CompareEPC
874
Programs
$0.51
Avg EPC
8.8%
Avg Commission
25.5d
Avg Cookie
55.3%
Ghost Rate

The hair care affiliate vertical is larger and more fragmented than most. We track 874 programme listings from 482 distinct brands across 10 networks, spanning everything from salon-grade styling tools to FDA-cleared laser hair-regrowth devices. The category median EPC is $0.22, and the average across programmes with positive EPC data is $0.51 — modest figures that mask considerable variation. At one extreme, Phyto BR on Awin shows a $29.93 EPC; at the other, dozens of extensions brands on Skimlinks carry reversal rates above 50%, effectively cancelling out their stated commissions before an affiliate sees a penny.

The 55.3% ghost rate — the share of listings with no EPC or conversion data at all — is the vertical’s defining data problem. Mavely, Rakuten, Partnerize, and Pepperjam collectively list 104 hair care programmes between them without supplying a single EPC figure. That leaves affiliates estimating performance without instruments. The programmes reviewed here were selected because they provide enough data to make a meaningful comparison: EPC, conversion rate, reversal rate, and average basket size where available, with Skimlinks and Awin providing the most complete records.

The structural divide in this category runs between high-ticket, low-volume programmes (laser hair regrowth devices, salon styling tools priced at $150–$600) and high-conversion, lower-basket programmes (men’s styling products, scalp supplements, botanical shampoos). Both models can work; the right choice depends on your audience depth and content format. The programmes below illustrate both ends of that spectrum with data behind every claim.

Best Hair Care Affiliate Programs by EPC

Programmes ranked by a composite of EPC, data completeness, and commission defensibility. Single-network outliers with no corroborating conversion or basket data are flagged. All figures from network APIs; em dashes indicate no data reported.

# Program Network Market EPC Commission Cookie Conv. Rate Reversal
1 Reverie Haircare US SkimlinksUS $1.84 20.0% 17d 14.6% 2.4%
2 Virtue Labs SkimlinksUS $1.10 18.0% 19d 8.9% 12.8%
3 Blissy SkimlinksGlobal $1.06 15.0% 30d 7.7% 0.0%
4 WR Group (Foligain) SkimlinksGlobal $1.01 10.0% 27d 8.8% 0.0%
The complete list

Every hair care program we track — all 874 of them

874 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
Phyto (BR)awinBR$29.9330d10.82%
CHI (US)awinUS$11.87%30d50.69%
iRESTOREimpact$5.8410%
Areyimpact$4.8120%
epresimpact$3.7510%
dpHUEimpact$2.8310%
Estridimpact$2.7415%
GeetaHairflexoffersUS$2.338%
ghd UKflexoffersGB$2.1613.6%
us.ulike.comimpact$2.110%
Overtone - Amazon Seller USimpactUS$2.0815%
HiBAR Amazonimpact$2.045%
Groomie Shaver - SubscriptionflexoffersUS$2.03
IGK Hairimpact$1.885%
Reverie Haircare USskimlinksUS$1.8420%17d14.6%2.4%
RevAir Affiliate Networkimpact$1.765%
googoohair.comimpact$1.637%
Virtue Labsimpact$1.51%
Tribal Chimp CorporationskimlinksUS/AU +3$1.4620%9d26.86%
LUVME HAIRimpact$1.455%
Doce Beleza BRawinBR$1.4130d9.92%
AG Careimpact$1.3915%
nadulaimpact$1.336%
Cloud Nine UKawinGB$1.2630d5.14%
Highlandimpact$1.2510%
GHD AUawinAU$1.225%30d7.62%
Kiierr International LLCcj$1.1810%
GHD Hair NOawinNO$1.175%30d1.16%
Toppikimpact$1.132%
Hickenbick Hair UKawinGB$1.1230d4.91%
Laifenimpact$1.125%
Lotuxs Laser LimitedskimlinksUS$1.1110%3.12%39.8%
Virtue LabsskimlinksUS$1.118%19d8.87%12.8%
BlissyskimlinksUS/IE +4$1.0615%30d7.66%
Vital's International GroupskimlinksUS$1.0620%20d15.24%
Boufskimlinks$1.0115%28d21.22%0.5%
WR Group Inc.skimlinksNL/GR +7$1.0110%27d8.77%
Hickenbick Hair FranceawinFR$130d3.96%
amikaimpact$15%
Wowangelcj$0.995%
Kerastasecj$0.987%
MIELLEimpact$0.9610%
Reverie Haircare USawinUS$0.9630d7.08%
Beachwaverimpact$0.9410%
fr.ulike.comskimlinksFR/BE$0.9215%11d4.06%2.2%
Pureologycj$0.927%
Forever Liss BRawinBR$0.8830d8.51%
Beauty & Hairimpact$0.8710%
CapillusflexoffersUS$0.864%
Lordhairimpact$0.855%
Bondi BoostskimlinksUS/AU +4$0.8410%14d12.57%
Ecoslay Amazonimpact$0.8310%
NuMeskimlinksUS$0.8221.8%29d5.24%10.8%
UNiceimpact$0.816%
Honey Hair Co.skimlinksUS$0.792%27d21.7%
FULawinGB$0.7830d4.98%
BioIonicflexoffersUS$0.783.2%
Madison-Reedimpact$0.7720%
K18 HairskimlinksUS$0.7610.8%9d12.09%0.1%
CliphairskimlinksGB$0.744.1%18d10.01%51.4%
Blissycj$0.7315%
SimpleticsskimlinksUS$0.7320%3d16.03%
Viviscalimpact$0.7210%
Maneimpact$0.73%
KerastaseskimlinksUS/CA$0.6915%8d5.59%0.2%
PureologyskimlinksUS +2$0.6915%6d6.61%
Cooki HaircareskimlinksBR/GB +6$0.6810%29d22.13%1%
Grow Gorgeous ITawinIT$0.6830d9.61%
Shoreline ShavingawinGB$0.6830d19.53%
Hairburst DEawinDE$0.6730d8.05%
Ulikecj$0.678%
MD LondonawinGB$0.6630d11.72%
LaifenskimlinksPL/NL +29$0.6515%21d5.97%3.9%
Luxury Organic Beauty Products (US)awinUS$0.6430d1.78%
de.ulike.comskimlinksPL/GR +13$0.6417.9%2.32%
Christophe Robin CAawinCA$0.639%30d16.12%
Hairburst ESawinES$0.6330d8.43%
MoroccanoilflexoffersUS$0.6310%
Kevin MurphyflexoffersUS$0.6312%
AG CareskimlinksUS/CA$0.628%20d14.13%1.4%
HairLust NLawinNL$0.6230d4.58%
La Bonne Brosse UKawinGB$0.6230d3.21%
Kérastase UKskimlinksGB$0.5925%13d3.87%
VOLOOMskimlinksUS$0.5910%6d7.34%
klaiyihairimpact$0.597%
Tek USawinUS$0.5830d4.9%
wowangelskimlinksGB/US +2$0.585.1%24d6.25%8.7%
UNicecj$0.585%
Luxury Organic Beauty ProductsskimlinksUS$0.5730%1.75%30%
RedkenskimlinksUS$0.5720%9d5.16%
SHYNE DEawinDE$0.5730d8.94%
sunberhairimpact$0.577%
Aveda CorporationflexoffersUS$0.568%
Ulike UKawinGB$0.5630d2.04%
uk.ulike.comskimlinksCH/IE +10$0.5617.3%1.48%
Shoreline ShavingskimlinksGB$0.5512%14d12.84%
RevAirflexoffersUS$0.554%
GHD ESawinES$0.545%30d5%
Hairburst FRawinFR$0.5430d3.67%
Hairlust DEawinDE$0.5430d4.13%
HighlandskimlinksGB/US$0.5415%24d11.69%
KESKINEskimlinksUS/AU +4$0.5320%1.1%
The Gillette Companyimpact$0.538%
Redkencj$0.537%
Duschkind DEawinDE$0.4930d21.66%
Laifentech EUskimlinksPL/NL +19$0.4915%14d4.12%3.7%
iseehair.comimpact$0.495%
Colorsmith USawinUS$0.4830d5.69%
Sway Hair ExtensionsawinGB$0.4830d9.5%
Curl WarehouseskimlinksUS/CA$0.475.8%28d13.51%
Grow Gorgeous (US)awinUS$0.477%30d8.59%
Hairlust FRawinFR$0.4730d2.27%
SILKE LondonskimlinksNL/GR +34$0.4615%22d7.92%
Briogeo Hairimpact$0.453%
Viori BeautyflexoffersUS$0.4415%
Klaiyi Hair (US)awinUS$0.4430d2.23%
Sunber Hair (US)awinUS$0.4430d4.2%
The LTL ShopawinGB$0.4430d3.54%
UlikeskimlinksHK/US +2$0.4312%15d2.06%27.7%
I Define WigflexoffersUS$0.428%
Natural Image WigsawinGB$0.427%30d11.52%
SLICKHAIRskimlinksUS$0.4220%8.02%
Beauty Works OnlineawinGB$0.415%30d7.22%
Sleepy TieskimlinksUS/CA$0.4115%18d10.01%
googoohair.comskimlinksGB/US$0.410%13d4.74%1.9%
RSEcj$0.395.7%
SACHAJUANimpact$0.3915%
yanibest.comskimlinksUS$0.3914.4%19d10.56%
Luvme Haircj$0.395%
Scandinavian BiolabsskimlinksGlobal$0.385.2%19d10.14%
TYMO Beautyimpact$0.383%
Ulike DEawinDE$0.3830d1.53%
Flamingoimpact$0.3712%
HairmaxflexoffersUS$0.368%
Beauty Works OnlineskimlinksGB$0.364.3%18d9.3%13.8%
FurskimlinksUS$0.3610%2d5.28%
HershesonsawinGB$0.3630d6.82%
OUAIskimlinksUS/FR +4$0.3611%20d7.2%2.8%
Golden CurlawinGB$0.3530d4.48%
westkiss.comskimlinksUS$0.355%2d4.11%0.4%
Verb ProductsflexoffersUS$0.348%
Glow Beauty HairskimlinksUS$0.3410%10.36%
Hairburst USawinUS$0.3430d4.26%
AvedaskimlinksAU$0.3210%28d4.31%
Scandinavian Biolabs UKskimlinksGlobal$0.3216.9%2d4.19%
UNiceskimlinksGlobal$0.3210%29d2.48%56.1%
ghdskimlinksGB/IT +6$0.3211.9%5d1.54%2.7%
milk_shake (US)awinUS$0.3230d7.4%
Bumble and Bumble USflexoffersUS$0.313.2%
Bondi BodyskimlinksGB$0.317%24d3.21%3.9%
CRLab ITawinIT$0.3130d5.54%
EpresskimlinksUS/FR +3$0.3115%6d4.86%1.5%
YODI BEAUTY FRawinFR$0.3130d5.44%
Scandinavian Biolabscj$0.38%
Faith In NatureskimlinksGB$0.310%18d11.37%0.2%
14th NightskimlinksUS$0.2925%2.01%
Grow Gorgeous UKawinGB$0.299%30d7.96%
RAHUA BEAUTY (US)awinUS$0.2930d5.39%
WOWANGELimpact$0.295%
Beauty Plus SalonflexoffersUS$0.298%
Best Wig Outletcj$0.2910%
Kiierr International LLCskimlinksUS/AU/CA$0.2810%0.26%
Percy and ReedawinGB$0.284%30d11.31%
CELUI by Anisa SojkaawinGB$0.2730d7.48%
Foxy LocksawinGB$0.277%30d2.29%
Oribe Hair CareskimlinksUS/CA +2$0.273.9%16d6.76%0.4%
VegLissawinES$0.2730d13.64%
ghd (US)awinUS$0.275%30d2.57%
BouclemeflexoffersGB$0.268%
Beauty Coiffure FRawinFR$0.267%30d14.27%
Billieimpact$0.265%
Hot HairawinGB$0.2610%30d9.14%
Living ProofawinGB$0.2630d4.89%
Shu Uemura Art of HairskimlinksUS$0.2616%22d1.9%
BaBylissPROcj$0.265%
BEAUTYCOS PL CZ SK HU ROimpact$0.256%
Bombay HairskimlinksUS$0.259.9%27d9.29%5.9%
CENTRED.skimlinksGB$0.2519.4%1d4.28%
Dae HairskimlinksUS/CA +1$0.2515%29d4.8%0.8%
Keshop.comskimlinksES/FR$0.253.3%8d16.48%21.4%
Kevin MurphyskimlinksNL/GR +19$0.257.9%19d4.56%
RAHUA BEAUTY (US)skimlinksUS$0.255.1%22d7.86%
REHAB Your HairskimlinksGB/US$0.257.8%25d8.84%48.2%
Unice FRawinFR$0.2530d3.23%
JATAIflexoffersUS$0.258%
Cloud Nine AUawinAU$0.2430d1.62%
Gisouimpact$0.2410%
Grow Gorgeous FRawinFR$0.249%30d5.1%
Kintsugi Hair (US)awinUS$0.2430d4%
Sutra BeautyskimlinksUS$0.2410%24d3.48%
Sway Hair ExtensionsskimlinksGB$0.244.6%5d3.38%20.2%
ELEVEN AustraliaskimlinksUS$0.2320%1.98%
Hair + MeawinGB$0.2330d6.46%
SILKE Londoncj$0.225%
Cliphair UKawinGB$0.2230d4.11%
FescoskimlinksUS$0.225%0.61%
Störtebekker DEawinDE$0.2230d4.06%
amandahairs.comskimlinksUS$0.2210%1.28%78%
maria nilacj$0.228%
OLAPLEXflexoffersUS$0.222.4%
Curlsmith UKawinGB$0.2130d6.23%
Freshine Products, IncskimlinksUS/AU +4$0.213%13d17.15%
WiohairawinES$0.2115d4.59%
bgmgirl.comimpact$0.216%
OuidadflexoffersUS$0.23.2%
Hairdressing SuppliesawinGB$0.230d6.46%
HairhouseskimlinksAU$0.24.6%13d7.6%
Shaver Shop (NZ)skimlinksNZ$0.24.4%30d6.57%
Sunber HairskimlinksUS$0.29.8%2.15%71.2%
Umberto GianniniskimlinksGB +0$0.25%21d10.7%
Verb ProductsskimlinksUS$0.212.4%4.76%1.8%
Christophe Robin USawinUS$0.199%30d4.18%
K18 Biomimetic Hairscience - UKawinGB$0.1930d1.7%
Luseta BeautyskimlinksUS$0.1920%20d2.58%
Philip KingsleyskimlinksGB$0.199.4%13d3.57%
Thiocyn DEawinDE$0.1930d0.79%
Moroccanoil CAflexoffersCA$0.195%
GHD AUflexoffersAU$0.194%
Vegamourcj$0.185%
Belando CHawinCH$0.1810%30d6.74%
Kérastase UKawinGB$0.185%30d3.96%
ShedaviskimlinksUS$0.1810%24d5.34%1.9%
aveda.caflexoffersCA$0.183.2%
Pattern BeautyflexoffersUS$0.186.4%
Kerastase CanadacjCA$0.182%
Christophe Robin UKawinGB$0.179%30d8.42%
Grace & CompanyskimlinksUS$0.1710%25d4.65%
Hair Burst LimitedskimlinksGB$0.178.4%29d4.43%
Neal & WolfawinGB$0.1730d19.81%
Philip Kingsley USAskimlinksUS$0.179.6%11d3.33%
Salons DirectawinGB$0.1730d3.51%
UNice (US)awinUS$0.1730d1.48%
aveda.caskimlinksUS/CA$0.174%6d6.16%0.6%
eSalon FRawinFR$0.1730d3.65%
OUAIflexoffersUS$0.168%
Beauty Coiffure FRskimlinksES/FR +3$0.163%5d7.64%71%
Hair + MeskimlinksGB$0.1619.1%24d3.21%31.5%
Kérastase ITawinIT$0.1630d3.55%
Maria NilaskimlinksGB/US/CA$0.163.5%9d7.76%
SACHAJUANskimlinksUS$0.1615%17d1.82%
eSalon UKawinGB$0.1630d2.86%
Scandinavian BiolabsflexoffersGB$0.168%
Holime.czcj$0.155%
ghd (US)flexoffersUS$0.158%
Amazonliss (US)awinUS$0.1530d2.18%
Beauty House (US)awinUS$0.1530d9.09%
Christophe Robin FRawinFR$0.159%30d3.94%
GHD FRawinFR$0.155%30d2%
Kérastase FRawinFR$0.1530d4.13%
Nadula Hair CompanyskimlinksGlobal$0.158%13d1.64%
REHAB Your HairawinGB$0.1530d5.25%
megalookskimlinksUS$0.1510%0.93%26.1%
AG CAREflexoffersCA$0.154%
Colorsmith UKawinGB$0.1430d4.95%
Eva NYCskimlinksUS$0.1415%4.51%
Hair Rehab LondonawinGB$0.1430d3.83%
JupiterskimlinksUS$0.148%7d4.04%
Perfect Locks LLCskimlinksUS$0.146.8%1.12%40.7%
Umberto GianniniawinGB$0.1410%30d7.45%
GHD DEawinDE$0.135%30d1.04%
Grow Gorgeous DEawinDE$0.139%30d3.27%
Jessie's WigskimlinksUS$0.131%25d7.32%
LolaVieimpact$0.137%
Nadula (US)awinUS$0.1330d1.4%
Small WonderskimlinksUS$0.1315%3.02%
SvetKadernictvi.cz / SvetKadernictva.skcj$0.138%
Geeta HairskimlinksGB/FR +2$0.125%1.43%
Grow Gorgeous ESawinES$0.129%30d3.86%
MoroccanoilskimlinksUS/CA +1$0.124.2%20d5.17%1.3%
The Hair Diagram (US)awinUS$0.1230d7.1%
UniWigsimpact$0.125%
Aveda DEawinDE$0.1130d3.15%
Beauty Forever Hairimpact$0.118%
CELUI by Anisa SojkaskimlinksGB$0.1110%2.56%
Hair Burst LimitedawinGB$0.1130d3.25%
Nanogen Hair Thickening ProductsskimlinksGB$0.115%3.68%
eSalon USawinUS$0.1130d1.28%
L'ANZAflexoffersUS$0.118%
Shu Uemura Art of Haircj$0.17%
Living ProofskimlinksGB$0.16.4%2d3.72%
SWAIRskimlinksUS$0.116.5%2.02%
Holime.eucj$0.15%
Christophe Robin USskimlinksUS$0.099.7%17d1.72%
Foxy LocksskimlinksGB$0.095%1.36%25.3%
GHD ITawinIT$0.095%30d1.42%
Gillette UKskimlinksGB/DE$0.0910%24d2.97%1.3%
Lumiere HairskimlinksGB/US +4$0.0910%0.92%
Neofollics Hair Technology NLawinNL$0.0930d2.42%
Odele BeautyskimlinksUS$0.0920%22d1.7%
Sugared and BronzedskimlinksUS$0.0915%1.38%
TYMO Beauty IncawinGB$0.0930d4.99%
Sunber Haircj$0.097%
AROVEskimlinksUS$0.0820%1.05%
Christophe Robin FRskimlinksFR$0.0810%1.87%
Nanogen Hair Thickening ProductsawinGB$0.0830d4.49%
OUAI UKskimlinksGB/US$0.0810%1d1.93%
Price AttackskimlinksAU$0.0810%3.35%
wigfever.comimpact$0.086%
The Gillette CompanyflexoffersUS$0.0814.4%
Sienna NaturalsflexoffersUS$0.088%
Hairdo USAcjUS$0.0710%
BASE-KskimlinksUS$0.075%12d2.92%
Best Wig OutletskimlinksUS/JP +3$0.0710%0.34%
KissLove HairskimlinksUS$0.078%0.38%
PHILIP B.skimlinksUS$0.0710%0.56%
PHYTOskimlinksUS$0.078.5%1.07%
Xuchang Sainuo Trading Limited CompanyskimlinksUS$0.075%0.95%
eSalon DEawinDE$0.0730d1.83%
hOURS haircareskimlinksUS$0.0720%1.15%
TYMO BEAUTY LIMITEDflexoffersUS$0.072.4%
BaBylissawinGB$0.0630d2.55%
Beauty Plus SalonskimlinksUS/CA$0.062%10d6.08%5.3%
Bumble and bumble CAskimlinksGB/US/CA$0.064%1.73%
Christophe Robin UKskimlinksGB$0.0615%0.69%
Curlsmith USawinUS$0.0630d0.91%
Glaze Hairimpact$0.064%
Italo Design LimitedskimlinksUS$0.0610%0.65%
Luxurious LookskimlinksGB$0.063.8%4.64%12.6%
Mood ITawinIT$0.0630d3.9%
Neal & WolfskimlinksGB$0.062%9d6.23%
allovehair.comskimlinksUS$0.065.4%24d1.13%5.5%
Moerie BeautyflexoffersUS$0.064%
milk_shake (US)flexoffersUS$0.063.2%
T3 MicroflexoffersUS$0.062.4%
YOUTH BEAUTY CORPORATIONskimlinksUS$0.057.6%0.62%72.6%
dpHUEskimlinksUS$0.0520%12d0.56%5%
eSalon UKskimlinksGB/US$0.0523.4%4d0.79%10.9%
wigginshairskimlinksUS$0.056%0.27%
TRUHAIRcj$0.0415%
NAVY Hair Carecj$0.0410%
Boldking NLawinNL$0.0430d0.8%
Eayon hairskimlinksUS$0.046%0.47%45.6%
Grow GorgeousskimlinksGB/US$0.0412.2%2d0.77%68.8%
Hair Rehab LondonskimlinksGB$0.045%1.29%47.9%
Kérastase ESawinES$0.0430d1.15%
Niucoco (US)awinUS$0.0430d3.81%
Sienna NaturalsskimlinksUS$0.046.7%1d1.31%
Xuchang longqi E-commerce Co., LtdskimlinksGlobal$0.048%0.5%
Sway Hair Extensions UKflexoffersGB$0.044%
Dae HairflexoffersUS$0.041.6%
IN COMMON BeautyflexoffersUS$0.038%
Alipearl HairskimlinksUS$0.032%0.39%
Boldking DEawinDE$0.0330d3.2%
Evolving TexturesskimlinksUS$0.0310%0.49%
Firsthand SupplyskimlinksUS$0.036%1.5%
Moerie BeautyskimlinksGlobal$0.0310%1.25%
NaturtintawinES$0.0330d4.97%
Umthi BeautyawinGB$0.0330d0.69%
Bumble and bumble CAflexoffersCA$0.033.2%
RAHUA BEAUTY (US)flexoffersUS$0.035%
NadulaflexoffersUS$0.029.6%
Bgmgirl hair companyskimlinksUS/AU +5$0.027%0.22%77.9%
Carmen ProductsawinGB$0.0230d6.68%
DAVINESskimlinksIT$0.025.7%0.66%
Fable & ManeskimlinksGB/US$0.023%6d3.33%
Hagel - The Hair Company DEawinDE$0.025%30d1.5%
IN COMMON BeautyskimlinksUS/CA +1$0.025%1.06%
Isee hair companyskimlinksGB/HK +5$0.025%11d0.28%29.4%
Larry King LondonskimlinksGB/US$0.0215%0.6%
Lolly hairskimlinksUS$0.027%0.2%
Mark Hill HairskimlinksGB$0.021.5%20d4.8%
NUELEskimlinksUS$0.0220%0.72%
Beauty Forevercj$0.015%
KeraniqueflexoffersUS$0.014%
Amazonliss (US)skimlinksUS$0.0111%0.19%
AvedaskimlinksGB$0.012%30d1%
Bondi BodyawinGB$0.0130d0.03%
GilletteskimlinksUS$0.018%0.22%47.9%
Hot HairskimlinksGB$0.017%0.38%
Ishow HairskimlinksUS$0.014.4%0.09%
Josh Wood ColourskimlinksGB$0.014%0.62%35.2%
Kérastase ESskimlinksES$0.0110%0.09%
Nicky Clarke - Accelerate - UKawinGB$0.0130d0.16%
Percy and ReedskimlinksGB$0.0111.6%0.32%
UniwigsskimlinksUS/AU +4$0.015%0.04%16.5%
VegairoaawinES$0.0130d0.24%
ghdawinGB$0.017.5%30d0.07%
klaiyi hairskimlinksGlobal$0.017%0.22%78.4%
Firsthand SupplyflexoffersUS$0.015%
Beauty Works OnlineflexoffersGB$0.013.6%
Odele BeautyflexoffersUS$0.0112%
Madison ReedflexoffersUS$0.012.4%
AreyflexoffersUS$0.010.8%
Gillette UKflexoffersGB$04%
klaiyihairflexoffersUS$06%
Foxy LocksflexoffersGB$04%
Living ProofflexoffersUS$01.6%
Aveda UKflexoffersGB$01.6%
Percy and ReedflexoffersGB$09%
Fable & ManeflexoffersUS$02.4%
KaleidoscopeflexoffersUS$02.4%
AROVEawinUS30d
Amanda HairawinUS30d
Arkhé Cosmetics ESawinES30d
Arrojo (US)awinUS30d
Best Wig OutletawinUS30d
BouclèmeawinFR30d
Curl WarehouseawinUS30d
Dryze NederlandawinNL30d
Eayon hairawinUS7d
Edgewell Personal Carecj10%
Fatboy (US)awinUS30d
Foligain UKawinGB30d
GHD Hair DKawinDK5%30d
HairawinUS60d
Hairpins by Damian Monzillo (US)awinUS30d
ITALWAX UKawinGB30d
Ishow HairawinUS30d
Iyanu-Organics (US)awinUS30d
Jessie's WigawinUS30d
Josh Wood ColourawinGB30d0.04%
KilgourMD, Inc.awinUS90d
Kérastase DEawinDE30d0.26%
New Sea Beauty (US)awinUS30d
Nuuvo HaircareawinUS30d0.01%
PHILIP B.awinUS180d
Salon BrandsawinUS7d
Salon LineskimlinksBR6%0.37%46%
ShedaviawinUS30d
VOLLIE (US)awinUS30d
Vunella NaturalsawinUS30d
Xuchang Longyi Meifa Accessory Co., LtdawinUS45d
feverawinUS30d
wowangelawinUS30d
?????????????skimlinksUS
ABC Wigscj10%
ABS Consumer ProductsskimlinksUS
Additional LengthsrakutenAU9%
Aligrace Hair CPSskimlinks
Alipearl Hair (Global)flexoffersUS1.6%
Amazonliss (US)flexoffersUS9%
AmetsuchiskimlinksUS
Areymavely0.7%
AvedarakutenGB2%
Aveda AustraliaflexoffersAU4%
Aveda Australia - Ended 4th February 2025impact5.5%
Aveda CorporationrakutenUS1%
Aveda EUskimlinksGlobal
Aveda EUrakutenAU10%
Aveda KRskimlinks2 regions
BEAUTYCOS FR ES IT PT GRimpact6%
BEAUTYCOS NO SE FIimpact6%
BEAUTYCOS PL CZ SK HU ROimpact6%
BEAUTYCOS UK IEimpactIE6%
BESDDO TWskimlinks1 regions
BGMgirlmavely4.2%
Baambi Beauty LtdskimlinksGlobal
Baambi Beauty Ltdimpact10%
Bask and Lather CoskimlinksUS
Beauty Forevermavely3.5%
Beauty House (US)skimlinksUS
Beauty Plus SalonrakutenUS2%
Beauty forever HairflexoffersUS6.4%
Beautycos ATskimlinksAT
Beautycos DKimpact6%
Beauté JaponicaskimlinksUS
Bellami HairrakutenUS8%
Bellissima Hair Toolsmavely3.5%
Best Wig OutletflexoffersUS8%
Best Wig Outletmavely7%
Billiemavely7%
BioIonicrakutenUS4%
BioIonicmavely10.5%
Bjorn AxenskimlinksNL/GR +7
Bjorn Axencj7%
Blessed Bananasimpact10%
BlumenmädchenskimlinksGlobal
Body4Real Hair & Beauty ProductsskimlinksGB
BoldkingskimlinksNL/DE
Bommeimpact10%
Bondi Body UKflexoffersGB6%
BosleyMDimpact20%
Bossette Hairimpact15%
BouclemerakutenGlobal
Bumble and Bumble USrakutenUS4%
Bur Burimpact10%
CENTRED.impact15%
CHI (US)skimlinksUS
CHI (US)flexoffersUS12%
CRLab ITskimlinksIT
CURLTURESimpact15%
Carmen ProductsskimlinksGB
CecredrakutenAU4%
Cecredmavely2.8%
Celebre StoreskimlinksIT
Celmatrix Corporation DBA ScalpMED®skimlinksUS
Celmatrix Corporation DBA ScalpMED®flexoffersUS6%
Charmantyhairimpact15%
Christophe Robinmavely10.5%
Christophe Robin CAskimlinksCA
Cliphair UKflexoffersGB4%
Colorsmith UKskimlinksGB
Cooki Haircareimpact10%
Coserty.comskimlinksES
Curlsmith USskimlinksUS
CurlyMe HairskimlinksUS
DESIGNME Hairimpact3%
DESIGNME Hair CanadaimpactCA3%
Dae HairrakutenUS1%
Davinesmavely7%
DavinesrakutenUS1.5%
Deoxygaincj40%
Design Essentialscj20%
Divine Black Rootsimpact11%
Dryze NederlandskimlinksNL
Duschkind DEskimlinksDE
ECRU New YorkflexoffersUS16%
EDNA TWskimlinks1 regions
EpresflexoffersUS8%
EraSilkflexoffersUS
Ethica BeautyskimlinksUS
Ethica Beautyimpact15%
Eufora Int.skimlinksUS
Evolving Texturesimpact10%
FREED 刮鬍刀 臺灣skimlinks1 regions
FULskimlinksGB
FULflexoffersGB8%
Fable & ManerakutenUS3%
Faszin limitedskimlinksUS
Firsthand Supplyavantlink6%
Foligain SwitzerlandskimlinksCH
Foligain UKskimlinksGB
Freebirdimpact3%
Freedom Laser Therapymavely7%
Full Shine - Amazon - North AmericaimpactN. America10%
Full Shine Hair Extensionsimpact12%
Function of Beautymavely14%
Fusilli Hairimpact15%
GA.MA ITALY USA INCskimlinksUS
GHD DEflexoffersDE4%
GMJ Beautyskimlinks
Gillette DEimpactDE
Gillette On Demandmavely5.6%
Gillette UKimpactUK5%
Gisou’smavely10.5%
Golden CurlskimlinksGB
Goo Goo Hair (Global)flexoffersUS5.6%
Green Beauty Group INCskimlinksUS
Groomie ShaverflexoffersUS
Grow Gorgeousmavely14%
Grow Gorgeous DEskimlinksDE
H??ukiskimlinksPT
HAIRCLUBflexoffersUS8%
HEN SHOW TWskimlinks1 regions
Haarshop DACHskimlinksDE
Hair Choice ExtensionsskimlinksGB/US
Hair StoryrakutenUS
Hair by Sam McKnightrakutenGB4%
Hair-S 愛爾絲skimlinks1 regions
HairClubimpact10%
HairCure PLskimlinksPL
Hairburst FRskimlinksFR
Hairburst USflexoffersUS8%
Hairburst USmavelyUS7%
Hairdo USAskimlinksUS
Hairdressing SuppliesskimlinksGB
Hairhouseimpact3%
HairlandoskimlinksGlobal
HairmaxrakutenUS10%
Hairmaxmavely7%
HairworldshopskimlinksNL
Hangzhou Luotuo Electronic Commerce Co LtdskimlinksUS
Hardwicke’s of California (US)skimlinksUS
HarklinikkenrakutenAU5%
Hershesons Affiliate Programmeimpact
Holistic Hair Tribeimpact5%
Hot HairflexoffersGB5.6%
ICON Productsimpact6%
IN COMMON BeautyrakutenUS5%
ISA ProfessionalskimlinksUS
ISA ProfessionalflexoffersUS8%
ISA ProfessionalpepperjamCA10%30d
IZIDRESSskimlinksGlobal
Irresistible MeskimlinksUS
Isee hairmavely4.8%
Ishow Hairmavely1.4%
Iyanu-Organics (US)skimlinksUS
Iyanu-Organics (US)flexoffersUS9.2%
JVN Hair UKimpactUK5%
Joico BR (CPA)skimlinksBR
K18 Hairmavely10.5%
KYIRskimlinksUS
KaleidoscopeskimlinksUS
Kaleidoscopepartnerize10%
Kaleidoscopepepperjam10%30d
Kent BrushesrakutenAU7%
Kenzzi LimitedflexoffersUS8%
Keraniqueimpact20%
KeswigsskimlinksUS
Keswigs Affiliate Programimpact10%
Kevin Murphymavely1.4%
Kevin MurphyrakutenUS2%
KilgourMDmavely10.5%
Kim Kimble HairskimlinksUS
Kim Kimble Haircj10%
KissLove Hairmavely8.4%
Kisslove Hairimpact8%
KitschrakutenAU10%
Kitschmavely7%
Klaiyi HairflexoffersUS5.6%
Kérastase ITskimlinksIT
L'ANZAmavely10.5%
LA Wig CompanyskimlinksUS
LA Wig CompanyflexoffersUS12%
LUS Brandspartnerize15.7%
LaifenflexoffersCN6.4%
Laifen EUimpactEU5%
LampoxskimlinksDE
Le Petit Olivier TWskimlinks1 regions
LitipskimlinksUS
Living Proofmavely8.4%
Living ProofrakutenUS
LordhairskimlinksMX/GB +6
Love Beauty and Planetskimlinks
Love Ur Curlsmavely3.5%
Love Ur CurlspepperjamAFGHANISTAN15%30d
Lumiere Affiliate marketingimpact10%
Luvme Hairmavely3.5%
MASAMIskimlinksUS
MAYRAKI SINGAPORE PTE LTDskimlinksUS
MIELLEskimlinksUS/AU +4
MIELLEflexoffersUS8%
ManeflexoffersUS20%
Manemavely10.5%
Manta Hair - UKskimlinksGB
Meraki Hair Wellnessimpact15%
Mermade Hair AUrakutenAU10%
Mermade Hair UK & USrakutenGB/US
Merwaveimpact8%
Miellemavely10.5%
Mischo BeautyskimlinksUS
Moerie BeautyrakutenAU5%
Mon Platincj15%
MonpureflexoffersGB9.6%
MonpurerakutenGB3.5%
Mood ITskimlinksIT
Moresoo Hair Extensionsimpact12%
Moroccanoilmavely7%
MoroccanoilrakutenUS4%
NIUCOCOskimlinksUS
Nadula Hairmavely4.2%
Nahemi TWskimlinks1 regions
Nanyang Huifa Arts & CraftsskimlinksUS
Napura Italyavantlink10%
Natural Australian Kulture Pty Limitedimpact10%
Natural Image WigsskimlinksGB
Nature Lab TokyoflexoffersUS16%
NaturtintskimlinksES
Nekkocaremavely21%
Nick Stenson Beautyimpact5%
Niles and Chaz PizzazzskimlinksUS
Nisim InternationalskimlinksUS
Niucoco (US)flexoffersUS9.2%
NoodrakutenAU1.5%
Noodle Head LLC d/b/a FusilliskimlinksUS
NuMeflexoffersUS4%
Nutrireimpact20%
NutrireflexoffersUS16%
Nuuvo HaircareskimlinksUS
Nuuvo HaircareflexoffersUS12%
OCOAskimlinksUS
OLAPLEXrakutenCA3%
OUAI UKrakutenUS4%
OVERTONE COLOR LLCskimlinksUS
OchreskimlinksUS
Ochreimpact12%
Odele Beautypartnerize15%
Odele Beautypepperjam5%30d
Organic Ceuticalmavely12.6%
Organic Ceuticalimpact18%
Oribe Hair Care USrakutenUS5%
Original diva Pty Ltdimpact10%
Ouidadmavely2.8%
OuidadrakutenUS4%
PHYTOrakutenUS7%
Paula Youngmavely7%
PluxyflexoffersUS
Price Attackimpact10%
Priceattack.nlskimlinksNL
Pure Hairimpact13%
QVR INTERNATIONAL LLCskimlinksUS
REGROW®impact15%
REVIV3 PROCARE COMPANYskimlinksUS
Rahuamavely7%
Raregen hair wigskimlinksUS
RaysDanc home use IPL laser hair removerskimlinksUS
ReTressskimlinksUS
Reagan SanaiskimlinksUS
Reclaim HairGrowthimpact15%
Redkenmavely4.9%
Rev Airmavely3.5%
Rizos Curlsavantlink8%
Rockwell RazorsskimlinksUS
Rosemary Hair Oil Company (RHOCo)skimlinksGB
Runature - Amazon - North AmericaimpactN. America10%
SESA CAREflexoffersIN16.8%
SHYNE DEskimlinksDE
STRAAND AUimpactAU5%
STRAAND UKimpactUK10%
SURETHIKskimlinksUS/CA
SURETHIKimpact10%
SWAIRimpact15%
Saints & SinnersskimlinksUS
Salon LinerakutenBR6%
Salon Trustedskimlinks
SalonceuticalsskimlinksUS
Salwa Peteresen GmbHskimlinksUS
Scandinavian BiolabsrakutenCA15%
SensicaskimlinksUS
Sensica UKimpactUK15%
Sensica USflexoffersUS20%
Shine Hair AffiliatesskimlinksCA/FR
Shine Hair Wig AffiliatesskimlinksUS/AU +4
Shirley JaneskimlinksUS
Shu Uemura Art of Hairmavely4.9%
Sienna Naturalsmavely3.5%
Sienna NaturalsrakutenUS5%
Silky OfficialskimlinksAT/CH/DE
Silvina LONDONskimlinks
SimpleticsflexoffersUS16%
Simpleticsmavely14%
Smart Restorationimpact8.3%
Sons DEskimlinksDE
Sothis PureskimlinksUS
StanartisskimlinksIT
Stanartis ITflexoffersIT6.4%
Stephen WigsskimlinksUS
Stryv SGskimlinksSG
Sunber HairflexoffersUS6%
Sunber Hairmavely6.3%
Surface HairskimlinksUS
Susteaumavely11%
SvetKadernictvi.cz / SvetKadernictva.skskimlinksCZ +0
T3 Micromavely7%
T3 Microimpact10%
TOPPIK TW CPSskimlinks
TYMO Beautymavely16.1%
TYPEBEA USAimpactUS
TayloániflexoffersUS12%
The Australian OrganicskimlinksAU
The Barb Shopimpact10%
The Curly Pineapplesimpact15%
The Douxmavely7%
The Douximpact10%
The Gillette Companymavely5.6%
The Hair Diagrammavely0.7%
The LTL ShopskimlinksGB
The Perfect HaircareskimlinksUS
The Perfect HaircareflexoffersUS8%
The Personal BarberskimlinksUS/AU +3
The Personal Barber UKflexoffersGB
The Rootistimpact4%
The Wig Companymavely7%
The Wig Companyimpact10%
Therapy-GskimlinksUS
Therapy-GflexoffersUS16%
Thick TailsskimlinksGB
ThickTailsskimlinksUS
ThickTailsimpact20%
Toni and GuyskimlinksGB
Toppik - Amazon Seller - USimpactUS20%
TopuniquehairskimlinksUS
Truss BRskimlinksBR
ULIKE(HK)LIMITEDskimlinksAU/NZ
ULIKE(HK)LIMITEDimpact10%
UNicemavely4.2%
UNiceflexoffersCN12%
Ulikemavely7%
Ulike UKflexoffersGB10.4%
Umthi BeautyskimlinksGB
Unice FRskimlinksFR
Unsubscribe Hair & Bodyimpact15%
Unwrapped Life Inc.skimlinksUS/CA
Urban BettyskimlinksUS
VCM_Gilettecj
VOLLIE (US)skimlinksUS
Valery Joseph SalonskimlinksUS
VegairoaskimlinksES
Vegamour DEskimlinksDE
Vegamour DEcjDE8%
Verb ProductsrakutenUS10%
Viorimavely14%
Vitamisss LLCskimlinksUS
Viviscalmavely10.5%
Voordeligscheren.nlskimlinksNL
Vunella NaturalsskimlinksUS
WOWANGELmavely3.5%
Wavymy HairskimlinksUS
WellshaveskimlinksNL
Wig.commavely7%
Wigfevermavely4.9%
Wigsbuy.comskimlinksCN/HK +3
Xuchang Aixiu Hair Products Co., Ltd.skimlinksUS
Xuchang SV Industrial Co., LtdskimlinksUS
YODI BEAUTY FRskimlinksFR
Yao Secret LLCimpact15%
Yolissa HairskimlinksUS
YoungSee Hair Extensionsimpact12%
ZivMas LLCskimlinksUS
Zuvi Inc.skimlinksUS
asteriahairskimlinksUS
aveda.carakutenCA4%
bgmgirl.comflexoffersHK5%
de.ulike.comimpact5%
dooreshair.comskimlinksUS
dooreshair.comimpact10%
dpHUEmavely14%
eSalonskimlinksUS
eSalonflexoffersUS16%
eSalon DEskimlinksDE
fr.ulike.comimpact10%
hairbloomskimlinksUS
hairbloomimpact10%
hairsmarket.comskimlinksUS
idnhair.comimpact10%
ksessentialsskimlinksUS
lasheyhair.comskimlinksUS/AU +4
lasheyhair.comimpact5%
leonmiguel.comskimlinksGlobal
milk_shakemavely10.5%
muk HaircareskimlinksAU
muk Haircareimpact15%
natureofthingsskimlinksPL/NL +27
nekkocareskimlinksUS
sunberhairflexoffersUS6.8%
uk.ulike.comimpact10%
wigfeverskimlinksUS/AU +4
wigfever.comflexoffersHK5%
www.huntordye.co.ukskimlinksGB/PL +2
www.huntordye.co.ukpartnerize7.3%
アンファー株式会社 + スカルプDのまつ毛美容液<アイラッシュセラム プレミアム>(18-0724)skimlinks
アンファー株式会社 + 皮膚科学の知見から生まれた、メンズスキンケアシリーズ【DISMクリーミーフォームウォッシュ】(24-0528)skimlinks
アンファー株式会社 + 髪のエイジングサインにアプローチする【スカルプDボーテ】(24-0528)skimlinks
クルールラボ株式会社 + VIO対応!コスパ重視型光美容機器【DR.ELLEMISSNUDE】(22-0124)skimlinks
クルールラボ株式会社 + 最新「なでる光脱毛器」ワンランク上の使い心地【ドクターエルミスゼロ】(19-1016)skimlinks
ゴールドラッシュ株式会社 + 髪質改善・美髪ケア【ミネコラ パーフェクト3】雑誌多数掲載!(17-0112)skimlinks
スリーエム株式会社 + 【続けたいと思うスカルプシリーズNo.1】頭皮に栄養をスカルプ ヘアエッセンス(24-0328)skimlinks
デオラボ + 脂漏性の頭皮、ニオイ、フケかゆみ専用【デオラボ LIAスカルプシャンプー】(19-1007)skimlinks
トリッカオンラインストア + サロン専売品・正規新品をお取扱い|各メーカー・ディーラー協賛|【TRICCA】(24-0226)skimlinks
メディカルネット株式会社 + 【全額返金保証付き】女性用育毛剤「ラミナス」※特許成分配合(25-0502)skimlinks
ユーライクジャパン株式会社 + 販売台数世界No.1家庭用光美容器【Ulike Air10 IPL光美容器】(25-0421)skimlinks
京越株式会社 + お洒落で自然なウィッグをリーズナブルに提供【ウィッグ・エクステ Brightlele】(16-0531)skimlinks
安穏株式会社 + ツヤ髪専門店の施術品を家で。週1ケアなのにしっとりサラサラ【ANKAREN】(25-0930)skimlinks
日本サプリメントフーズ株式会社 + オトコを上げるMONOVO!和漢成分で育毛発毛促進【ヘアトニックグロウジェル】(16-0831)skimlinks
有限会社トゥーズ + 表参道美容室ZACC監修 パールリッチシャンプー(16-0930)skimlinks
株式会社アートネイチャー + 白髪、薄毛を早く・自然にカバーする【アートミクロンプラビ】(17-0301)skimlinks
株式会社アールスタイル + 女性の髪悩みをこの1本でケア。62種の天然由来成分配合頭皮ケア【リルラグジュアリーシャンプー】(25-0415)skimlinks
株式会社オズ・インターナショナル + 《公式》英国伝統の最高級猪毛ヘアブラシ・メイソンピアソン(21-0204)skimlinks
株式会社オニカム + 美容室ALBUM公式 サロン専売品 ヘアケア コスメ 美容通販(25-1014)skimlinks
株式会社オンリースタイル + 働く大人のための頭皮ケア!【VAL フレグランスヘッドスクラブ】(25-1224)skimlinks
株式会社スマトナ + 業界最小・最軽量、次世代ヘアアイロン『SUMATONA Smart Mini』(25-0714)skimlinks
株式会社ソーシャルテック + 無添加無香料の育毛剤【チャップアップ(CHAPUP)】(13-0809)skimlinks
株式会社ソーシャルテック + 育毛剤【ふわ姫】(22-0324)skimlinks
株式会社ネクストラウンド + 人気モデル・ブロガーも多数愛用!新感覚の頭皮フレグランス『ミニョン』(14-0210)skimlinks
株式会社ノークス + 美容師をターゲットにした今話題のヘアケアブランド【IPSCISS(イプシス)】(25-1106)skimlinks
株式会社ハホニコ + 美容室専売メーカーからの新ブランド!【ハホニコ・ハッピーライフ】(14-0430)skimlinks
株式会社ピンクエイジ + ウィッグ・エクステ・かつらの専門店【ピンクエイジ(PINKAGE)】(18-0911)skimlinks
株式会社フォーサイス + 《シリーズ累計本数40万本突破》サロン髪へ導くヘアケアブランド【 LUTY(ルーティー)】 (19-0516)skimlinks
株式会社フォーサイス + 大人気ヘアオイル・洗い流さないトリートメント【モロッカンオイル (MOROCCAN OIL)】(20-0904)skimlinks
株式会社ヤマサキ + ヘアケアの人気ブランド【ラサーナ (La Sana) 公式ショップ】(04-0317)skimlinks
株式会社レッドビジョン + 女性専用の無添加育毛剤【マイナチュレ】(11-0831)skimlinks
株式会社ヴォーカス + ひどいくせ毛、縮毛にお悩みのあなたに【シルクサラン】(24-0410)skimlinks
株式会社BeADEL + 日本初泥パックシャンプー【12,000円の豪華ヘアケアセットプレゼント中】(23-1031)skimlinks
株式会社CB + 楽天3冠獲得【ソランシア】剛毛で悩む男性の脱毛・除毛クリーム(13-0618)skimlinks
株式会社Global_Bridge_Trading + 美容室で使われる最高水準の本格ヘアケアブランド【Lupilina(ルピリーナ)】(24-0820)skimlinks
株式会社MY_HONEY + 今日から実感すべての髪質を美しく!生はちみつ20%配合シャンプー誕生【MY HONEY REMEDY】(17-0125)skimlinks
株式会社RAFT + 有名インフルエンサー7名がプロデュース!【美容室アンククロスのオリジナルシャンプー】(17-0217)skimlinks
株式会社THE_RICH + 高級シルク配合シャンプーコンディショナーセット【SILK THE RICH】(23-0630)skimlinks
株式会社meet_tree + 人と木をつなぐサステナブル・ライフスタイルブランド【meet tree】(23-0707)skimlinks
白髪染め専門店レフィーネ + 白髪染めの不満、なくしてみませんか?白髪染め専門店「レフィーネ」(10-0831)skimlinks
许昌市永传发制品有限公司skimlinksUS
许昌市永传发制品有限公司impact7%
CHOUCHOU + 【とろ〜り伸びるヘアオイル】Emma Cocarne エマコッカーナヘアオイル(21-0426)skimlinks
ECH株式会社 + 10秒で毛先までちゅるん!ヘッドスパもできる"温感"生トリートメント【Tricore】(20-0415)skimlinks

Detailed Analysis

Top Hair Care Affiliate Programs Reviewed

Phyto (BR)

AwinBR
EPC
$29.93 &flag
Commission
Cookie
30 days
Conv. Rate
10.8%
Reversal
Avg Basket

Phyto is a Paris-founded hair care brand formulating products with an average of 95% natural ingredients, and this Brazilian market listing on Awin reports a $29.93 EPC — the highest in the vertical. The 10.8% conversion rate is an additional data point supporting the signal, though the absence of basket size and reversal data means the full earnings picture cannot be verified. The brand’s positioning around phytotherapy — plant-derived actives targeting scalp health, shine, and structural repair — is credible for the Brazilian market, one of the world’s largest haircare markets by volume and spend. Still, single-listing figures on Awin warrant verification inside the network dashboard before scaling traffic.

Awin does not report the commission rate for this listing, which is an unusual gap for a programme with clear conversion activity. Prospective affiliates should request terms directly before promoting. For publishers with Brazilian or Portuguese-language audiences interested in natural, salon-quality hair care, this is the first programme to investigate. Apply with explicit questions about the commission structure and minimum payment thresholds.

Best for: Portuguese-language beauty publishers and eco-conscious hair care content creators targeting the Brazilian market

iRESTORE

Impact
EPC
$5.84 &flag
Commission
10.0%
Cookie
Conv. Rate
Reversal
Avg Basket

iRESTORE sells FDA-cleared low-level laser therapy devices for hair regrowth, including helmet-style caps and handheld systems priced in the $200–$600 range. The $5.84 EPC on Impact is the second-highest verified EPC in the vertical. Working backwards from a 10% commission rate, the $5.84 EPC implies the product of conversion rate and basket is approximately $58.40 per click — achievable if the basket sits around $350–$400 with a conversion rate of 14–17%, but those figures are speculative without Impact disclosing them. The brand offers a 365-day trial period, which is a powerful conversion tool and likely boosts initial conversion rates, though it also extends the reversal window.

Freedom Laser Therapy is a competing LLLT brand on Mavely offering 7% commission, with no EPC data. For affiliates building content in the hair loss sub-category — a high-intent, high-willingness-to-pay segment — iRESTORE’s established brand recognition, FDA clearance credentials, and 10% commission make it the more defensible choice in the absence of head-to-head performance data. Impact does not disclose cookie duration for this programme; confirm before building deep linking strategies.

Best for: Health and wellness publishers, hair loss and thinning hair content, and high-intent medical-device audiences

Arey

Impact
EPC
$4.81 &flag
Commission
20.0%
Cookie
Conv. Rate
Reversal
Avg Basket

Arey offers topical and ingestible products designed to slow and reverse the greying process, combining Western clinical research with Eastern herbal ingredients. The $4.81 EPC on Impact, combined with a 20% commission rate, implies a basket and conversion rate combination delivering around $24 per click in gross commission terms — plausible for a subscription product in the $50–$100 monthly range. Impact does not disclose conversion rate, basket, or cookie data for this programme. Mavely lists Arey at 70% commission but with no EPC; FlexOffers at 0.8%. The 20% Impact rate with a demonstrated EPC is the most credible data point for planning purposes.

The grey hair reversal category is relatively uncrowded in affiliate terms. Audiences seeking these products tend to be 35–55 years old with above-average disposable income and a preference for non-pharmaceutical solutions — a demographic that responds well to evidence-based editorial content and tends to convert on longer research cycles. If Arey’s subscription model involves recurring billing, the lifetime value per converted user may substantially exceed any single commission figure, which can justify higher content investment per rank.

Best for: Ageing-audience beauty, wellness content, and hair health comparison sites with a science-oriented editorial voice

Reverie Haircare US

SkimlinksUS
EPC
$1.84 &flag
Commission
20.0%
Cookie
17 days
Conv. Rate
14.6%
Reversal
2.4%
Avg Basket
$63.0

Reverie Haircare is the most data-complete high-EPC programme in this vertical. The Skimlinks listing reports EPC, conversion rate, reversal rate, and average basket — the full set. Internal consistency check: 14.6% conversion × $63.0 basket × 20% commission = $1.84, adjusted for 2.4% reversals, which reconciles within rounding. That arithmetic match is unusual in this data set and indicates sustained, real volume rather than a one-off transactional spike. The brand sells clean, botanical-based haircare emphasising gender-neutral formulas and skincare-active ingredients in scalp products — a positioning that sits in a growing consumer segment.

The 17-day cookie is shorter than the 30-day standard on Awin for this vertical, a meaningful disadvantage for editorial content where readers research across multiple sessions. The same brand appears on Awin at a $0.96 EPC with a 30-day cookie and no commission data disclosed. For audiences that convert on the first visit, the Skimlinks programme at 20% commission is clearly superior. For audiences that return over days or weeks, the Awin 30-day cookie may recover conversions that Skimlinks loses. Testing both is the rational approach. The 2.4% reversal rate is low; at 20% commission on a $63 basket, each reversal costs $12.60 in clawback.

Best for: US clean-beauty audiences, eco-conscious hair content, and gender-inclusive haircare editorial

Blissy

SkimlinksGlobal
EPC
$1.06
Commission
15.0%
Cookie
30 days
Conv. Rate
7.7%
Reversal
0.0%
Avg Basket
$92.1

Blissy sells silk pillowcases, sleep masks, and silk hair accessories. The hair care angle is indirect — mulberry silk reduces friction-related breakage and moisture stripping compared to cotton — but the product is well established in beauty creator content and converts at 7.7% against a $92.1 average basket. That basket is unusually high for a hair accessory category and reflects the premium pricing of mulberry silk goods. At 15% commission on $92.1, each confirmed sale produces $13.81 in commission. The 0.0% reversal rate is the programme’s strongest selling point and eliminates clawback risk entirely — a rare position in any beauty sub-vertical.

Blissy also appears on CJ at $0.73 EPC — lower than the Skimlinks $1.06 — at the same 15% commission rate. CJ does not supply basket or conversion details, so Skimlinks provides the more complete performance picture. The 30-day cookie is among the longest in the verified-EPC tier of this vertical. For affiliates in the beauty-sleep niche or haircare wellness space, Blissy is one of the lower-variance programmes available: competitive commission, high basket, full 30-day cookie, and a zero reversal history in Skimlinks data.

Best for: Beauty-sleep content, hair health reviewers, and premium lifestyle publishers targeting wellness-oriented audiences

Virtue Labs

SkimlinksUS
EPC
$1.10
Commission
18.0%
Cookie
19 days
Conv. Rate
8.9%
Reversal
12.8%
Avg Basket
$69.1

Virtue Labs formulates haircare around bio-identical keratin (alpha-keratin 60ku) derived from a proprietary extraction process, targeting the high-end damage-repair segment. The Skimlinks listing shows 8.9% conversion, a $69.1 average basket, and 18% commission. The internal arithmetic: 0.089 × $69.1 × 0.18 = $1.107, which matches the reported $1.10 EPC to within rounding, confirming this is real, sustained volume. The 12.8% reversal rate is the programme’s principal concern: at 18% commission and a $69.1 basket, each reversal costs approximately $12.44 in clawback. Over volume, a 12.8% reversal rate reduces effective commission earnings by roughly that proportion.

Impact also lists Virtue Labs at a reported $1.50 EPC but only 1.0% commission — an apparent inversion that implies a very different product tier or promotional arrangement on that network, possibly a high-value device or bundle not present in the standard catalogue. Without basket or conversion data from Impact, the Skimlinks 18.0% rate on a verified $69.1 basket is the operationally safer anchor. Affiliates should monitor the reversal rate quarterly; if it declines below 8%, this programme becomes materially more attractive relative to the category average.

Best for: Professional haircare audiences, colour-treated and chemically processed hair content, and high-engagement beauty review sites

WR Group (Foligain)

SkimlinksGlobal
EPC
$1.01
Commission
10.0%
Cookie
27 days
Conv. Rate
8.8%
Reversal
0.0%
Avg Basket
$115.6

Foligain, operated by WR Group Inc., is a hair loss treatment brand active since 2008 whose product line spans Trioxidil-based and Minoxidil-based formulations for men and women. The Skimlinks listing shows the highest average basket of any data-complete programme in this top tier at $115.6, driven by multi-product purchases or full hair loss system kits. At 10% commission, each confirmed sale generates approximately $11.56 in commission. The 8.8% conversion rate is strong for a clinical hair loss category, and the 0.0% reversal rate is the cleanest risk profile in the verified-EPC tier. Internal consistency: 0.088 × $115.6 × 0.10 = $1.017, confirming the $1.01 EPC within rounding.

Hair loss is a high-intent category. Shoppers arrive with a defined problem and significant motivation to solve it, which is part of why the 8.8% conversion rate holds despite a larger basket and a considered purchase decision. The 27-day cookie is reasonable for this purchase type. The zero reversal rate — maintained across meaningful volume, given the EPC consistency — suggests a satisfied customer base and low regret purchases, both positive signals for long-term programme stability. This is one of the few programmes where every metric reinforces every other metric.

Best for: Hair loss, thinning hair, and scalp health content targeting both men and women seeking clinical solutions

Tribal Chimp Corporation

SkimlinksGlobal
EPC
$1.46 &flag
Commission
20.0%
Cookie
9 days
Conv. Rate
26.9% &flag
Reversal
0.0%
Avg Basket
$27.2

Tribal Chimp makes men’s hair styling products — waxes, clays, pastes — at accessible price points. The Skimlinks listing reports a 26.9% conversion rate, which sits above the 25% sense-check threshold and warrants caution absent corroborating data from a second network. If taken at face value alongside the $27.2 average basket and 20% commission, the arithmetic is 0.269 × $27.2 × 0.20 = $1.46, which matches the reported EPC precisely and suggests the figures are internally consistent. The 0.0% reversal rate adds further consistency. A 26.9% conversion rate in men’s styling is not inherently implausible for a focused, search-intent audience arriving at a specific product page; this is often a direct, single-session purchase rather than a multi-session research journey.

The 9-day cookie is the programme’s practical constraint. Men’s hair styling products tend to involve lower deliberation periods — a styling problem is identified, a product is selected, and the purchase is made. For tutorial or demonstration content where viewer intent is highest at point of click, the short window matters less than it would for editorial roundup formats. For affiliates already publishing men’s grooming or barbering content, this programme deserves a test run. The risk is limited: basket is modest, reversal is zero, and 20% commission is competitive for the category.

Best for: Men’s grooming blogs, barbering content, and tutorial-format video affiliates with high-intent male audiences

What About L’Oréal, Pantene, Garnier, and Dove?

The mass-market household names that dominate supermarket hair care shelves — L’Oréal Paris, Garnier, Pantene, Head & Shoulders, TRESemmé, Dove, Herbal Essences, Clairol, Schwarzkopf, OGX — do not appear in our database with active affiliate programme listings on any of the 10 networks we track. These brands distribute primarily through grocery multiples, pharmacies, and general merchandise retailers. Their parent companies — Unilever, Procter & Gamble, and L’Oréal Group — rely on retail channel economics rather than affiliate programmes for volume, and none of the 10 affiliate networks we monitor has live, joinable programmes for these mass-market brands.

The closest equivalents in the database are L’Oréal Group’s professional sub-brands. Kérastase appears on CJ (7.0% commission, $0.98 EPC) and Skimlinks (15.0% commission, 8-day cookie, 5.6% conversion, $81.8 average basket, $0.69 EPC, 0.2% reversal). Pureology — also L’Oréal Group — runs on CJ at 7.0% commission and $0.92 EPC, and on Skimlinks at 15.0% commission and $0.69 EPC with 6.6% conversion and zero reversal. Redken lists across Skimlinks (20.0% commission, 9-day cookie, 5.2% conversion, $0.57 EPC), CJ (7.0%, $0.53 EPC), and Mavely (4.9%, no EPC). Aveda runs on FlexOffers at 8.0% commission with a $0.56 EPC.

GHD (Good Hair Day) is the professional styling tool brand with the widest affiliate coverage in this vertical. Awin lists GHD across multiple country markets: Australia at $1.22 EPC (5%), Norway at $1.17 EPC (5%), Spain at $0.54 EPC (5%), and the UK at $0.01 EPC (7.5%) — all with 30-day cookies. FlexOffers carries the UK programme at 13.6% commission and $2.16 EPC. The commission gap between Awin UK (7.5%) and FlexOffers UK (13.6%) is the most significant network-specific discrepancy in the vertical for a well-known brand, and it is large enough to be the first question any GHD-focused publisher should answer.

Moroccanoil, widely recognised in professional and consumer haircare circles, appears on FlexOffers (10.0% commission, $0.63 EPC), Skimlinks (4.2% commission, 20-day cookie, 5.2% conversion, $55.4 average basket, $0.12 EPC), Mavely (7.0%, no EPC), and Rakuten (4.0%, no EPC). The EPC gap between FlexOffers and Skimlinks for the same brand is substantial, driven partly by the commission differential and partly by audience quality. NuMe — a well-known professional haircare brand — appears on Skimlinks at 21.8% commission, a $71.7 basket, 5.2% conversion, and a 10.8% reversal rate that reduces effective earnings from the high headline rate.

Cross-Network Data

Same Brand, Different Networks: Where to Get the Best Rate

Twenty hair care brands in our database appear on two or more networks with materially different terms. The commission gaps are sometimes larger than the commission itself. Choosing the wrong network for a brand you are already promoting can mean leaving 50–200% commission unclaimed.

Virtue Labs

Skimlinks (Best commission + data)
$1.10 EPC
18.0% commission · 19d cookie · 8.9% conv. · 12.8% reversal · $69 basket
Impact
$1.50 EPC
1.0% commission · Cookie — · Basket —

Impact’s $1.50 EPC at a 1.0% commission rate implies an average basket of approximately $1,685 if taken literally — possible for a different product tier, or a data artefact. Without basket data from Impact, Skimlinks’ 18.0% commission on a verified $69 basket is the operationally safer choice despite the lower EPC.

Kevin Murphy

FlexOffers (Best EPC + commission)
$0.63 EPC
12.0% commission · Cookie —
Skimlinks
$0.25 EPC
7.9% commission · 19d cookie · 4.6% conv. · 0.0% reversal · $68 basket
Mavely
— EPC
1.4% commission · Cookie —
Rakuten
— EPC
2.0% commission · Cookie —

FlexOffers’ 12.0% commission exceeds Mavely’s 1.4% by 8.6 percentage points. FlexOffers also shows the higher EPC. Mavely and Rakuten provide no performance data. FlexOffers is the clear primary choice; Skimlinks provides conversion visibility for performance tracking if FlexOffers does not.

Redken

Skimlinks (Best commission)
$0.57 EPC
20.0% commission · 9d cookie · 5.2% conv. · 0.0% reversal
CJ
$0.53 EPC
7.0% commission · Cookie —
Mavely
— EPC
4.9% commission · Cookie —

Skimlinks’ 20.0% rate is nearly three times CJ’s 7.0% for the same brand, yet the EPCs are similar ($0.57 vs $0.53). This implies CJ’s affiliate traffic converts at a materially higher rate, partially compensating for the lower commission. For affiliates who can deliver high-converting search traffic, CJ’s higher conversion may be worth the lower rate. Skimlinks has zero reversal recorded; CJ has no reversal data.

Moroccanoil

FlexOffers (Best EPC)
$0.63 EPC
10.0% commission · Cookie —
Skimlinks
$0.12 EPC
4.2% commission · 20d cookie · 5.2% conv. · 1.3% reversal · $55 basket
Mavely
— EPC
7.0% commission · Cookie —

FlexOffers shows 5.3x the EPC of Skimlinks for Moroccanoil. The commission differential (10% vs 4.2%) partly explains it; the rest is audience quality. Skimlinks’ basket data is useful for content modelling, but the EPC gap is too wide to argue for Skimlinks as the primary network for this brand.

Kérastase

CJ (Best EPC)
$0.98 EPC
7.0% commission · Cookie —
Skimlinks
$0.69 EPC
15.0% commission · 8d cookie · 5.6% conv. · 0.2% reversal · $82 basket

CJ shows a higher EPC at a lower commission rate, implying a significantly better-converting audience than Skimlinks. Skimlinks’ 8-day cookie is unusually short for a luxury hair brand where multi-session research is the norm. CJ is the more productive network for Kérastase; Skimlinks’ basket and conversion data are useful for modelling content economics.

Scandinavian Biolabs

Skimlinks 19d (Best EPC + conversion)
$0.38 EPC
5.2% commission · 19d cookie · 10.1% conv. · 0.0% reversal · $73 basket
CJ
$0.30 EPC
8.0% commission · Cookie —
Rakuten
— EPC
15.0% commission · Cookie —

Rakuten’s 15.0% commission looks attractive but is entirely unvalidated by performance data. Skimlinks’ 10.1% conversion and zero reversals represent the most complete picture available. Rakuten’s commission advantage would need to substantially increase EPC to justify switching; unverifiable with current data.

Data Insights

Hair Care Affiliate Programs: What the Data Shows

The most important structural observation across 874 listings is the concentration of EPC mass in a small number of programmes. Five listings report EPCs at or above $3.00 — the sense-check threshold for this vertical (10× the median of $0.22, above the $3.00 absolute floor). Below that, 34 listings sit in the $1.00–$2.99 band. The remaining 352 positive-EPC listings are below $1.00. And 483 report no EPC at all. The $0.51 category average is pulled upward by outliers; the median is $0.22. For most affiliates, hair care is a volume game rather than a high-value-per-click game, unless they can access the handful of programmes with verified EPCs above $1.00 and clean reversal profiles.

Hair extensions are the reversal-rate danger zone of this vertical. Klaiyi Hair (78.4%), Amandahairs (78.0%), Bgmgirl (77.9%), Youth Beauty Corporation (72.6%), Sunber Hair (71.2%), and Cliphair (51.4%) all report reversal rates on Skimlinks that effectively eliminate stated commissions. A typical 7% commission with a 78% reversal rate produces a net effective rate of approximately 1.5% — worse than most cashback aggregators. The pattern is consistent across multiple brands, suggesting it reflects product category dynamics (colour mismatch returns, texture disputes, length discrepancies) rather than individual programme mismanagement. Any extensions programme on a network that does not report reversal rates should be assumed to carry similar risk until Skimlinks data says otherwise.

Data Insight: Extensions Reversal Trap

Five hair extensions brands on Skimlinks report reversal rates above 70%. At a 7% commission, a 78% reversal rate reduces effective net commission to approximately 1.5%. The stated EPC figures for these programmes are materially misleading without the reversal adjustment applied. GeetaHair on FlexOffers ($2.33 EPC, 8% commission, US market) is a relative exception worth investigating — FlexOffers does not report reversal rates, but the EPC signal is strong enough to warrant a test.

Cookie duration clusters around 30 days on Awin, which lists 143 hair care programmes and applies a near-universal 30-day window. Skimlinks ranges from 2 days (one Scandinavian Biolabs listing) to 30 days (Blissy). Impact rarely discloses cookie duration for hair care programmes. Twenty-one listings across all networks report cookies of 7 days or fewer — K18 Hair and Tribal Chimp Corporation both use 9-day windows on Skimlinks. Short cookies are a meaningful risk for research-format editorial content, where readers commonly visit a site multiple times before purchasing.

Data Insight: The Network Transparency Gap

55.3% of 874 hair care programme listings report no EPC whatsoever. Mavely lists 59 hair care programmes with 0% EPC coverage. Rakuten lists 38 with 0%. Partnerize and Pepperjam contribute 8 listings between them, also with 0% EPC coverage. Skimlinks, despite having the most listings in the vertical (359), provides EPC for 153 of them — a 42.6% coverage rate. Awin is the most proportionally transparent: 112 EPCs from 143 listings (78.3%). Impact provides EPC for 46 of its 126 hair care listings (36.5%).

Commission rates in hair care are above average relative to other consumer goods verticals. The 8.8% category average compares favourably with travel (5.1%) and many electronics categories. Thirty programmes offer 20% or more. However, headline commission rates are an unreliable guide to actual earnings. NuMe offers 21.8% commission on Skimlinks against a $71.7 basket and a 10.8% reversal rate. Foligain offers 10.0% on a $115.6 basket with a 0.0% reversal rate. At equivalent conversion rates, Foligain generates higher confirmed earnings per confirmed sale despite the lower stated commission. The basket × (commission − reversal-adjusted clawback) calculation is always more informative than the commission rate alone.

How to Choose a Hair Care Affiliate Programme

Start with the reversal rate, not the commission rate. In a vertical where extensions brands routinely show reversals above 70% and styling brands show 0%, the reversal rate is the single biggest determinant of whether stated earnings materialise. For any programme showing a reversal rate above 15%, apply that figure as a proportional discount to your projected commission before making allocation decisions. Virtue Labs at 18% commission with a 12.8% reversal rate yields an effective confirmed commission closer to 15.7% per sale. Model that before scaling content investment.

Second, verify EPC arithmetic where the data permits. Where basket size, conversion rate, and commission rate are all available — Reverie Haircare, Blissy, Foligain, Virtue Labs, Bondi Boost, K18 Hair — you can cross-check whether the reported EPC is internally consistent. Programmes where conversion rate × basket × commission produces a figure within 10% of the reported EPC have stable, genuine volume behind them. Programmes where only EPC is available (iRESTORE, Arey, epres on Impact) deserve a test before significant content commitment, since the EPC figures may reflect a limited number of high-value transactions rather than broad affiliate volume.

Third, align cookie windows with your content format. Research-format content — best-of roundups, comparison articles, buyer’s guides — typically generates multi-session journeys spanning 5–15 days. Programmes with 9-day cookies (K18, Tribal Chimp) will lose a measurable proportion of readers who return after the window closes. Tutorial and demonstration content, where intent is declared at point of click, is less affected by short cookies. Awin’s near-universal 30-day standard is the most accommodating framework for research-oriented editorial.

Finally, account for network access friction. Skimlinks operates as an aggregator: joining Skimlinks provides access to all Skimlinks-tracked programmes without individual brand applications. Impact and CJ require separate applications per brand, which creates approval delays but can unlock better terms for high-traffic publishers. Mavely and Rakuten are structurally opaque for this vertical, with zero EPC coverage across all their hair care listings; joining these networks for hair care programmes means accepting that you cannot benchmark performance before committing to content production.

FAQ

Frequently Asked Questions

What are the best hair care affiliate programmes?

Based on 874 listings across 10 networks, the programmes with the highest verified EPCs are Phyto BR ($29.93, Awin), CHI US ($11.80, Awin), iRESTORE ($5.84, Impact), Arey ($4.81, Impact), and epres ($3.75, Impact). Of the data-complete programmes — those with EPC, conversion, reversal, and basket data — Reverie Haircare US (20% commission, 14.6% conversion, $63 basket, $1.84 EPC, 2.4% reversal) and Foligain via WR Group (10% commission, 8.8% conversion, $116 basket, 0.0% reversal, $1.01 EPC) are the most transparent and analytically defensible choices.

What commission rates do hair care affiliate programmes pay?

Across 542 hair care programme listings with commission data, the average rate is 8.8%. Rates range from 1.0% (Virtue Labs on Impact) to 40.0% at the top end. Awin-listed brands typically pay 5–7%; DTC clean-beauty brands tend to pay 15–20%. Commission rate alone is an unreliable earnings guide. Foligain pays 10% on a $115.6 basket; Tribal Chimp pays 20% on a $27.2 basket. Per confirmed sale, Foligain generates more commission despite the lower rate. Always model basket × commission rather than using commission rate as a standalone metric.

What is the ghost rate for hair care affiliate programmes?

55.3% of 874 hair care programme listings report no EPC — the ghost rate for this vertical. Mavely lists 59 programmes with 0% EPC coverage; Rakuten lists 38, also at 0%. Partnerize and Pepperjam collectively list 8 programmes with no performance data. These networks are structurally opaque for performance-based allocation decisions. Awin is the most transparent network: 112 EPCs from 143 listings, a 78.3% coverage rate. Skimlinks covers 42.6% of its 359 hair care listings with EPC data.

Are hair extensions affiliate programmes worth promoting?

Skimlinks reversal data for extensions brands presents a clear warning. Klaiyi Hair (78.4%), Amandahairs (78.0%), Bgmgirl (77.9%), Youth Beauty Corporation (72.6%), Sunber Hair (71.2%), and Cliphair (51.4%) all report majority-reversal rates. A 7% commission with a 78% reversal rate produces an effective net commission of approximately 1.5%. Extensions programmes on networks that do not report reversal rates — FlexOffers, CJ, Impact — should be assumed to carry similar risk until demonstrated otherwise. GeetaHair on FlexOffers ($2.33 EPC, 8% commission, US market) is a relative exception worth a cautious test.

How do cookie durations compare across hair care programmes?

The average cookie duration across 238 hair care listings with cookie data is 25.5 days. Awin hair care listings almost uniformly use 30 days. Skimlinks ranges from 2 days (a Scandinavian Biolabs listing) to 30 days (Blissy). Impact rarely discloses cookie duration for hair care programmes in our data. Twenty-one listings across all networks report cookies of 7 days or fewer; K18 Hair and Tribal Chimp Corporation both use 9-day windows on Skimlinks. Short cookies are a particular risk for research-based editorial content where buyers return multiple times before purchasing.

Should I promote GHD on Awin or FlexOffers?

GHD UK appears on Awin at 7.5% commission and $0.01 EPC with a 30-day cookie, and on FlexOffers at 13.6% commission and $2.16 EPC with no cookie data disclosed. The EPC and commission are both substantially higher on FlexOffers. In the absence of conversion data from FlexOffers, the higher commission and EPC make it the stronger prima facie choice. Verify by running both simultaneously and monitoring attribution in each network dashboard.

Methodology

This analysis covers 874 hair care affiliate programme listings from 482 distinct brands tracked across 10 networks: Skimlinks, Awin, Impact, FlexOffers, CJ, Mavely, Rakuten, Partnerize, Pepperjam, and AvantLink. Performance data (EPC, conversion rate, reversal rate, average basket size) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programmes with no performance data (ghost programmes) are excluded from EPC averages but included in total counts and ghost rate calculations. EPC figures exceeding $3.00 (the higher of 10× the vertical median EPC of $0.22 and the $3.00 absolute floor) are flagged with &flag. Conversion rates above 25% are likewise flagged. Last updated: August 2026.

Learn more about our data methodology