CompareEPC
357
Programs
$0.70
Avg EPC
5.1%
Avg Commission
85d
Avg Cookie
54.2%
Ghost Rate

The hotel affiliate space is dominated by big online travel agencies (OTAs), but our data reveals a different story. While the category-wide average EPC is a modest $0.70, a handful of direct-to-consumer (DTC) hotel brands are delivering exceptional returns. One boutique program on Awin, Movich Hotels, shows a staggering $30.63 EPC, while luxury brands like Excellence Group Us boast average baskets of $1,900.

We analyzed 357 hotel and resort brands across nine major networks to cut through the noise. This report bypasses the usual list of household names, many of which provide zero transparent performance data. Instead, we focus on the programs where the numbers speak for themselves, giving experienced travel content creators a clear, data-driven path to higher earnings with the best hotel affiliate programs.

Best Hotel Booking Affiliate Programs by EPC

This table ranks the top hotel and resort programs from our database based on a composite score of their performance metrics. These programs provide sufficient data for a meaningful comparison.

# Program NetworkMarket EPC Commission Cookie Conv. Rate Reversal
1 NN Hotels SkimlinksGlobal $2.32 7.0% 3.7% 5.2%
2 Martinshotels Skimlinks $1.26 5.6% 28d 7.81% 10.0%
3 Cancun Bay AwinUS $1.52 30d 3.33%
4 Sana Hotels SkimlinksGlobal $1.25 4.0% 4.71% 0.0%
5 Zafiro SkimlinksDE/ES/GB $1.16 6.0% 0.92% 0.0%
At a glance

Hotels leaders by the numbers

Highest reported EPC

IBEROSTAR US, CA, LATAM cj$2.87
The Fives Hotels (US) awin$2.81
Oberoi Hotels (Global) awin$2.63
Trident Hotels (Global) awin$2.41
Super.com - Travel impact$2.37

Extreme outlier values excluded.

Highest commission rates

Luxury Camp IT flexoffers16.0%
Spotahome impact16.0%
Westgate Reservations flexoffers16.0%
Kayak HK CPC Program skimlinks14.8%
Spotahome flexoffers13.0%

Percentage-rate programs only; extreme outliers excluded.

Longest cookie windows

Temptation Experience (US) awin365 days
Collective Retreats awin45 days
The Fives Hotels (US) awin30 days
Oberoi Hotels (Global) awin30 days
Trident Hotels (Global) awin30 days

Windows over a year excluded as artifacts.

The complete list

Every hotels program we track — all 513 of them

The rankings above cover the leaders; this is the entire field: 513 program listings across 9 networks, straight from our database. 156 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.

513 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
Shelborne Hotelcj$3.962%
ZafiroskimlinksDE/ES/GB$3.615.8%26d1.77%
Excellence Group UsskimlinksGlobal$3.462.3%25d7.59%6.1%
The Royal Horseguards Hotelskimlinks$3.433.9%10d4.83%
ProperHotel.comcj$3.372%
IBEROSTAR US, CA, LATAMcjLATAM$2.877%
The Fives Hotels (US)awinUS$2.8130d1.37%
Oberoi Hotels (Global)awinUS$2.634%30d5%
Trident Hotels (Global)awinUS$2.416%30d3.88%
Super.com - Travelimpact$2.374%
Priceline.comcj$2.173%
Vibra Hotels (US)awinUS$2.1630d4.19%
The Villa GroupskimlinksGlobal$1.994.8%3.01%
touriDat DEskimlinksDE$1.836%5d8.56%
Landmar HotelsskimlinksES$1.825%1.81%
Trip.comflexoffersUS$1.782.6%
Aqua Hotel GrupskimlinksFR/ES$1.694%9d4.18%
Iberostar HotelsskimlinksGlobal$1.596.1%11d1.18%6.1%
Flight Centre AustraliaflexoffersAU$1.582.4%
Priceline.com Europecj$1.493%
ProperHotel.comskimlinksUS$1.4410%11d1.52%12.3%
The Social HubskimlinksDE/NL$1.438%11d5.58%64%
OaksskimlinksAU$1.365.3%29d5.24%
NN HotelsskimlinksGlobal$1.337%22d2.33%0%
Insotel HotelskimlinksES$1.324%1.12%
IBEROSTAR EMEA & UKcjUK$1.315.8%
Alps-Resorts.comskimlinksDE$1.315.2%1.19%
Sana HotelsskimlinksGlobal$1.234%30d2.3%4.6%
Robinson.com DEskimlinksDE$1.194%0.72%
Citybox SEskimlinksNO/SE/US$1.167%29d6.04%8.6%
Radisson Hotels (US)flexoffersUS$1.146.4%
JSHotels.comskimlinksES/GB$1.145%1.87%
Axel HotelsskimlinksES$1.14%12d3.81%
ebookers Germany & Switzerlandcj$1.08
Trip.com (Global)cjGlobal$1.073.6%
Great Wolf Lodgecj$1.052%
Hotels.com Latin Americacj$1.03
Sun&SnowskimlinksPL$1.014.5%6d5.26%
Falkensteiner.comskimlinksIT/GB$0.985.5%0.54%
H10 Hotels ( GLOBAL)impactGlobal$0.963%
The Inn Collection GroupskimlinksGB$0.899.5%21d3.33%
Super.com - Travel (Global)flexoffersUS$0.893.2%
ACHAT Hotels DEskimlinksDE$0.836%7d4.98%9%
Scandichotels DEskimlinksDE$0.828%28d3.12%5.8%
Red Roofcj$0.823%
The Social Hub DEflexoffersDE$0.736.4%
Wyndham Hotel Groupcj$0.73
Radisson Hotels ESflexoffersES$0.713.2%
ResortPassflexoffersUS$0.713.2%
Martinshotels.comskimlinksBE/GB/US$0.75.6%29d4.39%19.9%
little BIG hotels DEskimlinksDE$0.693.4%21d6.85%
ebookers Irelandcj$0.68
CheapTicketscj$0.68
Summio.nlskimlinksNL$0.673.9%8d2.74%78.9%
HotelTonightskimlinksCA/US +1$0.6456.7%26d2.87%
Hoteles Playa SenatorskimlinksFR/IT +5$0.644%28d2.06%2.8%
B&B Hotels DEflexoffersDE$0.634.8%
MontebeloskimlinksES$0.634%1d3.02%
eDreams PTskimlinksPT$0.582.3%4.65%7.8%
Guoman Hotels Affiliate Programmeskimlinks$0.563.8%1d2.2%
THB HotelsskimlinksES/GB$0.564%1.94%
Hoteles Xcaret UKflexoffersUS$0.545%
Norfolk HideawaysflexoffersGB$0.546%
InterContinental Hotels GroupskimlinksGlobal$0.533%11d8.62%10.3%
QHotelsskimlinksGB$0.536%27d3.2%
FRHI Hotels & Resortscj$0.535%
The STRAT HotelskimlinksUS$0.527.9%10d3.27%
Copamarina Beach Resort & Spa (US)skimlinksUS$0.474.9%1.87%
Native PlacesskimlinksGB$0.474%0.62%
Blavandstrand.dkskimlinksDK$0.464%1%
EvancyskimlinksFR$0.465%2.29%15.7%
Trip.com (Global)skimlinksGlobal$0.435.4%24d3.48%16.8%
YHA England and WalesskimlinksNL/GB$0.434%29d8.14%
H10 HotelsskimlinksDE/IE +9$0.423%9d1.34%10.9%
Brit HotelskimlinksFR$0.416.8%2.93%24.4%
The Fives Hotels (US)skimlinksUS$0.414%0.63%6.9%
Haven HolidaysskimlinksIE/GB$0.394.7%26d1.63%1.1%
Park Hotel Group(GLOBAL)skimlinksGlobal$0.385%1.62%
Red RoofskimlinksCA/US$0.375.2%6.9%0.5%
Roomzzz AparthotelsskimlinksGB$0.375%6d4.87%
Spa.czcj$0.364%
Azzahar HotelesskimlinksES$0.364%1d4.35%
Best WesternskimlinksDE$0.366%18d2.63%12.4%
Bob WskimlinksDK/FI +8$0.367%1.83%
Sirenis Hotels (US, CA, MEX)skimlinksCA/MX/US$0.364%0.36%
Alps ResortsflexoffersAT$0.364%
Super.com - Super+impact$0.354%
The Leela [CPS] INskimlinksIN/US$0.354.7%25d1.98%2.8%
UK BreakawaysskimlinksGB$0.356%1.27%24.6%
Villa Group (US)awinUS$0.3530d0.71%
Radisson Hotels (US)awinUS$0.346%30d2.03%
Bahia Principe AmericascjAmericas$0.344%
Vida Hotels (Assembly Global)cjGlobal$0.335%
H10 Hotels (US & Canada)awinUS$0.334%30d0.43%
Leonardo Hotels ESskimlinksES$0.333%1.98%67.4%
Oberoihotels.comskimlinksAU/US$0.334%0.46%
Rove Hotels ( GLOBAL )skimlinksGlobal$0.334.5%21d1.69%8.6%
Westgate ResortsflexoffersUS$0.3212%
Garden HotelesskimlinksDE/ES/GB$0.324.4%1.28%
Temptation Experience (US)awinUS$0.32365d0.51%
ebookers SwitzerlandskimlinksAT/BR +3$0.322.9%2.14%
Fasthôtel.comskimlinksFR$0.35.6%21d5.72%
Azuline HotelsskimlinksGB$0.294%1.19%
Great Wolf LodgeskimlinksCA/US$0.292%3d4.19%1%
BAHIA PRINCIPE EUcjEU$0.294%
CheapTicketscj$0.28
Azuline Hotels (ES, FR, DE, BE, PT)impact$0.284%
HiltonskimlinksGlobal$0.283.4%18d2.85%1.4%
Hotel XcaretskimlinksES/US$0.286%0.13%15.1%
Scandic SEskimlinksSE$0.282%30d5.73%23%
Trip.com APACflexoffersAU$0.283.9%
Tablet Hotelscj$0.283%
OYO RoomsskimlinksGB$0.2710%2.46%
Dunas Hotels & ResortsskimlinksES/GB$0.264%0.6%13.2%
UniplacesskimlinksIT$0.2611.5%23d2.65%1.2%
AccorPluscj$0.258%
Cameron HouseskimlinksUS$0.255%0.36%16.8%
Hotels Viva (US)skimlinksUS$0.256%0.33%
Scandic DKskimlinksDK$0.242%26d3.79%11.2%
Spicers RetreatsskimlinksAU$0.246%0.76%
Radisson Hotels CHflexoffersCH$0.243.2%
Zafiro UKflexoffersGB$0.245%
Heritage.ptskimlinksGB/US$0.235%0.92%
The STRAT HotelflexoffersUS$0.236.4%
Bahia Principe AmericasskimlinksBR/CA +17$0.223.1%1d0.5%7.2%
Nemea Appart HotelskimlinksFR$0.216.5%1.89%16.8%
ResortPassskimlinksUS$0.213.4%9d5.12%14.4%
ebookers FrancecjFR$0.2
Greene King InnsskimlinksGB$0.22.9%13d3.98%22.1%
Niccolo Hotels UsskimlinksUS$0.25%0.5%
Uvet Hotel CompanyskimlinksIT$0.24%1.31%
TravelokaskimlinksGlobal$0.191.6%14d9.09%5.2%
abba HotelsskimlinksES$0.195.7%1.01%
SpaBreaks.comflexoffersGB$0.191.6%
Cheaptickets DEskimlinksDE$0.181.6%10d1.94%2.7%
barcelo.comskimlinksCA/DK +7$0.186%24d0.38%12.2%
Azul Ixtapa Hotels (US)awinUS$0.1730d0.68%
Mexico Grand HotelsskimlinksES/US$0.174.3%0.48%
Scandic FIskimlinksFI$0.172%29d3.96%19%
Vakantiefriesland.comskimlinksNL$0.174.9%0.91%
travelupcj$0.15
Premier Inn DEskimlinksDE$0.143%1.75%6.4%
b0arding.comawinUS$0.1430d0.93%
Amba Hotelsskimlinks$0.134%0.41%
Feriehusudlejning.dkskimlinksDK$0.134%0.46%
Leonardo Hotels EURskimlinksCZ/DE +3$0.133.9%22d0.65%71.8%
Haven HolidaysflexoffersGB$0.122%
Prestigia Europecj$0.115%
Corinthia.comskimlinksDE/GB/US$0.115%12d0.13%
Victor's Residenz-HotelsskimlinksDE$0.115%1.14%21.6%
Radisson HotelsflexoffersGB$0.114.4%
touriDat DEflexoffersDE$0.15%
Radisson Hotel Group APACcjAPAC$0.094%
Apex HotelsskimlinksGlobal$0.093.6%0.52%
Best WesternskimlinksGlobal$0.092.9%6d1.49%
Castleleslie.comskimlinksGB$0.094%0.75%
Radisson Hotel Group APACskimlinksAU/CN +14$0.094%0.44%
eDreams (CA)skimlinksCA$0.092%1.52%
Kayak MY CPC Programcj$0.08
Accor Pacificcj$0.082%
AdagioskimlinksBE/CA +6$0.085%22d0.27%17.5%
Dune Hotel NieuwpoortskimlinksBE$0.087%0.4%
eDreams (CA)awinCA$0.08$830d1.75%
Resorts World Las VegasflexoffersUS$0.081.6%
OYO Rooms - USflexoffersUS$0.084%
ebookers Finlandcj$0.08
The BelfryskimlinksGB$0.076%0.04%
Tridenthotels.comskimlinksUS$0.075.1%1.31%47.8%
Vila GaléskimlinksPT/ES/US$0.076%0.21%7.5%
Apex HotelsflexoffersGB$0.064.4%
Macdonald HotelsflexoffersGB$0.064%
B&B HotelsskimlinksFR/ES$0.065.3%27d1.11%28.4%
Cheaptickets.CHskimlinksDE/CH$0.061.2%1.42%25.1%
Leonardo Hotels DEskimlinksDE$0.064.2%0.41%78.9%
eDreams (US)skimlinksUS$0.062.6%26d1.21%6.2%
eDreams (US)awinUS$0.064%30d1.25%
株式会社池の平ホテル&リゾーツ + 新本館全面改築の上、2023年春に誕生【池の平ホテル】長野県白樺湖リゾートホテル(23-0215)skimlinks$0.062%0.44%
ACHAT Hotels DEflexoffersDE$0.064.8%
Best Western DEflexoffersDE$0.064.8%
Flight Centre CanadaflexoffersCA$0.062.4%
HotelsByDayimpact$0.053.5%
Kayak CanadacjCA$0.05
Prestigia.com UScjUS$0.045%
Chatrium HotelsskimlinksUS$0.046%0.13%
EnsanaHotels.comskimlinksGB$0.045%0.39%
Tablet HotelsskimlinksAU/BE +9$0.045%26d0.11%47.8%
KAYAK UScjUS$0.04
Hotel.info UKflexoffersGB$0.044.8%
Michelin Guide Hotelscj$0.045%
Secret Escapes DEflexoffersUS$0.040.1%
Best Western Hotels Great BritainflexoffersGB$0.033.2%
AtlantisskimlinksAU/BR +18$0.034%1d0.06%
Macdonald HotelsskimlinksGB$0.035%21d0.14%32.2%
Michelin Guide HotelsskimlinksAU/BE +14$0.035%1d0.07%47.4%
Rural RetreatsskimlinksGB$0.035%0.04%
Rusticae - Tarjetas regaloskimlinksES$0.033.5%0.38%
eDreams ITskimlinksIT$0.032%0.82%1.2%
eDreams UKskimlinksIE/GB$0.033.2%0.42%0.6%
eDreams (CA)flexoffersCA$0.033.2%
Vibra Hotels (US)skimlinksUS$0.024%0.09%79.2%
Westgate ReservationsskimlinksUS$0.025%1d0.32%
ebookers FranceskimlinksFR$0.025%0.41%66.7%
travelupskimlinksCA/FR +5$0.020.9%0.21%
Accor Middle Eastcj$0.022%
Accorhotels.com US & CanadacjCA$0.013.9%
Kayak AU CPC Programcj$0.01
Accor Greater Chinacj$0.016%
Traveloka.comcj$0.014.5%
Amba HotelsflexoffersGB$0.013.2%
Guadalajara Plaza Hoteles (MX - USA - CA)skimlinksGlobal$0.014%0.09%
Kayak HK CPC ProgramskimlinksHK$0.0114.8%1d8.17%
Resorts WorldskimlinksCA/US$0.012.7%0.11%
Rydges Hotels & ResortsskimlinksGlobal$0.015%0.1%
Secret EscapesskimlinksBE/IT +2$0.011.5%0.25%
eDreamsskimlinksAU$0.012%0.11%
Super.com - Super+flexoffersUS$0.01
Hotel.info ITflexoffersIT$0.014.4%
Hilton Honors Rewards - Points.comflexoffersCA$0.012%
Cleartrip INflexoffersIN$0.014%
OYO Rooms UKflexoffersGB$0.018%
Lucky2Go WWcj$04%
Hilton HotelsflexoffersUS$03.2%
Megabon Europecj$02.5%
Kayak HK CPC Programcj$0
Kayak IN CPC Programcj$0
BARCELO HOTELS US, CA & LATAM.cj$06%
Accor South Asiacj$02%
BARCELO MENAcjMENA
Barcelo APACcjAPAC6%
Best Westerncj3%
Chatrium Hotels (Global)awinUS6%30d0.7%
CitizenMcj6%
Collective RetreatsawinUS45d
Copamarina Beach Resort & Spa (US)awinUS30d0.99%
Corinthia (US & Canada)awinUS5%30d0.11%
Hotels Viva (US)awinUS30d1.03%
JS Hotels (US)awinUS30d6.67%
Krystal - Grupo Hotelero Santa Fe (US)awinUS30d
Lebua Hotels (Global)awinUS5%30d
Lomas HospitalityawinUS30d
MP Hotels (US)awinUS30d5.56%
Marco Polo Hotels (US)awinUS30d
Melia Hotels International - PARADISUS (US)awinUS30d
Movich Hotels (US)awinUS30d0.01%
Ostar Grupo Hotelero (US)awinUS30d4.76%
Palace Resortscj4%
Safi Hotel (US)awinUS30d8.92%
Sirenis Hotels (US, CA, MEX)awinUS30d
Tesoro Resorts (US)awinUS30d0.67%
The Leela Palaces Hotels & Resorts (US)awinUS30d
Trip.com North AmericaawinUS6.5%30d0.22%
WelcomeBeyond INTcjGlobal4%
AYENDA HOTELESskimlinksMX +1
AccorPlusskimlinksAU/HK +9
Allinportugal.nlskimlinksNL
Alps Resorts ATflexoffersAT4%
Apex HotelsrakutenGB5%
Aqua Hotel Group (SP, FR, DE, UK)impactUK4%
ArenaHotels.comskimlinksGB
ArenaTurist.comskimlinksDE/IT
Attitude Hospitality Management Ltdimpact6%
Atura Hotels & ResortsskimlinksGlobal
Azul Ixtapa Hotels ( MX, UK, FR, ES)impactES4%
Azul Ixtapa Hotels (US)skimlinksUS
Balaton24skimlinksDE
Barcelo Hotels & Resorts - MXflexoffersMX4.8%
Barcelo Hotels & Resorts BEflexoffersBE4.8%
Barcelo Hotels & Resorts ITflexoffersIT
Barcelo UKcjUK6%
BeLive Hotels ( EU & USA)impactUS4.5%
Best Westernmavely2.1%
Blue Bay Resorts ( GLOBAL)impactGlobal4%
BlueBay ResortsskimlinksES/GB
Bob Wimpact7%
Boerenbed.nlskimlinksBE
CLLIX Apartments and Hotels: AriseskimlinksGlobal
CLLIX Apartments and Hotels: Ariseimpact5%
Camping and Co NLskimlinksNL
Camping-and-co.com - Der Campingurlaub-ExperteskimlinksDE
Castle Leslieimpact4%
Chatrium Hotels & Residencesimpact6%
CitizenMskimlinksFR/DE +12
City.TravelskimlinksDE/US +3
Clink Hostelsimpact3%
Collective RetreatsskimlinksUS
Coral & MarinaskimlinksMX/US
Coral & Marinaimpact4%
Corinthia(GLOBAL)impactGlobal5%
Cristal HoteisskimlinksPT
Dashare by Dash Livingskimlinks1 regions
Daydreams DEskimlinksDE
Devossenburcht.nlskimlinksNL
Dorint Hotels & Resorts DEflexoffersDE4%
Eastin Hotels, Resorts and ResidencesskimlinksGlobal
Ensana hotels ( EU & USA )impactUS5%
Evancy.beskimlinksBE
Evenia HotelsskimlinksFR
Eveniahotels.comskimlinksNL
FRHI Hotels & ResortsskimlinksCA/CN +18
Fairmont Hotels & Resortsmavely3.5%
Fave Hotelimpact6%
Five Arrows Hotel (UK affiliates)skimlinksGB
Flight Centre New ZealandflexoffersNZ3.4%
France ComfortskimlinksNL
Garden Hotelscj4%
Gites FRskimlinksFR
Gites FRflexoffersFR4%
Goibibo INflexoffersIN
Grotelscheheide.nlskimlinksNL
GuestzskimlinksGB
Guitart HotelsskimlinksFR
Hilton HotelsrakutenGlobal
Hostel Worldpartnerize
Hostelworld Affiliate Programtravelpayouts6%
Hotel Du VinflexoffersGB4.8%
Hotel Group Reservations by HotelPlanner.comcj40%
Hotel Planner UKskimlinksGB
Hotel TreatsskimlinksIE
Hotel Xcaret Mexicomavely4.2%
Hotel am JungfernstiegskimlinksDE
Hotel.de DE/ATflexoffersDE4.4%
Hotel.info FRflexoffersFR
HotelBookerskimlinksUS
Hoteles Galer??a PlazaskimlinksMX
Hoteles Galeria Plaza(MX-USA)impactUS4%
Hotels VIVA ( GLOBAL )impactGlobal4%
I Prefer Hotel RewardsrakutenAU4%
Insotel Hotel Groupcj4%
Insotel Hotel Group(GLOBAL)impactGlobal4%
Invisa Hotels (GLOBAL)impactGlobal4%
Invisa Hotels EsskimlinksES/GB
JS Hotels (US)flexoffersUS4%
Jareed HotelsskimlinksAE
Karibea Hotels & ResidencesskimlinksFR
Kayak AU CPC ProgramskimlinksAU
Kayak IN CPC ProgramskimlinksIN
Kayak KR CPC Programskimlinks2 regions
Kayak KR CPC Programcj
Kayak MY CPC Programskimlinks1 regions
Klitferie.comskimlinksDK
Krystal - Grupo Hotelero Santa Fe (US)skimlinksUS
La Finca ResortskimlinksES
La Finca Resort(ES/UK)impact4%
Lacasita.comskimlinksNL
Landmar Hotels (UK, FR, ES)impactES5%
Lavender HotelsskimlinksGB
Lebua HotelsflexoffersUS4%
Lebua Hotels (US & CA)skimlinksUS
Leonardo Hotels FRskimlinksFR
Leonardo Hotels ITflexoffersIT
Lisbon Heritage ( PT/ USA/ ES)impactES5%
Lucky2Go WWskimlinksGlobal
Lucky2Go WWmavely5.6%
Lutecia Smart Design Hotel(PT-EN)impact5%
Luxury CampskimlinksIT
Luxury Camp ITflexoffersIT16%
MMT Hotels [CPS] INskimlinksIN
MP Hotels (US)skimlinksUS
Magic Costa BlancaskimlinksGB
Magic Costa Blanca(GLOBAL)impactGlobal4%
Mandarin Oriental Hotel Groupimpact3%
Maqo HotelsskimlinksGlobal
Marco Polo Hotelsimpact5%
Marco Polo HotelsflexoffersUS4%
Marco Polo Hotels (US)skimlinksUS
Megabon Europeskimlinks5 regions
Monreale Hotels(Brazil)impact4%
Moulindehotton.beskimlinksNL
Mountain Holidays FRflexoffersFR
Movich HotelsskimlinksES
Movich Hotels(GLOBAL)impactGlobal4%
Niccolo Hotels USflexoffersUS4%
Niccolo Hotels(GLOBAL)impactGlobal5%
Norfolk HideawaysskimlinksGB
Numad Studios(EU)impactEU4%
OSTAR Hotel Group ( GLOBAL TRAFFIC )impact4%
OYO UKcjUK3%
Oberoi Hotelscj5%
Oberoi Hotels and Resortsimpact5%
Ohla HotelsskimlinksGlobal
Ohla Hotels(GLOBAL)impactGlobal4%
Olsen Travel DEflexoffersDE
Ostar Hotel Group (US)flexoffersUS
Outfitimpact5%
Palazzo VersacerakutenAU5%
Palazzo Versace Dubai HotelskimlinksAU/CA +17
Palazzo Versace UAEflexoffersAE4%
Parclesetoiles.comskimlinksBE
Parcmaasresidencethorn.nlskimlinksNL
Park Hotel Group(GLOBAL)impactGlobal5%
Pillows NLskimlinksNL
Plus HostelskimlinksIT
Pobyty PLskimlinksPL
Pricelinemavely2.1%
Priceline.commavely2.1%
ProperHotel.commavely10.5%
QT Hotels & ResortsskimlinksGlobal
Radisson Blu (FI)skimlinksFI
Radisson Hotelsmavely5.6%
Radisson Hotels ITflexoffersIT3.2%
Rafael HotelesskimlinksES
Rafael Hoteles(GLOBAL)impactGlobal4%
Red Planet HotelsskimlinksGlobal
Red Roofmavely2.1%
Reservations.comcj5%
ResortPassmavely2.8%
ResortPassrakutenUS4%
Roomzzz Aparthotels UKflexoffersGB4%
Rove Hotels ( GLOBAL )impactGlobal6%
Ruefa ATskimlinksAT
Ruiterplaatferienwohnungen.deskimlinksDE
Rukita [CPS] IDskimlinks1 regions
Rural RetreatsflexoffersGB6%
SANA Hotelscj4%
Safi HotelskimlinksES
Sana Hotelsimpact4%
Seaside CollectionskimlinksES
Seaside Collection ( ES)impactES4%
Secret Escapes UKimpactUK2%
SecretStays.co.ukskimlinksGB
Senator Hotels & Resorts (WW)impact4%
ShacksskimlinksGB
Shelborne HotelskimlinksUS
Skagenstrand.dkskimlinksDK
Ski FranceflexoffersGB5%
Ski-planetskimlinksFR
Ski-planet FRskimlinksFR
Ski-planet FRflexoffersFR
Skichalets.beskimlinksBE
Skichalets.nlskimlinksNL
Soleil Vacances CPAskimlinksFR
Spa.czskimlinksCZ
Spabreaks.comrakutenGB2%
Sport Hotel Monte FelizskimlinksES
SpotahomeflexoffersGB13%
Spotahomeimpact16%
Station Casinos USflexoffersUS4%
Strand Palace HotelflexoffersGB4%
Super.commavely$8
TEMPTATION CANCUN RESORTrakutenAU10%
TEMPTATION CANCUN RESORTflexoffersUS
THB Hotel UKflexoffersGB5%
THB Hotelsimpact4%
THB Hotelscj4%
Tarobá Hotel LTDA(BR)skimlinksGlobal
Tarobá Hotel LTDA(BR)impact4%
Temptation Experience (US)skimlinksUS
TerspegeltskimlinksDE
Tesoro Resorts (US)skimlinksUS
Tesoro Resorts - Manzanillo/ Ixtapa/ Los Cabos( MX & USA)impactUS4%
The Donna Portals, Mallorca - SpainskimlinksES
The Donna Portals, Mallorca - SpainflexoffersES
The Fives Hotelsimpact4%
The Leela Palaces Hotels & Resortsimpact5%
The Leela Palaces Hotels & Resortscj5%
The MontcalmskimlinksGB
The STRAT Hotel, Casino & Towermavely3.5%
The STRAT Hotel, Casino & TowerrakutenUS5%
The Social Hub ITflexoffersIT6.4%
The Venue JeddahskimlinksGlobal
The Venue Jeddahimpact4%
The Villa Group (USA/CA/ MX)impact4%
Travel24 DEskimlinksDE
Travelking PLskimlinksPL +0
Travelodge IEskimlinksIE/GB
Traveloka AustraliaflexoffersAU2%
Trident Hotelsimpact5%
Trident Hotelscj5%
Trip.com Affiliate Programtravelpayouts3.2%9999d
Trip.com Global ProgramrakutenAU3.2%
Tritt.nlskimlinksNL
Tururi.orgskimlinksNL
UKLG_Mansioncj
UKLG_Marriott Hotelscj
UKLG_Travelodgecj
UNA (Italian Hospitality)cj4%
Un Lit au PreskimlinksFR
Uniplaces DEflexoffersDE9.2%
Uniplaces ITflexoffersIT
Urlaub SeelandskimlinksDE
Vacanceselect.deskimlinksDE
VakantieVeluwe.comskimlinksNL
Vakantiezeeland.comskimlinksNL
Verwoehnwochenende.DeskimlinksDE
Vibra Hotels (US)flexoffersUS3.2%
Vik HotelsskimlinksES/GB
Vik Hotels Group(GLOBAL)impactGlobal4%
Vila Gale (GLOBAL)impactGlobal6%
Villa Group ResortsskimlinksMX
Villaexpert.nlskimlinksNL
Villapark de HondsrugskimlinksDE
West Wales Holiday CottagesskimlinksGB
Westgate ReservationsflexoffersUS16%
Westgate ResortsskimlinksUS
b0arding.comskimlinksUS
b0arding.comflexoffersUS
croatiavillaskimlinksDE
eDreams AUflexoffersAU1.6%
eDreams CHflexoffersCH
eDreams NLskimlinksNL
ebookers GermanyskimlinksAT/DE +3
ebookers IrelandskimlinksIE
freedreams.chskimlinksCH
hotel.infoskimlinksFR/IT +2
hotels-attitudeskimlinksGB
tourist-online.de DEskimlinksDE
スターツ出版株式会社 + 厳選ホテル・旅館・レストラン・ 美容室の贅沢プランをお得に予約。東京女子に人気【OZmall】(17-0731)skimlinks
株式会社エアトリ + 国内航空券+ホテルの予約なら【エアトリプラス】(19-1003)skimlinks
株式会社エアトリ + 夜行・高速バスの予約なら「エアトリ 夜行・高速バス」(24-0308)skimlinks
株式会社エアトリ + 格安航空券サイト「エアトリ」国内格安航空券販売(04-0903)skimlinks
株式会社エアトリ + 沖縄旅行や北海道旅行!格安国内旅行なら【エアトリ国内ツアー】(19-0731)skimlinks
株式会社一休 + 【一休.com】厳選されたホテル予約(01-1025)skimlinks
株式会社一休 + 厳選レストランを簡単予約!【一休.com レストラン】来客促進(11-0412)skimlinks

Detailed Analysis

Top Hotels & Resorts Affiliate Programs Reviewed

Movich Hotels

AwinUS
EPC
$30.63
Commission
Cookie
30 days
Conv. Rate
50.0%
Reversal
Avg Basket

The $30.63 EPC and 50% conversion rate reported on Awin make Movich Hotels an undeniable outlier. These figures are almost certainly based on a very small, specific data set and shouldn't be taken as the norm. However, they point to a program with extremely high-value potential, likely driven by corporate or luxury travel bookings. The brand operates boutique and business hotels in the US and Colombia. While Impact reports a 4% commission, the lack of transparent performance data across networks means affiliates should approach this as a high-risk, high-reward test.

Best for: Travel bloggers and luxury travel sites

MP Hotels

AwinUS
EPC
$8.46
Commission
Cookie
30 days
Conv. Rate
5.56%
Reversal
Avg Basket

MP Hotels posts a very strong $8.46 EPC on Awin, backed by a solid 5.56% conversion rate. This performance suggests a compelling offer and an effective booking process. The brand manages a collection of hotels across eight countries, appealing to a broad range of international travelers. While Awin doesn't disclose the commission rate, the high EPC indicates that the combination of commission and average booking value is potent. The 30-day cookie window is a standard, reliable duration for travel affiliates.

Best for: Travel bloggers and deal sites

Excellence Group Us

SkimlinksGlobal
EPC
$4.28
Commission
2.4%
Cookie
22 days
Conv. Rate
9.38%
Reversal
8.7%
Avg Basket
$1900

Don't let the 2.4% commission rate fool you. With a massive $1,900 average basket size, each conversion through the Excellence Group Us (Beloved Hotels) program nets an average of $45. This is a prime example of how high-ticket offers can outperform programs with higher baseline commissions. The 9.38% conversion rate is exceptionally strong for this price point, indicating a highly motivated, purchase-ready audience. The 8.7% reversal rate is a key metric to watch, but it's not unusual for luxury travel where plans can change. This program is ideal for content targeting honeymoons and romantic Caribbean getaways.

Best for: Luxury travel bloggers and honeymoon planners

JS Hotels

AwinUS
EPC
$4.80
Commission
Cookie
30 days
Conv. Rate
6.67%
Reversal
Avg Basket

JS Hotels demonstrates strong performance on Awin with a $4.80 EPC and a 6.67% conversion rate. This hotel group focuses exclusively on Majorca, Spain, making it a perfect fit for niche travel sites centered on Spanish or Balearic island destinations. While Awin's data is strong, it's worth noting that FlexOffers also lists the program with a 4% commission (or 5.6% for premium publishers). This presents a clear opportunity for A/B testing networks to see which delivers better returns for your specific audience.

Best for: Travel bloggers, vacation deal sites, and European travel specialists

Alps Resorts

SkimlinksAT
EPC
$3.28
Commission
5.3%
Cookie
Conv. Rate
4.0%
Reversal
Avg Basket
$1561

As Austria's leading provider of holiday homes, Alps Resorts targets a specific, high-value market of active and family holidaymakers. The Skimlinks data shows a massive $1,561 average basket, which, combined with a 5.3% commission, translates to over $80 per sale. The 4% conversion rate is healthy for this AOV. The program's focus on chalets, apartments, and even glamping in Austria makes it a powerful option for affiliates with audiences interested in European ski trips, hiking, or unique outdoor accommodations.

Best for: Travel bloggers, family travel sites, and European vacation planners

NN Hotels

SkimlinksGlobal
EPC
$2.32
Commission
7.0%
Cookie
Conv. Rate
3.7%
Reversal
5.2%
Avg Basket
$896

NN Hotels offers a compelling mix of high commission and high basket size. The 7% commission rate is one of the highest in our ranked programs, and when applied to an $896 average basket, it yields an impressive average commission of nearly $63 per booking. The brand's focus on boutique hotels in a prime Barcelona location (Plaça Espanya) provides a clear, targetable niche for affiliates. A 5.2% reversal rate is low and healthy for this category, adding to the program's reliability.

Best for: Travel bloggers and city guides focused on Barcelona

Martinshotels

Skimlinks
EPC
$1.26
Commission
5.6%
Cookie
28 days
Conv. Rate
7.81%
Reversal
10.0%
Avg Basket
$289

Operating 12 exclusive hotels in Belgium, Martinshotels presents a solid, all-around performer. The standout metric is the 7.81% conversion rate, which is quite high for the travel sector and suggests a very effective booking funnel or strong brand appeal within its niche. The 5.6% commission on a $289 average basket is respectable. However, affiliates should keep an eye on the 10% reversal rate. While not a deal-breaker, it's on the higher side and should be factored into performance forecasts when promoting their adventure and package holidays.

Best for: Travel bloggers and European travel deal sites

Cancun Bay

AwinUS
EPC
$1.52
Commission
Cookie
30 days
Conv. Rate
3.33%
Reversal
Avg Basket

Cancun Bay Resort delivers a healthy $1.52 EPC on the Awin network. With a 3.33% conversion rate and a 30-day cookie, the fundamentals are sound. As its name implies, this resort is located in Cancun's Hotel Zone, making it an easy sell for affiliates with an audience interested in Mexican beach vacations. While Awin doesn't provide commission or basket size details, the strong EPC suggests that the underlying numbers are profitable. This is a straightforward program for creators in the popular sun-and-sand travel niche.

Best for: Travel bloggers and vacation deal sites

Sana Hotels

SkimlinksGlobal
EPC
$1.25
Commission
4.0%
Cookie
Conv. Rate
4.71%
Reversal
0.0%
Avg Basket
$666

Sana Hotels stands out for its reliability. The program reports a 0% reversal rate on Skimlinks, meaning every commission you earn is likely to stick. This is a huge plus in the travel vertical. The other metrics are consistently strong: a 4% commission is standard, the $666 average basket is substantial, and the 4.71% conversion rate indicates good traffic-to-booking performance. With hotels in Portugal, Germany, and Angola, it serves both European leisure and international business travel audiences, offering diverse promotional angles.

Best for: Travel bloggers, vacation package promoters, and European travel sites

Zafiro

SkimlinksDE/ES/GB
EPC
$1.16
Commission
6.0%
Cookie
Conv. Rate
0.92%
Reversal
0.0%
Avg Basket
$2111

The Zafiro program is a masterclass in high-ticket affiliate marketing. The key number here is the staggering $2,111 average basket size. Combined with a generous 6% commission, this means an average sale is worth over $126. The 0.92% conversion rate might seem low, but it's typical for such a high-value, considered purchase. The 0% reversal rate on Skimlinks adds a layer of security to your earnings. This hotel chain, focused on family holidays in Mallorca and Menorca, is a perfect match for affiliates targeting affluent family travel.

Best for: Travel bloggers and family travel websites

High-Potential Programs with Thin Data

Some well-known brands show promising EPCs but lack the complete data needed for our top ten. These are worth watching or testing if they align with your audience. FRHI Hotels & Resorts (Fairmont) on CJ shows a $6.50 EPC with a 5% commission. Priceline, also on CJ, has a respectable $2.42 EPC and 3% commission. Finally, Radisson Hotels on FlexOffers reports a $1.67 EPC with an attractive 6.4% commission rate.

What About Booking.com, Marriott, Hilton, and Expedia?

You're probably wondering why the biggest names in travel aren't in our top 10. While brands like Booking.com, Marriott, Hilton, and the Expedia Group have immense brand recognition, their affiliate programs often fall short from a data-driven performance perspective. Many are "ghost programs" in our database, meaning they don't provide transparent EPC or conversion data, making it impossible to verify their true earning potential.

Beyond the data gap, their terms can be less favorable. The Booking.com affiliate program's commission is a share of *their* profit, not the booking total, and its cookie is session-based, meaning you only get credit if the user books immediately. Marriott offers a short 7-day cookie and doesn't pay on lucrative group bookings. While these programs can still convert due to their popularity, our data consistently shows that niche, high-performing DTC brands often provide a better and more transparent partnership for experienced affiliates.

Cross-Network Data

Same Brand, Different Networks: Where to Get the Best Deal

Many brands run programs on multiple networks with different commissions, cookie durations, and—most importantly—performance. Choosing the right network for a given brand can significantly impact your earnings. Here's how some of the top brands compare across networks.

FRHI Hotels & Resorts

CJ (Best EPC)
$6.50
5.0% commission · Cookie —
Mavely
3.5% commission · Cookie —

Priceline

CJ (Best EPC)
$2.42
3.0% commission · Cookie —
Mavely
2.1% commission · Cookie —

Radisson Hotels

FlexOffers (Best EPC)
$1.67
6.4% commission · Cookie —
Awin
$0.45
6.0% commission · 30d cookie

Trip.com

CJ (Best EPC)
$1.72
3.6% avg. commission · Cookie —
Awin
$0.40
6.5% commission · 30d cookie

JS Hotels

Awin (Best EPC)
$4.80
Commission — · 30d cookie
FlexOffers
4.0% commission · Cookie —

Alps Resorts

Skimlinks (Best EPC)
$3.28
5.3% commission · Cookie —
FlexOffers
$1.30
4.0% commission · Cookie —

Data Insights

Hotels & Resorts Affiliate Programs: What the Data Shows

The primary takeaway from our analysis of 357 hotel programs is that chasing big OTA brands might be a less profitable strategy than targeting niche, high-value DTC hotel chains. The programs with the highest verifiable EPCs are not household names, but rather boutique or regional luxury brands that cater to a specific, high-intent audience. This suggests a significant opportunity for affiliates who can build content around these niche destinations and travel styles.

Furthermore, the data highlights the critical importance of Average Order Value (AOV). Programs like Zafiro and Alps Resorts generate massive commissions per sale, not from high commission rates, but from basket sizes exceeding $1,500. This completely changes the affiliate math. A single conversion on a high-AOV program can be worth more than dozens of conversions on a low-value one. This model requires patience and highly targeted traffic, but the payoff per conversion is substantially higher.

Data Insight

The power of AOV is undeniable in this category. A single booking with Excellence Group Us, with its $1,900 average basket, can net an affiliate approximately $45. This single commission can easily out-earn dozens of clicks or multiple bookings on lower-value programs, proving that targeting affluent travelers is a viable path to high earnings.

Browse all 357 hotels & resorts affiliate programs with EPC data, commission rates, and cross-network comparisons.

Explore Hotels & Resorts Programs

How to Choose a Hotels & Resorts Affiliate Program

Beyond the EPC, look at the underlying metrics to find the program that best fits your strategy. First, scrutinize the reversal rate. Among our reviewed programs, reversal rates range from a perfect 0% (Sana, Zafiro) to a concerning 10% (Martinshotels). For high-ticket items, even a modest reversal rate can significantly eat into your profits, so factor this into your ROI calculations.

Second, decide if your strategy favors conversion volume or order value. A program like Excellence Group Us converts at an impressive 9.38% with a high basket, a powerful combination. In contrast, Zafiro converts at just 0.92% but has an even larger basket. The former is great for broader audiences, while the latter requires hyper-targeted content aimed at users who are already deep in the consideration phase.

Finally, consider data transparency. Networks like Awin and Skimlinks provided the most complete performance data for the programs in this analysis. Choosing a network that gives you visibility into EPC and conversion rates is crucial for optimizing your campaigns over time. Promoting a program on a network that hides these metrics is like flying blind.

Alerts

Don't miss the next change

Programs close, cut commissions and shorten cookies without telling anyone — including in hotels. Alerts are launching soon: a weekly digest of the changes that matter — launches worth knowing about, closures, the rate cuts. Join the waitlist and be first to get it.

FAQ

Frequently Asked Questions

What are the best hotel affiliate programs?

The best hotel affiliate programs are those with a combination of high earnings per click (EPC), strong conversion rates, and substantial average order values. While major brands are popular, our data shows that niche and boutique hotel programs like Excellence Group Us ($1,900 average basket) often deliver superior affiliate performance. Outlier programs such as Movich Hotels post extreme reported EPCs, but those figures reflect thin data rather than typical returns. Focusing on programs with transparent performance data allows for better optimization and higher returns.

How much commission do hotel affiliate programs pay?

Across 357 hotel brands, the average affiliate commission rate is 5.1%. However, rates vary widely from 2% to over 7%. A high commission rate alone isn't a guarantee of high earnings; it's crucial to also consider the average basket size. A 2.4% commission on a $1,900 luxury booking (like Excellence Group Us) earns significantly more than a 6% commission on a $200 booking.

What is the commission rate for the Booking.com affiliate program?

The Booking.com affiliate program pays a percentage of the commission Booking.com earns from the hotel, not a percentage of the total booking value. This share starts at 25% and can increase to 40% based on the number of completed stays you generate per month. Because Booking.com's own commission varies, the affiliate's final earnings per booking can be unpredictable, a common point of frustration for marketers.

Why do some high-EPC programs have low commission rates?

Earnings Per Click (EPC) is a function of commission rate, conversion rate, and average order value (AOV). A program can have a modest commission rate but a very high EPC if it has a massive AOV and a decent conversion rate. For example, a luxury resort program might offer a 3% commission but with an AOV of $4,000. Even with a low conversion rate, the high value of each successful referral drives the average earnings per click up significantly.

Are luxury hotel affiliate programs more profitable?

Luxury hotel programs can be highly profitable due to their extremely high average order values (AOVs), often exceeding $1,500. This means a single booking can generate a substantial commission. However, they typically have lower conversion rates as they represent a considered purchase. They may also have higher reversal rates due to more complex travel plans. Success requires a highly targeted audience interested in premium travel.

Methodology

This analysis covers 357 hotels & resorts affiliate programs tracked across 9 networks including Skimlinks, Awin, FlexOffers, CJ, Impact, and others. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data ("ghost programs") are excluded from averages but included in total counts. Last updated: August 28, 2026.

Learn more about our data methodology