | awin | US | $0.12 | — | 30d | 3.75% | — |
| Trainline UK | skimlinks | Global | $0.12 | 1.8% | 29d | 9.27% | 4.8% |
| gyroorboard | skimlinks | US | $0.1 | 9.3% | 18d | 0.4% | — |
| Go Airport Shuttle | skimlinks | Global | $0.09 | 2.5% | 1d | 0.09% | — |
| Trainline | flexoffers | GB | $0.09 | 8.2% | — | — | — |
| National Express UK | flexoffers | GB | $0.07 | 0.8% | — | — | — |
| Flixbus.no | skimlinks | NO | $0.07 | 3.2% | 8d | 11.11% | 0% |
| Kiwitaxi | flexoffers | GB | $0.06 | — | — | — | — |
| Leo Express Europe | cj | — | $0.06 | 5% | — | — | — |
| Italo Treno IT | skimlinks | IT/US | $0.06 | 2.5% | 22d | 2.32% | — |
| Bus Online Ticket | skimlinks | Global | $0.05 | 2.1% | 24d | 7.24% | — |
| flixbus BE | skimlinks | BE | $0.05 | 3.3% | 29d | 17.67% | — |
| flixbus DK | skimlinks | US | $0.05 | 2.8% | 1d | 20.6% | — |
| Welcome Pickups | cj | — | $0.05 | 7% | — | — | — |
| Busbud | cj | — | $0.04 | 2% | — | — | — |
| Magical Shuttle | cj | — | $0.04 | — | — | — | — |
| FlixBus US | awin | US | $0.04 | 6% | 1d | 0.24% | — |
| Free Now UK | skimlinks | Global | $0.04 | 97.7% | 14d | 4.42% | — |
| TrainPal | impact | — | $0.04 | 2% | — | — | — |
| flixbus IT | skimlinks | IT | $0.04 | 3% | — | 15.35% | — |
| Urlaubs Transfers DE | flexoffers | DE | $0.04 | — | — | — | — |
| First TransPennine Express | flexoffers | GB | $0.03 | 2% | — | — | — |
| 12GO | cj | — | $0.03 | 50% | — | — | — |
| GuateGo | skimlinks | US +1 | $0.03 | 4% | 20d | 2.07% | — |
| Ourbus (US) (55393) | awin | US | $0.03 | — | 30d | 0.89% | — |
| flixbus FR | skimlinks | FR/LU/PL | $0.03 | 3% | 29d | 17.24% | — |
| Hoppa (UK) | flexoffers | GB | $0.02 | 6.8% | — | — | — |
| Plataforma 10 Buses and Transfers (AR, BR) | flexoffers | BR | $0.02 | 1.7% | — | — | — |
| First TransPennine Express | skimlinks | GB | $0.02 | 2.6% | — | 1.63% | — |
| Leoexpress.cz/sk | skimlinks | CZ/DE/PL +1 | $0.02 | 5% | 1d | 1.28% | — |
| OurBus | awin | US | $0.02 | — | 30d | 1.43% | — |
| Deutschlandticket | skimlinks | DE | $0.01 | 1% | 24d | 2.59% | 6.3% |
| FlixBus - Einfach Busfahren | skimlinks | DE | $0.01 | 3% | 28d | 5.32% | 5.5% |
| Flixbus ES | skimlinks | ES | $0.01 | 3% | — | 6.19% | — |
| Flixbus.Co.Uk | skimlinks | Global | $0.01 | 3.1% | 29d | 3.51% | 0% |
| Flixbus.pl | skimlinks | PL | $0.01 | 3% | 28d | 6.71% | — |
| Flixbus.se | skimlinks | SE | $0.01 | 3% | 28d | 3.64% | — |
| Flixbus.sk | skimlinks | 1 regions | $0.01 | 3% | 30d | 10.19% | — |
| OurBus | skimlinks | US | $0.01 | 2.5% | 1d | 0.36% | 6% |
| TrainPal | skimlinks | Global | $0.01 | 2% | 25d | 0.61% | — |
| Flixbus UK | flexoffers | GB | $0.01 | 4% | — | — | — |
| OurBus | flexoffers | US | $0 | 4% | — | — | — |
| Holiday Taxis | flexoffers | GB | $0 | 6.4% | — | — | — |
| Go Airport Shuttle | cj | — | — | 5% | — | — | — |
| ShuttleFinder.com | cj | — | — | 20% | — | — | — |
| Ski-Lifts | skimlinks | GB | — | — | — | 0.31% | — |
| Sleeper | impact | — | — | $25 | — | — | — |
| 12Go Affiliate Program | travelpayouts | — | — | 50% | 30d | — | — |
| 12Go Asia | flexoffers | — | — | — | — | — | — |
| Abhibus [CPS] IN | skimlinks | IN | — | — | — | — | — |
| Alpy Transfers | skimlinks | GB | — | — | — | — | — |
| BUS FOR FUN | skimlinks | IT | — | — | — | — | — |
| Bookaway - Deep link- New | skimlinks | — | — | — | — | — | — |
| BusOn | rakuten | — | — | 4.5% | — | — | — |
| Busbud Affiliate Program | travelpayouts | — | — | 5% | 9999d | — | — |
| Buson BR | flexoffers | BR | — | 1.7% | — | — | — |
| Canary Shuttle EUR | skimlinks | GB | — | — | — | — | — |
| Cancun Shuttle | skimlinks | Global | — | — | — | — | — |
| Cancun Shuttle | impact | — | — | 4% | — | — | — |
| ClickBus | skimlinks | MX | — | — | — | — | — |
| DiDi Brazil Driver | impact | — | — | — | — | — | — |
| DiDi Brazil Passenger | impact | — | — | — | — | — | — |
| DiDi Global Passenger | impact | — | — | — | — | — | — |
| DiDi LATAM Driver | impact | — | — | — | — | — | — |
| Electra FR | impact | FR | — | — | — | — | — |
| Elife Transfer | flexoffers | US | — | 8% | — | — | — |
| Elife Transfer | impact | — | — | 7% | — | — | — |
| Elifelimo | skimlinks | US | — | — | — | — | — |
| FlixBus - BR | skimlinks | BR | — | — | — | — | — |
| Flixbus | skimlinks | NL | — | 2.9% | — | 1.23% | — |
| Flixbus AT | skimlinks | AT | — | — | — | — | — |
| GO Airlink NYC | skimlinks | US | — | — | — | — | — |
| GetTransfer Affiliate Program | travelpayouts | — | — | 14.5% | — | — | — |
| Greater Anglia | cj | — | — | 3% | — | — | — |
| Gyroor | impact | — | — | 10% | — | — | — |
| Gyroor | flexoffers | US | — | — | — | — | — |
| Holiday Taxis | skimlinks | GB | — | — | — | — | — |
| HopSkipDrive, Inc. | skimlinks | US | — | — | — | — | — |
| HopSkipDrive, Inc. | flexoffers | US | — | — | — | — | — |
| Hoppa ES | flexoffers | ES | — | 6% | — | — | — |
| Hoppa IE | flexoffers | IE | — | — | — | — | — |
| Intercars-tickets Many GEOs | skimlinks | Global | — | — | — | — | — |
| Intui.Travel Affiliate Program | travelpayouts | — | — | 10% | — | — | — |
| Kiwi Taxi (GLOBAL) | impact | Global | — | 6% | — | — | — |
| Kiwitaxi Affiliate Program | travelpayouts | — | — | 10% | 9999d | — | — |
| Kiwitaxi UK | flexoffers | GB | — | 5% | — | — | — |
| Kiwitaxi.com | skimlinks | FR/ES/GB | — | — | — | — | — |
| Like Bus UA | skimlinks | 1 regions | — | — | — | — | — |
| Magical Shuttle | skimlinks | Global | — | — | — | — | — |
| Mountain Directory for Truckers, RV, and Motorhome Drivers | flexoffers | — | — | 32% | — | — | — |
| National Express Coaches | partnerize | — | — | 4% | — | — | — |
| Nesterlify | impact | — | — | 5% | — | — | — |
| P1.nl | skimlinks | NL | — | — | — | — | — |
| Rail Europe | rakuten | AU | — | 1.5% | — | — | — |
| RailEurope Affiliate Program | travelpayouts | — | — | 1.4% | 30d | — | — |
| ShuttleDirect. | skimlinks | GB | — | — | — | — | — |
| Staxi.nl | skimlinks | NL | — | — | — | — | — |
| Taxi2airport.com/nl | skimlinks | NL | — | — | — | — | — |
| Taxicentrale-schiphol.nl | skimlinks | NL | — | — | — | — | — |
| Terravision | skimlinks | FR | — | — | — | — | — |
| Thevaletguys.nl | skimlinks | NL | — | — | — | — | — |
| Trainline UK | partnerize | UK | — | — | — | — | — |
| Volubus | impact | — | — | 5% | — | — | — |
| Volubus | skimlinks | Global | — | — | — | — | — |
| Welcome Pickups Ambassador Program | impact | — | — | — | — | — | — |
| ecoroad.com | impact | — | — | 8% | — | — | — |
| ikwileengoedkopebushuren.nl | skimlinks | NL | — | — | — | — | — |
| trainline | mavely | — | — | 0.3% | — | — | — |
| trinqoo | impact | — | — | 9% | — | — | — |
| 台灣大車隊 APP | skimlinks | 1 regions | — | — | — | — | — |
| 株式会社インバウンドプラットフォーム + インバウンドプラットフォーム「エアポートタクシー」(23-1219) | skimlinks | — | — | — | — | — | — |
| 株式会社ＮｅａｒＭｅ + 【空港送迎】自宅と空港をつなぐエアポートシャトルで、次の旅がシェアでおトク になる(21-0623) | skimlinks | — | — | — | — | — | — |
† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.
The ground transportation affiliate programs category presents a mixed bag. Our analysis of 69 programs shows a modest average EPC of $0.23, but this figure masks the huge performance gap between top-tier programs and the rest of the field. Outliers like 12GO deliver a $0.79 EPC, while many others barely register, contributing to a "ghost rate" of 32%—programs with no discernible performance data.
For travel bloggers and creators focused on European destinations, budget travel, or the growing sustainable travel trend, the opportunity is in precision. Success isn't about promoting any bus or train booking site; it's about partnering with programs that demonstrate verifiable conversion rates and solid earnings per click. This analysis reveals the best bus affiliate programs and train booking affiliate programs that actually perform, giving you the data to make smarter partnership decisions.
Ground transport leaders by the numbers
Highest reported EPC
Extreme outlier values excluded.
Highest commission rates
Percentage-rate programs only; extreme outliers excluded.
Longest cookie windows
Windows over a year excluded as artifacts.
Detailed Analysis
Top Ground Transportation Affiliate Programs Reviewed
12GO
SkimlinksAU/BR +19A $0.79 EPC is strong for this category, driven by a healthy 14.86% conversion rate and a 49.5% revenue share. This program is a powerhouse for affiliates with audiences traveling in Southeast Asia. However, the performance comes with a critical caveat: a 41% reversal rate on Skimlinks. This suggests a common "book now, cancel later" pattern among travelers. Affiliates must bake this high cancellation rate into their forecasts. The low average basket of $9.78 means success here is about driving volume, not high-ticket sales.
Alps2Alps
SkimlinksGBDon't let the 1.5% commission rate mislead you. The engine behind this program's $1.20 EPC is its massive $595 average basket size for private airport transfers to Alpine ski resorts. A 13.47% conversion rate indicates that traffic is highly qualified and ready to book expensive services. This is a perfect fit for niche ski and luxury travel sites. Similar to 12GO, the high reversal rate of nearly 43% is a significant factor, likely tied to the long-lead booking nature of ski holidays. Promote this for high-value conversions, but expect cancellations.
Rail New Zealand
SkimlinksRail New Zealand represents a model of stability. Its $0.64 EPC is built on a healthy combination of a 10.13% conversion rate, a substantial $318 average basket, and, most importantly, a 0% reversal rate. This means the earnings you see are the earnings you keep. The program is ideal for affiliates creating content around New Zealand tourism, especially scenic train journeys. The 7-day cookie is on the shorter side, so content should aim to capture users who are actively planning their trip logistics.
Rail (Rail.Ninja)
SkimlinksThis European train ticket booking platform delivers a solid $0.45 EPC with zero reversals. The 5% commission on a $203 average basket results in a respectable ~$10 commission per sale. The key challenge here is the 1-day cookie duration. Affiliates must capture traffic with high purchase intent, such as users searching for specific routes like "Vienna to Prague train tickets." The 4.46% conversion rate suggests that when the traffic is targeted, it converts well. This is a strong choice for European travel specialists who can drive bottom-of-funnel traffic.
Heathrow Express Us
SkimlinksAU/CA +11Heathrow Express demonstrates how a well-known brand with a specific, high-demand product can be a reliable earner. The 11% commission is generous for this category, and a 12.61% conversion rate speaks to strong brand recognition and a frictionless booking process. While the $37 average basket is modest, the combination of a high commission rate and strong conversion makes for predictable earnings. The 14-day cookie provides a good window to capture bookings from travelers planning their London arrival. It's a must-have for any UK or London-focused travel content.
Savoya
AwinUSTargeting the luxury and executive travel market, Savoya's affiliate program on Awin shows a respectable $0.39 EPC. The main draw for affiliates is the generous 60-day cookie window, which is well-suited for the longer consideration cycle of corporate or high-net-worth travel planning. While Awin doesn't disclose the commission rate or basket size in our data, the solid EPC and conversion rate of 3.73% suggest that this is a viable program for affiliates whose audiences value discretion and premium chauffeur services.
FlixBus US
AwinUSAs a major player in budget bus travel, FlixBus is a volume-based play. The Awin program shows a $0.04 EPC and a 0.24% conversion rate, confirming the brand's appeal to its target market. The 6% commission is decent, but earnings will depend on driving a high number of low-cost bookings. Like Rail.Ninja, the program has a very short 1-day cookie, requiring content that converts immediately. This is an excellent fit for student travel blogs, budget travel deal sites, and content focused on sustainable alternatives to flying in the US and Europe.
OurBus
SkimlinksUSOurBus presents a challenging profile. On one hand, it has a 0.36% conversion rate and a 1-day cookie. The $62 average basket is respectable. However, the program is hampered by a low 2.5% commission and a low 0.36% conversion rate, leading to a modest $0.01 EPC. This program is only suitable for affiliates who can drive significant volume from high-intent, bottom-of-funnel traffic.
Leoexpress.cz/sk
SkimlinksCZ/DE +2This Central European transport provider is a hidden gem for the right audience. A 1.28% conversion rate shows steady interest from visitors. Combined with a 5% commission, it's a small but consistent earner. The main limitations are the low $18 average basket and the 1-day cookie. To succeed, you need to target travelers actively looking for budget bus and train options in countries like the Czech Republic, Poland, and Slovakia. It's a niche play, but a potentially consistent one.
Go Airport Shuttle
SkimlinksCA/FR +2Go Airport Shuttle's value proposition is its high average order value of $178. With a 2.5% commission, each conversion is worth several dollars. The main hurdle is the sub-1% conversion rate, which means you need to send a lot of traffic to secure a sale. This program is best suited for content that directly compares airport transportation options or serves as a comprehensive guide for arriving at a specific major airport. The low conversion rate is offset by the high basket size, making it a viable option for high-traffic sites.
Programs with High Potential but Thin Data
A few programs in our database show promising EPCs but lack enough supporting metrics to make our ranked table. They are worth watching, especially if your audience aligns with their niche.
The PeruRail program on Impact, for example, boasts a $3.37 EPC, the highest in this entire category. For any affiliate with a South American or Machu Picchu-focused travel audience, this is a must-test program despite the missing CVR and cookie data. Similarly, Mytransfers shows a strong $0.66 EPC on Impact for global private transfers, making it another one to watch for affiliates who target travelers pre-booking their airport logistics.
What About Omio, Trainline, and Busbud?
Many experienced travel affiliates will notice the absence of household names like Omio, Trainline, or even Booking.com's transport services, which are often considered top train booking affiliate programs. The reason is simple: a lack of transparent, third-party performance data. While the Omio affiliate program advertises a 6% commission and Trainline runs on the Partnerize network, neither provides the public EPC or conversion rate data required for a direct, data-driven comparison against the programs in our analysis.
Our methodology prioritizes verifiable performance over brand recognition. Programs like Busbud do appear in our database, but with a reported $0.04 EPC on CJ, they don't meet the performance threshold to rank in the top tier. This data-first approach ensures our recommendations are based on actual earning potential, not just brand marketing.
Cross-Network Data
Same Brand, Different Networks: Where to Get the Best Deal
Many brands run affiliate programs on multiple networks with different terms, commissions, and tracking. Choosing the right network for the same brand can have a significant impact on your earnings. Here's how a few key ground transport brands compare across platforms.
12GO
PeruRail
FlixBus
Mytransfers
TrainPal
Data Insights
Ground Transport Affiliate Programs: What the Data Shows
Looking across the 69 brands in this category, a few patterns emerge. First, the network you choose matters immensely. While Skimlinks has the highest number of ground transport listings on its platform, the networks with the highest average earning potential are Impact and Awin. Impact delivers an above-average EPC across its tracked programs, well ahead of the category average. Awin follows with a respectable average EPC.
Second, high reversal rates are a significant feature of the top-performing programs. Both 12GO (41%) and Alps2Alps (43%) see a large percentage of initial bookings cancelled. This is a common pattern in travel affiliate marketing, where users make speculative bookings far in advance. Affiliates must factor this into their financial models; a high EPC isn't guaranteed income until the commission is locked and the reversal period has passed.
Data Insight
The sweet spot for reliable earnings isn't always the program with the highest commission. A modest commission rate, paired with a high average basket and a solid conversion rate, can yield a strong EPC. Critically, a low reversal rate makes a program a far more predictable earner than a high-commission, high-reversal alternative.
Browse all 69 ground transport affiliate programs with EPC data, commission rates, and cross-network comparisons.
Explore Ground Transport ProgramsHow to Choose a Ground Transport Affiliate Program
Beyond matching a program to your audience, use our data to make more strategic choices. Focus on three key metrics: EPC, reversal rate, and cookie duration.
Prioritize EPC over advertised commission. A high commission rate is meaningless if it doesn't convert or applies to a low-value product. For example, Heathrow Express offers an 11% commission but has a $0.57 EPC. In contrast, Alps2Alps offers just 1.5% but delivers a $1.20 EPC. The difference is the massive $595 average basket. Your true earning potential is a function of EPC, not the headline rate.
Scrutinize the reversal rate. A high EPC can be misleading if half your sales are cancelled. Programs like 12GO and Alps2Alps have reversal rates over 40%. Contrast that with programs that report very low reversals in our dataset. These programs offer more predictable income streams, even if their top-line EPC is slightly lower.
Match the cookie duration to your content funnel. A 1-day cookie, like the one on FlixBus, demands content that drives immediate bookings—think "best price" comparisons or last-minute deal pages. For broader, top-of-funnel content about travel planning, programs with longer cookie windows like Savoya or Heathrow Express (14 days) provide a much better chance to earn a commission from users who take time to consider their options.
Don't miss the next change
Programs close, cut commissions and shorten cookies without telling anyone — including in ground transport. Alerts are launching soon: a weekly digest of the changes that matter — launches worth knowing about, closures, the rate cuts. Join the waitlist and be first to get it.
FAQ
Frequently Asked Questions
What are the best bus affiliate programs?
Based on our data, the best bus affiliate programs balance EPC and conversion. FlixBus US ($0.04 EPC, 0.24% CVR on Awin) is a strong contender for budget travel audiences, while OurBus ($0.01 EPC, 0.36% CVR on Skimlinks) also performs well for US intercity routes. For niche markets, GuateGo is excellent for Guatemala travel.
How does the Omio affiliate program work?
The Omio affiliate program allows partners to earn a commission, reportedly 6%, on train and bus tickets booked through their links. It operates on its own platform and focuses heavily on European multi-modal travel. However, Omio does not publicly report performance metrics like EPC, which is why it doesn't appear in our data-driven rankings.
Are there any ground transportation affiliate programs for private transfers or limos?
Yes, several programs specialize in private and luxury transport. Savoya offers luxury chauffeur services with a long cookie window on Awin. Go Airport Shuttle ($0.09 EPC) provides pre-booked services, and Alps2Alps ($1.20 EPC) focuses on high-value private transfers to ski resorts.
Is travel affiliate marketing still profitable in 2026?
Yes, travel affiliate marketing remains profitable, but success depends on moving beyond generic recommendations. Profitability now lies in niche-specific, data-backed promotions. For example, instead of just promoting 'travel', focusing on 'sustainable European train travel' and partnering with programs like Rail.Ninja or Leo Express ($0.02 EPC) can yield significant returns.
Methodology
This analysis covers 69 ground transport affiliate programs tracked across 9 networks including Awin, CJ, Impact, Skimlinks, and FlexOffers. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data ("ghost programs") are excluded from averages but included in total counts. Last updated: August 28, 2026.