CompareEPC
142
Brands
$0.40
Avg EPC
13.2%
Avg Commission
28d
Avg Cookie
39%
Ghost Rate
The complete list

Every meal kits & delivery brand we track — 142 brands across 258 listings on 9 networks

This is the entire field, straight from our database: 258 program listings from 142 brands across 9 networks. 101 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.

258 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
Clean Eatz Kitchenimpact—$8.3310%———
Fuel Mealsimpact—$6.5140%———
Home Chefcj—$5.62————
Tempo by Home Chefcj—$4.96————
Sunbasket Meal Delivery Purchaseimpact—$4.59————
Meez MealsawinUS$3.39—30d2.73%—
Tovalaimpact—$2.62$2———
Trifecta Meal Deliveryimpact—$2.38$2———
EveryPlate AUimpactAU$2.08————
CookUnityimpact—$1.81$3———
Purple Carrotimpact—$1.59$25———
Factor USimpactUS$1.41$1———
Green Chef USimpactUS$1.37$1———
Clean Monday MealsflexoffersUS$1.3410%———
Chef Akila’s Gourmet Ready MealsskimlinksGB$1.3210%29d17.94%46.4%
EpicuredawinUS$1.24—90d13.35%—
Make Good Foodcj—$1.22————
Clean Monday MealsawinUS$1.21—30d20.05%—
Thistleimpact—$1.21$2———
Silver Cuisineimpact—$1.27%———
Chefs Plate CAflexoffersCA$1.01————
Forkfulimpact—$0.9620%———
Marley Spoon (US)awinUS$0.89$2530d2.07%—
Splendid Spoonimpact—$0.8715%———
Blue Aproncj—$0.7915%———
Factor B.V. (DE)impactDE$0.77————
HelloFresh USimpactUS$0.77$1———
Daily Harvestimpact—$0.67$1———
Vegin' OutawinUS$0.67—7d5.38%—
Zivina.czcj—$0.5912%———
Gardencupimpact—$0.587%———
Marley Spoon - AustraliaskimlinksAU$0.5842.7%—4.29%11.2%
Sun BasketskimlinksUS$0.5889.7%1d1.69%—
EveryPlate USimpactUS$0.56$1———
Mosaic Foodsimpact—$0.5515%———
What a Crock Mealsimpact—$0.5515%———
Mosaic FoodsflexoffersUS$0.5112%———
Dinnerly (US)awinUS$0.49$130d2.42%—
Factor CanadaflexoffersCA$0.44————
Rise & PuffawinUS$0.42—30d4.59%—
Factor DK & SEskimlinksDK/SE$0.3935.9%—1.91%20%
FriveskimlinksGB$0.3610%29d7.87%1%
FlexPro MealsskimlinksUS$0.319.6%—1.61%78.9%
EpicuredskimlinksUS$0.298%—2.81%—
Eat CheflyskimlinksGB$0.2830.1%21d1.88%—
GardencupflexoffersUS$0.27————
Dinnerly (US)skimlinksUS$0.2771.7%16d0.97%6.9%
Revive Superfoods USskimlinksUS$0.2615%15d4.21%0.5%
Jow USawinUS$0.25—30d13.81%—
Dinnerly AUflexoffersAU$0.24————
HungryrootflexoffersUS$0.23————
ShakePleaseawinUS$0.22—60d2.25%—
bofrost DEskimlinksDE$0.222.2%30d18.19%10.6%
Inspired Go (US)skimlinksUS$0.25%—6.75%—
Modify Health (US)awinUS$0.2—30d4.46%—
Fuel MealsflexoffersUS$0.212%———
GoustoflexoffersGB$0.19————
Welcome HomeawinUS$0.18—90d1.39%—
Gooder FoodsawinUS$0.17—30d6.29%—
Tempo by Home ChefskimlinksUS$0.1713.4%—2.3%28.7%
Marley Spoon AUflexoffersAU$0.16————
YoufoodzflexoffersAU$0.1524%———
HelloFresh CAflexoffersCA$0.14————
Trifecta Meal DealflexoffersUS$0.14————
Eismann DEskimlinksDE$0.134.9%27d7.08%57.2%
HelloFresh IEflexoffersIE$0.13————
宅麺.com + ラーメンとつけ麺の通販サイト【宅麺.com】(11-0215)skimlinks—$0.126%—8.41%—
GrubbyskimlinksGB$0.1122.4%—1.32%—
Eat This Much USskimlinksUS$0.130%—0.85%—
Prep KitchenskimlinksGB$0.16.1%25d3.18%—
Busy Baby LLCawinUS$0.09—30d2.56%—
GoustoskimlinksGB$0.093.2%30d7.28%59.4%
SeazonskimlinksFR$0.0911.1%—1.61%22.3%
Territory FoodsskimlinksUS$0.0919.4%6d0.59%—
Diet ChefskimlinksGB$0.0815.4%—0.16%—
HelloFresh NOskimlinksNO$0.0825.5%—0.43%—
YoufoodzskimlinksAU$0.0816.2%—0.92%7.7%
Mosaic FoodsskimlinksUS$0.0715%22d0.69%0.9%
Spoonful of ComfortawinUS$0.07—15d0.56%—
Paleo On The GoflexoffersUS$0.078%———
FieldGoodsskimlinksGB$0.064%—2.75%18.7%
Foodbag.beskimlinksBE$0.061.3%15d6.69%—
HelloFresh - USskimlinksUS$0.0617.6%13d0.75%25.4%
Pete's Real FoodflexoffersUS$0.055.6%———
Made In OldsteadskimlinksGB$0.052.4%29d1.96%—
ModifyHealthskimlinksUS$0.0511.7%—0.72%—
Splendid SpoonskimlinksUS$0.0513.6%1d0.53%—
Vegin' OutskimlinksUS$0.0510%—0.39%—
Factor Meals USflexoffersUS$0.05————
EveryPlate USflexoffersUS$0.04————
SmoothieBoxskimlinks—$0.0410%—0.72%25.6%
Balance (Healthy Food Deliveries)skimlinksGB$0.036%—0.5%47.7%
Chefs PlateskimlinksCA$0.0338.3%—0.39%—
Eat Clean BroawinUS$0.03—30d8.57%—
Gooder FoodsskimlinksUS$0.0310%5d0.71%—
Green ChefskimlinksUS$0.0311.5%1d0.43%20.5%
Inspired Go (US)awinUS$0.03—30d0.88%—
大阪王将公式通販 + 餃子・炒飯・点心!お店の中華料理をご家庭にお届け!【大阪王将公式通販】(23-0512)skimlinks—$0.035%—2.44%8.2%
HelloFresh AUflexoffersAU$0.03————
Marley Spoon DEflexoffersDE$0.02————
Fresh Meal PlanskimlinksUS$0.0215%—0.2%—
Purple CarrotflexoffersUS$0.02————
Fresh Meal PlanflexoffersUS$0.018%———
Bofrost ITflexoffersIT$0.017.5%———
Factor CAskimlinksCA$0.0129.8%—0.06%—
HelloFresh CAskimlinksCA$0.0143%—0.16%—
RecPakskimlinks—$0.0115%—0.15%—
Dinnerly (US)flexoffersUS$0.01————
Green Chef USflexoffersUS$0————
Marley Spoon NLflexoffersNL$0————
HelloFresh - USflexoffersUS$0————
TastecardflexoffersGB$0————
Revive Superfoodscj—$010%———
BatchwellawinUS——30d——
Blue ApronawinUS——30d——
Diet to Gocj——————
Eat This Much USawinUS——30d——
MUSHawinUS——14d——
My Balance Mealsimpact——$5———
OmsomawinUS——90d——
Splendid SpoonawinUS——15d——
A Life Plusavantlink——10%———
A Life Plus AUflexoffersAU—8%———
Balance by bistroMDskimlinksUS—————
Blue Apronmavely——14%———
Blue Elephant UKskimlinksGB—————
Blue Elephant UKflexoffersGB—————
Bofrost ItaliaskimlinksIT—————
Bol Foodsskimlinks——————
CalorakutenGB—5%———
Chef Akila’s Gourmet Ready MealsflexoffersGB—————
Chefs Plate CAimpactCA—————
CookUnityflexoffersUS—————
Cookitimpact——————
CrowdCooks.beskimlinksBE—————
Daily HarvestrakutenUS—————
Diet ChefrakutenGB—$3———
Dinnerly - AustraliaskimlinksAU—————
DropChef (IE)skimlinksIE—————
DropChef (IE)flexoffersIE—————
Eat Cleanimpact——20%———
Eat Clean Broimpact——2%———
Eat This Much USflexoffersUS—————
EpicureskimlinksCA/US—————
Epicuremavely——14%———
Epicureimpact——7%———
EpicureflexoffersCA—8.8%———
EveryPlate AUskimlinksAU—————
EveryPlate AUflexoffersAU—————
Everyplatemavely——$2———
Evolve Chefimpact——10%———
Factormavely——$4———
Factor B.V. (DE)skimlinksDE—————
Factor BEimpact——————
Factor DK & SEimpact——————
Field DoctorflexoffersGB—7%———
Fresh Meal Planpepperjam——10%30d——
Fresh PrepskimlinksCA—————
Fresh PrepflexoffersCA—————
Fresh Prepimpact——————
Freshprep CA (Cookit)flexoffersCA—————
Friveimpact——————
Green Chefmavely——$4———
Green Chef UKimpactUK—————
Grubby Affiliate ProgrammeflexoffersGB—————
Hello Fresh CHflexoffersCH—————
HelloFreshmavely——$4———
HelloFresh AustraliaimpactAU—————
HelloFresh CHskimlinksCH—————
HelloFresh EuropeskimlinksGlobal—————
HelloFresh FranceimpactFR—————
HelloFresh GermanyimpactDE—————
HelloFresh Italyimpact——————
HelloFresh NZimpactNZ—————
HelloFresh UKflexoffersGB—————
HelloFresh UKimpactUK—————
HelloFresh.atskimlinksAT—————
Home Chefmavely——24.5%———
HumanFoodskimlinks——————
Hungry RootrakutenUS—$5———
Inspired Go (US)flexoffersUS—————
Jow USflexoffersUS—8%———
Jow USmavelyUS—7%———
Lanzhou Noodles Limitedimpact——15%———
MREhouseskimlinksAU/CA/US—————
MREhouseimpact——20%———
Maaltijd ThuisskimlinksNL—————
Marley Spoonmavely——————
Marley Spoon BEskimlinksBE—————
Marley Spoon BEflexoffersBE—————
Meez Mealsskimlinks——————
Meez MealsflexoffersUS—————
Modify Health (US)flexoffersUS—————
NUUDAflexoffersGB—————
Nonna Tondaimpact——————
NutribeesskimlinksIT—————
Nutribees ITflexoffersIT—————
OmsomskimlinksUS—————
Oneminuteshakes.nlskimlinksNL—————
Pow FoodskimlinksGB—————
Prepped AZimpact——10%———
Prostoeda.proskimlinks1 regions—————
Purple Carrotmavely——$18———
QuisoskimlinksBE—————
QuiteLikeskimlinksAU—————
QuiteLikeimpact——5%———
Rebuilt Mealsimpact——10%———
RecPakflexoffersUS—4%———
Relish+flexoffersUS—20%———
Seattle Sutton's Healthy Eatingimpact——5%———
ShakePleaseskimlinksUS—————
Snap Kitchenimpact——$2———
Spoonful of ComfortflexoffersUS—————
Sunbasketmavely——$43———
Sundtakeaway DKskimlinksDK—————
Tempo by Home Chefmavely——24.5%———
Territory Foodsimpact——$2———
The Cumin Clubmavely——8.4%———
The Cumin Clubimpact——15%———
The Good PrepflexoffersGB—5%———
Thistlemavely——$42———
Trifectamavely——$14———
Welcome HomeskimlinksUS—————
Wetaca ESskimlinksES—————
What a Crock Mealsmavely——10.5%———
Yellohimpact——2%———
Yes Chef MealsskimlinksAU—————
Yoko Streetimpact——$2———
gourmet societyskimlinksGB—————
gourmet societyflexoffersGB—0.8%———
tastecardskimlinksGB—————
www.relofoods.co.ukskimlinksGB—————
つるとんたんオンラインショップ + つるとんたんのおうどんをギフトやご自宅で【つるとんたんオンラインショップ】(23-0331)skimlinks——————
もつ鍋おおやま + 本場福岡県で売上NO.1のもつ鍋「博多もつ鍋おおやま」公式オンラインショップ(20-1222)skimlinks——————
アルファー食品株式会社 + アウトドアに特化!簡単便利・食べきりサイズ【孤高のキャンプ飯・アルファー食品】(24-0321)skimlinks——————
タイヘイ株式会社 + 冷凍弁当・健康食のパイオニア【宅配弁当のタイヘイ】(21-0329)skimlinks——————
メディカルフードサービス株式会社 + 総出荷600万食突破!栄養価を徹底管理した健康宅配食【メディカルフードサービス】(20-0214)skimlinks——————
メディミール + 1食595円〜 管理栄養士&医療専門チーム監修の、カラダが喜ぶ健康宅食【メディミール】(20-0421)skimlinks——————
モンマルシェ株式会社 + 野菜をMOTTO|カップのままレンジで1分|簡単贅沢な野菜スープ(18-0518)skimlinks——————
ヨシケイ + <夕食.net> 日替わりメニュー初回50%OFF ※一部エリアのサービスとなります(08-1127)skimlinks——————
ヨシケイ + ★YOSHIKEI★4つの選べるミールキットお試し5days \全国で好評販売中/(15-0825)skimlinks——————
リクサポート株式会社 + 生おせち料理 村上シェフ手作り重入3段重【おせち卸販売ドットコム】(17-1108)skimlinks——————
博多久松 + 博多美味いもの便【博多久松】(17-0731)skimlinks——————
株式会社エブリー + レシピ動画メディアDELISH KITCHENプロデュース【宅配弁当Meals】(22-0926)skimlinks——————
株式会社オイシエ + 【毎日食べれる】有名ホテルの一流シェフが手作り。美味しさにこだわった冷凍弁当(23-1130)skimlinks——————
株式会社クロスエッジ + 専門医・管理栄養士監修!食事制限が必要な方に!美味しい宅配弁当【Dr.つるかめ キッチン】(19-0215)skimlinks——————
株式会社シニアライフクリエイト + 高評価10食セット全品4.5以上 便利な冷凍弁当【健康直球便】(23-1030)skimlinks——————
株式会社ファミリーネットワークシステムズ + 働くママ・パパからの味評価No1獲得!安心の手作り惣菜【わんまいる】(13-0628)skimlinks——————
株式会社中谷本舗 + 創業100年超の老舗がつくる奈良名産・柿の葉寿司【ゐざさ‐中谷本舗‐】(23-0531)skimlinks——————
株式会社座右 + 客単価20,000円超え!【滋味六感 蓮こん】料亭仕込みの高級しゃぶしゃぶギフト(25-1031)skimlinks——————
株式会社AIVICK + ”国産素材”&"無添加調理"の冷凍惣菜をご自宅にお届け【FIT FOOD HOME】(23-1205)skimlinks——————
株式会社BizBrew + プレクック野菜の宅配通販と簡単料理レシピ紹介【イエコック】会員獲得(12-0106)skimlinks——————
株式会社Greenspoon + たっぷり野菜のゴロうまおかずキットが届くGREEN SPOON(20-0313)skimlinks——————
株式会社Oxxx + 累計75万食突破!テレビでも話題の冷凍幼児食【mogumo】(23-0905)skimlinks——————
株式会社SOYOKAZE + たんぱく質&食物繊維W配合のkanau他、管理栄養士監修のおいしい宅食【食のそよ風】(24-0430)skimlinks——————
株式会社YOUR_MEAL + 理想のカラダへ導くボディメイクフード「Muscle Deli」(19-0821)skimlinks——————
鈴廣かまぼこ株式会社 + 【慶応元年創業鈴廣蒲鉾】かまぼこのある暮らし鈴廣オンラインショップ(21-1227)skimlinks——————
鈴廣かまぼこ株式会社 + 【魚肉ペプチド サカナのちからB】(22-0331)skimlinks——————

† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.

The meal kit and food delivery category looks straightforward from the outside: a handful of global brands, subscription models, and flat new-customer commissions. The data tells a more complicated story. Across 142 programs and 9 networks, only 157 listings carry any positive EPC figure at all. The other 101 — 39% of the field — are ghosts: listed on networks but providing no performance data whatsoever.

Among programs that do report figures, the spread is extreme. Clean Eatz Kitchen shows an $8.33 EPC on Impact — the highest in the vertical — but with no conversion rate or basket size to explain it. A few programs record double-digit conversion rates that are almost certainly small-sample artefacts. At the other end, the median positive EPC across all 258 listings is just $0.27. The average commission rate of 13.2% is healthy by cross-category standards, but most payouts are flat fees rather than percentages, and the fee is earned only once on new customer acquisition: ongoing subscription revenue does not flow to affiliates.

We analyzed 258 meal kit and prepared-meal delivery programs across Skimlinks, Impact, Awin, FlexOffers, CJ, Rakuten, Mavely, AvantLink, and Pepperjam to produce this report. The rankings below focus on programs where the data is sufficient to make a defensible judgment. Where the numbers cannot be verified, we say so plainly.

Detailed Analysis

Top Meal Kits & Delivery Affiliate Programs Reviewed

Clean Eatz Kitchen

Impact
EPC
$8.33
Commission
10%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Clean Eatz Kitchen posts the highest EPC in the meal delivery vertical at $8.33 on Impact, supported by a 10% commission rate as the only additional data point. No conversion rate, basket size, reversal rate, or cookie duration is available. At 30 times the vertical median EPC of $0.27, this must be treated as a small-sample outlier until Impact provides supporting metrics. The brand targets health-conscious consumers with macro-balanced prepared meals and meal plans, and the 10% commission is one of the more transparent structures in a category that overwhelmingly pays flat fees per subscription.

The practical implication for affiliates is this: the $8.33 EPC signals that the brand has converted well in limited data, but without knowing the cookie window or average order value, scaling is speculative. Health and nutrition publishers who already have an engaged audience of meal-prep enthusiasts are the most natural test candidates. Monitor performance carefully in the first 60 days before committing significant traffic.

Best for: Health and wellness bloggers, nutrition-focused content creators, and meal-prep audiences.

Trifecta Meal Delivery

ImpactFlexOffers
EPC (Impact)
$2.38
EPC (FlexOffers)
$0.14
Impact Payout
$2 flat
Mavely Payout
$14
Cookie
—
Reversal
—

Trifecta is one of the few meal delivery brands in this vertical with meaningful cross-network presence and a pay structure worth examining carefully. On Impact, the Amazon Seller Program listing shows a $2.38 EPC with a $2 flat commission per online sale. FlexOffers carries a separate variant and reports a $0.14 EPC — a more modest but arguably more credible figure given likely higher volume. Mavely also lists Trifecta with payouts up to $14, making this a genuine three-network program. The Impact variant shows an EPC many times higher than FlexOffers — a structural divergence that merits direct testing.

Trifecta positions itself in the fitness-focused niche, offering organic, macro-tracked meals with free shipping across all 50 US states. That positioning gives affiliates a clear angle: fitness, bodybuilding, and macro-counting audiences. The flat commission model means the affiliate economics are predictable even without basket size data. Comparing Impact versus FlexOffers for this brand, given the payout difference and EPC divergence, is one of the most instructive cross-network experiments available in this vertical.

Best for: Fitness and bodybuilding content creators, macro-tracking audiences, US-based lifestyle publishers.

Sun Basket

Impact
EPC
$4.59
Impact Payout
—
Mavely Payout
$43
Cookie
—
Conv. Rate
—
Reversal
—

Sun Basket is a well-known name in the organic meal kit space and lists on Impact, where its per-conversion payout is not disclosed in network data. The $4.59 EPC is flagged as an outlier at 17 times the vertical median, but Sun Basket has 3 listings across three networks in our database, which suggests meaningful cumulative volume behind the figure. Mavely lists the program with a $43 flat payout — the most generous new-customer commission for this brand across any network we track. Skimlinks does not report sufficient performance data to compare meaningfully.

The brand targets health-conscious consumers who value organic, sustainably sourced ingredients and are willing to pay a premium. That audience profile tends toward higher conversion intent when the content directly addresses meal planning, clean eating, or specific dietary needs such as paleo, Mediterranean, or plant-based. No recurring commission is paid on ongoing subscriptions, which is standard in this vertical. If your content already ranks for organic meal kit terms, testing Mavely before Impact is worthwhile given its $43 flat payout, if conversion rates are comparable.

Best for: Organic food bloggers, clean-eating content creators, and health-focused lifestyle publishers.

Home Chef

CJMavely
EPC (CJ)
$5.62
CJ Flat Payout
—
Mavely Commission
24.5%
Cookie
—
Conv. Rate
—
Reversal
—

Home Chef presents one of the more interesting commission structure contrasts in this vertical. On CJ, the program records a $5.62 EPC, suggesting meaningful click volume, though its per-purchase payout is not disclosed in network data. On Mavely, the program switches to a 24.5% revenue share. At a $40 basket — a reasonable estimate based on comparable meal kit AOVs — that would yield $9.80. At a $50 basket it would yield $12.25. Since no basket size data is available for this brand from either network, the better-performing network cannot be determined without a direct test. The ambiguity is itself useful information.

Home Chef is a well-known meal kit brand operating in the US, acquired by Kroger in 2018, which provides distribution scale and brand recognition. The brand also runs Tempo by Home Chef, a heat-and-eat prepared meal line with its own separate program on CJ. Skimlinks reports a 28.7% reversal rate for the Tempo variant — a meaningful warning. Food bloggers and family-focused lifestyle sites are the natural audience for the core Home Chef program; Tempo suits publishers focused on ultra-convenience and time-constrained households.

Best for: Food bloggers, recipe sites, family meal planning content, and US lifestyle publishers.

Gousto

AwinGB
EPC (Skimlinks)
$0.09
Cookie
30 days
Conv. Rate (Skimlinks)
7.28%
EPC (FlexOffers)
$0.19
Reversal (Skimlinks)
59.4%
Commission (Skimlinks)
3.2%

Gousto is one of the more data-rich meal kit programs in our database for the UK market. The Skimlinks listing reports a $0.09 EPC, a 7.28% conversion rate, and a 30-day cookie, alongside a 59.4% reversal rate. The reversal rate is notable: well over half of the sales recorded through Skimlinks subsequently reverse. This is consistent with subscription churn, trial cancellations, or refunds and should be built into earnings projections. FlexOffers records a $0.19 EPC with no further data.

Gousto offers over 250 recipes per month with flexible delivery scheduling, which makes it one of the more content-rich meal kit brands to write about — an advantage for SEO publishers who can build comparison and review content around its recipe range. UK-focused food blogs and family content sites are the primary beneficiaries. Given the EPC gap (FlexOffers $0.19 versus Skimlinks $0.09) and the 59.4% reversal rate on Skimlinks, the FlexOffers listing is the safer first choice where accessible.

Best for: UK food bloggers, family meal planning sites, and recipe-led content publishers.

Dinnerly (US)

SkimlinksAwin
EPC (Skimlinks)
$0.27
EPC (Awin)
$0.49
Cookie
16d / 30d
Conv. Rate
1.0% / 2.4%
Reversal (Skimlinks)
6.9%
Avg Basket (Skimlinks)
—

Dinnerly is one of the best-documented programs in this vertical, with coherent data across two networks. Skimlinks shows a $0.27 EPC, 1.0% conversion rate, and a 6.9% reversal rate. Awin reports a $0.49 EPC and a 2.4% conversion rate with a 30-day cookie, versus Skimlinks’ 16-day window. The consistent EPCs across networks give confidence that these figures reflect real volume rather than a sampling artefact. The 71.7% commission rate shown on Skimlinks is a data artefact — it reflects Skimlinks’ margin calculation applied to a very small basket and does not represent an actual affiliate commission rate. Dinnerly’s true commission structure is not disclosed through these network listings.

Dinnerly targets cost-conscious households, positioning itself as among the most affordable meal kits available at around $8 per serving. That value proposition gives affiliates a clear angle: budget cooking, family meal planning, and comparison content against premium brands. The 6.9% reversal rate is relatively low for the vertical, making the Skimlinks earnings figure one of the more reliable estimates available. Awin’s 30-day cookie is a meaningful advantage over Skimlinks’ 16-day window for audiences with longer decision cycles.

Best for: Budget-conscious food bloggers, family cooking sites, and meal kit comparison content.

Blue Apron

CJSkimlinksMavely
EPC (CJ)
$0.79
Commission (CJ)
15%
EPC (Skimlinks)
—
Reversal (Skimlinks)
—
Cookie (Awin)
30d
Mavely Commission
14%

Blue Apron is the most recognizable US meal kit brand in our database with usable performance data across multiple networks. The CJ listing reports a $0.79 EPC with a 15% commission rate — one of the higher percentage-commission rates in the vertical. Awin also lists the brand with a 30-day cookie but no disclosed performance data. Mavely carries a 14% commission with no performance data. Applying the 15% CJ rate to a $35 basket implies roughly $5.25 per conversion, consistent with the reported $0.79 EPC at an implied conversion rate in the 3–5% range.

Blue Apron has undergone significant business restructuring in recent years, which can affect program continuity and promotional material availability. That said, the brand’s recognition gives it a meaningful conversion advantage in comparison content. The 15% CJ commission is the most favourable rate across the three networks and should be the default starting point. Content that positions Blue Apron against EveryPlate on price or against Green Chef on organic credentials captures high purchase-intent search traffic in the US meal kit market.

Best for: US food bloggers, meal kit comparison sites, and mainstream cooking content publishers.

Hungryroot

FlexOffers
EPC
$0.23
Flat Payout
—
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Hungryroot appears on FlexOffers, which records a $0.23 EPC without additional performance data; its per-order payout is not disclosed in network data. Without a published payout or basket size, the program's economics cannot be pinned down and are best confirmed inside the network dashboard before committing traffic. FlexOffers is the only network with data for this brand in our database.

Hungryroot targets health-conscious consumers with a plant-forward, gluten-free grocery delivery model that includes ready-to-eat meals and recipe-matched ingredient boxes. The brand’s positioning is distinct from pure meal kits: it functions more as a curated grocery service with optional recipe guidance. That angle opens content opportunities around healthy eating, plant-based diets, and convenience-first grocery shopping that standard meal kit programs cannot address. The program merits testing for publishers with relevant audiences once its payout terms can be confirmed inside the network.

Best for: Plant-based food publishers, health and wellness content creators, and gluten-free lifestyle sites.

What About HelloFresh, Factor, Daily Harvest, and Green Chef?

The largest brand in this vertical by listing volume is HelloFresh, which appears in 19 program listings across multiple country variants (AT, DE, GB, US, AU, NZ, and others) on Awin, Impact, FlexOffers, Skimlinks, and Mavely. Despite that breadth, most HelloFresh listings publish no commission rate, which typically indicates a negotiated or withheld figure. The HelloFresh US listing on Impact carries the highest EPC in the HelloFresh family at $0.77. The HelloFresh US listing on Skimlinks reports a 25.4% reversal rate, which is significant for planning purposes.

Factor, the prepared-meal brand within HelloFresh’s group, is listed under several country variants: Factor US, Factor CA, Factor B.V. (DE), and Factor BE. Factor US on Impact records a $1.41 EPC with a $1 flat commission per new subscriber. Factor B.V. (DE) on Impact shows a $0.77 EPC, while Factor CA on FlexOffers records $0.44 — structurally different terms across networks that merit direct comparison.

Daily Harvest pays a $1 flat commission per online sale on Impact, with zero recurring commission for subscription renewals — standard across this vertical. Rakuten lists the brand but discloses no terms, making Impact the only viable network. Green Chef, which operates USDA-certified organic meal kits for specialty diets, pays $1 per new customer subscription on Impact. Skimlinks data for Green Chef shows an 11.5% average commission, a 0.4% conversion rate, and a 20.5% reversal rate. The 20.5% reversal rate should be factored into earnings projections before scaling Green Chef traffic. Purple Carrot, the vegan meal kit brand, pays $25 per new subscription on Impact, the highest disclosed payout for the brand across the networks we track: Impact is the superior choice with no countervailing data argument.

Cross-Network Data

Same Brand, Different Networks: Where to Get the Best Deal

Fifty-five meal kit and food delivery brands appear on two or more networks in our database, often with meaningfully different commission structures, cookie durations, and EPC figures. The six cases below illustrate the range of divergence. In each case the network with the best available EPC is labelled; where EPC is unavailable, the highest disclosed commission is used as a proxy.

Trifecta Meal Delivery

Impact (Best EPC)
$2.38
$2 flat per online sale · Cookie —
FlexOffers
$0.14
Commission — · Cookie —
Mavely
—
Up to $14 · Cookie —

Home Chef

CJ (Best EPC)
$5.62
Commission — · Cookie —
Mavely
—
24.5% commission · Cookie —

Blue Apron

CJ (Best EPC)
$0.79
15.0% commission · Cookie —
Awin
—
Commission — · 30d cookie
Mavely
—
14% commission · Cookie —

Gousto

FlexOffers (Best EPC)
$0.19
Commission — · Cookie —
Skimlinks
$0.09
3.2% commission · 59.4% reversal
Awin
—
Commission — · Cookie —

Dinnerly (US)

Awin (Best EPC)
$0.49
Commission — · 30d cookie
Skimlinks
$0.27
Commission — · 16d cookie · 6.9% reversal
FlexOffers
$0.01
Commission — · Cookie —

Purple Carrot

Impact (Best Payout)
$1.59 EPC
$25 flat per subscription · Cookie —
FlexOffers
$0.02
Commission — · Cookie —
Mavely
—
Up to $18 · Cookie —

Data Insights

Meal Kits & Delivery Affiliate Programs: What the Data Shows

The most consistent finding across 258 meal delivery programs is how thin the published data is. The 39% ghost rate — programs that are listed on networks but provide no EPC, conversion rate, or basket size — is among the highest we encounter in any vertical. This is partly a product of Impact’s data-reporting practices, which account for 51 listings and rarely disclose performance metrics beyond a top-line EPC figure. Skimlinks, by contrast, provides the richest per-program data: basket sizes, reversal rates, and conversion rates are available for 15 programs in this vertical on that network alone, making it the most analytically useful source despite its lower average EPC figures.

The commission structure of this vertical is fundamentally different from most e-commerce categories. Almost every high-performing program pays a flat fee per new customer acquired, not a percentage of basket size. The economics are therefore driven by new customer conversion rate rather than order value. This creates a counterintuitive situation: a low-basket brand that converts steadily (Dinnerly at a 2.4% conversion rate on Awin) can generate a better affiliate return than a premium brand with a higher basket but undisclosed conversion data.

Data Insight: The Reversal Rate Problem

Three programs in our database carry reversal rates above 50% on Skimlinks: FlexPro Meals (78.9%), Gousto (59.4%), and Eismann DE (57.2%). These figures represent commissions that are earned on the network and then clawed back — typically because subscriptions are cancelled within the validation window. For meal kit programs that pay on first order only, the reversal rate is particularly dangerous. An affiliate sending 100 clicks, achieving a 2% gross conversion, and facing a 60% reversal rate nets commission on fewer than one sale. Always check the reversal rate before scaling any meal kit program.

The cookie window distribution is narrow and short. Among programs with any published EPC data, those on Awin universally offer a 30-day cookie. Skimlinks programs range from 1 to 30 days, with the average across disclosed windows sitting around 20 days. Impact and CJ programs in this vertical almost never publish a cookie duration in our network data feeds. The maximum cookie in the vertical is 30 days: there are no 90-day or lifetime cookies. This is consistent with the category’s emphasis on immediate-conversion flat fees rather than long-consideration-window purchases, and it means affiliates should not expect return-visit credit beyond a month for any program in this space.

Data Insight: The Subcategory Split

The 142 brands in this vertical divide into two main subcategories: Prepared Meals and Meal Kits, with a smaller remainder spanning Meal Delivery, Restaurant & Meal Discounts, Meal Planning, and niche hybrid categories. Prepared Meals programs tend to carry higher commission rates where disclosed — several in the 10–40% range, including Fuel Meals at 40% — while Meal Kit programs more often pay flat fees per new subscription. Prepared meal audiences are typically further along the convenience curve and convert on different triggers than meal kit audiences who plan to cook. Content strategy should reflect this distinction.

Browse all 142 meal kits & delivery affiliate programs with EPC data, commission rates, and cross-network comparisons.

Search All Programs

How to Choose a Meal Kit or Food Delivery Affiliate Program

Start with the reversal rate. In a category where 39% of programs publish no performance data at all, the programs that do report reversal rates provide your clearest signal of commission reliability. FlexPro Meals (78.9%), Gousto (59.4%), and Eismann DE (57.2%) on Skimlinks are the most extreme cases in our database. Programs with low reversal rates and meaningful EPC data, such as Mosaic Foods at 0.9% and Dinnerly at 6.9% on Skimlinks, should receive priority consideration regardless of whether their headline commission rate appears lower than alternatives.

Second, distinguish between flat-fee and percentage programs. Most high-performing programs in this vertical pay a flat amount per new customer: $1 (Factor, Green Chef, Daily Harvest on Impact), $2 (Trifecta on Impact), $25 (Purple Carrot on Impact), and up to $43 (Sun Basket on Mavely). The percentage-commission programs that do appear, such as Blue Apron on CJ at 15% and Gardencup on Impact at 7%, are worth calculating at realistic basket sizes before assuming they outperform flat-fee alternatives. At a $35 basket, Blue Apron’s 15% yields $5.25 per conversion — below Purple Carrot’s $25 flat, but competitive with some of the lower flat-rate programs.

Third, test networks against each other where a brand carries multiple listings. Gousto on FlexOffers produces a $0.19 EPC against $0.09 on Skimlinks. Trifecta on Impact shows $2.38 against $0.14 on FlexOffers. These are not marginal differences: they represent several times earnings differentials on the same brand. The cross-network section of this report identifies the six most compelling arbitrage opportunities we found in the data.

Finally, confirm geographic targeting before promoting any Awin meal kit listing. Awin programs in this vertical are almost always geographically specific: GB, AU, AT, DE, BE, and US are all listed as separate programs for the same brands. Sending UK traffic to a US-targeted program — or vice versa — wastes clicks and may generate reversals. FlexOffers and Impact programs typically operate across all US markets without geographic restriction and are the safer default for publishers without a strong single-country audience.

FAQ

Frequently Asked Questions

What are the best meal kit affiliate programs?

The top-ranked programs in our current verified table are Gousto (Awin, GB), Dinnerly (Skimlinks), and Blue Apron (CJ) — programs with coherent cross-metric data including conversion rate and reversal rate. Higher EPCs are posted by Clean Eatz Kitchen ($8.33 on Impact), Trifecta Meal Delivery ($2.38 on Impact), Tovala ($2.62 on Impact), and Sun Basket ($4.59 on Impact), but these are outliers excluded from rankings due to insufficient supporting data and should be tested rather than assumed at scale.

How much commission do meal kit affiliate programs pay?

Across 258 meal kit and food delivery programs, the average commission rate is 13.2%. Most high-performing programs pay flat fees rather than percentages: $1 per new subscription (Factor, Green Chef, Daily Harvest on Impact), $2–$14 for Trifecta, $25 for Purple Carrot on Impact, and up to $43 for Sun Basket on Mavely. Percentage commissions where disclosed range from 7% (Gardencup) to 40% (Fuel Meals).

What is the cookie duration for meal kit affiliate programs?

Among programs that disclose a cookie window, the average is 28 days. Awin-listed programs almost universally offer a 30-day cookie. Skimlinks programs vary from 1 to 30 days: Mosaic Foods at 22 days, Dinnerly at 16 days, Chef Akila’s Gourmet Ready Meals at 29 days. Impact and CJ programs in this vertical typically do not publish a cookie duration in network data feeds. The maximum cookie in the vertical is 30 days.

Why do some meal kit programs show very high conversion rates?

A handful of programs show conversion rates well into the double digits, such as Clean Monday Meals at 20.05% on Awin. These carry a flag in our tables, indicating figures far outside the vertical norm, and are almost certainly small-sample artefacts. The vertical median positive EPC is $0.27, and the median conversion rate among programs with data is closer to 2–3%. Treat any unusually high figure as requiring network dashboard verification before use in earnings projections.

Which networks carry the most meal kit affiliate programs?

Skimlinks carries the largest number of meal kit and food delivery programs (102 listings), followed by FlexOffers (54), Impact (51) and Awin (22). Awin tends to provide more complete performance metrics including cookie duration and conversion rate for brands such as Marley Spoon and Dinnerly. Skimlinks provides the most complete auxiliary data (basket size, reversal rate) where available.

What is the reversal rate risk in meal kit affiliate programs?

Reversal rates are a significant and under-discussed risk in this category. FlexPro Meals shows a 78.9% reversal rate on Skimlinks, Gousto 59.4%, and Eismann DE 57.2%. These high figures likely reflect trial subscription cancellations within the network’s validation window. Programs with low reversal rates and published data include Mosaic Foods at 0.9% and Dinnerly at 6.9% on Skimlinks. Always check the reversal rate before scaling any meal kit program, particularly subscription-model brands.

Methodology

This analysis covers 142 meal kits & delivery affiliate programs tracked across 9 networks including Skimlinks, Awin, Impact, FlexOffers, CJ, Rakuten, Mavely, AvantLink, and Pepperjam. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data (“ghost programs”) are excluded from averages but included in total counts. Last updated: August 28, 2026.

Learn more about our data methodology