CompareEPC
114
Brands
$0.40
Avg EPC
32.1%
Avg Commission
32d
Avg Cookie
40%
Ghost Rate
The complete list

Every vpn & security brand we track — 114 brands across 245 listings on 9 networks

This is the entire field, straight from our database: 245 program listings from 114 brands across 9 networks. 98 are ghosts — live programs publishing no performance data — shown greyed so you can see the whole market, or hidden with one click. Type to filter; click any column to sort.

245 shown
ProgramNetworkMarketEPCCommissionCookieConv.Reversal
PureVPNimpact—$35.8725%———
Incogniimpact—$30.7940%———
Kaspersky Australia & New Zealandcj—$18.1820%———
Trend Micro APAC Affiliate Programimpact—$14.2720%———
Surfsharkimpact—$6.4640%———
C Telekom IncawinUS$3.77—45d14.06%—
CyberGhost VPNcj—$3.5440%———
Cyber Suite SaaSawinUS$3.11—60d12.5%—
VerifierHub Fraud Awareness TrainingawinUS$2.73—30d9.09%—
McAfeeimpact—$2.15$1———
AngelVPNimpact—$2.0940%———
Usercentrics Cookiebotimpact—$1.9230%———
NordVPNimpact—$1.8740%———
DeleteMecj—$1.74————
AbineskimlinksUS$1.6717.1%1d7.64%0.3%
Surfshark VPNflexoffersUS$1.6740%———
NordVPNcj—$1.6440%———
Kaspersky LATAMcjLATAM$1.3720%———
McAfee EMEAcj—$1.01————
Sklep.Eset.plcj—$110%———
Oyster Digital SolutionsawinUS$0.94—30d3.12%—
Bitdefenderimpact—$0.8810%———
McAfee NAcj—$0.88————
NORDVPN (US & CA)awinUS$0.8440%30d4.24%—
Kaspersky India, Africa & Middle Eastcj—$0.7820%———
Incognicj—$0.72————
BitdefenderflexoffersRO$0.7232%———
McAfee APACcjAPAC$0.72————
Covenant EyesflexoffersUS$0.62————
Fortectcj—$0.57————
IncogniflexoffersUS$0.46————
SpyHunter (EnigmaSoft Ltd)awinUS$0.46—90d2.56%—
RealDefensecj—$0.42————
AVG Technologiescj—$0.4130%———
IObitimpact—$0.3960%———
Check Point Software Technologies, IncawinUS$0.35—30d1.89%—
Proton Partners Programcj—$0.3165%———
The Inner Technology LLCawinUS$0.3—90d2.38%—
Avira IntcjGlobal$0.2830%———
IObitskimlinksGlobal$0.2760%23d3.05%—
FastestVPNflexoffersUS$0.2548%———
bitdefenderskimlinksGlobal$0.2321.5%27d2.64%41.1%
Emsisoft LimitedskimlinksUS$0.2125%—0.95%—
Kaspersky EUcjEU$0.1920%———
Proton VPNflexoffersCH$0.19————
1Password - Password Managercj—$0.1725%———
ESET UKcjUK$0.1610%———
SurfsharkskimlinksGlobal$0.1580%21d0.4%20.6%
Veepn.comcj—$0.1540%———
Check PointskimlinksGB$0.1430%—0.58%—
CyberGhost VPNskimlinksGlobal$0.1437.7%2d1.08%3.7%
Mysterium VPNcj—$0.1340%———
Surfsharkcj—$0.1340%———
NymVPNskimlinksGlobal$0.1146.2%—0.68%—
Reckon Media llcskimlinksUS$0.1150%—1.17%73.5%
WPLP Compliance PlatformawinUS$0.1—30d2.04%—
iubendaflexoffersIT$0.132%———
Fast Technology LimitedawinUS$0.09—90d1.19%—
Kaspersky CanadacjCA$0.0920%———
Private Internet Access VPNcj—$0.0830%———
1Password - Password ManagerskimlinksGlobal$0.0772.6%—1.4%—
Kaspersky CEEcjCEE$0.0620%———
ESET North AmericaskimlinksCA/GB/US$0.065.2%24d1.81%—
Kaspersky ITskimlinksIT$0.0630%7d0.82%56.4%
NordVPNskimlinksGlobal$0.0655.3%11d0.24%6.5%
McAfee GlobalflexoffersUS$0.05————
VIPRE AntivirusskimlinksGlobal$0.0515%1d2.48%13.9%
ESET DACHflexoffersDE$0.0514%———
PrivateVPNcj—$0.0475%———
McAfee LATAMcjLATAM$0.04————
Fast Technology LimitedskimlinksUS$0.0460%—0.41%79.5%
Veepn.comskimlinksGlobal$0.0440%—0.53%25.9%
NordVPN CEEcjCEE$0.0440%———
Adblockultimate.netcj—$0.0350%———
PrivacyHawkcj—$0.03————
Private Internet Access VPN WWskimlinksGlobal$0.0355%—0.28%28.5%
Zemana Dooskimlinks—$0.0330%—0.58%—
PureVPN Affiliate Programcj—$0.0340%———
iubenda globalcjGlobal$0.03————
PC Maticcj—$0.0325%———
Safeshell VPNcj—$0.0260%———
Kaspersky Lab Denmark ApS (Nordics)cj—$0.0220%———
ESET North AmericacjN. America$0.0216.7%———
Kaspersky AUskimlinksAU$0.0220%—0.43%46.1%
iubenda Many GEO'sskimlinksGlobal$0.0229.9%—0.05%—
Trend Micro Home & Home Officecj—$0.0220%———
Kaspersky UKcjUK$0.0130%———
F-Secure | Internet Security & VPNskimlinks—$0.0121.3%—0.09%—
PureVPNskimlinksGlobal$0.0125%—0.04%52.2%
Trend Micro Australia New Zealand & Southeast AsiaskimlinksGlobal$0.0112.8%1d0.07%—
AngelVPNflexoffersUS$0.0144%———
K7 Antiviruscj—$0.0150%———
Quick Healcj—$0.0130%———
Proton DriveflexoffersCH$0.01————
Bitdefender PLflexoffersPL$016%———
Kaspersky APACcjAPAC$020%———
IObitflexoffersDE$056%———
Softzone ESflexoffersES$08%———
Dashlanecj—$025%———
AdBlocker UltimateawinUS——30d——
BelkaVPNawinUS——30d——
C Telkom IncawinUS——45d——
FortectawinUS——30d——
G DATA UScjUS—15%———
GDATA EUcjEU—15%———
Heimdal Security Affiliate Programcj——50%———
HideMy.Name globalcjGlobal—25%———
KasperskyskimlinksGlobal—20%—0.14%—
MacKeepercj——55%———
Open VPNimpact——10%———
Scothosts LtdawinUS——30d——
Total AVcj——————
VSS SecurityawinUS——30d——
VictoryVPNawinUS——30d——
waterline-surf (US)awinUS——30d——
360 Total Security WWflexoffersUS—43%———
AdAvoid Ltdskimlinks——————
AdBlocker UltimateflexoffersUS—————
Andy Karimovskimlinks——————
AngelVPNskimlinksGB—————
Avirapartnerize——————
BelkaVPNskimlinksUS—————
BitdefenderskimlinksPL—————
CHIPS Cyber Defense Solutions, LLCskimlinksUS—————
CookieYesimpact——30%———
Cookiebot by UsercentricsflexoffersDK—24%———
CrowdStrikeflexoffersUS—————
CyberSuite.comskimlinksUS—————
CylanceProtect Home Edition EPP Self-Buyimpact——20%———
DashlaneskimlinksGlobal—————
Datpolskimlinks——————
DeleteMeflexoffersUS—————
DeviceGuardskimlinksUS—————
DeviceGuardimpact——————
ESET AustraliaflexoffersAU—18.4%———
ESET North AmericamavelyN. America—21%———
ExitLagcj——————
FirstVPNskimlinksAT/FR/CH—————
G DATA Software, Inc.skimlinksUS—————
GDATA EUskimlinksGlobal—————
GRC SolutionsflexoffersGB—————
Goversoftskimlinks——————
Hidden24 VPNflexoffers——52%———
Hide.meskimlinksGlobal—————
HideMy.Name globalskimlinksGlobal—————
IPVanishskimlinksGB—————
IceVPNskimlinksGlobal—————
IncogniskimlinksGlobal—————
Innovative Solutionsskimlinks——————
InvinciBull VPNskimlinksGlobal—————
InvinciBull VPNflexoffersUS—————
Iolo System Mechanicmavely——10.5%———
Kaspersky - ESskimlinksES—————
Kaspersky BEskimlinksBE—————
Kaspersky FranceskimlinksFR—————
Kaspersky INflexoffersIN—24%———
Kaspersky LATAMflexoffersBU—————
Kaspersky Lab Denmark ApS (Nordics)skimlinksGlobal—————
Kerish Productsskimlinks——————
MacKeeperskimlinksGlobal—————
MacKeeperimpact——40%———
Mackeeper | Mac SecurityflexoffersUS—————
McAfeemavely——24.5%———
MenaVpnskimlinksGlobal—————
MenaVpnimpact——42.5%———
MenaVpnflexoffers——————
MicroWorld Technologies Inc.skimlinks——————
My Privacy Tools, Inc.skimlinks——————
MyDataRemovalimpact——35%———
Mysterium VPNflexoffersLT—32%———
Mysterium VPNimpact——40%———
NordVPN APACrakutenAU—30%———
NordVPN AUflexoffersAU—————
NordVPN SEflexoffersSE—32%———
NymVPNimpact——————
OnerepskimlinksUS—————
OrionVPNskimlinksUS—————
Oyster Digital SolutionsflexoffersUS—————
Passpack, IncflexoffersUS—28%———
Password Bossskimlinks——————
Paul InternetskimlinksUS—————
PotatoVPNskimlinksGlobal—————
PotatoVPNflexoffersUS—24%———
PrivateVPNskimlinksGlobal—————
PrivateVPNcj——————
Proton MailflexoffersCH—————
Proton Partners Programmavely——70%———
ProtonMail + ProtonVPNskimlinksGlobal—————
PureVPNmavely——17.5%———
PureVPNflexoffersVG—20%———
PureVPNrakutenAU—25%———
Quick HealskimlinksUS—————
Restorocj——100%———
RoboShadowskimlinksGlobal—————
RoboShadowimpact——30%———
SafeShellVPNskimlinksGlobal—————
SafeShellVPNimpact——60%———
SafeShellVPNflexoffersUS—————
Safeshell VPNmavely——70%———
Scamless: AI Scam DetectorskimlinksUS—————
Scothosts LtdskimlinksUS—————
SecureMacskimlinksGlobal—————
SecureMacflexoffersUS—16%———
Shadowdefenderskimlinks——————
Sklep.Eset.plskimlinksPL—————
SoftzoneskimlinksIT/ES—————
Softzone ITflexoffersIT—8%———
Sophos Home & Hitman ProskimlinksGlobal—————
SpyHunterflexoffersUS—————
SpyHunter (EnigmaSoft Ltd)skimlinksUS—————
Spybot - Search & Destroyskimlinks——————
StreamLocator Affiliate ProgramskimlinksGlobal—————
Surfsharkavantlink——————
TRV Security SPRLskimlinksUS—————
Total AVskimlinksGlobal—————
Total AdBlockcj——————
Trend Micro APAC Affiliate ProgramflexoffersUS—20%———
Trend Micro EuropeflexoffersIE—16%———
Trend Micro Utilitycj——20%———
TurboVPN WWskimlinks——————
TurboVPN WWflexoffersUS—33.6%———
UKLG_FieldEffectcj——————
USLG_1Passwordcj——————
UTMStackflexoffersUS—35%———
Veepnmavely——28%———
WEBROOT masterskimlinksGlobal—————
WEBROOT masterimpact——200%———
WEBROOT masterflexoffersUS—————
WPEka ClubskimlinksUS—————
Wolf of Webstreet OPC Private Limitedskimlinks——————
Yayabee Sweden ABskimlinksUS—————
ZenMate VPN - INTcjGlobal—37.5%———
adguard.comskimlinksGlobal—————
hidemy.name vpnskimlinks——————
iProVPNflexoffersUS—48%———
itgovernance.co.ukskimlinksGB—————
iubendaimpact——35%———
keepyourhomeip IntskimlinksGlobal—————
keepyourhomeip IntcjGlobal—5%———
nordvpnrakutenAU—40%———
アズポケット株式会社 + 安心と信頼の国産VPNが固定IPで利用可能【MillenVPN専用サーバー】(24-1031)skimlinks——————
ウイルスバスター公式トレンドマイクロ・オンラインショップ + 販売本数No.1【ウイルスバスター公式トレンドマイクロ・オンラインショップ】(15-0803)skimlinks——————
キヤノンITソリューションズ株式会社 + 総合セキュリティソフト「ESET HOME セキュリティシリーズ」(08-0407)skimlinks——————
ノートンストア + 世界で一番売れているセキュリティソフト【ノートン】(16-0607)skimlinks——————
Surfshark_B.V. + マルウェア等の脅威からデバイスを保護【Surfshark Antivirus】(23-0531)skimlinks——————

† Sense check: value is far outside the vertical's norm — usually a small-sample or data-entry artifact on the network side. Verify in the network dashboard before relying on it.

The VPN and security software vertical is one of the most affiliate-saturated corners of the internet, dominated in search results by NordVPN and Surfshark promotional content. Our database tells a more complicated story. Across 245 program listings from 114 brands on nine networks, the average earnings per click among the programs that publish any EPC data is $0.40 — but that figure is dragged upward by a handful of outliers. The median positive EPC is $0.32. A large share of the listings (40%) publish no performance data at all.

Commission rates are the category’s headline number, and they are genuinely high: an average of 32.1% across programs that report one, reflecting the near-zero marginal cost of delivering a software subscription. But a 55.3% commission (NordVPN on Skimlinks) still translates into a modest commission per conversion. At a sub-1% conversion rate on that network, the actual EPC is $0.06. The math matters, and the two numbers most publishers quote — commission rate and brand recognition — are often the least predictive of real earnings. This report works through the numbers that are.

Program Reviews

VPN & Security Affiliate Programs: In-Depth Analysis

PureVPN

Impact
EPC
$35.87
Commission
25.0%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

PureVPN is the highest-EPC program in our database for this vertical on Impact, reporting $35.87. That figure demands immediate scrutiny: the vertical’s median positive EPC is $0.32, making PureVPN’s Impact number more than 100 times higher. Impact does not report conversion rate or basket size for this listing, which removes the ability to cross-check the EPC through its components. The same brand on Skimlinks — where conversion data is published — shows a $0.01 EPC on a 0.04% conversion rate. That back-calculation at 25% commission would produce a fraction of a cent per click, suggesting the Impact figure reflects either a very small, high-value click sample or a campaign-period spike. The 25% commission on Impact compares to 40% on CJ, making the cross-network commission disparity as notable as the EPC anomaly.

PureVPN operates over 6,000 servers in 78 countries and is a legitimate, well-distributed product. Affiliates already driving traffic in the VPN comparison space may find the brand converts adequately. The sensible approach is to treat the Impact EPC as an outlier, base forecasts on the Skimlinks-derived $0.01 figure, and monitor actual dashboard EPC after the first 500 clicks. The CJ listing at 40% commission may offer better verified returns if that network’s $0.03 EPC on a larger sample proves stable.

Best for: Tech reviewers and VPN comparison sites with existing review traffic

Incogni

Impact
EPC
$30.79
Commission
40.0%
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

Incogni is a data-broker opt-out service — it automates the removal of a subscriber’s personal data from people-search databases and data brokers. The product has a clear, recurring-subscription model (subscribers pay annually to maintain ongoing removal requests), which explains why it can support a 40% commission on Impact. The reported $30.79 EPC is an outlier by the same standard that flags PureVPN; Impact does not provide conversion rate or basket size for this listing. The CJ listing for the same brand shows a $0.72 EPC with no conversion detail, and the FlexOffers listing shows $0.46. Those secondary listings suggest real-world performance well below the Impact headline number. The CJ listing is useful for projecting earnings independently of the basket-size unknown.

Incogni is produced by Surfshark’s parent company, which gives it stronger distribution and brand credibility than its “Unknown” brand recognition score might imply. Privacy and data-removal content is a growing editorial niche; publishers covering GDPR compliance, identity theft, or consumer data rights are well positioned to convert Incogni offers. The 40% commission rate on a subscription product with genuine renewal economics makes this one worth testing, with realistic EPC expectations set from the CJ baseline rather than the Impact outlier.

Best for: Privacy-focused blogs, cybersecurity journalists, and consumer data-rights sites

Kaspersky (multi-region)

CJAwin
Best EPC
$18.18
Commission
20–30%
Cookie (Awin)
—
Best Conv.
0.82%
Reversal
—
Avg Basket
—

Kaspersky runs nearly 20 separate program listings across CJ and Skimlinks, segmented by geography. The Australia & New Zealand listing on CJ leads at an $18.18 EPC, which, like the top two entries, carries an outlier flag. The CJ listings universally report a 20% commission for most regions and 30% for the UK, underpinned by an “advanced sale” structure that confirms these are genuine tracked transactions, not a rate placeholder.

Kaspersky’s affiliate story is complicated by the UK government’s 2023 advisory against using Kaspersky software on sensitive systems, and by ongoing geopolitical scrutiny of Russian-origin software. Those concerns have not eliminated consumer demand, but they are a material editorial consideration: publishers covering government or enterprise IT should review their audience context before promoting Kaspersky. For personal antivirus content aimed at home users in continental Europe, Latin America, and Asia-Pacific, the conversion data from Skimlinks suggests the brand still performs at modest rates. The best-available network for most European geographies is Skimlinks, where the presence of conversion rate data allows proper campaign modelling.

Best for: Cybersecurity content sites targeting non-UK, non-enterprise audiences in Europe, APAC, and LATAM

NordVPN

ImpactAwinCJ
Best EPC
$1.87
Commission
40.0%
Cookie (Awin)
30d
Conv. (Awin US)
4.24%
Reversal (Skim.)
6.5%
Avg Basket (Skim.)
—

NordVPN is the best-documented program in this vertical. It publishes listings across six networks, giving an unusually complete picture. On Impact, the highest EPC is $1.87 with a 40% commission (new customer sales) and 30% for NordPass and NordProtect add-ons. On Awin (US & CA), the confirmed EPC is $0.84 with a 4.24% conversion rate and a 30-day cookie. On Skimlinks, the listing shows a 0.24% conversion rate and a 6.5% reversal rate — the latter is a genuine cost of doing business to factor in. The 11-day cookie on Skimlinks is notably shorter than Awin’s 30 days. CJ reports $1.64 EPC with a 40% new-subscription rate.

Taking the Awin US & CA listing as the most reliable single data point: 4.24% conversion, 40% commission, 30-day cookie. On a typical VPN-subscription basket, that implies a modest commission per conversion — which broadly reconciles with the Awin-reported $0.84 EPC on that listing’s specific traffic mix. NordVPN’s wide network presence means competition for placement is high; the meaningful differentiator is audience quality rather than program selection.

Best for: VPN review sites, privacy bloggers, and streaming-access content creators

Surfshark

ImpactAwinSkimlinks
Best EPC
$6.46
Commission
40.0%
Cookie (Awin)
—
Conv. (Awin DE)
—
Reversal (Skim.)
20.6%
Avg Basket (Skim.)
—

Surfshark operates on six networks, with similar structural terms to NordVPN: 40% commission, 30-day cookie on Awin. Its Impact EPC of $6.46 is flagged as a likely small-sample figure. The more grounded number is the Skimlinks listing: $0.15 EPC, 0.4% conversion, an 80% commission, and — the detail that most matters — a 20.6% reversal rate. That reversal rate is among the highest of the top programs with corroborating data. At 80% commission, a 20.6% reversal removes roughly a fifth of every dollar earned in gross commissions. This is not a disqualifying figure, but it is materially higher than NordVPN’s 6.5% reversal on Skimlinks, and it should be modelled explicitly in campaign forecasts.

Surfshark has expanded beyond VPN into antivirus and alert products, positioning it as a broader security suite. Affiliates promoting Surfshark One (the bundled offering) may see higher basket sizes than the Skimlinks average suggests, since the Skimlinks data reflects the full traffic mix including VPN-only subscriptions. The FlexOffers listing reports $1.67 EPC at 40% commission, providing a consistent third-party corroboration point for German-speaking and other audiences.

Best for: VPN and internet-security comparison sites; DACH-market publishers

Abine / DeleteMe

Skimlinks
EPC
$1.67
Commission
17.1%
Cookie
1 day
Conv. Rate
7.64%
Reversal
0.3%
Avg Basket
—

Abine operates DeleteMe, a data-broker removal subscription priced well above most VPN products. At 17.1% commission, each average conversion generates a healthy flat amount on a basket well above the typical VPN price. The 7.64% conversion rate on Skimlinks is creditable, and the 0.3% reversal rate is the lowest figure in the entire vertical for any program with reported reversal data. Both numbers suggest a product that converts at the moment of intent and rarely gets cancelled before the tracking window closes.

The one-day cookie is the program’s significant liability. A visitor who does not convert within 24 hours of the affiliate click generates no commission. DeleteMe is a considered purchase for most consumers — they may research it, leave, and return days later. Affiliates relying on organic search traffic with multi-session research journeys will lose a material share of attributable conversions. The program is best suited to direct-response content where the call to action is immediate: “remove your data today” articles, breach-news reactive posts, and email campaigns where the subscriber is primed to act. DeleteMe on CJ reports a $1.74 EPC, which implies a higher-converting traffic source on that network; it warrants a direct comparison test.

Best for: Privacy and identity-theft content sites with high purchase-intent audiences; email list monetisation

ESET NL

AwinNL
EPC
—
Commission
—
Cookie
—
Conv. Rate
—
Reversal
—
Avg Basket
—

ESET has significant market penetration in Central and Western Europe, and the brand runs listings across several networks and geographies. Its Dutch-language audience is well served, but the network placements that publish clean, full metrics for ESET have shifted, so affiliates should confirm current terms on the network where they intend to promote rather than relying on a single geo listing.

ESET runs programs across five networks and multiple geographies. The North America CJ listing shows a $0.02 EPC at a 16.7% commission, and the Skimlinks North America listing shows $0.06 EPC — a listing whose higher typical basket size may reflect business or multi-device purchases. ESET DACH on FlexOffers offers 14% commission with a $0.05 EPC, confirming that ESET commission terms vary by geo. Publishers should compare the available network listings before projecting earnings.

Best for: Dutch-language tech and consumer-software sites; Central European cybersecurity content

IObit

Skimlinks
EPC
$0.27
Commission
60.0%
Cookie
23 days
Conv. Rate
3.05%
Reversal
—
Avg Basket
—

IObit surfaces a 3.05% conversion rate on Skimlinks, within the vertical’s typical 1–4% range. IObit sells low-cost software utilities (System Care, Driver Booster, Malware Fighter), and its low average basket reflects these sub-premium price points. At 60% commission, the per-conversion earning is a small flat amount. The EPC of $0.27, while modest, is produced by real transaction volume and corroborated by an Impact listing at $0.39 EPC with a 60% commission, which is consistent.

IObit is a utility software publisher rather than a security specialist in the traditional sense; its products overlap with the category through malware scanning and system optimisation. Publishers covering Windows PC performance, software deals, or budget security tools will find the category fit strongest. The low basket size means that volume is everything: IObit works for sites with high organic traffic in the PC-optimisation or free-software space. The FlexOffers listing at $0.00 EPC (56% commission) is an outlier low that suggests very different traffic quality across networks; Skimlinks is the clear preferred network based on performance data.

Best for: Windows PC optimisation and software-deals content; high-traffic download-oriented sites

High-Potential Programs with Thin Data

Several programs appear above the vertical median EPC but lack the corroborating conversion and basket data needed for a full review. Kaspersky EU on CJ reports a $0.19 EPC at 20% commission. DeleteMe on CJ shows $1.74 EPC — one of the more transparent earnings structures in the category. McAfee on Impact reports $2.15 EPC on a flat per-product payout, depending on product type. AngelVPN on Impact reports $2.09 EPC at a 40% commission on subscriptions. Each warrants testing; none has sufficient data for a ranked review position.

What About Norton, McAfee, Avast, and Bitdefender?

The household names in security software are present in our database but mostly on the opaque end of the data spectrum. Their brand recognition drives click volumes that would satisfy any publisher’s conversion anxiety, but the actual performance numbers are thinner than the marketing promises.

Norton (NortonStore) appears as a Skimlinks ghost — the listing exists but publishes no EPC, commission, or conversion data. The Japanese NortonStore Skimlinks listing is similarly blank. Norton’s parent company Gen Digital also owns Avast and AVG, both of which do publish some data. AVG Technologies on CJ shows a $0.41 EPC at 30% commission. Avira on CJ reports $0.28 at 30% commission. Reversal rates on the skimlinks placements for these brands can be a significant drag on earnings that is not visible from the commission rate alone.

McAfee appears across several listings (Impact, plus CJ North America, EMEA, APAC and LATAM, and FlexOffers). The Impact listing reports $2.15 EPC on a flat per-product commission. The CJ listings tell a more modest story, with EPCs falling from $1.01 on EMEA to $0.04 on LATAM. McAfee is a household name that converts at a household-brand rate; where reversal data is available on skimlinks placements, a large proportion of tracked clicks can reach the site without resulting in settled transactions, possibly due to free-trial-to-paid conversion losses within the attribution window.

Bitdefender does provide usable data. The Impact listing shows $0.88 EPC at 10% commission. The FlexOffers Romania listing reports $0.72 EPC at 32% commission — a materially better commission than Impact for the same brand. The Skimlinks listing shows a 41.1% reversal rate, however, which is among the highest confirmed reversals in the vertical. Bitdefender is worth promoting where the higher-commission placement fits the audience; the Skimlinks listing should be treated with caution.

Proton (ProtonVPN/ProtonMail) is present on CJ with a 65% commission and a $0.31 EPC, making it one of the most generous commission structures in the database. No basket or conversion data is available, and the combined VPN+mail product complicates audience targeting compared with a pure-VPN offer. Proton’s strong privacy-first brand story is a natural fit for editorial content covering surveillance, journalism tools, and digital rights.

Cross-Network Data

Same Brand, Different Networks: Where the Terms Diverge

Several brands in this vertical run simultaneously on two or more networks with materially different commissions, cookie windows, and reported EPCs. Selecting the right network for a given brand is often worth more than switching between brands. The comparisons below cover only listings with reported EPC on at least one network.

NordVPN

Impact (Best EPC)
$1.87
40.0% commission · Cookie —
CJ
$1.64
40.0% commission · Cookie —
Awin US & CA
$0.84
40.0% commission · 30d cookie · 4.24% conv.
Skimlinks
$0.06
55.3% commission · 11d cookie · 6.5% reversal

Surfshark

Impact (Best EPC)
$6.46
40.0% commission · Cookie —
Awin DE/AT
—
Commission — · Cookie — · Conv. —
FlexOffers
$1.67
40.0% commission · Cookie —
Skimlinks
$0.15
80.0% commission · 21d cookie · 20.6% reversal

PureVPN

Impact (Best EPC)
$35.87
25.0% commission · Cookie —
Awin DE
—
Commission — · Cookie — · Conv. —
CJ
$0.03
40.0% commission · Cookie —
Skimlinks
$0.01
25.0% commission · 0.04% conv. · 52.2% reversal

Incogni

Impact (Best EPC)
$30.79
40.0% commission · Cookie —
CJ
$0.72
Commission — · Cookie —
FlexOffers
$0.46
Commission — · Cookie —

Bitdefender

Impact (Best EPC)
$0.88
10.0% commission · Cookie —
Awin DE
—
Commission — · Cookie — · Conv. —
Skimlinks
$0.23
21.5% commission · 27d cookie · 41.1% reversal

ESET

Awin NL (Best EPC)
—
Commission — · Cookie — · Conv. —
CJ North America
$0.02
16.7% commission · Cookie —
Awin DACH
—
Commission — · Cookie — · Conv. —
Skimlinks (North America)
$0.06
5.2% commission · Cookie 24d · 1.81% conv.

Data Insights

VPN & Security Affiliate Programs: What the Data Shows

The most useful framing for this vertical is that commission rates and EPC are almost completely uncorrelated. PrivateVPN on CJ advertises a 75% commission — the highest in the database — yet its EPC is $0.04. Proton on CJ offers 65% and returns $0.31. IObit offers 60% on Skimlinks and returns $0.27 on a low-priced basket. Meanwhile, Kaspersky on CJ offers 20% across most regions and produces EPCs that top out at $18.18. The commission rate reflects the merchant’s marginal cost of delivering a digital subscription; it has little bearing on how many clicks convert or at what order value.

The ghost rate of 40% is the vertical’s second most important fact. A large share of the active program listings in our database publish no EPC or conversion data. Impact and CJ are the main contributors to this opacity for the big consumer brands: NordVPN, Surfshark, PureVPN, and McAfee all have Impact listings with EPC figures but no conversion rate or basket data that would allow independent verification. The only networks providing complete conversion-plus-basket data in this category are Skimlinks and, to a lesser extent, Awin. If you are building a campaign around a program that only exists on Impact or CJ, you are working with one data point, not a picture.

Data Insight: The Reversal Trap

Several programs with confirmed Skimlinks data carry reversal rates well above 10%: Bitdefender at 41.1%, Veepn.com at 25.9%, and Surfshark at 20.6%. For a program at 40% commission, a 41.1% reversal rate reduces effective earnings by more than a third per gross conversion. Reversal rates are rarely surfaced in affiliate programme marketing materials but are visible on Skimlinks for publishers who check. For any high-volume campaign in this vertical, the reversal rate deserves equal weight to the commission rate.

Data Insight: Cookie Compression on Major Networks

Skimlinks runs shorter cookies than Awin for the same brands. NordVPN: 11 days on Skimlinks versus 30 on Awin. Surfshark: 21 days on Skimlinks. Bitdefender: 27 days on Skimlinks. CyberGhost: 2 days on Skimlinks. The shorter attribution window compresses EPC on Skimlinks relative to Awin even where the underlying product and commission rate are similar. This is a structural factor that explains part of the EPC gap between networks for identical brands, and it means raw EPC cross-network comparisons understate the Awin advantage.

The basket-size distribution is unusual for a software vertical: it is bimodal. Consumer VPN subscriptions cluster around modest annual prices (NordVPN, Surfshark, CyberGhost, Veepn.com). Privacy-removal services and enterprise-adjacent products cluster much higher: Abine/DeleteMe, ESET North America on Skimlinks, Emsisoft, and iubenda’s many-GEO Skimlinks listing all carry notably larger baskets. Publishers can optimise for volume (consumer VPN) or value per conversion (privacy services), but the two segments require distinct content strategies and audience intents.

How to Choose a VPN & Security Affiliate Program

The first filter should be network transparency. If a program does not publish EPC data on the network where you would promote it, you have no empirical basis for a traffic allocation decision. Request a test period, or find the same brand on Awin or Skimlinks where conversion data is typically available. In this vertical, the data gap between networks is wide enough to change the conclusion.

Second, check the reversal rate before forecasting earnings. In the hotel vertical, reversals reflect cancelled bookings. In security software, they most often reflect chargebacks, free-trial conversions that do not progress to paid, and customers who cancel within a refund window. Bitdefender’s 41.1% reversal on Skimlinks, Veepn.com’s 25.9%, and Surfshark’s 20.6% are not hypothetical risks — they are observed rates in the database. A simple reversal-adjusted earnings model: (commission rate × avg basket × conversion rate × (1 − reversal rate)) gives a truer per-click estimate than the raw EPC alone.

Third, match the product to the audience’s purchase horizon. VPN subscriptions are impulse-adjacent purchases — a reader of a “best VPN” article is often ready to buy the same session. A 30-day cookie is sufficient. Privacy-removal services like DeleteMe and Incogni require more consideration; a one-day cookie (Abine on Skimlinks) will miss a large share of the eventual converters. For those products, look for CJ or direct-program arrangements with longer attribution windows, or focus on email traffic where you control the re-contact cadence.

Finally, treat the commission rate as a ceiling, not a return estimate. The gap between 75% (PrivateVPN) and 20% (Kaspersky) in commission rate bears almost no relationship to actual per-click earnings. The EPC on the higher-commission programme is lower. The product that converts — at a reasonable basket size, with a manageable reversal rate, on a network that provides the data to verify all of the above — is always preferable to the programme with the most impressive commission percentage in the marketing email.

FAQ

Frequently Asked Questions

What are the best VPN affiliate programs?

By EPC, the strongest performers in our database are PureVPN on Impact ($35.87), Incogni on Impact ($30.79), and Kaspersky ANZ on CJ ($18.18). All three carry outlier flags for small click samples. Among programs with fuller conversion data, NordVPN on Awin (US & CA) at $0.84 EPC with a 4.24% conversion rate and a 40% commission offers the best combination of reliability and transparency. Abine/DeleteMe on Skimlinks at $1.67 EPC, 7.64% conversion, and a 0.3% reversal rate is the most complete verified data point in the category.

How much commission do VPN affiliate programs pay?

Across the 245 listings in our database where commission data is present, the average commission rate is 32.1%. Rates range from 10% (ESET UK on CJ) to 75% (PrivateVPN on CJ). VPN subscriptions are low-ticket items, so high percentage rates translate into modest flat amounts per sale. Incogni on CJ returns a $0.72 EPC, which provides more earnings predictability than a percentage of an unknown basket size.

Do VPN affiliate programs have long cookie windows?

Most do not. The average cookie across programs that report one is 32 days, and many of the largest programs on Impact and CJ report no cookie data at all. Among programs with reported cookie data, some Awin listings extend to 45–90 days — the longest windows in the current dataset for this vertical. The standard 30-day window appears on Awin listings for NordVPN. Skimlinks programmes tend to run shorter: NordVPN 11 days, Abine 1 day.

Which security programs have the best conversion rates?

Among programs with reported conversion data, Abine on Skimlinks leads the consumer brands at 7.64%, followed by NordVPN on Awin (US & CA) at 4.24%, IObit on Skimlinks at 3.05%, Bitdefender on Skimlinks at 2.64%, and ESET North America on Skimlinks at 1.81%. Most programs cluster between 1% and 4%.

What is the ghost rate for VPN affiliate programs?

40% of the 245 listings in our database have no EPC figure — they are active programs with published terms but no performance transparency. If you are evaluating a program that lacks EPC data, look for the same brand on a different network. NordVPN, Surfshark, Kaspersky, ESET, Bitdefender, and PureVPN all publish better data on Awin or Skimlinks than they do on some of their other network placements.

Should I promote NordVPN or Surfshark?

Both offer 40% commission and are available on multiple networks. NordVPN’s best verified EPC is $0.84 on Awin US & CA (4.24% conversion). Surfshark’s best verified EPC with conversion data is $0.15 on Skimlinks (0.4% conversion). On Skimlinks, where reversal data is available, Surfshark carries a 20.6% reversal versus NordVPN’s 6.5%. NordVPN has the marginal advantage in confirmed per-click earnings and lower chargeback exposure. Audience geography matters more than the brand choice: Surfshark has stronger Awin performance in the DACH market; NordVPN is more consistently documented in English-language markets.

Methodology

This analysis covers 245 VPN & Security affiliate program listings across 114 brands and 9 networks including Skimlinks, Awin, CJ, Impact, FlexOffers, Rakuten, and others. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data (“ghost programs”) are excluded from averages but included in total counts. Ghost rate: 40% (98 of 245 listings). Last updated: August 28, 2026.

Learn more about our data methodology