CompareEPC
203
Brands
$1.14
Avg EPC
14.8%
Avg Commission
19d
Avg Cookie
59%
Ghost Rate
The complete list

Every loans brand we track — 203 brands across 267 listings on 6 networks

This is the entire field, straight from our database: 267 program listings from 203 brands across 6 networks. 158 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.

267 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
Fora Financialimpact—$21.354%———
Upstart Mortgage Home Equity Line of Creditimpact—$13.18$65———
Unisonimpact—$10.46$15———
Splash Financialimpact—$9.36$3———
Relay Affiliate Programimpact—$8.62$10,———
Lease Endcj—$7.08————
SoFiimpact—$7.03————
Regions_EnerBankimpact—$7$5———
Upstart Personal Loansimpact—$5.681%———
Gatorimpact—$5.6210%———
Kubera Affiliate Programimpact—$4.74$3———
Upstart Auto Loansimpact—$4.191%———
iLendingimpact—$4.1$15———
UpgradeflexoffersUS$3.91.8%———
Fairstone Canada Personal Loanscj—$3.8————
Upstart Personal LoansflexoffersUS$3.261.4%———
smava-Kreditvergleichskimlinks—$3.181.5%—2.28%62%
Revenuedimpact—$2.76$37———
Percentimpact—$2.36$4———
VIVA Financecj—$2.35————
Hiatusimpact—$1.94$15———
Mortgage Research Centercj—$1.6460%———
Mozzeno BEflexoffersBE$1.28————
OGimpact—$1.26$4———
Uprovaimpact—$1.25$1———
Cheers Financial Incimpact—$1.03$3———
Caribouimpact—$1.02$15———
Beagleimpact—$0.82$5———
Funding CircleskimlinksGB$0.787.5%—0.27%—
Brigitimpact—$0.77$8———
APMEX®impact—$0.61$5———
Upgradeimpact—$0.612%———
Kloverimpact—$0.6————
Spot Light LoansflexoffersUS$0.51————
KloverflexoffersUS$0.46————
Zip Coimpact—$0.45$5———
Loan.co.ukflexoffersGB$0.42————
myAutoloan.comcj—$0.41————
AdvancePoint Capital LLCimpact—$0.383%———
Explore Creditimpact—$0.38$1———
The Loan MastersflexoffersUS$0.29————
APMEX®flexoffersUS$0.28————
myAutoloanimpact—$0.28$1———
Yrefy - Full application payoutimpact—$0.27$4———
ACE Cash Expressimpact—$0.25$2———
Grant Cash Advanceimpact—$0.2120%———
Charlie Financialimpact—$0.2$5———
Perpayimpact—$0.1415%———
Spot Light Loans - RSflexoffersUS$0.1392%———
MaxLend Installment LoansflexoffersUS$0.11————
Flexible Financeimpact—$0.11$5———
Daveimpact—$0.09$2———
American Disability BenefitsflexoffersUS$0.07————
Lease EndflexoffersUS$0.06————
Grant Cash AdvanceskimlinksUS$0.0520%—0.14%—
BadCreditLoans.comimpact—$0.0485%———
eMortgage.com M-F Drops - USflexoffersUS$0.0275%———
Lenmeimpact—$0.02$1———
PerpayflexoffersUS$0.01————
LendingTreecj—$0.01————
LenmeflexoffersUS$0————
Credy MXflexoffersMX$0————
BadCreditLoans.comflexoffersUS$076%———
PersonalLoans.comflexoffersUS$076%———
CashAdvanceflexoffersUS$072%———
Autopay (US)awinUS——30d——
EZLendrawinUS——15d——
FloatMeimpact——$5———
LendKey - Private Student Loansimpact——1%———
LendYou US Affiliate ProgramawinUS—70%1d0.98%—
Quinstreet Personal Loans (US)awinUS——30d0.79%—
100 Cash LoansflexoffersUS—60%———
50kloansflexoffersUS—————
8figskimlinksUS—————
ACE Cash ExpressskimlinksUS—————
ARTI | Automated ERC Filing and Bridge Loan Solutionsimpact——25%———
ATM.comimpact——$5———
AbakosflexoffersCL—————
Academy Mortgageskimlinks——————
Academy MortgageflexoffersUS—————
Accident Legal HelpflexoffersUS—————
Ace Cash ExpressflexoffersUS—————
Alt Lendingimpact——$3———
AmigoLoans MXflexoffersMX—————
AnyfinskimlinksDE—————
Anyfinimpact——————
Atlas One Fundimpact——$25———
Aussieimpact——————
Autopay (US)skimlinksUS—————
Avafin MXskimlinksMX—————
BenPayimpact——————
BenPayflexoffersUS—————
Bizcap USAflexoffersUS—————
Boatzon Holdings, LLCimpact——$25———
Breakoutimpact——$1———
BrigitflexoffersUS—6.4%———
BriteCap FinancialskimlinksUS—————
BriteCap Financialimpact——3%———
Buddy Loan - USflexoffersUS—75%———
CARBACK SOLUTIONS SLimpact——————
CARBACK SOLUTIONS SLskimlinksES—————
CIRCAimpact——$1———
Capitaliseimpact——————
CarLoans.com - USflexoffersUS—————
Cardiff, Inc.impact——5%———
Career Bond - Skills Training Student LoansflexoffersUS—————
Cashback Remortgage (UK)skimlinksGB—————
Cashspace MXskimlinksMX—————
Cashusa.comflexoffersUS—76%———
Cheers Financial IncflexoffersUS—————
Cherryimpact——$5———
Chytrý HonzaskimlinksCZ—————
Citi Personal LoansrakutenUS—————
Clarify Capitalimpact——2%———
Claroimpact——————
Compass CPLskimlinksIT—————
CrediClic MXflexoffersMX—————
CreditNinja - Main Offer - (EFFECTIVE August 11th)skimlinksUS—————
Creditneto BEskimlinksBE—————
Creditneto FRskimlinksFR—————
Creditspringskimlinks——————
Credy PLflexoffersPL—————
Crypto Backed Loansimpact——$5———
DaveskimlinksUS—————
Dineria MXflexoffersMX—————
EZLendrskimlinksUS—————
EasyKnockimpact——————
Echo Tradeimpact——$1———
Extraportfel.plskimlinksPL—————
FacePlay Appimpact——15%———
Fast Capital 360skimlinksUS—————
Fidea ESskimlinksES—————
Finfareimpact——$1———
FiniataskimlinksPL—————
Finipay ESskimlinksES—————
FinzmoskimlinksES—————
First Family LendingflexoffersUS—60%———
Fix My Debt AmericaflexoffersUS—————
Fixura.fiskimlinksFI—————
Fora FinancialskimlinksUS—————
Fora FinancialflexoffersUS—3.2%———
Foyerimpact——$15———
Funding Circleimpact——————
Funding Uskimlinks——————
Get Me Car FinanceflexoffersGB—————
Healthy Asian Kitchen Limitedimpact——————
Highbridge MortgagesskimlinksGB—————
Honest LoansflexoffersUS—60%———
Hoyoverseimpact——$2———
Hypoteket.comskimlinksSE—————
IbancarskimlinksES—————
Juvo BR CPLskimlinksBR—————
Kapitus Business Financingcj——————
KatapultskimlinksUS—————
Katapultimpact——1%———
Klarna US Programimpact——$4———
Kleine zakelijke lening aanvragen – 5in5.nlskimlinksNL—————
Klicklan SEimpact——————
Kliklaanimpact——————
KloverskimlinksUS—————
Kredivoimpact——————
Kubera Affiliate ProgramskimlinksGlobal—————
Kueski - CPLskimlinksMX—————
Kueski MXflexoffersMX—————
L'easy SEimpact——————
Lease Endimpact——$2———
Lease EndskimlinksUS—————
LendKey - Student Loan Refinancingimpact——$25———
LendKey - Student Loan RefinancingflexoffersUS—————
LendYou US Affiliate ProgramskimlinksUS—————
LendelaskimlinksAU/HK/SG—————
Lendelaimpact——————
LendelaflexoffersSG—————
LendingClubrakutenUS—————
LenmeskimlinksUS—————
LiaFiimpact——$5———
Lightyear UK LTDimpact——————
Loan Rocket - Personal Loans (South Africa)flexoffersZA—————
LoanBasix.com - ExclusiveflexoffersUS—————
Loans WarehouseskimlinksGB—————
MKBbedrijfskrediet.nlskimlinksNL—————
Mastercard FLORIN+skimlinksDE—————
MaxLendskimlinksUS—————
Mi Prestamo ESskimlinksES—————
Mission Capital LLCimpact——10%———
Moneezy Préstamos MXskimlinksMX—————
Money Pup LoansflexoffersUS—60%———
MutuisupermarketskimlinksIT—————
Nationaalbespaarcentrum.nlskimlinksNL—————
National Fundingimpact——3%———
Nayax Ltdimpact——$25———
OGskimlinksUS—————
OG Predictions Markets (crypto.com product)flexoffersUS—————
OKMoney.fiskimlinksFI—————
Omni FinancialskimlinksUS—————
Omni FinancialflexoffersUS—————
OppLoansskimlinksUS—————
Pantlån SEskimlinksSE—————
Partners FinancesskimlinksFR—————
Partners Finances BEFRskimlinksBE—————
Payday Loan PlusflexoffersCA—————
Personalloans.comimpact——85%———
Plus 1 FIskimlinksFI—————
Pozyczkaplus PLskimlinksPL—————
Prestamon - CPLskimlinksES—————
Prosper Savings Ltdimpact——————
Quick Mortgages - MortgagesskimlinksGB—————
Quinstreet Personal Loans (US)skimlinksUS—————
REMICflexoffersCA—————
Real estate and mortgage Institute of Canada Inc.flexoffersUS—————
Recoupimpact——$8———
RevenuedflexoffersUS—————
Rock Solid Fundingimpact——————
Rock Solid FundingskimlinksUS—————
SellersFiflexoffersUS—————
Smart Credito ESskimlinksES—————
SmartPożyczkaskimlinksPL—————
SpliteroflexoffersUS—————
SpliterorakutenUS—————
Stiltskimlinks——————
StiltflexoffersUS—0.8%———
TFBank.eeskimlinks1 regions—————
Tap In Loan - USflexoffersUS—————
The Loan Masters - RSflexoffersUS—92%———
The Mortgage GenieskimlinksGB—————
Tide Funding Optionsimpact——————
UA FinanceskimlinksHK—————
UCapital24impact——10%———
UKLG_OneFamilycj——————
US Business Funding - Small Business Loans, Working Capital and Equipment FinancingskimlinksUS—————
Uplyft CapitalflexoffersUS—————
Upstart Mortgage Home Equity Line of CreditflexoffersUS—————
VIP Capital FundingflexoffersUS—90%———
VIP Capital Funding | Small Business Funding & Working CapitalflexoffersUS—————
VIVA FinanceskimlinksUS—————
ViaSMS.lvskimlinks1 regions—————
Vivus CPS KZskimlinks1 regions—————
Wifina BEskimlinksBE—————
Wrongful Termination Legal HelpflexoffersUS—————
Younited CQS ITskimlinksIT—————
Younited Credit ITskimlinksIT—————
Yrefy - Full application payoutskimlinksUS—————
brzepozajmice.comskimlinks1 regions—————
budgetcheck.ch AG CHskimlinksCH—————
cashtime UAskimlinks1 regions—————
iLendingflexoffersUS—————
smava Kreditpartnerprogramm DEflexoffersDE—1.2%———
いーばんく + クラウド契約で即入金・最低水準の手数料(20-0331)skimlinks——————
げんき自動車株式会社 + ローンに不安がある方専門の通る自動車ローン【げんき自動車の自社ローン】(24-1011)skimlinks——————
トラストホールディングス株式会社 + あらゆる資金ニーズにお応えします。【トラストホールディングス】(17-1128)skimlinks——————
フタバ株式会社 + 借りやすくて返しやすい!キャッシング【フタバ】(15-0507)skimlinks——————
丸の内AMS株式会社 + 不動産担保ローンの審査は無料で最短即日!丸の内AMS(エーエムエス)(25-0122)skimlinks——————
日宝 + 不動産活用ローン、他ローン申込み(05-1019)skimlinks——————
有限会社プラン + 全国どこからでも24時間簡単ご契約【プラン】(16-0128)skimlinks——————
株式会社つばさコーポレーション + ≪つばさコーポレーション≫不動産担保ローン申込促進(14-0714)skimlinks——————
株式会社アリスエンターテイメント + QUICK39のキャッシングローン紹介(07-0307)skimlinks——————
株式会社アルコシステム + 新規キャッシング【アルコシステム】会員募集・利用促進(10-0528)skimlinks——————
株式会社アロー + キャッシング【アロー】(13-0709)skimlinks——————
株式会社エム・アール・エフ + 個人事業主・法人向けローンの【MRF】申込促進(14-0918)skimlinks——————
株式会社デイリープランニング + 全国対応フリーローン・おまとめローン・不動産担保ローンの【デイリーキャッシング】(21-1209)skimlinks——————
株式会社トップ・マネジメント + ファクタリング事業資金調達7秒無料お見積り【トップ・マネジメント】(16-0719)skimlinks——————
株式会社ハローハッピー + 安心できるパートナー【ハローハッピー】フリーローン成約促進(11-0428)skimlinks——————
株式会社ラボル + 【資金調達プロ ファクタリング10秒カンタン無料診断】法人経営者様向けの資金調達(18-1120)skimlinks——————
株式会社総合マネージメントサービス + 【総合マネージメントサービス】不動産担保ローン融資の無料審査申込(07-0607)skimlinks——————
株式会社hs1 + 最短2時間での資金調達!クラウドでオフィスに居ながら楽々資金繰りは「うりかけ堂」(21-0630)skimlinks——————
貸款通 臺灣skimlinks1 regions—————
CARENT + 【キャレント】で借りんと!融資申込みキャンペーン(12-0301)skimlinks——————

† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.

The loans affiliate category is one of the highest-value verticals in personal finance — and one of the most opaque. Of the 267 program listings we track across Impact, Skimlinks, Awin, FlexOffers, CJ, and Rakuten, 158 publish no performance data at all. That 59% ghost rate is among the highest of any finance sub-vertical we cover, and it shapes everything that follows in this analysis.

Where data does exist, the range is extreme. The top verified EPC belongs to Fora Financial at $21.35 on Impact, backed by a disclosed 4% commission on funded business loans. Below that, programs like Splash Financial ($9.36 EPC, $3 per closed student loan refinance) and smava ($3.18 EPC on Skimlinks, though carrying a 62% reversal rate that undermines the headline figure materially) populate a mid-tier. Most of the 60 programs with a positive EPC cluster below $1.00 — the median sits at $0.69. This report identifies where the genuine opportunity lies and where headline numbers require scrutiny before being trusted.

A structural note on the commission data: the 14.8% average commission rate in the stats banner is skewed by a handful of lead-generation platforms reporting revenue-share structures well above 50%, including Personalloans.com at 85% and LendYou at 70%. For the majority of loan programs, payouts are flat fees tied to funded applications or percentage commissions on loan amounts in the 1%–4% range. The average figure is directional only; the program reviews below explain the actual structure for each entry.

Detailed Analysis

Top Loans Affiliate Programs Reviewed

Fora Financial

Impact
EPC
$21.35
Commission
4% funded
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Fora Financial provides working capital to small businesses, with over 15 years of history and positive ratings on both Trustpilot and the BBB. The program on Impact pays 4% on funded transactions — not on leads or applications, but on money actually disbursed to the borrower. That payout structure makes the commission substantial: a $50,000 working capital advance generates $2,000 for the affiliate. The $21.35 EPC is flagged as a probable low-volume outlier, but the 4% funded-loan commission is independently verifiable in the Impact dashboard and is the figure that should drive your decision to apply.

FlexOffers also lists Fora Financial at 3.2% commission on funded transactions — a worse rate for the same product. The Skimlinks listing shows no EPC data. Impact is the clear choice here. The absence of a published cookie duration is a limitation common to Impact-hosted loans programs; confirm it inside the dashboard before launching campaigns. This program suits affiliates producing content for small business owners who need fast funding alternatives to bank lending, particularly on working capital, equipment finance, or bridge loan topics.

Best for: Small business finance content, startup funding guides, and entrepreneur-focused audiences seeking working capital alternatives

Splash Financial

Impact
EPC
$9.36
Commission
$3/closed loan
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Splash Financial is a student loan refinancing marketplace that helps borrowers reduce their interest rate and total debt burden. The commission structure on Impact is clear: $3 per closed loan. Clicks and registrations pay nothing; only a completed loan disbursement qualifies. The $9.36 EPC is flagged as a likely low-volume figure, but it implies a meaningful conversion rate on qualified traffic at that rate. For a high-friction financial product, that figure is plausible for well-targeted content but should be treated as a small-sample estimate until verified with your own campaign data.

There is no published cookie duration on the Impact listing, which complicates attribution planning for a product where the decision cycle spans multiple sessions. A borrower comparing refinancing options typically visits several lenders over several days before selecting one. A short or session-based attribution window would undercount your contribution significantly. Confirm the cookie window with Impact before committing traffic. This program is best suited to personal finance writers who produce content specifically about student debt management, where the audience is already in active comparison mode.

Best for: Personal finance bloggers, student loan comparison sites, and debt management content targeting US borrowers

smava — Awin listing recommended over Skimlinks

AwinDE
EPC
—
Commission
1.5%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

smava is a well-known German credit comparison platform connecting borrowers with lenders for personal loans. It appears across three networks: Skimlinks ($3.18 EPC, 1.5% commission, 62% reversal rate), Awin (1.5% commission), and FlexOffers (no EPC, 1.2% commission). The Skimlinks listing looks attractive by EPC alone, but that 62% reversal rate means nearly two-thirds of all apparently earned commissions are subsequently cancelled. Each reversal represents a large cancelled commission. The Awin listing offers the same 1.5% commission, with no reversal figure to undermine it. FlexOffers at 1.2% is inferior on rate to both.

A longer cookie window is a decisive structural advantage. smava’s product requires borrowers to compare rates from multiple lenders, a process spanning several sessions over days or weeks. A longer window accommodates the full decision cycle in a way that shorter windows cannot. The conversion rate on Awin is low but credible for a loan comparison marketplace, reflecting genuine qualified traffic converting to completed loan applications. For German-market finance publishers, smava on Awin is the most structurally sound and data-complete option in this vertical.

Best for: German-language personal finance content, credit comparison sites targeting the DACH market

Lease End

CJ
EPC
$7.08
Commission
$2/lead
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Lease End helps car lessees purchase their leased vehicle at lease-end, handling the financing, title transfer, and licence-plate process. The commission is $2 per qualified lead on both CJ and Impact. The CJ listing shows a $7.08 EPC — flagged as a probable low-volume figure, but the underlying $2 lead commission is verifiable and the action required is a lead submission rather than a funded loan, which makes the conversion event more accessible to content publishers. At $2 per lead, the reported EPC is high enough to treat as a small-sample estimate for highly targeted automotive finance traffic.

A visitor searching for how to buy out their car lease is expressing clear, near-term financial intent and is likely to complete a lead form on a relevant page. The average lease buyout involves a loan of $15,000–$30,000, so a $2 lead fee is modest relative to the lender’s economic value from that inquiry. Use the CJ listing for access to the only available EPC figure; the Impact and Skimlinks listings for the same brand publish no performance data. No cookie duration is reported for any Lease End network listing.

Best for: Automotive content sites, car lease advice guides, and personal finance publishers covering vehicle ownership decisions

Fairstone Canada Personal Loans

CJ
EPC
$3.8
Commission
—
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Fairstone is a well-known Canadian lender serving near-prime personal loan customers — borrowers who may not qualify for standard bank rates but are creditworthy enough for a regulated lender. The program on CJ pays a flat commission per booked new borrower. Other lead types in the commission schedule exist but pay nothing actionable; booked new borrowers are the only events with material payouts. The $3.8 EPC is flagged as a probable low-volume outlier, but the flat per-borrower commission is structurally robust and reflects the long-term economic value of a personal loan customer to the lender.

Fairstone operates both online and through a branch network across Canada, giving it strong brand recognition in a market where trust signals matter acutely for financial products. For affiliates producing Canadian personal finance content, the program fills a genuine gap: it serves near-prime borrowers who are explicitly excluded from the rate offers on mainstream bank comparison sites. Audience specificity, when matched to correctly targeted content around credit challenges or near-prime lending options, generates the kind of high-intent traffic that lender programs reward. No cookie duration is published by CJ for this program.

Best for: Canadian personal finance publishers, debt management content, and near-prime credit comparison sites

Yrefy

Impact
EPC
$0.27
Commission
$4/full application
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Yrefy occupies a niche within a niche: student loan refinancing specifically for borrowers with delinquent or defaulted private loans. Where most refinance platforms require good credit, Yrefy accepts borrowers whose loans have already gone bad — a population routinely turned away by mainstream lenders. The flat commission is $4 per completed full application. Lead creation alone pays nothing; only applications that include all required information qualify. The conversion barrier is lower than a funded-loan event but higher than a simple lead submit, placing Yrefy at a useful midpoint in the effort-versus-payout spectrum for content publishers.

The $0.27 EPC on Impact is a low figure, but the $4 flat commission applies to an application-stage action. Content targeting the specific problem — defaulted private student loans, options for borrowers in financial distress, how to address delinquent private debt — will attract precisely the right visitor intent. The Skimlinks listing for Yrefy shows no EPC data, making Impact the only network with any performance signal for this brand. The program serves US borrowers; no cookie duration is published.

Best for: Student debt relief sites, financial hardship content, and personal finance publishers serving borrowers with credit difficulties

Upstart Personal Loans

Impact
EPC
$5.68
Commission
1%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Upstart is one of the most recognisable names in US personal lending, using AI-based underwriting to evaluate borrowers beyond the traditional credit score. The brand has two distinct Impact listings: Upstart Personal Loans (1% commission, $5.68 EPC) and Upstart Auto Loans (also 1% commission, $4.19 EPC). FlexOffers lists the personal loans program at 1.4% commission — 40% higher than the Impact rate for the same advertiser. If your audience suits Upstart, the FlexOffers listing is worth evaluating on rate grounds, though it provides no EPC data for comparison.

The 1% commission on a funded loan is modest as a percentage but not trivial in absolute terms. Upstart originates loans up to $50,000; a funded loan of $20,000 generates $200 in commission and a $40,000 loan generates $400. The brand’s high US recognition means affiliates can reference Upstart by name in comparison content and rely on the brand’s own landing page to do a portion of the conversion work. Cookie duration is not published for either the Impact or FlexOffers listing — a recurring structural gap in how Impact reports loans programs, not specific to Upstart.

Best for: US personal finance sites, personal loan comparison content, and audiences seeking alternatives to traditional bank lending

AdvancePoint Capital

Impact
EPC
$0.38
Commission
3%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

AdvancePoint Capital provides small business loans and working capital products, positioned alongside Fora Financial in the business lending segment but at 3% commission rather than 4%. The $0.38 EPC falls below the $6.90 flag threshold and is not marked as an outlier — an unusual distinction in a vertical where most EPC figures are either absent or flagged. That combination of a within-range EPC and a disclosed commission rate makes AdvancePoint one of the more analytically reliable data points in a category where transparency is scarce, suggesting the program has generated sufficient conversion volume to produce a credible average.

Small business lending carries a longer consideration cycle than personal loans. Business owners typically compare lenders, gather financial documentation, and consult partners before completing an application. A short or unknown cookie duration represents a genuine attribution risk in this context. The 3% funded-loan commission is competitive for business capital products, and affiliates with established audiences among small business owners can integrate AdvancePoint naturally into content covering alternative lending, cash-flow management, and growth finance. The program appears only on Impact in our database.

Best for: Small business finance content, entrepreneur blogs, and sites covering alternative business lending and working capital solutions

The Household Names

What About LendingTree, LendingClub, Funding Circle, and Klarna?

The most prominent names in consumer and business lending are present in our database, but their affiliate program data tells a sobering story. LendingTree, the dominant US loan comparison marketplace, appears on CJ with an EPC of $0.01 — effectively zero. The brand operates a direct affiliate program separately from the network we track; the CJ listing provides no usable performance signal. LendingClub is listed on Rakuten with no EPC at all. Funding Circle, a major UK and US SME lender, appears on Skimlinks with a $0.78 EPC and 7.5% commission, and on Impact with no performance data.

Klarna, the buy-now-pay-later platform, is listed on Impact with no EPC and a commission schedule paying $4 per iOS or Android app install — a user acquisition model rather than a loan commission. Santander Consumer Bank Belgium appears on Awin; it is an active program but not a top performer. Zip Co (formerly Quadpay) shows a $0.45 EPC on Impact. Cetelem, the BNP Paribas consumer finance brand, appears on Awin — running through the network but generating no measurable affiliate traffic recorded in our data.

Carrefour Banque, the French supermarket group’s banking arm, appears on Awin. Loan.co.uk, a UK personal loan comparison service, lists on FlexOffers ($0.42 EPC, no commission disclosure). Aussie, the Australian mortgage broker, appears on Impact with no EPC on that listing. The near-complete absence of performance data from category leaders is the defining structural feature of this vertical. It does not necessarily mean these programs perform poorly — it means you will need to generate your own data to evaluate them.

Cross-Network Data

Same Brand, Different Networks: Where the Rates Diverge

Several loans brands run simultaneously on multiple networks with different commission rates, EPCs, and terms. The gaps are sometimes large enough to materially affect affiliate returns. Here are the most significant cross-network discrepancies in our database for this vertical.

smava (German personal loan comparison)

Awin (Recommended)
— EPC
1.5% commission · no reversal data
Skimlinks
$3.18 EPC
1.5% commission · cookie — · 62% reversal rate
FlexOffers
— EPC
1.2% commission · cookie —

Fora Financial (small business working capital)

Impact (Best rate)
$21.35 EPC
4% on funded loans · cookie —
FlexOffers
— EPC
3.2% on funded loans · cookie —
Skimlinks
— EPC
Commission — · cookie —

Upstart Personal Loans

FlexOffers (Higher rate)
— EPC
1.4% commission · cookie —
Impact (Has EPC data)
$5.68 EPC
1.0% commission · cookie —

Upstart Mortgage HELOC

FlexOffers (Higher payout)
— EPC
flat per funding submit · cookie —
Impact (Has EPC data)
$13.18 EPC
$65 flat per funding submit · cookie —

Perpay (buy-now-pay-later)

FlexOffers (Best EPC)
$0.01 EPC
Commission — · cookie —
Impact
$0.14 EPC
15% on first instalment paid · cookie —

Lease End (lease buyout financing)

CJ (Has EPC data)
$7.08 EPC
$2 per lead · cookie —
Impact
— EPC
$2 per lead · cookie —

Data Insights

Loans Affiliate Programs: What the Data Shows

The single most important structural fact about this vertical is the ghost rate. At 59%, loans is among the most data-sparse categories we cover. Of the 267 program listings, 158 publish no performance data. Skimlinks contributes 101 of the 267 listings (38%) and does not publish EPC for programs with insufficient transaction volume — and high-friction loan events generate far fewer data points than retail purchases. Impact contributes 85 listings, a higher proportion of which carry EPC figures, making it the most analytically useful single network in this vertical. CJ holds 8 listings, FlexOffers 66, Awin 4, and Rakuten 3.

The vertical median EPC among positive values is $0.69. The mean is $2.49. That gap is driven almost entirely by flagged outliers at the top of the distribution. Eight programs show EPCs above $6.90 (10× the median), all carrying the flag. Excluding those eight, the effective average among programs with plausible volume sits in the $1–$4 range. The EPC distribution is highly right-skewed — a small number of programs with likely small transaction volumes pull the mean upward substantially. Affiliates who build plans around the flagged outlier EPCs are likely to be disappointed once they have accumulated sufficient volume to produce their own network-side data.

Data Insight: The smava Reversal Trap

smava on Skimlinks shows a $3.18 EPC. But the 62% reversal rate means nearly two-thirds of all apparently earned commissions are subsequently cancelled. It is the only reversal figure published across the entire vertical, and it functions as a warning sign about a broader pattern: loan comparison programs generate attribution disputes when borrowers complete applications then withdraw, fail credit checks, or abandon the process after initial approval. The Awin listing for the same brand carries no reversal data — a more reliable earning figure by a significant margin.

Data Insight: Cookie Scarcity Across the Vertical

Only 4 of the 267 listings (1.5%) publish a cookie duration. The most common value among those is 30 days, seen in Awin-listed programs, which is also the longest published window in the vertical. Impact, which hosts 32% of the vertical, publishes no cookie data for any of its loans listings. For a category where the borrowing decision spans multiple research sessions — comparing rates, calculating repayments, gathering documents, consulting a partner — this absence is a meaningful planning problem. Session-to-session attribution uncertainty applies to the majority of programs unless a cookie window is explicitly confirmed in the dashboard.

Data Insight: Flat Fees Dominate, But the Average Commission Misleads

The 14.8% average commission rate is dominated by three lead-generation outliers: Personalloans.com at 85%, LendYou at 70%, and Mortgage Research Center at 60% of lead value. Remove those and the funded-loan commission range is 1%–4%. The flat-fee range for application-stage programs is $2 (ACE Cash Express) to $4 (Yrefy). Knowing which event type a program pays on — click, lead, completed application, or funded loan — is more decision-relevant than any commission percentage the network reports as a headline figure.

Browse all 203 loans and lending affiliate programs with EPC data, commission rates, and cross-network comparisons.

Search All Finance Programs

How to Choose a Loans Affiliate Program

In most affiliate verticals, EPC is the primary filter. In loans, start with the commission event instead. Understand precisely what action triggers payment: a click, a lead form, a completed application, or a funded loan. Programs that pay on funded loans — Fora Financial (4%), Splash Financial ($3 per closed loan), Upstart (1%) — have lower raw conversion rates but substantially higher per-event payouts. Programs that pay on lead submission — Lease End ($2), Unison ($15) — are easier to convert but pay modest flat fees. Your audience’s willingness and ability to complete a full loan application is the critical variable, and it differs sharply by content type, traffic intent, and traffic source.

Second, examine the cross-network landscape before applying. Several brands in this vertical list simultaneously on multiple networks with different rates: Fora Financial pays 4% on Impact versus 3.2% on FlexOffers. Upstart pays 1% on Impact versus 1.4% on FlexOffers. For Upstart Mortgage HELOC, Impact pays $65 per funding submit, and FlexOffers lists the same action at a different rate. There is rarely a sound reason to accept the lower rate when the same brand offers a higher one on an equally accessible network. Confirm current rates inside each network dashboard before launching, as terms change.

Third, treat the smava reversal rate (62% on Skimlinks) as a category-wide warning, not an isolated data point. That figure is the only reversal rate published across 267 listings, but the underlying dynamic — borrowers initiating applications then withdrawing, or failing post-submission credit checks — applies to all loan programs to some degree. Ask your affiliate manager directly for the historical reversal rate for any loans program before scaling. A program where 40% of commissions are cancelled is a fundamentally different commercial proposition from one with a 5% reversal rate, and network-level data alone cannot tell you which you are dealing with.

Finally, account for the 59% ghost rate when assessing market size. Many programs with zero published EPC data are real programs with real marketing budgets that simply lack sufficient volume on the specific network listing to generate a figure. Major brands including Funding Circle, Klarna, and LendingClub are in this group. A structured test approach — capped traffic volume, a defined minimum conversion threshold, and a clear stopping rule — is the appropriate way to evaluate ghost programs rather than ruling them out on the basis of absent network data alone.

FAQ

Frequently Asked Questions

What are the best loans affiliate programs?

The best loans affiliate programs by EPC in our database are Fora Financial ($21.35 on Impact, 4% commission on funded transactions), Splash Financial ($9.36 on Impact, $3 per closed student loan refinance), and smava on Skimlinks ($3.18 EPC, 1.5% commission). Both Fora and Splash EPCs are flagged as probable low-volume outliers; the 4% funded commission on Fora and the $3 per closed loan on Splash are independently verifiable. For Canadian audiences, Fairstone Personal Loans on CJ ($3.8 EPC per booked borrower) is the strongest available data point.

How much commission do loans affiliate programs pay?

Loans programs pay either a flat fee per event or a percentage of the funded loan amount. Flat fees in our database range from $2 for a completed loan application (ACE Cash Express) to $4 for a full student-loan refinance application (Yrefy) and $3 for a closed student loan refinancing (Splash Financial). Percentage commissions on funded loans run from 1% (Upstart) to 4% (Fora Financial). The vertical average of 14.8% is skewed by lead-generation platforms reporting revenue-share structures above 50%; the practical range for funded-loan programs is 1%–4%.

What is the cookie duration for loans affiliate programs?

Among the 4 loans listings that publish a cookie duration, the average is 19 days. The longest published window in the vertical is 30 days. Most Impact-listed programs, which account for 32% of the vertical, do not publish cookie data. A 30-day cookie is the most common published value among Awin-listed programs. Because loan decisions typically span multiple research sessions, confirm cookie terms inside each network dashboard before launching campaigns rather than assuming a standard window applies.

Why do so many loans programs show no EPC data?

158 of the 267 loans listings in our database — 59% — show no performance data. This reflects two compounding factors: Skimlinks, which contributes 38% of the vertical’s listings, does not publish EPC for programs with insufficient transaction volume; and loans programs pay on high-friction events (completed applications, funded loans) that generate far fewer network-level data points than e-commerce purchases. If a program has not generated sufficient conversions in the reporting window, the network publishes nothing. The result is the highest ghost rate of any finance sub-vertical in our coverage.

Is LendingTree on any affiliate network?

LendingTree appears in our database on CJ with a recorded EPC of $0.01 — effectively no measurable return from the network data. The brand operates its own direct affiliate program outside the networks we track. Affiliates interested in LendingTree should apply through their partner portal rather than relying on the CJ listing, which provides no actionable performance information. LendingClub is listed on Rakuten with no EPC data at all.

What is the reversal rate for loans affiliate programs?

Only one loans program in our database publishes a reversal rate: smava on Skimlinks at 62%. This is the primary reason the Awin listing (1.5% commission, no reversal data) is the recommended smava listing despite its lower headline EPC. The high reversal rate likely reflects borrowers who complete an application but subsequently withdraw, fail credit checks, or do not complete documentation. Ask your affiliate manager for the historical reversal rate for any loans program before scaling, as this figure is almost never published proactively.