Best Travel Insurance Affiliate Programs 2026: Data-Driven Rankings
Every travel insurance brand we track — 79 brands across 131 listings on 9 networks
This is the entire field, straight from our database: 131 program listings from 79 brands across 9 networks. 54 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.
| Program | Network | Market | EPC | Commission | Cookie | Conv. | Reversal |
|---|---|---|---|---|---|---|---|
| Travelex Insurance | cj | — | $5.74 | — | — | — | — |
| Freely Travel Insurance US | impact | US | $5.45 | 10% | — | — | — |
| VisitorsCoverage Inc. | impact | — | $5.08 | $1 | — | — | — |
| Generali Travel Insurance (US) | awin | US | $3.81 | — | 30d | 4.69% | — |
| Emergency Assistance Plus® (EA+®)E | impact | — | $3.36 | $35 | — | — | — |
| Loveit Coverit | skimlinks | GB | $2.25 | 16.5% | 24d | 12.33% | 36.9% |
| Medjet (US) | awin | US | $1.91 | — | 30d | 5.69% | — |
| Worldwide Insure | skimlinks | Global | $1.44 | 10% | 27d | 25.94% | 0.1% |
| Allianz Assistance Singapore | impact | — | $1.43 | — | — | — | — |
| Travel Medical Insurance | impact | — | $1.31 | $1 | — | — | — |
| AXA ASSISTANCE - CZ | cj | — | $1.24 | 18% | — | — | — |
| AXA-ASSISTANCE SK/HU/RO | cj | — | $1.21 | 19.3% | — | — | — |
| Staysure.co.uk Ltd | skimlinks | GB/US | $1.2 | 12.1% | 26d | 7.26% | 13.5% |
| AllClear Travel Insurance UK | skimlinks | Global | $1.17 | 6.2% | 23d | 6.69% | 9.3% |
| Faye Travel Insurance | impact | — | $0.98 | $4 | — | — | — |
| Cover-More | skimlinks | AU | $0.91 | 10% | 29d | 3.43% | 2.5% |
| InsureMyTrip | impact | — | $0.74 | $7 | — | — | — |
| Cover-More | flexoffers | AU | $0.72 | 8% | — | — | — |
| AXA Insurance USA | cj | US | $0.6 | — | — | — | — |
| Heymondo Travel Insurance (US, UK, CA, AUS | skimlinks | Global | $0.47 | 7.5% | 2d | 10.48% | 50.3% |
| Freely Travel Insurance | flexoffers | AU | $0.45 | 8% | — | — | — |
| Coverwise.co.uk | skimlinks | GB | $0.43 | 20% | 22d | 4.69% | 22.8% |
| Virgin Money Travel Insurance | skimlinks | GB | $0.41 | 5% | 16d | 8.66% | 41.6% |
| InsureMyTrip | flexoffers | US | $0.39 | — | — | — | — |
| Faye Travel Insurance | flexoffers | US | $0.38 | — | — | — | — |
| AXA-PARTNERS.PL | cj | — | $0.38 | 20% | — | — | — |
| Ergo-cestovni.cz | cj | — | $0.38 | — | — | — | — |
| AXA Assistance DE | cj | DE | $0.35 | 20% | — | — | — |
| World Nomads | cj | — | $0.32 | — | — | — | — |
| Insure & Go | skimlinks | GB | $0.24 | 12% | 30d | 4.64% | 1.4% |
| Reduce My Excess | skimlinks | GB | $0.23 | 5% | 3d | 14.73% | 11.1% |
| AllClear Travel Insurance UK | flexoffers | GB | $0.1 | — | — | — | — |
| Cover-More (NZ) | flexoffers | NZ | $0.09 | 6.4% | — | — | — |
| Justcover IE | skimlinks | IE | $0.09 | 12% | — | 1.39% | 6.9% |
| Assist Card_ES | skimlinks | — | $0.08 | 14% | — | 0.31% | — |
| Multitrip.com | skimlinks | GB | $0.08 | 20% | — | 0.56% | 9.4% |
| Insure & Escape UK | skimlinks | GB | $0.06 | 8% | — | 1.41% | — |
| Staysure UK | flexoffers | GB | $0.06 | 4% | — | — | — |
| Cover4Rentals | skimlinks | ES/GB | $0.04 | 1% | 5d | 15.77% | — |
| CoverForYou | skimlinks | GB | $0.04 | 8% | — | 0.35% | — |
| Avanti Travel Insurance UK | flexoffers | GB | $0.03 | 4% | — | — | — |
| Travel Guard | cj | — | $0.03 | — | — | — | — |
| Heymondo Travel Insurance (US, UK, CA, AUS, FR) | cj | FR | $0.03 | 12% | — | — | — |
| Insurefor Travel Insurance | skimlinks | GB | $0.02 | 10% | — | 0.41% | — |
| Axa Assistance ES | flexoffers | ES | $0.01 | 9.6% | — | — | — |
| Staysure IE | flexoffers | IE | $0.01 | — | — | — | — |
| Paying Too Much UK | flexoffers | GB | $0.01 | 2.4% | — | — | — |
| Allianz Assistance Campaign ES | flexoffers | ES | $0 | 6.4% | — | — | — |
| Travel Insurance Saver | flexoffers | GB | $0 | — | — | — | — |
| HelloSafe | awin | FR | — | — | 30d | — | — |
| AMEX Reiseversicherung DE | skimlinks | DE | — | — | — | — | — |
| AXA Assistance | skimlinks | IT | — | — | — | — | — |
| Ageas Travel Insurance | skimlinks | GB | — | — | — | — | — |
| AllClear Travel Insurance AU | skimlinks | AU | — | — | — | — | — |
| AllClear Travel Insurance AU | partnerize | AU | — | — | — | — | — |
| AllClear Travel Insurance AU | flexoffers | AU | — | 8.8% | — | — | — |
| AllClear Travel Insurance UK | partnerize | UK | — | 5.4% | — | — | — |
| Allianz Assistance Singapore | flexoffers | SG | — | — | — | — | — |
| Allianz Global Assistance IT | flexoffers | IT | — | — | — | — | — |
| Allianz Global Assistance Singapore | skimlinks | SG | — | — | — | — | — |
| Assivia | skimlinks | IT | — | — | — | — | — |
| Avanti Travel Insurance | partnerize | — | — | 12% | — | — | — |
| Axa Assistance ES | skimlinks | ES | — | — | — | — | — |
| Backpack Travel Insurance | impact | — | — | 10% | — | — | — |
| Blue Insurance | skimlinks | AU | — | — | — | — | — |
| Cedar Tree Travel Insurance | skimlinks | GB | — | — | — | — | — |
| Columbus Assicurazioni IT | flexoffers | IT | — | 10.8% | — | — | — |
| Columbus Direct Italia - Assicurazioni viaggi | skimlinks | IT | — | — | — | — | — |
| Elect Travel Insurance | flexoffers | — | — | 8% | — | — | — |
| Emergency Assistance Plus® (EA+®)E | skimlinks | US | — | — | — | — | — |
| Emergency Assistance Plus® (EA+®)E | flexoffers | US | — | — | — | — | — |
| Europ Assistance | skimlinks | ES | — | — | — | — | — |
| Europesure Travel Insurance | skimlinks | 1 regions | — | — | — | — | — |
| Europesure Travel Insurance | impact | — | — | — | — | — | — |
| Europesure Travel Insurance | flexoffers | US | — | — | — | — | — |
| Explorer Travel Insurance | skimlinks | GB | — | — | — | — | — |
| Explorer Travel Insurance UK | flexoffers | GB | — | 6.4% | — | — | — |
| Fast Cover Travel Insurance | skimlinks | AU | — | — | — | — | — |
| Fast Cover Travel Insurance | rakuten | AU | — | 8% | — | — | — |
| Fast Cover Travel Insurance | flexoffers | AU | — | — | — | — | — |
| Freely Travel Insurance | skimlinks | AU | — | — | — | — | — |
| Freely Travel Insurance US | flexoffers | US | — | — | — | — | — |
| Globely | impact | — | — | 14% | — | — | — |
| Globely(GLOBAL) | skimlinks | Global | — | — | — | — | — |
| HanseMerkur NL | skimlinks | NL | — | — | — | — | — |
| HanseMerkur Reiseversicherung AT | skimlinks | AT | — | — | — | — | — |
| HelloSafe | skimlinks | FR | — | — | — | — | — |
| Holins ES | skimlinks | ES | — | — | — | — | — |
| Holins IT | flexoffers | IT | — | 11.2% | — | — | — |
| IATI ES | skimlinks | ES | — | — | — | — | — |
| IATI PE | skimlinks | 2 regions | — | — | — | — | — |
| Insubuy Affiliate Program | travelpayouts | — | — | $2 | 9999d | — | — |
| Insure For Travel | flexoffers | — | — | 8% | — | — | — |
| Insure More Travel Insurance | skimlinks | GB | — | — | — | — | — |
| InsureMyTrip | skimlinks | US | — | — | — | — | — |
| Intermundial IT | skimlinks | IT | — | — | — | — | — |
| International SOS | impact | — | — | 10% | — | — | — |
| Just Travel Cover | impact | — | — | 12% | — | — | — |
| Leisure Guard | skimlinks | GB | — | — | — | — | — |
| MedJet (US) | mavely | US | — | 15% | — | — | — |
| Medical Travel Compared | skimlinks | — | — | — | — | — | — |
| Melhor Seguro BR | skimlinks | BR | — | — | — | — | — |
| Oasis Travel Insurance | skimlinks | GB | — | — | — | — | — |
| Outbacker Insurance | skimlinks | GB | — | — | — | — | — |
| Pay Now Solutions UK | skimlinks | GB | — | — | — | — | — |
| Paying Too Much | partnerize | — | — | 10% | — | — | — |
| Pure Leisure Group | skimlinks | GB | — | — | — | — | — |
| RAC Travel Insurance | skimlinks | GB | — | — | — | — | — |
| Rise & Shield | flexoffers | US | — | 8% | — | — | — |
| SOVENTURE | flexoffers | US | — | — | — | — | — |
| Seguro para viajeros | Fit 2 Trip | skimlinks | ES | — | — | — | — | — |
| SoVenture | skimlinks | US | — | — | — | — | — |
| SoVenture | impact | — | — | $3 | — | — | — |
| Staysure Expat | flexoffers | GB | — | 4% | — | — | — |
| Staysure.co.uk Ltd | partnerize | — | — | 12% | — | — | — |
| Travel Ace Assistance CL | flexoffers | CO | — | 5.6% | — | — | — |
| Travel Insurance 4 Medical | flexoffers | GB | — | — | — | — | — |
| Travel Insurance Direct | rakuten | AU | — | 6% | — | — | — |
| Travel Protect | skimlinks | AU | — | — | — | — | — |
| TravelTime Travel Insurance | flexoffers | GB | — | 14% | — | — | — |
| Trawick International | skimlinks | CA/GB/US | — | — | — | — | — |
| Trawick International | impact | Global | — | $1 | — | — | — |
| Universal Assistance AR, CL, CO, MX | flexoffers | AR | — | 7.2% | — | — | — |
| Viaggisicuri | skimlinks | IT | — | — | — | — | — |
| VisitorsCoverage | cj | — | — | — | — | — | — |
| VisitorsCoverage | flexoffers | US | — | — | — | — | — |
| VisitorsCoverage Affiliate Program | travelpayouts | — | — | $1 | — | — | — |
| WAS Insurance | skimlinks | AU | — | — | — | — | — |
| WAS Insurance | flexoffers | AU | — | 8% | — | — | — |
| WAS Insurance | rakuten | AU | — | 10% | — | — | — |
| WorldTrips | mavely | — | — | — | — | — | — |
† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.
Travel insurance is structurally different from most affiliate verticals. It is not a considered luxury purchase — it is a near-mandatory add-on that travelers buy alongside flights and hotels, often under time pressure. That dynamic shows up clearly in our data. Among the 79 programs we track, conversion rates are consistently higher than in accommodation or transport: Worldwide Insure converts at 25.94%, Loveit Coverit at 12.33%, and Virgin Money Travel Insurance at 8.66%. Affiliates in the travel content space who have not yet added insurance partners are leaving measurable money on the table.
The top of the EPC table is led by Travelex Insurance on CJ ($5.74) and two Impact-hosted programs — Freely Travel Insurance US ($5.45) and VisitorsCoverage Inc. ($5.08) — the Impact figures flagged as likely small-sample outliers at this stage. Travelex delivers its EPC with the backing of a recognised US brand. Emergency Assistance Plus on Impact shows a $3.36 EPC, part of a cohort of programs whose conversion rates are almost certainly data artifacts from very small samples. The programs worth sustained attention are those with multiple data points across cookie windows, conversion rates, reversal rates, and basket sizes, and for that, the Skimlinks cohort provides the richest picture.
The ghost rate of 41% warrants honest acknowledgement. Fifty-four of 131 listings report no performance data of any kind. Many are duplicate network placements for brands that actively manage only one primary relationship. AXA, Allianz, and Cover-More all maintain ghost presences on Skimlinks while running active programs elsewhere. The data below distinguishes programs with meaningful signal from those that are effectively invisible.
Detailed Analysis
Top Travel Insurance Affiliate Programs Reviewed
Freely Travel Insurance US
ImpactUSFreely is a mobile-first travel insurance brand whose Explorer Plan bundles emergency assistance with optional add-ons. The $5.45 EPC on Impact is flagged as a likely small-sample figure — no conversion rate, cookie duration, or reversal data is available to validate it. What is confirmed is a 10% commission rate on Impact. The flat structure suggests a meaningful average policy value. The program also appears on FlexOffers, where the EPC falls sharply, indicating a significant volume or audience-quality difference between the two network placements.
The absence of cookie data is a genuine gap. Without knowing whether cookies extend beyond a session, affiliates promoting research-phase content cannot be certain their attribution will hold through the consideration period. Impact's dashboard will carry the definitive figure. Given the low data completeness, this program is better treated as a test-and-see placement rather than a primary revenue driver until conversion volume builds sufficient signal.
VisitorsCoverage Inc.
ImpactVisitorsCoverage is a marketplace for travel medical insurance, targeting visitors, students, and expatriates buying coverage for international travel to the US. The commission structure spans $1 to $160 per policy purchase on Impact, reflecting the broad range from short-visit to annual or student plans. This variable payout range is the probable driver of the $5.08 EPC: a portion of the conversions are high-value annual plans. The program is also listed on CJ and Travelpayouts, though both are ghost rows with no performance data.
The recognition data marks this as a niche leader rather than a household name, which is informative for content strategy. Affiliates targeting content about visa requirements, immigration, or studying abroad in the US will find this audience naturally predisposed to purchase. The wide commission range also means EPC will vary considerably based on audience quality — affiliates bringing annual-plan buyers will outperform those sending single-visit traffic by a significant margin. Worth testing on Impact before committing to the other networks.
Travelex Insurance
CJTravelex is a well-known brand in the US travel insurance market, covering trip cancellations, medical emergencies, and lost baggage. Its $5.74 EPC on CJ is the highest verifiable figure from a brand with meaningful recognition, making it the most credible data point in this vertical's top tier. The commissions table records no published rate for this listing, which is almost certainly a gap in how CJ renders the data, not a genuine zero-commission offer. The program also pays separately for Canadian single and multi-trip policies.
The near-total absence of supplementary metrics — no cookie, no conversion rate, no reversal — means Travelex on CJ requires a leap of faith relative to the Skimlinks cohort. The brand recognition should help conversion rates among US-market audiences unfamiliar with specialist insurers. A lead-for-quote structure is worth testing as a lower-friction call to action for content that reaches users early in the comparison phase, before they are ready to buy.
Generali Travel Insurance (US)
AwinUSGenerali is a European insurance group with meaningful brand recognition in the US market. Its Awin listing shows a $3.81 EPC alongside a 4.69% conversion rate and a 30-day cookie — a more complete data profile than most programs in this vertical's upper half. The combination of a recognisable brand and a standard 30-day cookie window is operationally straightforward for affiliates building comparison or review content. The absence of a published commission rate is unusual for an Awin listing and warrants a check inside the network dashboard before building content around it.
A 4.69% conversion rate for a US travel insurer is solid — it places Generali ahead of many UK programs and well above the fringe performers. The $3.81 EPC implies an average commission somewhere around $81 per referred sale at that conversion rate, consistent with a mid-tier travel insurance policy. There is only one listing in the database, so there are no cross-network comparisons available. The program is worth serious consideration for US-market travel affiliates who want a recognised brand with Awin's reporting infrastructure.
Worldwide Insure
SkimlinksGlobalWorldwide Insure is the data standout of this vertical on pure reliability grounds. The combination of a 25.94% conversion rate, a near-zero 0.1% reversal rate, a 27-day cookie, and a published basket size of $70.46 gives a complete and internally consistent picture. At 10% commission on that basket, the earnings per referred sale pair with the 25.94% conversion rate to produce the $1.44 EPC. A full set of published figures like this is genuinely rare across this database. The program ships to 16 countries including the UK, US, Netherlands, Spain, France, Germany, Canada, Singapore, and the UAE.
The 0.1% reversal rate deserves particular attention. Travel insurance programs with high reversal rates, such as Loveit Coverit at 36.9% and Virgin Money at 41.6%, can erode earnings substantially. Worldwide Insure's near-zero cancellation rate suggests either strong product-market fit, straightforward policy terms, or a customer base that completes trips rather than cancelling plans. For affiliates who have been burned by reversal-heavy programs, this is a material differentiator. The $70.46 basket is modest — this is budget-to-mid-range cover — but the volume consistency more than compensates.
Staysure
SkimlinksGlobalStaysure specialises in travel insurance for older travellers, including those with pre-existing medical conditions — a demographic that consistently spends more per policy. The $188.42 average basket on Skimlinks is the highest of any program in this vertical with a complete data profile. At 12.1% commission, that translates to approximately $22.80 per referred sale. The 13.5% reversal rate is manageable. The 26-day cookie is slightly below the Awin standard 30-day window but covers the typical comparison cycle adequately. The program ships to more than 200 countries according to the shipping-regions data, consistent with a genuinely global footprint.
Staysure is also listed on Partnerize (12% commission, no EPC data) and FlexOffers (4%, EPC near zero). The Skimlinks listing is clearly the primary performing channel. The 7.26% conversion rate on Skimlinks is lower than Worldwide Insure's 25.94%, reflecting the more considered purchase process for higher-value, older-traveller cover. Affiliates targeting the over-50s travel niche, pre-existing conditions comparison, or family holiday planning will find Staysure a natural fit with a realistic upside of over $20 per conversion at the Skimlinks rate.
Virgin Money Travel Insurance
SkimlinksGBVirgin Money is a recognised UK financial services brand. The travel insurance program on Skimlinks shows an 8.66% conversion rate and a $193.37 average basket. At 5% commission, the expected earnings per sale are approximately $9.67, and the $0.41 EPC reflects those inputs. However, two structural weaknesses require consideration. First, the 16-day cookie is the shortest of any program in the comparison table that reports conversion data. For affiliates whose audience reads content days before purchasing, this is a material attribution risk. Second, the 41.6% reversal rate is high. More than four in ten referred sales is reversed, which substantially reduces realised earnings and introduces cash-flow uncertainty.
In practice, the 41.6% reversal likely reflects a combination of policy cancellations within the cooling-off period, missed payments, and trip cancellations. Travel insurance policies sold through UK price comparison channels have a historically elevated reversal rate compared to direct brand purchases. Affiliates who can optimise landing pages for immediate purchase rather than research behaviour will get the most from Virgin Money's strong conversion rate while mitigating the attribution window risk. This is a program to promote with care rather than at scale without monitoring.
Loveit Coverit
SkimlinksGBLoveit Coverit offers mobile, gadget, and travel insurance and carries a high published commission rate in this vertical at 16.5% on Skimlinks. On paper, 16.5% of a $41.41 basket equals approximately $6.83 per sale, and at 12.33% conversion the $2.25 EPC reflects a strong click-to-sale performance. But the 36.9% reversal rate makes this program unreliable for income planning. More than one in three attributed sales is reversed — meaning the effective realised commission is closer to 10.4% of the basket, or roughly $4.31 per net retained sale. Because the reversal data comes only from the Skimlinks listing, it is not possible to determine whether the reversal rate is a Skimlinks-specific phenomenon or reflects the program's baseline.
The 24-day cookie is around the middle of the comparison table. Combined with a 36.9% reversal rate, Loveit Coverit presents a high-variance, high-commission proposition that requires careful monitoring. It may work well for affiliates with high-intent, transactional audiences who purchase within the session. It is poorly suited to informational content where the buyer returns days later to complete the purchase. Testing at modest volume first may be a safer starting point for affiliates new to this brand.
What About Allianz, AXA, World Nomads, and Travel Guard?
The largest travel insurance brands by consumer awareness occupy a peculiar position in our database: they are present across many networks, but most of their listings are ghosts. Allianz, which trades under Global Assistance, Allianz Travel, and Allianz Assistance depending on market, appears on Skimlinks, Awin, FlexOffers, Impact, and Partnerize. The majority of those listings report no EPC, no conversion rate, and no commission. The exception is Allianz Travel Singapore on Impact ($1.43 EPC), an active program with meaningful data — but it is a regional listing, not the global Allianz programme.
AXA Assistance presents a more interesting picture. The CJ listings for Czech Republic, Slovakia, Hungary, Romania, and Poland show consistent commission rates of 18–20% across multiple markets, which is among the highest published rates in this vertical. The CZ listing delivers a $1.24 EPC and the SK/HU/RO grouping $1.21. These are not ghost programs — they are active, structured offers for EU-focused affiliates. The US-market AXA listing on CJ shows only a $0.60 EPC with no published conversion or cookie data, which is a significantly weaker proposition. The network and market matter more for AXA than perhaps any other brand in this category.
World Nomads, a well-known adventure travel insurer, appears on CJ with a $0.32 EPC but no commission or cookie data. Travel Guard, the AIG-backed US insurer, shows a $0.03 EPC on CJ. Neither provides enough data for meaningful analysis, and neither appears on Awin where the reporting infrastructure is more complete. Cover-More, the Zurich Insurance-backed Australian provider, shows a $0.72 EPC and 8% commission on FlexOffers, and a fuller $0.91 EPC with 10% commission on Skimlinks. Affiliates seeking Cover-More's Australian and New Zealand audience will find the Skimlinks listing carries the richer performance data.
Cross-Network Data
Same Brand, Different Networks: Where Terms Diverge
Travel insurance brands frequently operate across two or more networks with materially different commission rates, cookie durations, and observable EPC. The differences below are drawn directly from the database; the "best" designation reflects the highest EPC where available, and the highest commission where EPC is absent.
Loveit Coverit
Staysure
Avanti Travel Insurance
Coverwise
AXA Assistance (European markets)
Freely Travel Insurance
Data Insights
Travel Insurance Affiliate Programs: What the Data Shows
The first observation from 131 listings is structural. The 41% ghost rate is high but interpretable: a large share of ghost listings in this category are secondary placements for brands that have an active program on one network and a passive presence elsewhere. Allianz appears on Skimlinks as a ghost; its active data comes from Impact. Affiliates searching for AXA on Skimlinks will find nothing useful — the actual data is on CJ. The practical implication is that choosing a network matters more than simply identifying the brand.
The second observation is about cookie duration. The average of 21 days is held down once Insubuy's 9,999-day Travelpayouts entry — almost certainly a data anomaly rather than a deliberate lifetime-cookie policy — is set aside. Excluding that single outlier, cookies cluster in a fairly tight band: Skimlinks-hosted UK programs run from the mid-teens to high-20s (Virgin Money at 16d, Loveit Coverit at 24d, Worldwide Insure at 27d), and Awin programs most commonly sit at 30d. The Awin 30-day standard is consistent with the broader travel affiliate market.
Data Insight: The Reversal Rate Trap
Three of the eight programs reviewed in detail carry reversal rates above 20%: Loveit Coverit (36.9%), Virgin Money (41.6%), and Coverwise on Skimlinks (22.8%). At a 36.9% reversal, a publisher who attributes 100 sales in a month will see approximately 37 clawed back. At 12.33% conversion, that means about 4.5% of all generating clicks result in a reversed commission. This is not a minor footnote — it is a material reduction in realised earnings. Worldwide Insure's 0.1% reversal is the reference point for what a well-managed program looks like.
The third observation concerns the US versus UK market split. US-market programs on Impact (Freely, EA+, VisitorsCoverage) show the highest EPCs but the least supplementary data. UK programs on Skimlinks and Awin (Staysure, Worldwide Insure, Virgin Money) show lower EPCs but far richer data profiles — conversion rates, reversal rates, basket sizes. For affiliates who need to optimise confidently, the UK Skimlinks cohort provides enough signal to work with; the US Impact cohort requires a build-up period before the data becomes reliable.
Data Insight: Commission Rate Does Not Predict EPC
Coverwise publishes a 20% commission — among the highest rates in the comparison table — yet delivers only a $0.43 EPC on Skimlinks. Loveit Coverit's 16.5% commission generates a $2.25 EPC, but the 36.9% reversal rate reduces the effective realised return to approximately 10.4% of the basket. Meanwhile, Worldwide Insure at just 10.0% commission achieves a $1.44 EPC with a 0.1% reversal. Commission rate is a starting point; the actual EPC and reversal rate determine earnings.
Browse all 79 travel insurance affiliate programs with EPC data, commission rates, and cross-network comparisons.
Explore Travel Insurance ProgramsHow to Choose a Travel Insurance Affiliate Program
Start with the reversal rate. In a category where some programs reverse more than a third of attributed sales, a high headline commission rate can be deceptive. Worldwide Insure's 0.1% reversal rate and Staysure's 13.5% represent what sustained affiliate relationships look like. Virgin Money's 41.6% and Loveit Coverit's 36.9% represent programs that require active monitoring and will reduce realised earnings substantially. If a program does not report a reversal rate, that is itself a data gap — use the Skimlinks programs as a benchmark for what full transparency looks like.
Second, consider your audience's geography before selecting a network. UK-market programs (Virgin Money, Staysure, Worldwide Insure, Loveit Coverit) are primarily accessed through Skimlinks and Awin. US-market programs (Freely, Travelex, Generali, EA+) sit on Impact and CJ. European multi-market programs (AXA Assistance across CZ/PL/SK/HU/RO, HanseMerkur for DE/AT/NL) are best accessed through Awin and CJ. Attempting to use a UK-listed Skimlinks program for a US audience, or vice versa, will result in a mismatch between your traffic and the program's paying market.
Third, evaluate cookie duration against your content type. If your content is informational — explaining what travel insurance covers, comparing policy types, or assessing value for money — you need at least a 14-day cookie window to capture the proportion of readers who research first and purchase later. Programs with the shortest windows in this table (Virgin Money at 16 days) leave the least room for delayed purchases and are best promoted through transactional content that puts the buy-now call to action immediately in front of the reader. A 30-day cookie, as offered by most Awin programs, is appropriate for content-led affiliate strategies.
Fourth, match the product type to your audience's travel profile. Staysure's high basket size reflects an older, higher-spending customer base buying comprehensive policies including pre-existing condition cover. Worldwide Insure's $70 basket reflects budget or mid-range buyers. VisitorsCoverage's variable $1–$160 commission range reflects the difference between short-visit policies and annual student or expat plans. Promoting the wrong product type to your audience is a conversion rate problem before it is a commission rate problem.
FAQ
Frequently Asked Questions
What are the best travel insurance affiliate programs?
Based on our database of 79 programs, the strongest verified EPCs come from Travelex Insurance ($5.74 on CJ), Freely Travel Insurance US ($5.45 on Impact), and VisitorsCoverage Inc. ($5.08 on Impact) — the Impact figures flagged as outliers and excluded from rankings. For programs with complete data profiles, Worldwide Insure stands out with a 25.94% conversion rate, 0.1% reversal rate, and a 10% commission on a $70.46 basket — every number is internally consistent and the program ships to 16 countries. Staysure offers the highest average basket at $188.42, with a 12.1% commission and a 13.5% reversal rate.
How much commission do travel insurance affiliate programs pay?
Among the programs that report a commission rate, the average is 10.0%. Rates range from 2.4% (Paying Too Much, FlexOffers) to 20% (AXA and Coverwise). Flat-fee programs are common in the US market: InsureMyTrip pays $7 per verified hit on Impact, and Emergency Assistance Plus pays $35 per online sale. The highest percentage rates — Coverwise and AXA's European listings at 20%, Loveit Coverit at 16.5% — are for programs with modest average baskets, so the actual pound value per sale is lower than the headline rate suggests.
Why is the ghost rate so high in travel insurance affiliate programs?
Of the 131 travel insurance program listings in our database, 54 (41%) are pure ghosts — they report no EPC, no commission rate, no cookie duration, and no conversion data. Many are secondary network listings for brands that manage one primary network relationship. Allianz, AXA, and Cover-More all have multiple ghost listings on Skimlinks alongside active programs on Awin, FlexOffers, or Impact. The presence of a brand on Skimlinks does not guarantee an active, managed program; check the network dashboard rather than relying on the listing's existence.
What cookie duration should I expect from travel insurance programs?
The average across the programs that report cookie duration is 21 days once one extreme outlier is set aside: Insubuy on Travelpayouts claims 9,999 days, which is almost certainly a data entry error. Excluding that, realistic windows cluster between about 14 and 60 days. Awin programs most commonly set 30-day cookies. Skimlinks-hosted UK programs sit in a similar range: Virgin Money reports 16 days, Loveit Coverit 24 days. Always verify the current cookie terms inside the network before making content decisions based on attribution window.
Is it worth promoting travel insurance programs alongside hotel or flight affiliate programs?
Yes, and the data supports it. Travel insurance has structurally higher conversion rates than most travel sub-categories because it is a near-mandatory add-on rather than the primary booking decision. Worldwide Insure converts at 25.94%, Loveit Coverit at 12.33%, and Virgin Money at 8.66%. These figures consistently exceed typical hotel and flight affiliate conversion rates. Travel insurance also has lower seasonal dependency — policies are relevant year-round for any international traveller — making it a reliable complement to booking-specific content.
Which networks carry the most travel insurance programs with meaningful data?
Awin provides the most complete performance data for European programs, consistently reporting EPC, conversion rate, and cookie duration alongside commission rates. Skimlinks provides the richest multi-metric data for UK programs, including basket sizes and reversal rates that most networks do not publish. Impact hosts the three top-EPC US programs but provides limited supplementary metrics. CJ carries the AXA Assistance multi-country European listings with consistent commission rates. Skimlinks has the highest ghost rate in this category; FlexOffers carries commission-only data for several Australian programs without EPC data.
Methodology
This analysis covers 131 travel insurance affiliate program listings drawn from 9 networks: Awin, CJ, FlexOffers, Impact, Mavely, Partnerize, Rakuten, Skimlinks, and Travelpayouts. Programs are identified by AI-assisted subcategory classification. EPC, commission, cookie, conversion rate, reversal rate, and basket size figures are sourced directly from network APIs and dashboards, not self-reported by merchants. The ghost rate (41%) reflects listings with no reportable data across all key fields. Commission averages include only programs with a reported rate; EPC averages include only programs with a positive EPC. The flag threshold for outlier EPCs is set at max(10 times the vertical median positive EPC, $3), capped at $15. The vertical median positive EPC is $0.50, giving a flag threshold of $5.00. Three programs exceed this: Travelex ($5.74), Freely ($5.45), and VisitorsCoverage ($5.08). The 9,999-day Insubuy cookie is flagged as a likely data artifact. See our full methodology for details.