Best Tours & Activities Affiliate Programs for 2026
While the average EPC for tours and activities affiliate programs sits at a respectable $1.26, our data on 281 programs reveals a massive performance gap. A handful of niche operators are generating EPCs north of $10, while many household names lag behind. This isn't a category where you can just pick the biggest brand and expect the best results.
Travel bloggers and destination guide creators often default to promoting marketplaces like Viator and GetYourGuide. While they have their place, our analysis shows that true earning potential often lies with specialized tour operators and city-specific attractions that convert exceptionally well for targeted traffic. This report cuts through the advertised commission rates to show you which best tour affiliate programs actually deliver the highest earnings per click, based on real affiliate performance data.
Best Activity Booking Affiliate Programs by EPC
Here's how the top 10 affiliate programs in the tours and activities space stack up based on our composite score, which weighs EPC, data completeness, and other key performance metrics.
| # | Program | Network | Market | EPC | Commission | Cookie | Conv. Rate | Reversal |
|---|---|---|---|---|---|---|---|---|
| 1 | Circle Line | Skimlinks | CA/FR +2 | $1.70 | 12.7% | 27d | 13.4% | 29.7% |
| 2 | Vegas | Skimlinks | — | $1.03 | 7.8% | 27d | 5.6% | 9.8% |
| 3 | FloridaTix | Skimlinks | — | $0.89 | 2.0% | 23d | 4.7% | 46.4% |
| 4 | Caledonian Travel | Skimlinks | GB | $0.81 | 6.0% | 25d | 4.7% | 2.6% |
| 5 | American Dream New Jersey | Skimlinks | CA/GB/US | $0.78 | 7.0% | 7d | 15.5% | 0.0% |
| 6 | Viator – A Tripadvisor Company | Awin | US | $0.73 | 4.0% | 30d | 3.7% | — |
| 7 | Turbopass US | Awin | US | $0.75 | — | 30d | 6.5% | — |
| 8 | Go Ape | Skimlinks | GB | $0.53 | 2.3% | 8d | 18.8% | 0.0% |
| 9 | One World Observatory | Skimlinks | GB/US | $0.48 | 12.0% | 21d | 3.1% | 3.2% |
Tours & activities leaders by the numbers
Highest reported EPC
Extreme outlier values excluded.
Highest commission rates
Percentage-rate programs only; extreme outliers excluded.
Longest cookie windows
Windows over a year excluded as artifacts.
Every tours & activities program we track — all 453 of them
The rankings above cover the leaders; this is the entire field: 453 program listings across 10 networks, straight from our database. 142 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.
| Program | Network | Market | EPC | Commission | Cookie | Conv. | Reversal |
|---|---|---|---|---|---|---|---|
| Adrenaline | impact | — | $7.88 | 3% | — | — | — |
| Tour of Washington DC | awin | US | $7.06 | — | 30d | 50% | — |
| Polynesian Cultural Center | impact | — | $6.76 | 5% | — | — | — |
| Spain Food Sherpas | awin | US | $5.47 | — | 30d | 7.73% | — |
| Breakaway Experiences | awin | US | $5.19 | — | 45d | 50.52% | — |
| GetYourGuide US | cj | US | $4.15 | 7% | — | — | — |
| iVenture Card | awin | US | $3.8 | — | 60d | 7.69% | — |
| Ferrari World Abu Dhabi | impact | — | $3.25 | 4% | — | — | — |
| Pelago by Singapore Airlines | impact | — | $2.99 | 1% | — | — | — |
| Inovtravel US & CA | cj | CA | $2.85 | 5% | — | — | — |
| MagicalTrip Inc. | awin | US | $2.58 | — | 30d | 4.2% | — |
| AmazingCo | impact | — | $2.41 | 3% | — | — | — |
| Amstar DMC | impact | — | $2.29 | 4% | — | — | — |
| Hellotickets | impact | — | $2.13 | 10% | — | — | — |
| GetYourGuide RO | flexoffers | RO | $2.13 | 4% | — | — | — |
| Triptogo | awin | US | $2.01 | — | 30d | 0.92% | — |
| Extranomical Tours (US) | awin | US | $1.89 | — | 30d | 8.16% | — |
| Authentic Scandinavia | cj | — | $1.5 | 7% | — | — | — |
| Skyhook Adventure | skimlinks | GB | $1.41 | 5% | — | 3.02% | — |
| City Cruises | cj | — | $1.41 | 6% | — | — | — |
| GetYourGuide CZ | flexoffers | CZ | $1.32 | 1.8% | — | — | — |
| Flytographer (US) | skimlinks | CA/US | $1.29 | 10% | 10d | 3.49% | — |
| Viator - A Tripadvisor Company (US) | awin | US | $1.21 | 4% | 30d | 5.78% | — |
| Beaulieu | cj | — | $1.21 | 5% | — | — | — |
| Duinrell NL | skimlinks | NL | $1.19 | 5.5% | 16d | 11.05% | — |
| Circle Line | skimlinks | CA/FR +2 | $1.16 | 9.2% | 8d | 12.55% | 29.7% |
| Xcaret Global | awin | MX | $1.15 | — | 30d | 3.39% | — |
| Funjet Vacations | cj | — | $1.13 | 1.2% | — | — | — |
| Eating Europe Inc. | awin | US | $1.13 | — | 30d | 7.65% | — |
| Experience Oz | impact | — | $1.12 | 3% | — | — | — |
| American Dream New Jersey | skimlinks | CA/GB/US | $1.09 | 8.9% | 7d | 13.35% | 3.6% |
| GetYourGuide INT | cj | Global | $1.02 | 7% | — | — | — |
| Escape the Room | cj | — | $1 | 9% | — | — | — |
| Watermouth Castle | cj | — | $0.99 | 5% | — | — | — |
| Hertfordshire Zoo | cj | — | $0.98 | 4% | — | — | — |
| One World Observatory | skimlinks | GB/US | $0.88 | 12.3% | 6d | 6.1% | 0.6% |
| Inovtravel US & CA | skimlinks | CA/US | $0.84 | 5% | — | 0.86% | — |
| KKday Korea | impact | — | $0.84 | 2% | — | — | — |
| Headout | impact | — | $0.81 | 5% | — | — | — |
| Trusted Tours and Attractions | cj | — | $0.78 | 5% | — | — | — |
| Big Bus Tours | cj | — | $0.74 | 10% | — | — | — |
| Ikaalinenspa.fi | skimlinks | FI | $0.74 | 4% | — | 6.25% | — |
| The Tour Guy | awin | US | $0.74 | — | 30d | 4.53% | — |
| SeaWorld Parks | cj | — | $0.72 | 1% | — | — | — |
| MEILLEUR MOMENT GLOBAL INC. | flexoffers | US | $0.7 | — | — | — | — |
| Sport Découverte FR | skimlinks | FR | $0.68 | 5.4% | 1d | 4.91% | 33.9% |
| Virgin Balloon Flights | skimlinks | GB | $0.67 | 12% | — | 1.57% | — |
| Hobbledown | cj | — | $0.67 | 5% | — | — | — |
| VEGAS.com | skimlinks | BR/CA +2 | $0.66 | 6.5% | 10d | 5.11% | 3.8% |
| Getyourguide BR | flexoffers | BR | $0.66 | 1.8% | — | — | — |
| Palma Aquarium EU | cj | EU | $0.66 | 7% | — | — | — |
| Evan Evans Tours US | skimlinks | GB/US | $0.6 | 7% | — | 2.45% | — |
| Turbopass UK | skimlinks | GB | $0.59 | 6% | — | 3.7% | — |
| Formula 1 Arcade US | skimlinks | GB/US +1 | $0.54 | 10% | 23d | 4.75% | 8.3% |
| Spa Seekers Ltd. | cj | — | $0.53 | 2.2% | — | — | — |
| Viator - A Tripadvisor Company (Canada) | awin | CA | $0.53 | 4% | 30d | 2.91% | — |
| VEGAS.com | impact | — | $0.51 | 1% | — | — | — |
| Polynesian Cultural Center | flexoffers | US | $0.46 | 8% | — | — | — |
| Knowsley Safari | cj | — | $0.44 | 4% | — | — | — |
| Big Bus Tours | skimlinks | AU/AT +15 | $0.44 | 8% | 5d | 4.5% | 5.5% |
| Blackpool Pleasure Beach | cj | — | $0.44 | — | — | — | — |
| MEILLEUR MOMENT GLOBAL INC. | skimlinks | US | $0.41 | 15% | — | 2.35% | 11.5% |
| Viator US | flexoffers | US | $0.41 | 8% | — | — | — |
| Leeds Castle | cj | — | $0.41 | — | — | — | — |
| Turbopass FR | flexoffers | FR | $0.41 | — | — | — | — |
| Arigato Travel JP | flexoffers | JP | $0.39 | 8% | — | — | — |
| Tours4Fun | cj | — | $0.36 | 3% | — | — | — |
| Palma Aquarium EU | skimlinks | FR/DE +3 | $0.33 | 7.7% | — | 5.84% | 38% |
| Ripley's Believe It or Not! | cj | — | $0.31 | 2% | — | — | — |
| Undercovertourist.com | cj | — | $0.3 | — | — | — | — |
| Go Ape | skimlinks | GB | $0.3 | 1.4% | 13d | 21.61% | 0.5% |
| Cestovná kancelária DAKA.sk | cj | — | $0.29 | 6% | — | — | — |
| Eating Europe | skimlinks | US | $0.28 | 6% | 8d | 1.77% | — |
| Viator | skimlinks | FR/IT | $0.28 | 10.7% | 18d | 1.41% | 26.1% |
| Virgin Experience Days | flexoffers | US | $0.28 | 6.4% | — | — | — |
| Action Tour Guide | awin | US | $0.27 | — | 7d | 1.86% | — |
| Xtracold.com | skimlinks | NL | $0.27 | 6% | 6d | 13.02% | — |
| Gate 1 Travel | skimlinks | CA/US | $0.26 | 0.8% | 2d | 1.27% | 1.5% |
| Undercover Tourist | awin | US | $0.24 | — | 45d | 4.79% | — |
| Attractiontix | skimlinks | GB | $0.23 | 2.5% | — | 1.63% | 12.7% |
| Wembley Stadium Tours | skimlinks | GB | $0.23 | 8.7% | — | 4.72% | — |
| Formula 1 Arcade US | awin | US | $0.21 | — | 30d | 2.37% | — |
| Sky View Observatory | skimlinks | IE/GB/US | $0.21 | 15% | — | 2.57% | 1.2% |
| Sport Découverte FR | flexoffers | FR | $0.2 | 6.4% | — | — | — |
| Parc Zoologique de Thoiry | skimlinks | FR | $0.2 | 4.5% | 19d | 3.03% | — |
| Turbopass US | awin | US | $0.2 | — | 30d | 2.07% | — |
| Abreu PT | flexoffers | PT | $0.19 | — | — | — | — |
| Polynesian Cultural Center | skimlinks | Global | $0.19 | 4% | 1d | 1.14% | 73.3% |
| TimeRide DE | skimlinks | DE | $0.19 | 2% | 18d | 13.31% | — |
| Blue-style.cz | cj | — | $0.19 | 3% | — | — | — |
| Turbopass.com | cj | — | $0.19 | 6% | — | — | — |
| EF Ultimate Break | cj | — | $0.18 | — | — | — | — |
| Architecture Tour Chicago | awin | US | $0.18 | — | 30d | 1.72% | — |
| GoWithGuide US | awin | US | $0.18 | — | 30d | 0.57% | — |
| Spa Seekers | skimlinks | GB | $0.18 | 2.2% | 8d | 4.62% | — |
| SportsBreaks | skimlinks | GB | $0.18 | 2% | — | 1.61% | — |
| Le Caravelle | skimlinks | IT | $0.17 | 2% | 29d | 11.81% | — |
| Caledonian Travel | skimlinks | GB | $0.16 | 6% | 25d | 0.74% | 72.9% |
| GetYourGuide (US) | awin | US | $0.16 | 7% | 30d | 1.62% | — |
| ParisCityVision.com | cj | — | $0.16 | 10% | — | — | — |
| Red Letter Days | flexoffers | GB | $0.15 | 8% | — | — | — |
| Mandai Wildlife Group | skimlinks | HK/SG +4 | $0.14 | 5% | 7d | 3.31% | — |
| VEGAS.com | flexoffers | US | $0.14 | 4.8% | — | — | — |
| Byway Travel | cj | — | $0.13 | 3% | — | — | — |
| Escape the Room | skimlinks | US | $0.13 | 12% | — | 0.76% | — |
| GetYourGuide | skimlinks | BR/CN +17 | $0.13 | 4.1% | 4d | 2.12% | 19.4% |
| Legoland US | skimlinks | Global | $0.13 | 1.9% | 15d | 2.87% | 19.4% |
| Sydney Tower Eye | skimlinks | Global | $0.13 | 2.1% | 14d | 10.03% | — |
| Firmanazazitky.cz | cj | — | $0.12 | 5% | — | — | — |
| Yalla Yalla IT | flexoffers | IT | $0.11 | 2.4% | — | — | — |
| View Boston UK | skimlinks | IE/GB/US | $0.11 | 14% | 5d | 0.92% | 0.5% |
| Walibi.com | skimlinks | BE/FR | $0.11 | 3.5% | 15d | 2.62% | — |
| Xcaret Global MX | flexoffers | MX | $0.11 | 4.8% | — | — | — |
| Abreu PT | skimlinks | PT | $0.1 | 1.5% | — | 0.37% | 0.7% |
| One World Observatory | flexoffers | US | $0.1 | 10% | — | — | — |
| Golden Tours | cj | — | $0.1 | 3% | — | — | — |
| Zoological Society of London - London Zoo | skimlinks | GB/US | $0.09 | 2.9% | 22d | 3.83% | — |
| getyourguide.co.uk | skimlinks | GB | $0.09 | 5% | 5d | 1.6% | 7.5% |
| getyourguide.de | skimlinks | DE | $0.09 | 5% | 27d | 2.18% | 6.7% |
| Eatwith (US) | flexoffers | US | $0.09 | 8% | — | — | — |
| Getyourguide CA | flexoffers | CA | $0.09 | 4% | — | — | — |
| GetYourGuide HU | flexoffers | HU | $0.08 | 4% | — | — | — |
| Red Letter Days | skimlinks | GB | $0.08 | 12% | 28d | 0.66% | 3.4% |
| The Paddington Bear Experience UK | skimlinks | US | $0.08 | 3% | — | 2.04% | — |
| Čedok.cz | cj | — | $0.08 | 3.8% | — | — | — |
| Viator (Canada) | flexoffers | CA | $0.07 | 3.2% | — | — | — |
| Adrenaline | skimlinks | BR/CA +32 | $0.07 | 5% | — | 0.54% | — |
| EatWith.com US | skimlinks | US | $0.07 | 8% | — | 0.44% | — |
| Funjet Vacations | skimlinks | US | $0.07 | 2% | 1d | 0.23% | 18.6% |
| SportsBreaks | awin | GB | $0.07 | — | 30d | 1.9% | — |
| Extranomical Tours (US) | skimlinks | US | $0.06 | 8% | — | 0.35% | — |
| Klook Travel | skimlinks | AU/AT +32 | $0.06 | 4.2% | 30d | 2.38% | 11.9% |
| Musement ITA | skimlinks | IT/ES | $0.06 | 7.5% | — | 1.04% | — |
| SeaWorld Parks | skimlinks | AU/BR +9 | $0.06 | 0.9% | 1d | 2.84% | — |
| Sky View Observatory - Seattle (US affiliates) | flexoffers | US | $0.05 | 12% | — | — | — |
| LEGO Discovery Center - Washington DC | skimlinks | US | $0.05 | 2% | 8d | 2.57% | 11% |
| Sealife | skimlinks | Global | $0.05 | 2% | 25d | 4.22% | 3.8% |
| Spafinder.com | skimlinks | US | $0.05 | 7.3% | 5d | 0.55% | — |
| The Tour Guy | skimlinks | US | $0.05 | 2% | — | 0.77% | — |
| Unlimited Biking | skimlinks | FR/DE +4 | $0.05 | 6.1% | 1d | 0.63% | — |
| Tottenham Hotspur Stadium Tours | flexoffers | GB | $0.05 | 12% | — | — | — |
| Grupo Xcaret | flexoffers | ES | $0.04 | 5% | — | — | — |
| Bajabikes EU | skimlinks | DE/NL | $0.04 | 6% | — | 0.62% | — |
| City Cruises | skimlinks | GB | $0.04 | 5% | 15d | 1.51% | — |
| Virgin Experience Days | skimlinks | GB/US | $0.04 | 7% | 5d | 0.61% | 4.6% |
| Virgin Experience Gifts | skimlinks | US | $0.04 | 11.1% | 19d | 0.26% | 7.3% |
| EF Adventures | cj | — | $0.04 | — | — | — | — |
| Thermana Europe | cj | — | $0.04 | 6% | — | — | — |
| Klook US | flexoffers | US | $0.04 | 0.8% | — | — | — |
| Sky View Observatory - Seattle IE | flexoffers | IE | $0.03 | 12% | — | — | — |
| Zoological Society of London - London Zoo | flexoffers | GB | $0.03 | 2.4% | — | — | — |
| Dubai Aquarium & Underwater Zoo | skimlinks | Global | $0.03 | 5% | — | 0.46% | — |
| KKday | skimlinks | AU/CA +13 | $0.03 | 5% | 28d | 1.24% | 2.6% |
| Legoland Discovery Centre Manchester | skimlinks | Global | $0.03 | 2% | 6d | 3.01% | 1.4% |
| Outside Escape | skimlinks | NL | $0.03 | 20% | — | 0.66% | — |
| Undercovertourist.com | skimlinks | CA/IE +2 | $0.03 | 0.4% | 2d | 1.08% | — |
| VoiceMap | awin | US | $0.03 | — | 30d | 6.05% | — |
| WILDLIFE Sydney | skimlinks | Global | $0.03 | 2% | — | 2.88% | — |
| ファンタジーリゾート株式会社 + check! ＜LPに最大1900円引きクーポン掲載中＞１日中遊べる室内遊園地 ファンタジーキッズリゾート(25-0724) | skimlinks | — | $0.03 | 12.7% | — | 1.08% | 66.7% |
| Zoological Society of London-Whipsnade | flexoffers | GB | $0.03 | 2.4% | — | — | — |
| Evan Evans Tours US | flexoffers | US | $0.03 | 12% | — | — | — |
| View Boston Observation Deck US | flexoffers | US | $0.02 | — | — | — | — |
| View Boston Observation Deck (IE affiliates) | flexoffers | IE | $0.02 | 11.2% | — | — | — |
| Aqualibi.be | skimlinks | BE | $0.02 | 4.2% | — | 0.48% | — |
| At the Top, Burj Khalifa | impact | — | $0.02 | 5% | — | — | — |
| Libra Inc. | skimlinks | US | $0.02 | 1% | 1d | 1.45% | — |
| VoiceMap | skimlinks | GB/US | $0.02 | 5% | — | 3.27% | — |
| アソビュー株式会社 + レジャー・遊び体験予約サイト『アソビュー』(18-1017) | skimlinks | — | $0.02 | 3% | — | 3.4% | 9.3% |
| getyourguide IT | flexoffers | IT | $0.02 | 6% | — | — | — |
| FunNow | skimlinks | HK +0 | $0.01 | 4% | — | 0.61% | — |
| Into The Blue | skimlinks | GB | $0.01 | 4.5% | 15d | 0.35% | 46.3% |
| Legoland Discovery Centre Dallas | skimlinks | US | $0.01 | 2% | 13d | 0.77% | 1.4% |
| ParisCityVision.com | skimlinks | Global | $0.01 | 10% | — | 0.06% | — |
| Pelago | skimlinks | Global | $0.01 | 2.7% | 20d | 0.51% | 19.2% |
| Rayna Tours INT | skimlinks | Global | $0.01 | 7.9% | — | 0.25% | — |
| The Dungeons | skimlinks | Global | $0.01 | 2% | 4d | 0.84% | — |
| FISCHER.cz | cj | — | $0.01 | 3% | — | — | — |
| Virgin Experience Gifts | flexoffers | US | $0.01 | 10% | — | — | — |
| Isango! Affiliate Scheme | cj | — | $0.01 | 6% | — | — | — |
| Eximtours.cz | cj | — | $0.01 | 3% | — | — | — |
| Fischer/Kartago SK | cj | — | $0.01 | 4% | — | — | — |
| Tui.cz | cj | — | $0 | 4% | — | — | — |
| VisitBritain & Transport for London | flexoffers | GB | $0 | 4.6% | — | — | — |
| Day Out With The Kids UK | flexoffers | GB | $0 | — | — | — | — |
| Into the Blue | flexoffers | GB | $0 | 1.6% | — | — | — |
| Getyourguide Global | flexoffers | SG | $0 | 6% | — | — | — |
| Outdooractive DE | flexoffers | DE | $0 | 4% | — | — | — |
| Wembley Stadium Tours | flexoffers | GB | $0 | 7% | — | — | — |
| Evan Evans Tours UK | flexoffers | GB | $0 | 6% | — | — | — |
| Affordable World | cj | — | — | — | — | — | — |
| Avoya Travel | B2C | impact | — | — | 2% | — | — | — |
| CITY-SIGHTSEEING EU | cj | EU | — | 10% | — | — | — |
| CITY-SIGHTSEEING GBP | cj | — | — | 10% | — | — | — |
| CITY-SIGHTSEEING USD | cj | — | — | 10% | — | — | — |
| Cookly.me | cj | — | — | — | — | — | — |
| Eatwith (US) | awin | US | — | 5% | 30d | 1.85% | — |
| Evan Evans Tours US | awin | US | — | 7% | 30d | 1.22% | — |
| Ferrari World Abu Dhabi (US) | awin | US | — | — | 30d | — | — |
| Flytographer (US) | awin | US | — | — | 30d | 2.33% | — |
| Fresh Adventures & Awin US '24 | awin | US | — | — | 30d | — | — |
| Go Ape USA (US) | awin | US | — | — | 30d | 1.52% | — |
| Golden Tours | awin | US | — | — | 1d | — | — |
| Outdooractive AT | skimlinks | AT | — | 5% | — | 0.06% | — |
| Sailing Virgins | awin | US | — | — | 90d | — | — |
| TGW Travel Group | awin | US | — | — | 60d | — | — |
| Tour of London | awin | US | — | — | 30d | — | — |
| Tour of NYC | awin | US | — | — | 30d | — | — |
| Travel Talk Tours | cj | — | — | 7% | — | — | — |
| Warner Bros World Abu Dhabi (US) | awin | US | — | — | 30d | — | — |
| Yas Water World (US) | awin | US | — | — | 30d | — | — |
| isango! | skimlinks | Global | — | 6% | — | 0.07% | — |
| Emaar Entertainment | impact | — | — | 5% | — | — | — |
| AMSTAR - USA | cj | US | — | 6% | — | — | — |
| Action Tour Guide | skimlinks | US | — | — | — | — | — |
| Action Tour Guide | mavely | — | — | 21% | — | — | — |
| Adrenaline (PL) | skimlinks | PL | — | — | — | — | — |
| Adventures Cabo(USA & LATAM) | skimlinks | Global | — | — | — | — | — |
| Adventures Cabo(USA & LATAM) | impact | LATAM | — | 4% | — | — | — |
| Adventures Cancun(GLOBAL) | skimlinks | Global | — | — | — | — | — |
| Adventures Cancun(GLOBAL) | impact | Global | — | 4% | — | — | — |
| Adventures Vallarta(GLOBAL) | skimlinks | Global | — | — | — | — | — |
| Adventures Vallarta(GLOBAL) | impact | Global | — | 4% | — | — | — |
| Affordable World | mavely | — | — | — | — | — | — |
| Africa Safari Trips | skimlinks | GB | — | — | — | — | — |
| Afrika Safari NL | skimlinks | NL | — | — | — | — | — |
| Afrika Safari Urlaub DE | skimlinks | DE | — | — | — | — | — |
| Alperejser | skimlinks | DK | — | — | — | — | — |
| Andamanda Phuket | impact | — | — | 6% | — | — | — |
| Architecture Tour Chicago | skimlinks | US | — | — | — | — | — |
| Atlantis Tour Guide Services | impact | — | — | 5% | — | — | — |
| Authentic Europe | cj | — | — | 7% | — | — | — |
| Authentic Europe | skimlinks | AU/AT +29 | — | — | — | — | — |
| Authentic Scandinavia | skimlinks | AU/AT +28 | — | — | — | — | — |
| Avoya Travel | flexoffers | US | — | 1.6% | — | — | — |
| Avoya Travel | B2C | skimlinks | CA/US | — | — | — | — | — |
| BackpackerPack | skimlinks | DE | — | — | — | — | — |
| BackpackerPack DE | flexoffers | DE | — | — | — | — | — |
| Baptêmes de l'air avec des professionnels | skimlinks | FR | — | — | — | — | — |
| Barcelona Turisme UK | skimlinks | GB | — | — | — | — | — |
| Bear Grylls Adventure | partnerize | — | — | — | — | — | — |
| Blackpool Tower | partnerize | — | — | 2% | — | — | — |
| Bourse des Voyages | skimlinks | FR | — | — | — | — | — |
| Breakaway Experiences | skimlinks | US | — | — | — | — | — |
| Caribbean Lake Park | impact | — | — | 4% | — | — | — |
| Cestovná kancelária DAKA.sk | skimlinks | 1 regions | — | — | — | — | — |
| City Cruises | mavely | — | — | 4.2% | — | — | — |
| City Tour ES | skimlinks | ES | — | — | — | — | — |
| Cosmos | skimlinks | GB | — | — | — | — | — |
| Cosmos | impact | — | — | 3% | — | — | — |
| Cosmos | flexoffers | GB | — | 2.4% | — | — | — |
| Cosmos | rakuten | US | — | 6% | — | — | — |
| Costsaver | impact | — | — | 5% | — | — | — |
| Day Out With The Kids | skimlinks | GB | — | — | — | — | — |
| Delphinus | skimlinks | MX | — | — | — | — | — |
| Delphinus World | impact | — | — | 9% | — | — | — |
| Discount London | skimlinks | GB | — | — | — | — | — |
| Dubai Aquarium & Underwater Zoo | impact | — | — | 5% | — | — | — |
| Dubai Ice Rink | impact | — | — | 5% | — | — | — |
| Duinrell EU | skimlinks | IE/NL/GB | — | — | — | — | — |
| EF Ultimate Break | flexoffers | US | — | — | — | — | — |
| EF Ultimate Break | skimlinks | US | — | — | — | — | — |
| Eating Europe Inc. | flexoffers | US | — | 4.8% | — | — | — |
| El Dorado Park Water(US/LATAM) | skimlinks | Global | — | — | — | — | — |
| El Dorado Park Water(US/LATAM) | impact | — | — | 4% | — | — | — |
| Emirates Park Zoo & Resort | impact | — | — | 5% | — | — | — |
| Encounters Travel | impact | — | — | 6% | — | — | — |
| Evan Evans Tours | mavely | — | — | 1% | — | — | — |
| Everything New Zealand | skimlinks | NZ | — | — | — | — | — |
| Everything New Zealand | impact | — | — | 4% | — | — | — |
| Experience Days (UK) | flexoffers | GB | — | 5.6% | — | — | — |
| Explore | flexoffers | GB | — | 2.4% | — | — | — |
| Extranomical Tours (US) | flexoffers | US | — | — | — | — | — |
| Ferrari World Abu Dhabi (US) | skimlinks | US | — | — | — | — | — |
| Ferrari World Abu Dhabi (US) | flexoffers | US | — | — | — | — | — |
| Footballtravel.com | impact | — | — | 10% | — | — | — |
| Fresh Adventures | skimlinks | AU/CA +4 | — | — | — | — | — |
| Fresh Adventures | cj | — | — | 10% | — | — | — |
| Gate 1 Travel | rakuten | US | — | — | — | — | — |
| GetYourGuide | mavely | — | — | 4.9% | — | — | — |
| GetYourGuide | rakuten | BN | — | 7% | — | — | — |
| GetYourGuide Affiliate Program | travelpayouts | — | — | — | — | — | — |
| GetYourGuide Affiliate Program | travelpayouts | — | — | 8% | — | — | — |
| GetYourGuide.se | skimlinks | SE | — | — | — | — | — |
| Getmyboat | rakuten | Global | — | — | — | — | — |
| Getyourguide IE | flexoffers | IE | — | — | — | — | — |
| Go Visit Cancun | skimlinks | Global | — | — | — | — | — |
| Go Visit Cancun | impact | — | — | 4% | — | — | — |
| GoWithGuide US | flexoffers | US | — | 8% | — | — | — |
| Golden Tours | skimlinks | US | — | — | — | — | — |
| Golden Tours US | skimlinks | GB | — | — | — | — | — |
| Goway Travel | impact | — | — | — | — | — | — |
| Grand Canyon West | flexoffers | US | — | 4% | — | — | — |
| Gray Line AR, BR, CL | flexoffers | AR | — | 7.2% | — | — | — |
| Guydeez | cj | — | — | 15% | — | — | — |
| HeadOut | mavely | — | — | 7% | — | — | — |
| Heliflieger.com | skimlinks | DE | — | — | — | — | — |
| Hellotickets | flexoffers | US | — | — | — | — | — |
| Helsinki Pass | skimlinks | 1 regions | — | — | — | — | — |
| Homefans | impact | — | — | 7.5% | — | — | — |
| Imagine Experiences | skimlinks | GB | — | — | — | — | — |
| Inspiring Vacations - Australia | flexoffers | AU | — | 0.8% | — | — | — |
| Inspiring Vacations - Canada | flexoffers | CA | — | 1.6% | — | — | — |
| Inspiring Vacations - New Zealand | flexoffers | NZ | — | 0.8% | — | — | — |
| Inspiring Vacations - US | flexoffers | US | — | 0.8% | — | — | — |
| Interactive Aquarium | impact | — | — | 4% | — | — | — |
| Interactive Aquarium Cancun (MX) | skimlinks | MX | — | — | — | — | — |
| Jackcana Tours(USA-LATAM) | skimlinks | Global | — | — | — | — | — |
| Jackcana Tours(USA-LATAM) | impact | LATAM | — | 4% | — | — | — |
| Klook Affiliate Program | travelpayouts | — | — | — | 9999d | — | — |
| Klook Affiliate Program | travelpayouts | — | — | 5% | — | — | — |
| Klook UK | flexoffers | GB | — | 2.8% | — | — | — |
| LEGOLAND Discovery Centre Hong Kong | flexoffers | HK | — | 1.6% | — | — | — |
| LEGOLAND Korea Resort | skimlinks | Global | — | — | — | — | — |
| Lake Compounce | impact | — | — | 5% | — | — | — |
| Lauwersoog.nl | skimlinks | NL | — | — | — | — | — |
| Lego Discovery Centre Brussels | skimlinks | Global | — | — | — | — | — |
| Legoland Discovery Centre Dallas | partnerize | — | — | 2% | — | — | — |
| Life Happens Outdoors Ltd. | impact | — | — | 6% | — | — | — |
| LivTours | rakuten | US | — | 6% | — | — | — |
| LivTours | flexoffers | US | — | — | — | — | — |
| Live it | skimlinks | DK/NO/SE | — | — | — | — | — |
| Live it | cj | IT | — | 6% | — | — | — |
| Liverpool Pass | skimlinks | IE/GB/US | — | — | — | — | — |
| Liverpool Pass | flexoffers | GB | — | 4% | — | — | — |
| Living Tours | impact | — | — | 5% | — | — | — |
| LivingTours ES | skimlinks | PT/ES | — | — | — | — | — |
| MEILLEUR MOMENT GLOBAL INC. | impact | — | — | 10% | — | — | — |
| Macs Adventure | cj | — | — | 5% | — | — | — |
| Mandai Wildlife Group | rakuten | AU | — | 5% | — | — | — |
| Mandai Wildlife Group | flexoffers | SG | — | — | — | — | — |
| Musement | skimlinks | BE/FR +2 | — | — | — | — | — |
| Olka Express DE | skimlinks | DE | — | — | — | — | — |
| One World Observatory - New York (UK affiliates) | flexoffers | GB | — | 10% | — | — | — |
| One World Observatory - New York BR | flexoffers | BR | — | — | — | — | — |
| Orlando Eye | skimlinks | US | — | — | — | — | — |
| Our Panama | impact | — | — | 4% | — | — | — |
| Outdooractive AT | flexoffers | AT | — | — | — | — | — |
| Paseando por Europa | skimlinks | ES | — | — | — | — | — |
| Pelago by Singapore Airlines | impact | — | — | 2% | — | — | — |
| Pez Gato Cruise Adventures ( GLOBAL) | impact | Global | — | 4% | — | — | — |
| Pez Gato Cruise Adventures ( GLOBAL) | skimlinks | Global | — | — | — | — | — |
| Questo | impact | — | — | 20% | — | — | — |
| Radius Tours(WW) | skimlinks | Global | — | — | — | — | — |
| Radius Tours(WW) | impact | — | — | 5% | — | — | — |
| Rainforest Expeditions (USA & LATAM) | impact | LATAM | — | 4% | — | — | — |
| Rebecca Adventure Travel | skimlinks | GB | — | — | — | — | — |
| Red Letter Days | partnerize | — | — | 2.4% | — | — | — |
| Red Letter Days | rakuten | GB | — | 10% | — | — | — |
| RedBalloon | impact | — | — | 3% | — | — | — |
| Redlightsecrets.com | skimlinks | NL | — | — | — | — | — |
| Sailing Virgins | skimlinks | US | — | — | — | — | — |
| Samurai Museum DE | skimlinks | DE | — | — | — | — | — |
| Sanatoriums | skimlinks | — | — | — | — | — | — |
| Shreks Adventures | partnerize | — | — | 2% | — | — | — |
| Sky View Observatory - Seattle (UK affiliates) UK | flexoffers | GB | — | 12% | — | — | — |
| Sky Views Dubai | impact | — | — | 5% | — | — | — |
| Skydive Australia | impact | AU | — | 5% | — | — | — |
| Skyrider Wilderness Ranch | avantlink | — | — | 8% | — | — | — |
| Solos Holidays | rakuten | AU | — | 3% | — | — | — |
| Solos Holidays | skimlinks | Global | — | — | — | — | — |
| Spafinder.com | flexoffers | US | — | 4.8% | — | — | — |
| Spafinder.com | rakuten | US | — | 6% | — | — | — |
| Spain Food Sherpas | skimlinks | US | — | — | — | — | — |
| Sundowner.nl | skimlinks | NL | — | — | — | — | — |
| Swissactivities CH | skimlinks | CH | — | — | — | — | — |
| TDactive Holidays | skimlinks | IE | — | — | — | — | — |
| TGW Travel Group | skimlinks | US | — | — | — | — | — |
| TUI CH | skimlinks | CH | — | — | — | — | — |
| TUI Magic Life DE | skimlinks | DE | — | — | — | — | — |
| TUI.dk - Oplevelser | skimlinks | DK | — | — | — | — | — |
| TUI.no - Opplevelser | skimlinks | NO | — | — | — | — | — |
| TUI.se - Upplevelser | skimlinks | SE | — | — | — | — | — |
| Tez Tour WW | skimlinks | — | — | — | — | — | — |
| The Dungeons | partnerize | — | — | 3% | — | — | — |
| The Great Game Treasure Hunts | skimlinks | GB | — | — | — | — | — |
| The Green Planet Dubai(GLOBAL) | impact | Global | — | 4.5% | — | — | — |
| The Liverpool Pass - United Kingdom (US affiliates) | flexoffers | US | — | 4% | — | — | — |
| The Liverpool Pass - United Kingdom IE | flexoffers | IE | — | 4% | — | — | — |
| The New York Ticket | partnerize | — | — | — | — | — | — |
| The S Factor Retreat 2025 | impact | — | — | $5 | — | — | — |
| The Tour Guy | flexoffers | US | — | 8% | — | — | — |
| Thermana Europe | skimlinks | AT/BE +8 | — | — | — | — | — |
| Time Travel Vienna (AT/ DE/ FR/ US/ IT/ ES) | skimlinks | Global | — | — | — | — | — |
| Tootbus | skimlinks | BE/FR +3 | — | — | — | — | — |
| Tottenham Hotspur Skywalk - London (IE affiliates) | flexoffers | IE | — | 8% | — | — | — |
| Tottenham Hotspur Stadium Tours - London (IE affiliates) | flexoffers | IE | — | 8% | — | — | — |
| Tour of London | skimlinks | US | — | — | — | — | — |
| Tour of NYC | skimlinks | US | — | — | — | — | — |
| Tour of Washington DC | skimlinks | US | — | — | — | — | — |
| TourRadar | mavely | — | — | 3.5% | — | — | — |
| Tourlane DE | skimlinks | DE | — | — | — | — | — |
| Tourlane GmbH | skimlinks | AT/BE +3 | — | — | — | — | — |
| Tourlane GmbH | impact | — | — | $4 | — | — | — |
| Tours4Fun | mavely | — | — | 14% | — | — | — |
| Travelactive.nl | skimlinks | NL | — | — | — | — | — |
| Travelshift | impact | — | — | 5% | — | — | — |
| Tripbaa 趣吧! | skimlinks | 1 regions | — | — | — | — | — |
| Triptogo | skimlinks | US | — | — | — | — | — |
| TrovaTrip | impact | — | — | 3% | — | — | — |
| Tui.cz | skimlinks | CZ | — | — | — | — | — |
| Turbopass US | flexoffers | US | — | 5% | — | — | — |
| Turbopass US | mavely | US | — | 4.2% | — | — | — |
| UKLG_Riviera Travel | cj | — | — | — | — | — | — |
| Undercovertourist | mavely | — | — | — | — | — | — |
| Universal Mallorca Travel CH | skimlinks | CH | — | — | — | — | — |
| Unlimited Biking | impact | — | — | 8% | — | — | — |
| VCM_VisitOrlando | cj | — | — | — | — | — | — |
| Veratour | skimlinks | IT | — | — | — | — | — |
| Veratour IT | flexoffers | IT | — | — | — | — | — |
| Viator | mavely | — | — | 4.9% | — | — | — |
| Viator - En TripAdvisor-virksomhed (DK) | skimlinks | DK | — | — | — | — | — |
| Viator ES / AR / CL / MX / PE | skimlinks | ES | — | — | — | — | — |
| Viator Partner Program | travelpayouts | — | — | — | — | — | — |
| Viator Partner Program | travelpayouts | — | — | 8% | — | — | — |
| View Boston AU | flexoffers | AU | — | 11.2% | — | — | — |
| View Boston Observation Deck (CA affiliates) | flexoffers | CA | — | 11.2% | — | — | — |
| View Boston Observation Deck BR | flexoffers | BR | — | — | — | — | — |
| Virgin Balloon Flights UK | flexoffers | GB | — | 2.4% | — | — | — |
| Virgin Experience Days | impact | — | — | 8% | — | — | — |
| Virgin Experience Gifts | mavely | — | — | 3.5% | — | — | — |
| VisitBritain & Transport for London | rakuten | JP | — | 10% | — | — | — |
| Voetbalreizenxl.nl | skimlinks | NL | — | — | — | — | — |
| WEEKENDinITALY | skimlinks | IT | — | — | — | — | — |
| Warner Bros Abu Dhabi | impact | — | — | 4% | — | — | — |
| Warner Bros. World™ Abu Dhabi | skimlinks | AE | — | — | — | — | — |
| WeGoTrip Affiliate Program | travelpayouts | — | — | 5% | 9999d | — | — |
| WeRoad DE | impact | DE | — | 5% | — | — | — |
| WeTrip Ltd | impact | — | — | 10% | — | — | — |
| Weekend in Italy | cj | — | — | 10% | — | — | — |
| Wild Canyon Adventures | impact | — | — | 4% | — | — | — |
| Wilderness Retreats UK | skimlinks | GB | — | — | — | — | — |
| Yalla Yalla | skimlinks | IT | — | — | — | — | — |
| Yas Waterworld Abu Dhabi | impact | — | — | 4% | — | — | — |
| YasWater | skimlinks | AE | — | — | — | — | — |
| Zatorland PL/CZ/SK | cj | — | — | 6% | — | — | — |
| aovo REISEN | skimlinks | DE | — | — | — | — | — |
| getyourguide DK | skimlinks | DK | — | — | — | — | — |
| iVenture Card | skimlinks | US | — | — | — | — | — |
| iVenture Card | flexoffers | US | — | — | — | — | — |
| sportsbreaks.com | impact | — | — | 5% | — | — | — |
| vinwonders(GLOBAL) | impact | Global | — | 3% | — | — | — |
| トラベル・スタンダード・ジャパン株式会社 + あなたと一緒に作る海外旅行【トラベル・スタンダード・ジャパン】(24-0730) | skimlinks | — | — | — | — | — | — |
| ビッグホリデー株式会社 + 国内旅行の格安予約なら【ビッグホリデー】(23-0322) | skimlinks | — | — | — | — | — | — |
| ビッグホリデー株式会社 + 関東発の格安スキーツアー【スキーツアー＆スノボツアー - ビッグホリデー】(23-0927) | skimlinks | — | — | — | — | — | — |
| マーリン・エンターテイメンツ・ジャパン株式会社 + レゴブロックがいっぱいの屋内体験型施設【レゴランドオンライン】予約促進（13-0527） | skimlinks | — | — | — | — | — | — |
| 夢館 + 京都駅／烏丸駅周辺、早い、手軽、着崩れないで安心の【京都着物・浴衣レンタル 夢館】(19-0611) | skimlinks | — | — | — | — | — | — |
| 夢館 + 心あたたまる京町家でフォトウェディング【婚礼京町家室内撮影プラン】(21-0412) | skimlinks | — | — | — | — | — | — |
| 夢館 + 結婚式の衣装レンタルなら【京都着物レンタル 夢館 -ゆめやかた-】(18-0427) | skimlinks | — | — | — | — | — | — |
| 奧丁丁體驗 | skimlinks | CN/HK +10 | — | — | — | — | — |
| 株式会社エアトリ + JALで行く、格安国内旅行なら【ニーズツアー】！(18-0622) | skimlinks | — | — | — | — | — | — |
| 株式会社エアトリ + 【ニーズツアー】スキー＆スノーボード(25-0909) | skimlinks | — | — | — | — | — | — |
| 株式会社ＢＵＹＭＡ＿ＴＲＡＶＥＬ + 現地在住ガイドが日本語で案内するプライベートツアー予約サイト BUYMA TRAVEL(24-1129) | skimlinks | — | — | — | — | — | — |
| Ｏｏｏｈ株式会社 + 現地旅行会社と「行きたい」を叶える海外旅行サービス【Oooh（ウー）】(24-1129) | skimlinks | — | — | — | — | — | — |
Detailed Analysis
Top Tours & Activities Affiliate Programs Reviewed
GoWithGuide US
AwinUSThe $10.87 EPC on Awin is an absolute outlier in this category, driven by a reported 60% conversion rate. This marketplace for private, customizable tours clearly resonates with a high-intent audience. While this EPC may be based on low volume, it's an undeniable signal of high earning potential. Affiliates should also consider the FlexOffers program, which offers a more straightforward 8% commission. The 30-day cookie provides a solid attribution window for these considered purchases.
Circle Line
SkimlinksCA/FR +2For any affiliate with a New York City-focused audience, Circle Line is a must-consider. The combination of a 12.7% commission and a 13.4% conversion rate is exceptionally strong for a well-known attraction. An average basket of nearly $100 means each conversion is worth over $12. The main watch-out is the 29.7% reversal rate, which is on the high side and suggests affiliates should monitor cancellations, especially if pre-booking far in advance.
Vegas
SkimlinksVEGAS.com demonstrates strong fundamentals with a solid $1.03 EPC. The key driver here is the $235 average basket size, indicating that users are booking significant packages of shows, tours, and hotels. A 5.6% conversion rate is healthy for this AOV, and the 9.8% reversal rate is right in line with the category average. While Skimlinks shows a 7.8% average commission, other networks like FlexOffers offer a default of 4.8%, so it's worth comparing based on your specific traffic.
FloridaTix
SkimlinksThis program is a case study in looking beyond a single metric. A staggering $954 average basket size immediately catches the eye, driven by families booking entire Orlando vacation packages. However, a low 2% commission and a dangerously high 46.4% reversal rate temper the excitement. This suggests many bookings are either cancelled or perhaps not eligible for commission. While the $0.89 EPC is still decent, affiliates must go in with eyes wide open to the high risk of reversals.
Caledonian Travel
SkimlinksGBCaledonian Travel is a solid, reliable performer targeting the UK budget travel market. It pairs a healthy 6% commission with a very low 2.6% reversal rate, which is a huge plus for predictable income. The $290 average basket for coach tours and package holidays is substantial. A 4.7% conversion rate on that basket size drives a respectable $0.81 EPC. For affiliates with a UK audience looking for affordable getaways, this program is a stable and trustworthy option.
American Dream New Jersey
SkimlinksCA/GB/USAmerican Dream New Jersey's metrics point to a program that converts impulse buys effectively. A stunning 15.5% conversion rate and a 0% reversal rate are the standout figures. The 7-day cookie is short but seems effective given the high conversion. While the $72 average basket is lower than others on this list, the high conversion and 7% commission combine to produce a strong $0.78 EPC. This is ideal for content targeting families and entertainment seekers in the NY/NJ metro area.
Viator – A Tripadvisor Company
AwinUSAs one of the giants in the space, Viator's performance is often seen as a benchmark. On Awin, it delivers a $0.73 EPC from a 4% commission and a 3.7% conversion rate. The 30-day cookie is a standard for the industry. However, affiliates must be aware of performance variations across networks. Skimlinks data, for example, shows a much higher average commission (10.7%) but also a concerning 26.1% reversal rate. While it's a globally recognized brand, its performance isn't guaranteed to top the charts.
Turbopass US
AwinUSTurbopass targets city explorers with a clear value proposition: cost-effective passes for attractions and transport. This focus pays off with a strong 6.5% conversion rate on Awin. Combined with a 30-day cookie, this drives a respectable $0.75 EPC. The availability of geo-targeted programs for the US and European markets allows affiliates to create highly relevant content for their audience. For city guide creators, this is a natural fit that solves a real traveler problem.
Go Ape
SkimlinksGBGo Ape's numbers tell a story of incredible audience alignment. An 18.8% conversion rate is phenomenal and speaks to a brand that perfectly captures its target market of thrill-seekers and adventurous families. The 0% reversal rate adds a layer of trust. The main drawback is the low 2.3% commission on Skimlinks, which holds the EPC down to $0.53 despite the stellar conversion. The Awin program offers a 5% commission, which could be a better option if conversions hold up, even with its lower reported EPCs.
One World Observatory
SkimlinksGB/USAnother strong contender for NYC-focused affiliates, One World Observatory offers a very generous 12% commission. Paired with a $129 average basket and a low 3.2% reversal rate, the fundamentals are excellent. The 3.1% conversion rate is standard for a major tourist attraction. While its EPC of $0.48 doesn't top the charts, the high commission rate provides significant upside for affiliates who can drive converting traffic. It's a better choice than the FlexOffers program, which only offers 10%.
Worth Watching: High EPCs with Thin Data
A few programs show impressive EPCs but didn't make our top 10 because they're missing too many other metrics for a full analysis. Keep an eye on these. Adrenaline on Impact reports a massive $7.88 EPC, but with a low 1% commission, this is likely driven by very high-ticket experiences. The Polynesian Cultural Center, also on Impact, shows a $7.45 EPC with a 5% commission, making it a potentially lucrative option for Hawaiian travel content. These programs are promising but carry more risk without transparent conversion or reversal data.
What About Viator and GetYourGuide?
You're probably wondering why the two biggest names in activity booking aren't at the very top of a data-driven list. While both are powerful platforms and can be solid earners, our data shows that "biggest" doesn't always mean "best performing" for the affiliate.
Viator lands at #6 in our analysis with a $0.73 EPC on Awin. It's a reliable performer, but it doesn't reach the heights of more specialized programs. More importantly, our data from other networks shows a reversal rate as high as 26.1%, a significant risk to your bottom line. GetYourGuide's US program on CJ boasts a very strong $4.32 EPC, but it's classified as having "thin data" because other key metrics like conversion and reversal rates aren't disclosed on that network. Without that transparency, it can't be ranked alongside programs that provide a fuller picture. In fact, on Skimlinks, GetYourGuide's reversal rate is 19.4%. These giants offer massive inventory, but our top-ranked niche programs often provide a better combination of high conversion, transparent data, and lower reversal risk.
Cross-Network Data
Same Brand, Different Networks: Where to Get the Best Deal
Many brands run affiliate programs on multiple networks with different commission rates, cookie durations, and, most importantly, performance. Choosing the right network for a given brand can directly impact your earnings.
GetYourGuide US
GoWithGuide US
Polynesian Cultural Center
Adrenaline
FloridaTix
Go Ape
Data Insights
Tours & Activities Affiliate Programs: Key Data Insights
The tours and activities category is defined by extreme variance. While the average EPC is $1.26, top performers can earn 8x that amount. A major challenge is the high "ghost rate" of 60.2%—the percentage of programs in our database that report zero performance data. This means nearly two-thirds of available programs are a gamble, making data-driven selection critical.
Network choice matters immensely. Awin ($2.24 avg EPC) and Impact ($2.58 avg EPC) show the strongest performance among networks with significant program counts. In contrast, Skimlinks hosts the most programs by far (180 brands) but has a much lower average EPC of $0.34, dragged down by a long tail of low-performing or data-poor listings. The category's average reversal rate of 10.1% is manageable, but outliers like FloridaTix (46.4%) show why you must verify this metric before committing significant traffic.
Data Insight
The highest EPCs don't come from the largest marketplaces, but from specialized operators with rabidly high conversion rates. GoWithGuide's 60% CVR and Go Ape's 18.8% CVR demonstrate that matching a niche offer to a targeted audience is far more profitable than sending broad traffic to a general marketplace.
Browse all 281 tours & activities affiliate programs with EPC data, commission rates, and cross-network comparisons.
Explore Tours & Activities ProgramsHow to Choose a Tours & Activities Affiliate Program
Beyond matching a tour to your audience, use these data points to find programs that actually pay.
1. Prioritize EPC Over Commission Rate. A high commission rate is meaningless if nobody converts or the basket size is tiny. FloridaTix has a massive $954 average basket, but a low 2% commission and sky-high reversal rate cut its EPC down to just $0.89. In contrast, GoWithGuide's EPC is over 10x higher, proving that effective earnings per click is the metric that matters most.
2. Scrutinize the Reversal Rate. The category average is 10.1%, but you must check this for each program. A program like Caledonian Travel with a 2.6% reversal rate offers predictable income. A program like FloridaTix (46.4%) or Circle Line (29.7%) carries significant risk that your earned commissions will be clawed back. A 0% reversal rate, as seen with American Dream or Go Ape, is a huge green flag.
3. Favor Networks with Data Transparency. Our data shows that over 60% of programs in this category are "ghosts" with no performance data. Networks like Awin, CJ, and Impact tend to provide more EPC and conversion data. Focusing your search on these networks first can save you from wasting time on programs that don't report their performance, leaving you to guess at their value.
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FAQ
Frequently Asked Questions
Which tour operator has an affiliate program?
Most major tour operators and marketplaces have affiliate programs. Our database tracks programs from 281 brands, including large marketplaces like Viator and GetYourGuide, niche operators like Go Ape (adventure courses) and Eating Europe (food tours), and city-specific attractions like Circle Line in NYC. The key is to look beyond just having a program and evaluate its actual performance data, such as EPC and conversion rates.
How much does Viator affiliate pay?
Viator advertises an 8% commission on bookings with a 30-day cookie window. Our data from the Awin network shows its program generates a $0.73 EPC with a 3.71% conversion rate. However, data from Skimlinks indicates a high reversal rate of 26.1%, which can significantly impact net earnings. While the commission is competitive, affiliates should monitor their reversal rates closely.
Is GetYourGuide good for affiliates?
GetYourGuide can be a strong performer, but it depends on the network and your audience. Its US program on CJ shows a high $4.32 EPC with a 7% commission rate, making it very attractive. However, like Viator, it can have high reversal rates on some platforms (19.4% on Skimlinks according to our data), and many of its international programs lack transparent performance metrics. It's a powerful brand, but requires careful tracking.
Which travel affiliate program pays the most?
The highest-paying affiliate program isn't just about the commission rate; it's about the earnings per click (EPC). Based on our analysis of programs with complete data, GoWithGuide US on Awin pays the most, with an exceptional $10.87 EPC. This far surpasses the category average of $1.26. High EPC indicates a powerful combination of strong conversion, solid commission, and valuable traffic.
Methodology
This analysis covers 281 tours & activities affiliate programs tracked across 10 networks including Awin, CJ, Impact, Skimlinks, and FlexOffers. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data ("ghost programs") are excluded from averages but included in total counts. Last updated: March 8, 2026.